In recent years, B2B eCommerce marketers have prioritized product content. It has become clear that it plays a crucial role in sales growth. A good product page can only bring you gains, and that is why it is essential to your eCommerce PDP success. Giving your customers all the information they need is critical to your sales. According to a…
For marketers accustomed to face-to-face conferences and printed catalogs, entering into the ever changing world of B2B eCommerce and B2B platforms can be daunting. Each year, more and more marketers struggle to find solutions for promoting products at scale. That’s why we’re bringing you the top b2b eCommerce marketing do’s and don’ts for scalable growth. Global B2B eCommerce has increased…
Whether you’re new to product content marketing or have been in the industry since the end of the last century, you’ve undoubtedly felt the frustration of losing digital assets in a web of files and folders. After spending countless hours searching to no avail, eventually you realize it’s time to do a product re-shoot. Even amongst the growing amount of…
In 2020, the Digital asset management market was valued at $3.88 billion. By 2025, it is expected to have grown to a value of $6 billion, representing a Compound Annual Growth Rate (CAGR) of 12%. So you may be wondering why the Digital Asset Management (DAM) market is on the rise, especially at this rate. If you look at major…
For decades, companies have been creating product catalogs. Even with the rise of eCommerce and digital transformation, it is increasingly clear that product catalogs aren’t going anywhere. Many marketers and product managers have difficulty nailing down an efficient process for catalog creation. The solution: PIM can make catalog creation easier, and product catalogs more compelling. First things first, why have…
If you run a B2B eCommerce store, you’ve probably spent time thinking about which platform can suite your needs in a largely B2C occupied space. Out of many solutions suited for B2B eCommerce, one solution is becoming increasingly popular: B2B Shopify. Shopify is one of the most popular eCommerce platforms. Powering over 841,000 stores in the United States alone and…
Shopify has made placing your stores online easy, and over 1.7 million merchants use the platform to sell their products. The reason is not far-fetched. In 2020, Shopify processed more than $5.1 billion in sales. The statistics are staggering, and daily, more people want to get their business running on Shopify. This time, not just one store, but multiple stores. If…
By the end of 2021, the global eCommerce market is expected to total $4.89 trillion as more businesses continue to embrace digital transformation. That is why B2B sellers are now dedicating 55% of their marketing budget to digital efforts. In fact, those who currently do not have a website are planning to start a B2B eCommerce site before 2023. Compared…
Think about the relationships you have with your most valued customers. Likely, they’re the customers who return to you again and again. You know them personally and provide them with top-notch customer support. And they keep on coming back. The question is, how can you strengthen all B2B customer relationships and ensure repeat business on all fronts? Catsy’s strategy: empower…
Suppose you’re new to the B2B eCommerce space. In that case, you must have seen the trends of the changing customer behavior with more migrate B2B customers online. So you ask yourself, “how do I migrate my customers to online channels?” The goal of course, is to ensure customers remain loyal to your brand throughout the process. Transitioning customers to…