Product data governance refers to the process of ensuring that all product-related information is properly categorized,
managed, and controlled throughout the lifecycle of an item. It can be optimized when
using PIM and DAM tools to securely govern content.
Data governance in the context of eCommerce is the secure categorization and management of content.
Businesses need to take it seriously in order to properly manage content for
internal use and optimized eCommerce conversions.
What is the difference between data governance and data management?
Data governance and data management are essentially the same. However, data governance refers to the
categorization and validation of data, whereas management refers to the ongoing management of data.
Many ERPs identify have data governance software, however, for ongoing management of data,
businesses should consider a PIM (product information management) solution.
Product information management (PIM) is the process of centralizing, optimizing, and publishing
content in catalogs, eCommerce channels, and online marketplaces.
