Role-Based vs. Attribute-Based Access Control Security in PIM Software

Role-Based vs. Attribute-Based Access Control Security in PIM Software

Running an online business without robust security measures in place is like taking one step forward, and two steps back. For every error, breach, and unauthorized usage of product information, there’s double the work, time, and costs of solving the issue. Security is important especially when it comes to product information management systems. Many PIMs on the market come with…

Industrial Tools Marketing Strategy: How to Increase Sales, Brand Recognition, and Revenue

Industrial Tools Marketing Strategy: How to Increase Sales, Brand Recognition, and Revenue

Industrial tools marketing comes with a set of challenges that don’t apply to other markets.  For one, industrial tools companies tend to be extremely niche B2B organizations. Certain types of equipment, such as smaller hand tools, components like bolts, springs, and heavier machinery or parts apply to a limited number of potential prospects, like factories or industrial companies. Because of…

8 Reasons PIM Software is Needed for eCommerce in 2021

8 Reasons PIM Software is Needed for eCommerce in 2021

We’ve seen that 2020 has been a big year for eCommerce. The growth of online retail has taken the fast lane due to the pandemic. More people are depending on online shopping now than ever. With eCommerce’s trajectory, businesses are increasingly in need of product information management (PIM) software to keep up with demand. Likely, the importance of PIM for…

PIM & DAM: The Solution for eCommerce Growth

PIM & DAM: The Solution for eCommerce Growth

Running an ecommerce business will quickly teach you that you will need both PIM and DAM to make progress.  Having a way to manage all your product attributes and relevant media is a key step in making strides in your goals. Eventually, there comes a time in which it’s harder to be successful in doing what you’ve always done. That’s…

PIM Tool Drives Omnichannel Efficiency | Catsy PIM Solution

PIM Tool Drives Omnichannel Efficiency | Catsy PIM Solution

An omnichannel approach to eCommerce is very important for global brands. The typical buyer will cross a variety of shopping channels: digital platforms, social platforms, and retail experiences. Delivering a consistent experience across all channels and touchpoints can maximize sales growth. That being said, it’s a challenging venture. With the PIM Tool, you can improve efficiency while boosting each channel’s potential to…

COVID-19 Ecommerce 2020: How Brands Can Increase Ecommerce Growth

COVID-19 Ecommerce 2020: How Brands Can Increase Ecommerce Growth

This post is a part of a three-part blog series on grasping and holding onto ecommerce growth as brands in the COVID-19 climate. Read on to see what values customers and ecommerce brands are significant today.  By now, brands have witnessed exponential growth in online shopping. It’s no secret that ecommerce is the dominating channel right now. No matter where…

How to Hang on to your eCommerce Gains During COVID-19

How to Hang on to your eCommerce Gains During COVID-19

We have witnessed accelerated ecommerce gains firsthand. Now, at the cusp of opening up the economy any day now, online businesses are apprehensive. Where do we go from here to maintain the gains that COVID-19 has inadvertently given ecommerce? More importantly, how do we switch to prioritizing customer satisfaction in the new digital age? To explore this inquiry, we’re doing…

7 Reasons PIM Workflow Inspires Collaboration and Efficiency

7 Reasons PIM Workflow Inspires Collaboration and Efficiency

No matter the size of a business, implementing a PIM workflow can be extremely beneficial to productivity.  There always comes a point in an organization’s growth when it’s harder to keep up with the same tasks. Perhaps there are more products to sell. More employees. There’s definitely more data to manage. Scaling is great, but overall, it may take longer…