If you run a B2B eCommerce store, you’ve probably spent time thinking about which platform can suite your needs in a largely B2C occupied space. Out of many solutions suited for B2B eCommerce, one solution is becoming increasingly popular: B2B Shopify. Shopify is one of the most popular eCommerce platforms. Powering over 841,000 stores in the United States alone and…
By the end of 2021, the global eCommerce market is expected to total $4.89 trillion as more businesses continue to embrace digital transformation. That is why B2B sellers are now dedicating 55% of their marketing budget to digital efforts. In fact, those who currently do not have a website are planning to start a B2B eCommerce site before 2023. Compared…
Suppose you’re new to the B2B eCommerce space. In that case, you must have seen the trends of the changing customer behavior with more migrate B2B customers online. So you ask yourself, “how do I migrate my customers to online channels?” The goal of course, is to ensure customers remain loyal to your brand throughout the process. Transitioning customers to…
Today, 73% of B2B buyers are millennials who make their purchases online. PIM and DAM automate processes catering to all generations of buyers, young and old, as the B2B sector evolves. From changes in the buyer demographic to the transition from traditional marketing, successful B2B quickly adapts to these trends. For example, before 2020, the B2B buyer demographic was made…
Successful B2B eCommerce brands have a common theme: they build a collection of positive brand perceptions over time. With digital assets such as videos, music, photos, documents, and other media files, B2B enterprises can communicate, market, and position their brand efficiently. For B2B companies, where 62% of buyers make purchases based solely on digital content, managing and deploying digital assets from a…
When you think of eCommerce, what comes to mind? Most of the time, eCommerce companies are laser focused on product marketing alone to drive conversions. In addition, when we think of PIM, we tend to think product marketing automation. However, product information extends far beyond the reach of eCommerce. Today’s savvy buyers need to have more information than ever before…
Have you made an online purchase that arrives entirely different from what you expected? Maybe a new pair of red gloves arrived in a shade of pink or your new boots have a 1 inch heel instead of 1/2 inch. The point is, you didn’t receive what you thought you bought. 89% of people making eCommerce returns in the past…
When businesses fail to prepare, they open the doors to challenges to an otherwise successful product launch. According to Harvard Business Journal, lack of preparation is the number one cause of issues during a product launch. When tens of thousands of new products hit the markets annually but only 5% might succeed, you know it’s a widespread problem. To improve the…
When adopting a product information management software, businesses must consider what PIM features it has – its capabilities, capabilities, and configurability. The beauty of PIM lies in its automation. By streamlining repetitive, inevitable tasks that come along with the eCommerce business saves manual workload while fighting mistakes and inaccuracies. Moreover, its intuitive internal platform makes for a user-friendly tool for…
Every intuitive ecommerce website needs to pave the path for prospective customers. From laying out a clear navigation system to optimizing category pages, every decision about your store layout must ultimately guide customers to the checkout page. With that, the faceted search feature is such that ties up your site together neatly. Faceted search is another key component of a…