Having Accurate Product Data Is Critical For eCommerce Growth

Having Accurate Product Data Is Critical For eCommerce Growth

Have you made an online purchase that arrives entirely different from what you expected? Maybe a new pair of red gloves arrived in a shade of pink or your new boots have a 1 inch heel instead of 1/2 inch. The point is, you didn’t receive what you thought you bought. 89% of people making eCommerce returns in the past…

10 Essential PIM Features You Need to Upgrade Your Product Data

10 Essential PIM Features You Need to Upgrade Your Product Data

When adopting a product information management software, businesses must consider what PIM features it has – its capabilities, capabilities, and configurability. The beauty of PIM lies in its automation. By streamlining repetitive, inevitable tasks that come along with the eCommerce business saves manual workload while fighting mistakes and inaccuracies. Moreover, its intuitive internal platform makes for a user-friendly tool for…

PIM Digital Asset Management: 7 Advantages of Scalable Visual Content

PIM Digital Asset Management: 7 Advantages of Scalable Visual Content

Visual content is nothing to cut corners about, especially not when conveying to shoppers the full breadth of a product. However, as nice as visuals look on the product page, getting them there is a whole process behind the scenes. One that, without a proper strategy, can make or break the impact of your visual content. So what’s the secret…

PIM Software or a Product Catalog? Everything You Need to Know About Customer-facing Product Content

PIM Software or a Product Catalog? Everything You Need to Know About Customer-facing Product Content

Customer-facing content is the essence of an outstanding customer experience. The purpose of enriching product data into compelling content is to make it customer-focused. In other words, it means enabling prospects to understand your products’ value for them. But what is the best way to manage and share customer-facing content that inspires action? Should you use PIM software or product…

Role-Based vs. Attribute-Based Access Control Security in PIM Software

Role-Based vs. Attribute-Based Access Control Security in PIM Software

Running an online business without robust security measures in place is like taking one step forward, and two steps back. For every error, breach, and unauthorized usage of product information, there’s double the work, time, and costs of solving the issue. Security is important especially when it comes to product information management systems. Many PIMs on the market come with…

Industrial Tools Marketing Strategy: How to Increase Sales, Brand Recognition, and Revenue

Industrial Tools Marketing Strategy: How to Increase Sales, Brand Recognition, and Revenue

Industrial tools marketing comes with a set of challenges that don’t apply to other markets.  For one, industrial tools companies tend to be extremely niche B2B organizations. Certain types of equipment, such as smaller hand tools, components like bolts, springs, and heavier machinery or parts apply to a limited number of potential prospects, like factories or industrial companies. Because of…

8 Reasons PIM Software is Needed for eCommerce in 2021

8 Reasons PIM Software is Needed for eCommerce in 2021

We’ve seen that 2020 has been a big year for eCommerce. The growth of online retail has taken the fast lane due to the pandemic. More people are depending on online shopping now than ever. With eCommerce’s trajectory, businesses are increasingly in need of product information management (PIM) software to keep up with demand. Likely, the importance of PIM for…

PIM & DAM Software: The Solution for eCommerce Growth

PIM & DAM Software: The Solution for eCommerce Growth

Running an ecommerce business will quickly teach you that you will need both PIM and DAM to make progress.  Having a way to manage all your product attributes and relevant media is a key step in making strides in your goals. Eventually, there comes a time in which it’s harder to be successful in doing what you’ve always done. That’s…