Product data governance refers to the process of ensuring that all product-related information is properly categorized,
managed, and controlled throughout the lifecycle of a product. Product data governance can be optimized when
using PIM and DAM tools to securely govern product content.
Data governance in the context of eCommerce is the secure categorization and management of product content.
Businesses need to take data governance seriously in order to properly manage product content for
internal use and optimized eCommerce conversions.
What is the difference between data governance and data management?
Data governance and data management are essentially the same, however, data governance refers to the
categorization and validation of product data, whereas management refers to the ongoing management of data.
Many ERPs identify have data governance software, however, for ongoing management of product data,
businesses should consider a PIM (product information management) solution.
roduct information management (PIM) is the process of centralizing, optimizing, and publishing
product content in product catalogs, eCommerce channels, and online marketplaces.
