Product Experience Management

FOR IMMEDIATE RELEASE

APSIVA, the leading provider of product catalog software, today announced the general availability of APSIVA Product Suite Version 4.3. With APSIVA Version 4.3 system, customers will be able to take advantage of workflow features for print catalog publishing.

Unlike other solutions that are simply an outgrowth of legacy print applications, APSIVA is designed from the ground up to the new realities of post dot-com era of multi-channel catalog publishing. This means robust support for print and web channels for simultaneous deployment, instead of uploading products approved for the print to the website.

APSIVA empowers organizations by creating a master product information repository that includes product content, product images, literature and most importantly product knowledge. Additionally with APSIVA’s catalog software organizations can publish product content to Print, Web, CD, and electronic media. APSIVA gives a 360-degree content management, and deployment options across media and channels.

With the new release of Catsy Catalog Software, you will see an even better ROI. The new modules where you will see enhanced ROI are:

Merchandising

Catsy’s merchandising module makes it easy for merchandisers to select and plan presentations for a print catalog project. Catsy Catalog Software streamlines communication between merchandising and advertising (creative) eliminates bottlenecks by spreading the bottleneck.

Print Catalog Production

Catsy’s support for Print Catalogs is the best in the industry with Catsy PRINTsource – Print Catalog Software. With this version, annual catalog, specialty catalog, industrial catalog and retail catalog production workflow can be streamlined for higher efficiency.

Styling

At Catsy we understand that there is no substitute for human creativity. However, once a designer creates a style, the same style is used across the catalog. Automating this style application is a no-value that APSIVA automates. With Catsy, these tasks can be fully automated so you can extract content from the APSIVA Print Catalog Software pre-styled.

Workflow

Catsy Print Catalog Software Version 4.3 is not merely a glorified product database. It is also a workflow engine that routes tasks and messages to the right users, in the right sequence at the right time. This proactive approach of notifying users reduces dependencies, eliminates bottlenecks and improves the throughput for the production staff. With better workflow support, you can manage bigger teams of advertising and merchandisers.

Once print and web catalogs are published using our print publishing software, refreshing content from a desktop publishing environment such as Adobe InDesign or QuarkXPress is just as easy.

Catsy Print Catalog Software is not merely a glorified product database. It is also a workflow engine that routes tasks and messages to the right users, in the right sequence at the right time. This proactive approach of notifying users reduces dependencies, eliminates bottlenecks and improves the throughput for the production staff. With better workflow support, you can manage bigger teams of advertising and merchandisers.

Once print and web catalogs are published using our print publishing software, refreshing content from a desktop publishing environment such as Adobe InDesign or QuarkXPress is just as easy.

FOR IMMEDIATE RELEASE

The growth in technology companies has its roots in the great dot-com boom of 1999-2000. Without recapping the entire history of that cycle, suffice it to say that many of the enterprises it spawned had never had to prove themselves with real customers, real world tested products, or real earnings. (Let us not forget those heady days when any earnings were considered a disadvantage because of the P/E ratios they would create!)

Since that time, we’ve all been reminded that when it comes to business plans, looks are not enough! Companies must deliver on the promise and execute. Like the economy as a whole, the catalog software sector is still absorbing (and recovering from) the “excesses” of the dot-com era.

For organizations that have already invested in a competing catalog management system, Catsy offers a competitive upgrade rebate to make the transition to Catsy as painless as possible. With our competitive upgrade rebate, you can get your Catsy PRINTsource Catalog Software at up to 50% off.

The qualifying requirements for the competitive upgrade is that you have purchased a competing Catalog Management Software suite within the last 60 months and still own it.

The Competitive Upgrade rebate is not available through resellers, and the upgrade is valid until 9/30/2004.

FOR IMMEDIATE RELEASE

Catsy, a catalog management software vendor in Vernon Hills, Illinois is offering a FREE report titled “Nine Tips for Collapsing Catalog Creation Time.” The report is designed primarily for manufacturing and distribution firms that want to increase the speed and accuracy of catalog production while taking steps to reduce the costs. A copy of the FREE report can be obtained simply by visiting the company’s web-site www.catsy.com.

The new Catsy report explains nine key points that firms can use to improve catalog management efficiency and accuracy. One point focuses on product information management, the single most important factor in catalog accuracy. It points out that internally-produced product information for catalog management is usually compiled from disparate sources. Modifying a product attribute in one department begins a domino effect of replicated updates across the organization. In most cases it makes sense to complement the internal catalog management process with a central database that is shared by users across the firm, and possibly with print vendors. The report also discusses methods by which compiled product information can be exported to multiple catalog formats to suit the requirements of the firm, be it Web, CD or Print.

The report points out the importance of tailoring the message of your catalog closely to the needs of individual prospects. It describes automated tools that make it possible to tune your catalog to the prospect’s individual situation. For example, you might include text and photos that specifically address the maintenance problems faced by a particular type of plant.

Finally, the report helps explain how using this approach makes it easy for internal resources to provide consistent data to clients and prospects. A central source for all product attributes which can be accessed by customer service AND pre-sales resources can help reduce returns and customer dissatisfaction. It explains the value of providing an integrated online product repository that can contain exploded diagrams, MSDS’s and other important data that is associated with the product.

Catsy has 25 years of combined experience in catalog management development and consulting. The firm has mastered the art of helping industrial companies speed cycle time for catalog creation and simplifying product information maintenance.

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Catsy upgrades PRINTsource: Print Catalog Software module.

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Distribution company adopts CATSY’s technology to streamline its catalog production processes.

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