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5 Ways to Improve Workflow Product Information Management Efficiency

Product Information Management Efficiency

Let’s face it: You’d rather be busy marketing your products or coming up with the next hit for your company. Instead, you get mired down in administrative tasks. Working without a product information management system can lead to a massive amount of emails and spreadsheets. By the end of the day, you end up with a to-do list that’s twice the size as when you started. If you’re experiencing this, it’s likely that you aren’t the only one in your organization struggling with a less than efficient workflow, and this can lead to major friction in any organization. Here are a few ways that organizing your product data in a centralized system leads to product information management efficiency and gives you the power to take back your time.

1. Bulk Product Maintenance

Updating prices or other specification for thousands or even millions of products manually is an incredibly inefficient process at best, and impossible at worst. Editing the listings one by one takes a lot of resources you could absolutely better allocate elsewhere. Selecting a product information management system with bulk product maintenance features makes it a far easier task to change information on your entire line.

2. API

Application programming interfaces, or APIs, streamline the process of integrating software. The most common way to use APIs is to share data between applications. For example, you can automatically send your product information to a partner’s administrative back end. You can also send your data to other back-end applications you use, such as a shipping solution, so all parties are working with a single version of the database. A powerful API is necessary when you are managing thousands of products or more and are looking to improve product information management efficiency.

3. Publishing Options

Your sales and marketing people often need catalog options quickly. If they have to wait for an extended creation and approval cycle, they could end up losing customers. The creation process doesn’t have to be separate from your product information management system however. A lot of the best PIM systems have publishing automation functionality built in, that pull your product data directly from the main database. Automating this process via templates and a centralized product hub shortens the turnaround time and provides them with a direct link to approved product specifications and language.

4. Online Marketplace Integration

Many e-commerce companies are diversifying the channels they use to sell their products. While this provides businesses with many opportunities to sell on dozens of different channels, one downside to this is manually preparing individual spreadsheets for each marketplace. Product information management solutions can automate the creation of these spreadsheets for all channels within minutes which can really improve product information management efficiency.

 5. Synchronized Product Listings

Price, style and availability changes are difficult to manage when you’re working with a variety of distribution channels. You don’t want customers to get upset if they pay more than expected or an item is out of stock. Synchronized listings propagate at the same time, so everything stays up to date.

Stop losing all of your product development and marketing time to inefficient processes. Automation features in your product information management platform let you get back to what you really want to do while increasing your overall productivity.

6. Direct eCommerce Integration

Managing product data for eCommerce can be a tedious process especially if it is housed in a database separate from other channels that need to be updated. If you aren’t managing the data in a streamlined manor eCommerce becomes yet another channel that needs updated and most likely involves a chain of emails and Excel documents. The most powerful PIM systems make it easy to integrate with eCommerce companies, so that the products on your website are automatically populated from your product information management system.

7. Built-In Digital Asset Management

Working with images can be a daunting process, especially when they are stored on a file server or a place that is not designed for managing image files. This way of organizing can lead to messy directories and deleted files. Product Information Management systems often times have a built in way to manage images and other digital assets. This can include image storage with individual items or product families, storage of multiple images per product, housing product videos, linking CAD diagrams, storing PDFs and more.

How to Get Started

Catsy is a product information management platform that not only meets all of the criteria for improving efficiency in this list but also offers many advanced features such as interactive catalogs, interactive digital catalog technology with analytics, and a hub for customer service representatives. With Catsy you can unite all teams that work with inputing, managing, and publishing product information in an easy to use platform. To learn more about how Casty has helped companies like Lazy Boy, Whirlpool, and Don improve efficiency through utilizing product information management check out Catsy or sign up for a quick educational demo at