How PIM Transforms Product Catalog Creation.

How PIM Transforms Product Catalog Creation.

For decades, companies have been creating product catalogs. Even with the rise of eCommerce and digital transformation, it is increasingly clear that product catalogs aren’t going anywhere. Many marketers and product managers have difficulty nailing down an efficient process for catalog creation. The solution: PIM can make catalog creation easier, and product catalogs more compelling. First things first, why have…

B2B Shopify: A Match Made in Heaven for B2B eCommerce?

B2B Shopify: A Match Made in Heaven for B2B eCommerce?

If you run a B2B eCommerce store, you’ve probably spent time thinking about which platform can suite your needs in a largely B2C occupied space. Out of many solutions suited for B2B eCommerce, one solution is becoming increasingly popular: B2B Shopify. Shopify is one of the most popular eCommerce platforms. Powering over 841,000 stores in the United States alone and…

B2B eCommerce: Why All B2B Businesses Need eCommerce Sites.

B2B eCommerce: Why All B2B Businesses Need eCommerce Sites.

By the end of 2021, the global eCommerce market is expected to total $4.89 trillion as more businesses continue to embrace digital transformation. That is why B2B sellers are now dedicating 55% of their marketing budget to digital efforts. In fact, those who currently do not have a website are planning to start a B2B eCommerce site before 2023.    Compared…

How to Migrate B2B Customers to Online Channels if You’re New to the eCommerce space.

How to Migrate B2B Customers to Online Channels if You’re New to the eCommerce space.

Suppose you’re new to the B2B eCommerce space. In that case, you must have seen the trends of the changing customer behavior with more migrate B2B customers online. So you ask yourself, “how do I migrate my customers to online channels?” The goal of course, is to ensure customers remain loyal to your brand throughout the process. Transitioning customers to…

Having Accurate Product Data Is Critical For eCommerce Growth

Having Accurate Product Data Is Critical For eCommerce Growth

Have you made an online purchase that arrives entirely different from what you expected? Maybe a new pair of red gloves arrived in a shade of pink or your new boots have a 1 inch heel instead of 1/2 inch. The point is, you didn’t receive what you thought you bought. 89% of people making eCommerce returns in the past…

10 Essential PIM Features You Need to Upgrade Your Product Data

10 Essential PIM Features You Need to Upgrade Your Product Data

When adopting a product information management software, businesses must consider what PIM features it has – its capabilities, capabilities, and configurability. The beauty of PIM lies in its automation. By streamlining repetitive, inevitable tasks that come along with the eCommerce business saves manual workload while fighting mistakes and inaccuracies. Moreover, its intuitive internal platform makes for a user-friendly tool for…

PIM Digital Asset Management: 7 Advantages of Scalable Visual Content

PIM Digital Asset Management: 7 Advantages of Scalable Visual Content

Visual content is nothing to cut corners about, especially not when conveying to shoppers the full breadth of a product. However, as nice as visuals look on the product page, getting them there is a whole process behind the scenes. One that, without a proper strategy, can make or break the impact of your visual content. So what’s the secret…

PIM Software or a Product Catalog? Everything You Need to Know About Customer-facing Product Content

PIM Software or a Product Catalog? Everything You Need to Know About Customer-facing Product Content

Customer-facing content is the essence of an outstanding customer experience. The purpose of enriching product data into compelling content is to make it customer-focused. In other words, it means enabling prospects to understand your products’ value for them. But what is the best way to manage and share customer-facing content that inspires action? Should you use PIM software or product…

Role-Based vs. Attribute-Based Access Control Security in PIM Software

Role-Based vs. Attribute-Based Access Control Security in PIM Software

Running an online business without robust security measures in place is like taking one step forward, and two steps back. For every error, breach, and unauthorized usage of product information, there’s double the work, time, and costs of solving the issue. Security is important especially when it comes to product information management systems. Many PIMs on the market come with…