With so many products from so many different organizations competing for attention, it is important to fine-tune your product page. This post will focus on what essential elements you need to bring to your product pages in order to attract and convert as many visitors as possible.
There are many different ways to get noticed online these days – through images, titles, pricing, calls to action, etc. For your product pages, it’s not only important to get prospects to notice you, but also to convert them from visitors to customers.
Before a prospect clicks on a product or a product page, there are certain characteristics that you should bring to your online presence in order to maximize the conversion rate of your pages. This post will address the six major factors that create a superior product page.
1. Have an Interesting Title
Odds are, no one is forcing you to read this blog. The conscious decision was made to click this post and spend some time here – most likely, it’s because we had a title that was intriguing enough for you to look into. Presumably, it’s a title that’s relevant, and of potential value to you.
It’s vital to take interested site visitors and get them to click on specific product pages. This starts with a title that stands out from the crowd, resonates with your target market, and drives prospective buyers to peer into your page.
Once they’re on your page, you want them to stay there. You can do this by providing various pieces of information and value for the visitor. We’ll cover those pieces in more depth below, and show you how to get your visitors to go from simply visiting, to purchasing – and showing you how to maximize your product pages to yield the most conversions, and ultimately, drive your revenue.
2. Lead with a Unique Photo
A picture is worth a thousand words – and when it comes to your product page, this could not be more accurate.
Be sure to have images – and plenty of them – that give the visitor a full and complete understanding of your products. A typical industry standard suggests that you have at least four images per product. Having four or more images in most industries will be a major factor in maximizing your conversions. Of course when it comes to this, the more digital assets the merrier. Provide multiple views and angles of your products, especially for physical goods and gadgets.
The more images you have of your products, the more comfortable a potential buyer will feel with making a purchase. And ultimately, the more conversions your page will bring.
3. Optimize your Product Page Adword Text
“Just Google it,” is one of the central phrases used in our world today.
It’s imperative to prioritize your adword text when it comes to your online presence. It is nearly the lifeblood of online product pages today, and ultimately, your revenue. When shoppers enter your type of product into a search engine, you want your company to be the first brand they see.
Don’t be shy to commit some marketing dollars and plenty of effort towards maximizing the effectiveness of your Adword Text.
4. Have a Clear Call-to-Action
Once you’ve presented the prospective customer with adequate product page attributes, there needs to be a clear call-to-action that results in conversion for your page.
You want to walk the page visitor down a path of making the purchase – you don’t want your visitors to end up leaving your product page and end up buying a competitor’s product. This is why it’s important to have a clear, obvious, and intriguing call to action.
With the number of options there are out there today, it can be tempting for a visitor to explore other alternatives to your brands’ product – you need to make it so the call to action on your page overpowers that temptation. Ensure that your “add to cart” or “proceed to checkout” buttons – and yes, make sure it’s a button; not a link – are clearly visible to your visitors.
5. Understand the Context of the Buyer
Knowing your audience is key.
Catering to your market buyer is an essential characteristic of building your product page. You will want to place your product in appropriate and relatable contexts. This can refer to your images, your product descriptions, your verbiage, and everything in between. You want your buyers to have a clear understanding of what they are actually purchasing and how it will be of value to them.
When your product page and the products within it resonate with a buyer, a conversion becomes far more likely.
6. Pay Attention to Customer Reviews
With the amount of buying options that exist in today’s world – and at our very fingertips – you better believe that your prospective buyers will be reading into what others are saying about your products.
Customers are 6% more likely to leave a review off of a negative experience than a positive one. Therefore, you must ensure that you are monitoring your reviews left online and making an effort to remedy any negative experiences had by your customers.
Frame those positive reviews you have from customers in bright light – display them visibly on your pages, and be sure that any perusing prospects will catch them while on your site. This again draws back to your visitors being confident in what they are about to purchase. Positive reviews will boost their confidence in moving forward with a purchase, resulting in conversions for your page.
All of these elements are important to keep in mind when creating and upkeeping your product pages. The web is more competitive than ever. On the same note, visitors are as difficult to convert as ever. With the whole world being at the fingertips of the prospect, it’s so easy for purchases to be made online. However, keeping them on your product page for that conversion is the challenge. Ensuring that you are keeping your pages intriguing, informative, and motivating for the buyer to convert will prove to be an essential part of your business.
Now that you know how to keep your product pages strong, click here to see how Catsy can help you with your product content.