An omnichannel approach to eCommerce is very important for global brands. The typical buyer will cross a variety of shopping channels: digital platforms, social platforms, and retail experiences. Delivering a consistent experience across all channels and touchpoints can maximize sales growth. That being said, it’s a challenging venture. With the PIM Tool, you can improve efficiency while boosting each channel’s potential to procure visitors, leads, and eventually customers.

After all, the more channels you add on, the slower your processes could get. It’s a given. When your attention is divided across many channels, it’ll take more time to put in equal effort across all. This is a common concern: Which channels do we focus on if we have so many?

What if you didn’t have to pick and choose? On a robust PIM (product information management) platform, you have the ability to integrate all your channels and attend to all of them equally – saving time and money.

What is a PIM Tool?

A product information management tool is a comprehensive software

Here is a list of all the areas that PIM Tool can drive efficiencies across.

1. Omnichannel Support on PIM Tool

According to Harvard Business Review, people who shopped from multiple channels shopped 23% more than single-channel counterparts. Even more peculiar – the more channels used, the higher the sales. Clearly, omnichannel is a pool of opportunities. But more importantly, this means that you have to meet shoppers at all your channels to leverage this potential. With that, the PIM tool can help. But first, let’s discuss the basics of omnichannel selling or marketing.

What is omnichannel? 

When a business is multichannel, it means they have multiple points of contact with their customers. You can sell on many channels, but each one is a separate entity. Perhaps you publish your products on a marketplace, a retailer, and your website. These are your channels. 

However, omnichannel also refers to all other touchpoints that prospects or customers have with your business. For example, a store’s online chat is a touchpoint, as is the customer service line, sales call, and even a physical store. It could also be a digital or a print catalog. 

Here’s a list of only some common channels:

• Brick-and-mortar store
• Laptop
• Mobile device
• Online store
• Marketplaces
• Email marketing
• Blog
• Sales calls
• Customer service line
• Online chat

To slide into the omnichannel realm, you have to start off with multichannel. Omnichannel refers to an entirely different context. In other words, the focus of omnichannel is different from multichannel. 

Let’s start with a definition: Quite literally, “omni” in omnichannel means “all.” Therefore, when you have an omnichannel strategy, you are focusing on the interconnectedness of all your channels. The goal is to create uniformity between them. After all, customers value a consistent customer experience today, no matter where they interact.

What does it mean to have a consistent omnichannel experience?

If you thought managing multiple channels was hard, you’ve got another thing coming. Omnichannel is all about personalizing all your channels to each and every individual prospect. 

Why is omnichannel efficiency critical? 

When you have multiple channels, an increase in revenue is a given, compared to one channel. Because when initially, prospects could find your store on your one website, they are now buying from your retail partner, from Amazon, finding you on social media. Those are several opportunities for receiving traffic and selling products.

Now, what if you could maximize that success? By creating a consistent experience between all of these channels, it becomes possible. When you adopt an omnichannel strategy, you tailor your reach to each prospect. By personalizing, your marketing strategy is precise and focused. If a buyer abandons the shopping cart in one store, it’s not too late. You want to make sure to continually engage with them from other touchpoints.

How to Build an Omnichannel Strategy? 

To connect all channels, it requires personalization and contextualization. Both of these are critical in centering the customer as the focus. Personalization refers to tailoring channels based on data about each individual. For example, if a prospect leaves a shopping cart full of items, they can receive an email reminding them to purchase those exact items. Contextualization means meeting prospects at the right place, time, and taking into account factors like time, weather, location, situation, etc.

Focus on Consistency

The best way to optimize how you consistently distribute and market products onto many places is to ensure they come from one source. To accomplish that, a PIM system acts as the central database for an organization’s products. 

As a hub, it is the center point of all data coming in and going out. Since it can integrate with other tools that manage customers, analytics, and accounting (we’ll delve more into integrations later), you get all sorts of product data. Then, you use the data from all touchpoints to inform your marketing strategies.

When your customer service and sales teams have access to the same product information on PIM Tool, it’s easier to deliver information to customers at every touchpoint. For example, they can quickly make and send a digital catalog. Or they can easily send emails answering customers’ queries. Online chat is faster without searching for product information. 

The PIM platform is designed for all multi- and omnichannel needs.

2. Increase Engagement with Digital Assets

Chances are, the more time visitors spend on your product pages, the better its performance. 

In essence, it signifies positive engagement. Shoppers are more likely to convert or act on your desired actions. So to get more people to add products to their shopping cart, make a purchase, and keep coming back for more, you need engaging content. 

What content keeps a user engaged?

Visual content is the first line of defense you have at your disposal. 

Visuals are a key component of ecommerce success. About 75% of shoppers take product photography deeply into consideration. A photo could make or break a prospect’s decision to buy. After all, a “bad photo” – one that doesn’t richly display the product – can lead to 22% of returns. 

Ultimately, the goal of decorating your store with high-quality digital assets, like photos, enhanced content, videos, is to engage. Visitors have to stay on your site long enough to convert.

But it’s not just about great product photography. Actually, to improve engagement, you need to enhance all your digital assets. 

How to optimize your digital asset strategy?

To maximize engagement, you must have a proper method of organizing your digital assets. Additionally, you need to have a strategy in place. Depending on your organization’s goals, figure out what digital assets you will need to hone in on. A smart DAM strategy is what can propel your conversions. 

Product Photography

To grab attention, prioritize your photography. Textual product information is important, but shoppers need to see shots of the product in full detail. Obviously, this is something all businesses recognize. Even so, there’s always a way to hone in on image richness. 

Capture high-quality shots of your products from all angles. Truly create full coverage of the product, by utilizing a variety of product images. For instance, take lifestyle shots by showing the products in context. Or show the product in-use. The more photos, the better.

Interestingly, on Instagram, a common hack is to post several photos on one post. That way, users spend more time scrolling through each image. The same principle applies to your ecommerce product page. 

360-spin Images

To further enhance your use of digital assets, use 360-spin photography. Essentially, it is a rotating photo of a product. Combining shots taken from all angles of the product will create this interactive 360-spin photo. As shoppers click, the image shifts to the next view of the product. It’s almost like being at a physical store and turning a product around in your hands. 

Video

About 92% of marketers agree that videos are incredibly vital. Be it for conversions, more traffic, or offering useful information in a creative way – video is a powerful element. Videos on your product page can inspire 73% more shoppers to buy. Additionally, videos can boost your SEO with an amazing magnitude.

The best way to use video is to advertise your product. Show it in a variety of lifestyle or in-use contexts. That way, shoppers have a clear idea of what it looks like and what it does. Another strategy is to use video to explain how to use a product. Not only can this eliminate bad reviews, but customers feel a sense of trust.

What about after the customer makes a purchase? 

Engagement doesn’t stop after a successful sale. Occasionally, customers will come back to the information on the product page. So you have to equip the page with more than just content aimed to inspire sales. Rather, include content that is useful for customers once the product is in their hands. 

Installation Guides

A comprehensive installation guide for products. Even if instructions are included, a helpful guide on your page will boost satisfaction. For example, the same IKEA product from the product photography above includes a visual installation guide.

Downloadable Schematics or CAD

CAD (computer-aided designs) drawings reflect detailed models of a complex product. Usually created by the engineering team, CAD drawings are important for B2B retailers or distributors who want in-depth product schematics.

Exploded views

When selling complex products, like technical parts or industrial accessories, providing an exploded view is helpful to buyers. An exploded-view PDF shows a dimensional breakdown of the product. For example, if it is a complex automobile part, the exploded view shows how each part of the product fits together. 

Maximize all potential avenues when it comes to digital assets. 

How do you manage digital assets?

You might be thinking, “Well, how do you organize all these digital assets efficiently?” Understandably, not all organizations can take advantage of all types of digital assets. Either quantity or quality sometimes must be sacrificed. However, it doesn’t have to be like this.

The answer lies in using a high-standard tool that can manage both digital assets and all other product content. A PIM system like Catsy includes Digital Asset Management (DAM), which vastly alleviates this issue. PIM software has the capability of storing digital assets with a cloud-based system. In other words, you can securely store high quantities of digital assets all in one place. 

When everything is in one place, it’s easier to have all assets in one place and it’s easier to send out various copies. With automatic transformation, you only need one high-definition image. Then, the PIM system resizes it depending on each channel’s requirements. So that means no more organizing between multiple copies of the same image.

Learn more about how Catsy DAM makes it easy.

3. Reduce Returns by Providing Complete Product Information 

Incomplete product information is the bane of eCommerce sellers.

When not all information is available for visitors to see, the risk of returns goes up. When it comes to brick-and-mortar stores, 8.89% of products are returned. In contrast, up to 30% of products from online stores are returned. 

What this means is that the risk is already high. But what it also says is there is a huge contrast between in-store and online shopping.

Shoppers are less likely to return items because they have already seen and experienced the product. However, ordering online always comes with the chance that the product won’t match the customer’s expectations. So that means it is so vital to be visible and completely descriptive about products. 

How to provide complete product information on PIM tool?

Before you can provide all data the customer might need, you must first have all the data. 

Product details, specs, and other information come from many sources. Compiling it all takes the teamwork of suppliers, distributors, and other departments. So you must start by creating a good connection between departments. 

A PIM tool makes this easy. An open-access PIM system brings together all internal teams, as well as other partners you choose. Any users that you authorize have access to the same product truth. As such, they can send their product data to the platform easily. 

For example, the engineering team can provide spec sheets, the suppliers can provide part and accessories info. On the PIM system, all data from disparate parts are joined and accessible for all parties to see. In a nutshell, a tool like PIM speeds up the data collection process.

So what does this mean for complete product information on the customer-end? Simple – when it’s more efficient to get every piece of data, it only means the product page will be complete. The PIM tool gives you leverage to oversee data. After all, with everything in front of you, it’s easier to ensure nothing is missing.  

How to enrich product information further? 

Ask yourself: What are shoppers looking for?

Once you check off the inefficiency of gathering data, you can now spend time further enhancing it. First, you must ask yourself, “What does the customer want to know?” For example, there are industry-specific product data that shoppers want to know.

• Clothing: Fabric Percentages
• Hardware: Dimensions and country of origins
• Automotive: Fitment information
• Home & Garden: Installation information

On PIM software, it’s easy to organize data by product category as well. All it takes is a robust search and tagging system. How this works on the PIM tool is that each product category allows for options to provide data relevant to it. With this feature, you ensure all information is complete, both the general and the industry specifics.

4. Reduce Errors from a Single Source of Truth

Did you know that many eCommerce businesses struggle with unseen errors on product pages? Unfortunately, one small mistake can have dire consequences. About 30% of customers who abandoned their shopping cart did so due to poor and inaccurate product content. Additionally, this can make repeat purchases unlikely, according to 86% of consumers.  

Before publishing your content, it’s imperative that you avoid errors. To help with that, the PIM platform acts as a single source of truth. By that, we mean a PIM software’s interface is the organization’s sole center of all things product information. No other file, document, spreadsheet, or catalog will hold the level of correct, up-to-date, and comprehensiveness than the PIM software itself. 

PIM offers the ability to oversee all your content. A lot of manual tasks are automated, freeing up your time and creativity. However, you must also consider how best to ensure your product pages are robust. By robust, we mean a product page that is complete, enriched, and goes above and beyond what shoppers expect. First, it starts with thinking about what your prospects might want to know about the product. 

What information do buyers want to know?

In general, about 76% of shoppers want to see accurate product specifications. The best way to reduce any possibility of errors or missing information is by knowing your prospects. In order to provide them with comprehensive information, what are they looking for? 

What buyers want to see also depends on the product type. For instance, people want to see more detailed product descriptions when it comes to clothing, but with electronics, they prioritize reviews. Basically, this shows that it’s important to be wary of product-specific information to convey.  If your product is more technical, you must include the engineering attributes. For instance, the software type, any hardware, the APIs included, and so on. 

When you ensure all relevant data is available, this increases the buyer’s confidence. Providing sufficient information increases your authority and thought leadership in your industry. Even more, going above and beyond by adding rich content, 360-spins, how-to videos or diagrams, and other creative forms of content uplift your brand image.

PIM Tool Delivers Content Governance

All issues related to a lacking product page can be solved by PIM Software. Along with the centralization of all possible product data, PIM software ensures you have full control over the content. Essentially, it doubles as a content management system for brands as well. With features like content grading, it gives you a subjective analysis of the quality of your work.

Populate all the content directly through the PIM platform. For example, complete your descriptive product titles, SEO-based product descriptions, metadata, and tagging, and streamline rich image and video content. 

4. Open-access PIM Tool Drives More Sales

To grow your business, centralizing content is the first step. But it doesn’t stop there. It follows that all that content must be available for use within the organization.

When you have a lot of departments in your organization, you need a way to keep them together. An open-access PIM tool will allow all products to be available. Any users within your enterprise have direct access to the PIM system’s hub. When each team has their own responsibilities, there’s no time to waste asking for approval to access critical information. 

What about security? 

A common concern about opening access to critical internal files is security. What if that content falls into the wrong hands? Or what if users accidentally edit or delete something that wasn’t under their responsibility? What if an external user finds access? 

To combat these risks, PIM tool has security built-in. The strong framework ensures that the administrator has full authority over user roles. For example, you could choose what content the Marketing Team can edit or view. You could allow external users access, but limit their role to only view the content you want. 

Furthermore, if any unwanted edits are made, it’s easy to simply restore a previous version on the PIM software. Either way, any changes that users make directly trigger the approval process. In other words, nothing can be altered without an extra level of security. 

Work fast, share content quickly with PIM Tool

The PIM platform delivers a security framework for sharing the right content, in the right format with the right users. What this results in is preventing work slowdown, while allowing fast sending of content. For example, if an external user wants 800×800 JPGs, securely send that content straight from the PIM platform. It will transform the exact image they want, and reach them directly – no security leaks.

There’s no need for a user to ask the photography or design team to work an image. It’s not necessary to hinder one’s own work by stopping to look for the exact size. And there’s no risk of any data reaching the wrong hands by sending it through email.

5. Faster Time-to-Market for New Products

The time it takes to propel your products to market matters. Although this is no secret, it’s still worth remembering. Many organizations fall into the trap of prioritizing quality over speed during their product development. They believe it’s better to take their time and ensure everything is done perfectly. At the same time, they sacrifice a faster market time, believing it to be worth it in the end.

Why is this a trap? Because the assumption is that you can’t have both quality and speed. It is possible to optimize your product launch to go to market faster, without risking errors or missing anything. 

First, let’s see what about a new product introduction that makes it so difficult to achieve efficiency.

What goes into a product launch?

Launching a new product can be exciting. However, the steps to actually get to that final launch are long and quite intimidating. 

Overall, it takes the efforts of multiple departments. From designing the product, bringing it to life after much trial-and-error, before entering the marketing stage. Then there are legal requirements to take care of, there are partnerships with suppliers to create, and stockholders to negotiate with. Finally, the product is just getting ready for the actual launch. In other words, now begins the process of organizing the product data, planning the sales channels, and getting those product pages set up. 

Another thing to remember is the interconnectedness of teams. Between each step, there are critical tasks that other members expend on to do their own work. So it’s not all those departments working together at the same time. Rather, there is a waiting time between the transition of one step to the next.

For example:

• Before creating the packaging design, the photographers have to complete all their shots.
• The copywriting team also has to wait for product photography.
• The legal regulatory information needs the engineering data first.
• The supply chain requires data like dimensions and weights. 

A New Product Introduction project can vary, of course. But in general, we can all agree there’s a lot at stake. For all the work and time that an organization invests, the return must be fulfilling. 

Without proper orchestration, you risk a lot of lost revenue.

Here are a few ways you could be losing revenue from an inefficient NPI process.

Taking too long to publish onto channels

There’s no doubt that time to market is incredibly important. In fact, when it comes to omnichannel eCommerce, time is quite literally money. 

Let’s take two companies’ product launches. Company A takes an average of 3 months to successfully publish their product. Meanwhile, Company B takes about a month. Clearly, Company B will be getting product sales in the last two months that Company A is still in process. Hence, making more money, considering that there were no errors or issues. When you need to prioritize a quality omnichannel experience, you must be quick.

Missing out on marketing opportunities

You lose out on marketing opportunities while focusing on this product launch. Preparing and developing a project takes a lot of time away from usual work. While your attention is divided, you could be losing chances to boost your marketing. Or you might miss events that could benefit your organization. 

Any mistakes could lead to bad reviews

Since a lot is at stake, mistakes would be devastating. Especially if you’ve been working long and hard on the product launch. Unfortunately, human error is always present. Even worse, in eCommerce, it could lead to customer dissatisfaction and bad reviews. Even a few bad reviews can vastly impact your online sales 

How to avoid losing time and revenue? 

A robust PIM software will boost productivity. With a streamlined workflow, PIM platform provides a way to get to market faster while performing all tasks optimally. 

The PIM platform workflow enhances quality because it takes out a lot of the energy-wasting manual tasks. For example, there’s no longer a need to continually search for product data. The information is already on the PIM software. Another example: Teams no longer have to wait too long for the approval process. Because the PIM platform workflow notifies users immediately, there are fewer communication lags. 

Additionally, everyone can access the process and see how it is progressing. The PIM system’s workflow shows the NPI process as a flowchart, as well as in a calendar format. So there’s no stress over deadlines or where to go next. With that, users can also view others’ work, so there’s an extra level of accountability and reduced errors. 

6. PIM Tool Ensures Channel Readiness

To distribute products on multiple channels, you have to be ready to provide channel-specific information. Each retailer or sales platform has its own rules and expectations. So the format of the product data you send to Amazon, for example, will be different from that of Walmart. Other retailers or any third-party sellers will have their specific requirements. 

Furthermore, you have to be ready to answer any important clients or key accounts. A lot of the time, sales representatives and key account managers take too much time responding to calls. Even when relaying product information to retailers, there is some wait between correspondence. 

Teams have to search for data before manually inputting it all onto an item setup sheet. Traditionally, this item setup sheet would make its rounds across the entire organization. In other words, all the relevant departments would put in whatever product data they are in charge of. Finally, after all that, that amalgamation of data can be organized onto the item setup sheet template specific to that retailer or distributor. All by way of copy-and-paste. 

Undoubtedly, this entire process is absolutely time-inefficient. Not only does it take a lot of time, but also is deeply vulnerable to errors. Then, dealing with the repercussions of those errors is a whole other process.

How to be channel-ready with PIM Tool

A majority of this stressful item-setup sheet process can be avoided with PIM software. Users on the Catsy PIM platform import all product data as they get it. As a centralized hub, it also holds the latest product information. If any data is missing, the PIM system alerts relevant departments. Because of this centralization, there’s no need to send item setup sheets around for the organization to add to it. Imagine how many days of work this frees up.

With the data collection phase done efficiently, all that’s left is standardizing it to the retailer. With this, a PIM system provides templates ready to populate automatically. So your product data is complete and matches the retailer’s needs. Furthermore, with the time freed up, sales reps and marketing managers can do more productive work.

7. Channel Coverage Maximizes Sales

An important factor in driving revenue is the number of channels a product is sold in.

Selling on many channels is a huge revenue driver. The more platforms your products are on, the more doors open up for sales. Not only that but also the more product listings that exist on the internet, the better your SEO. Additionally, you can target a plethora of buyer personas. If a certain facet for your general target audience is on a certain channel, you tailor that channel to them. All in all, multichannel eCommerce maximizes eCommerce success.

But for that to happen, you need optimal channel coverage.

What is channel coverage? 

When you can sell on many channels while ensuring each channel is perfectly robust in all necessary product content – that’s channel coverage. It’s not just about adding as many channels as possible to your enterprise. While you can certainly do that, do you have an adequate system of managing each one? Are you ready to comply with each channel’s requirements? Spending time ensuring your data, specs, photos and other digital assets fit each channel is inefficient. Especially if we’re talking 5+ sales channels.

That’s why it’s critical to automate at least 50% of these processes. That way, you can spend less time searching, formatting, checking, and double-checking all content. 

PIM platform keeps you on top of all channels

Adding channels to your eCommerce ecosystem has never been easier. When before, you’d have to prepare for launching a product on any new space or retailer, it would take hours of filling up load sheets. With that, comes creating versions of all your digital assets that follow the channel’s standards. 

An exceptional PIM system will open the doors for you. Because the PIM tool is set up with channel-specific templates that make taking on more channels easy. 

9. Self-service PIM Tool Portal for Productivity

Today, efficiency in an organization means information needs to be available to all. A lot of the time, we see organizations wasting time just searching for product data. At meetings, there are awkward lapses while someone tries to find the relevant product information they need. Marketing teams and sales go back and forth asking for data. All this tracking down of product specs hugely derails a quicker product launch. 

Additionally, team members and departments have to do things on their own sometimes. It’s difficult for productivity when you always have to stop work to ask another department for information. That sort of information must be available to the entire organization. 

That’s why a PIM system provides a self-service portal. Because it’s a comprehensive hub of all possible product-related knowledge, it’s also the perfect tool to consolidate teams. Meaning, why not have all departments, external and internal teams leverage it for effective work. 

Self-Service PIM Software for Maximum Efficiency

What is a self-service portal? Exactly as it sounds like, it’s a resourceful interface that helps all employees and executives help themselves. Usually, there is not always direct access to an organization’s product catalog or product data files. Furthermore, it’s not guaranteed that all the information is up-to-date. Naturally, this can be problematic. Particularly when customer service reps get a call and need to look something up right away. 

With the self-service portal on the PIM system, a customer service rep can locate the exact data they are looking for. By searching keywords, and using the faceted search to get as specific as possible, they find the product in seconds. A self-service portal allows you to see products based on category, industry, color, material, size, etc. 

Furthermore, the PIM tool also helps with upselling and cross-selling opportunities. Executives need only a few seconds to find their New Product Launch details. Marketing Teams no longer need to continually communicate with other teams for access to the data. A PIM system offers a win-win for everyone.

Features of self-service on PIM Software 

The PIM system self-service portal doesn’t step at finding data. Anyone in the organization can easily create PDF documents as needed. For example, sometimes customer service reps may need to create a spec sheet to email to a customer. With the PIM tool, that’s a done deal. There’s no need to have any design knowledge whatsoever. 

Finally, and most importantly, the cloud-based PIM system keeps everything up-to-date. Usually, organizations with mismanaged product information may have several versions of a spec sheet or a load sheet. It’s hard to assess which one is the latest. And when you’re on a time crunch, it’s easy to convey product data that is behind on the times. 

10. APIs & Integrations are Key to Omnichannel

Last but not least, being able to share content between systems is critical for omnichannel eCommerce. For that, the PIM platform is abundant with a robust integration system. It’s no secret that any organization will have a multitude of different tools and software. A PIM tool is prepared to sync up to all these other systems seamlessly. 

Connect PIM Tool with various applications

When you are running an omnichannel enterprise, you have a ton of data coming in from everywhere. You’ll have customer data from your customer relationship software, analytics from sales, inventory and supplier data, and so on. A PIM software is an encyclopedic space to connect to all this software. 

Why are integrations important for omnichannel?

When you think about what it means for an organization to enhance its omnichannel experience, connectedness becomes vital. Having a consistent customer experience across all channels is the goal. To orchestrate that, you need total unity of all tools and systems. 

Easy Integrations on a PIM platform provide the following advantages:

1. Total oversight: See every update across all your channels from the PIM system.
2. Automated data feeds: One edit to your product data automatically changes across all channels.
3. Customizable: You have full control of the API network on a PIM platform.

APIs (application programming interfaces) drive the flawless link to all your other applications. Be it your ERP or CRM, connected with your shopping cart interfaces and retail partners, PIM software is more than capable. The API structure helps you request data from all these other systems without leaving the PIM software.

Connect with webhooks to receive real-time updates

The PIM platform is notable for its rich API architecture. However, sometimes using APIs for any sort of data syncing can be inefficient. Since the PIM system is all about driving efficiency, there are webhooks.

In a nutshell, webhooks allow you to receive automatic updates – but only when a change is triggered. What that means is you don’t waste any precious developer resources on APIs if you just want data with specific instructions. One webhook and data smoothly update on an as-needed basis.

The PIM system creates a steady foundation for omnichannel integration.

A smooth, frictionless connection between all your tools and applications via PIM software has tremendous value for your customers. Omnichannel is all about following along your customer’s journey. It’s about meeting them at all possible checkpoints. It’s about knowing what they want and need at any given moment. 

Hence, poor synchronization between all your applications could cause you to miss out on a lot of opportunities. The present, and future, of omnichannel ecommerce, is data-driven. That’s why it’s necessary to have a way to receive actionable data at all times. 

For that, PIM software is the solution. With its ingrained API features that can reach hundreds of touchpoints, it’s simple to send and receive content at all times. A PIM tool like Catsy is built for data governance. You remain on the same page as your external sources. That’s what makes it easy to manage content on your website directly from the PIM software. 

PIM Tool for Omnichannel Success

Omnichannel has major implications for traffic, revenue, and over fantastic experience. In general, pursuing different avenues for selling and marketing directly increases sales. Not only that but the more touchpoints you provide, the better your customer relationships. In fact, omnichannel is 90% more likely than a single-channel to help you keep your customers in the long term. Customers will keep coming back for more. 

However, the caveat to this is that you must know how to implement omnichannel.

To connect all channels and provide a seamless brand experience, start with one source of truth. That’s where things fall into place – when your product data is clean, when your organization has access to it in order to work efficiently, and when it’s easier to send out robust content to retailers. 

A PIM system like Catsy is prepared to support all these endeavors. 

ABOUT CATSY

Catsy has been providing unique value to the product information industry since 2003, allowing businesses a way to achieve high-quality product content. Our product information management (PIM) software centralizes all product data, so you can manage and share data with internal teams, retailers, and multiple platforms. Revolutionize your business with Catsy’s accuracy, automation, and optimization. To learn more, visit us at https://catsy.com.