Life Before Catsy Digital Asset Management

Digital Asset Management

Managing product data and images can be a giant headache, and Kammi the marketing manager at Amneal International knows all about it. Kammi has been utilizing Catsy since 2008, and told us when we spoke with her that she can’t imagine life without it. In this short video she discusses the pain of product information and digital asset management before Catsy and how she and her team use our product information software now. As always, the transcript is below.

Kammi:

Before Catsy if someone needed that information—they needed that PDF or that TIF or that jpg they would have to come to me. They would call me, they would email me and ask me “do you have this high res photo?,” “Do you have the latest material safety data sheet?,” “do you have the latest prescribing information or outsert?,” and I would have to email it to them. I was the repository and it was very manual.

Now, with Catsy they log in, they go to the product they need, and they select the asset they need. It’s right there, and if i have an update—if I have a new photograph or if we have updated the patient information guide, I know when they go there they are going to get the most recent document and I don’t have to sift through all of my files to make sure I’ve got the right one.

How Images Can Boost Conversion Rate

Boost Conversion Rate with Images

When you are running an online business, conversion rate is everything. After all, conversions mean money, and that means profit. This is why you should try everything you can to persuade your target audience that you have what they are looking for. If you can do that, you boost conversion rate will sky-rocket.

 Images look great on your website, especially when advertising products, and they can certainly boost your conversions. When you use images in smart ways together with the right print catalog software, you’ll find they can help you connect with your target audience and encourage them to find out more or click on that all-important “buy it now” button. Here are some ways you can harness the power of images on your website, as well as on social media.

Ignite Their Emotions

People often buy when you provoke certain emotions in them. Those emotions can range from worry to happiness to pride, and images are great for stirring up these senses and creating a real connection with your audience. A powerful, positive or instructional image can make people smile, trust you, want to find out more about you or have that sudden eureka moment. When they like you and trust you, you’ll be more likely to win them over.

Put Your Products In The Limelight

When your customers step inside a physical store, they can see and touch products, and make buying decisions based on how the product makes them feel. When shopping online, their senses are limited, and so you have to showcase your products in the most effective way possible. Product images do this perfectly, and there are many ways you can get your product noticed with some clever photography tricks and smart placement.

Here are some ideas to give you inspiration:

  • Alternate views of the same product – Take a mobile phone for instance. Include images of each side and edge of the mobile phone so that prospective customers can really get a feel for your product, and how they would use it in their lives. You can also use an opportunity here to up-sell, showing images of accessories such as phone cases and chargers.
  • Action shots of your products in use – Want to really show your visitors how your product works in the real world? Show them with images! Showing a real person using the product, or the product in different stages of use, adds a very human feel, and helps your customers to understand what you are offering.
  • Product in different varieties? Show them all – If your product is available in a range of colors, styles, types or sizes, show every single version. This might increase your photography costs, but it is a technique that will pay off over time.
  • Make the most of lighting – If you have a product that can be used in different lights, or which reacts or operates differently under a range of conditions, use images to illustrate this. For example, a decorative lamp could be shown in broad daylight, but also when it is lit to show potential customers how it might look in their home.

The Big Picture

According to recent studies, larger images can often result in lower bounce rates and higher conversion rates. We are naturally attracted to images more than we would be to a large section of text, and so it stands to reason that the larger the picture, the more the appeal. Banner and header images showing products work particularly well, and more and more website designers are also starting to use dynamic images that change throughout the time the user is on the website.

Choose Good Quality Images

With so many stock images available online, there really is no excuse to use poor quality or badly presented images. Consumers are a savvy bunch, and they will leave your website if the quality of images isn’t up to their expectations. Good quality stock photos don’t need to cost an arm and a leg, especially since there are many free libraries available online. You can also purchase individual photos if you prefer.

Keep Everything Organized With Digital Asset Management and Print Catalog Software

Digital asset management and catalog software from Catsy gives you complete control over your product images and other digital assets, allowing you to drag and drop, automatically frame fit images, automate image fitment to frames and many other features. Our print catalog software and digital asset management solutions help you to leverage the power of images and dramatically increase your conversion rate.

 

Why Catsy Killed On-Premise

A lot of people that reach out to us are curious/nervous/cautious about ditching their on-premise approach and moving to cloud software. We figured we would put together this short video to explain why going with cloud software is the best for your organization.

 

In the late 1800’s electricity was generated by individual businesses on-premise by generators. Each owner was responsible for maintenance.

In the 1930’s utilities became established, delivering electricity as a service. Although change is hard, people realized that they no longer had to deal with the headache of expensive maintenance costs.

In the same way, enterprise software in the 1990s was deployed on-premise because that was the only way possible at the time.

With the rise of the technology, in the 2010’s (although some did it before) companies moved past the 20+ year old norm and offered cloud-based solutions—which include automatic updates, the ability to work from anywhere, increased collaboration, and a more competitive solution.

4 Ways That a Product Information Management System Can Help Your Workflow

Product Information Management Workflow

https://www.youtube.com/watch?v=eHIJ3NjqdfE

Managing product information is hard work, right?

There are spreadsheets, emails, and word documents to gather information from. Images, PDF’s & videos that need to be organized–and sales reps, CSR’s, websites, catalogs, and marketplaces that need to be kept up-to-date. It can be daunting.

Well at Catsy we help tons of companies of all sizes create a harmonious process of gathering and managing product information.

With the right tools for product managers, copywriters, photographers, and designers–Catsy makes everyone efficient while keeping the data up-to-date.

With Catsy you can improve accuracy and:

  1. Create a single repository of all your product information
  2. Quickly search and locate content
  3. Publish to multiple channels
  4. Streamline workflow across teams

So what are you waiting for?

Sign up for a live demo today:

http://www.catsy.com/contact-us

 

Turning Your Web Catalog Into a Lead Generator

By now, you certainly know that digital marketing is one of the most important — if not the most important — thing you can do for your website in order to turn it into a lead generation machine. In this blog post, we’re going to discuss some of the most important elements of proper digital and content marketing, thereby turning your web catalog into a money-making lead generator! It’s much easier than you think, and it takes a few simple steps to make it happen.

Before You Do Anything Else, Do This!

Your website content determines the quality of your leads, but not even the best quality content can be seen if the website design isn’t up to par. Some of the qualities that a good website design has include:

  • Responsive: A good website has to be mobile-responsive. This means that you can access the website, no matter if you’re on a laptop, desktop or mobile device.
  • Easily navigable: A good website needs to be easily navigable — which means that you should be able to find all the necessary pages and blog posts quickly and effectively.
  • Clean design: A good website needs to have a clean design — a design that isn’t cluttered with unnecessary pictures, poor color choices or “walls of text” that just exhaust the readers’ eye.
  • Thought Out Categorization: A good website has clearly delineated spots for all of its content, making it easily navigable and cleanly designed.

A well-designed website is easy to do by yourself and for yourself. However, we strongly recommend that you enlist the aid of a professional website design company in order to get the job done quickly and efficiently. It will actually cost your company money in the long run to do the website yourself in a piecemeal fashion (you will give the impression that you’re not a professional company), so even if you have to spend a little money to get it done correctly, you will more than make it back when you turn your website into a lead generator!

Digital Marketing for Website Success

Now that you have a website that’s well-designed, functional, easily navigable and live, the following is a list of digital marketing tips that you should follow in order to turn your website into a lead generating machine:

Content Is King

Ultimately, what will drive customers to your website is the quality of your content. Your blog posts should be informative, well-written, contain at least 300 words and be updated at least two to three times a week.

Of course, the greatest content in the world is not going to be helpful if your readers aren’t interested in it. So, the next important thing to ask is, what are your customers interested in reading? A good way to find out is to simply ask — you can either ask in person (when they come into your store), or you can put up a poll on your website to ask them what they’re interested in. As long as you tailor your content to what your customers need and want, you’ll be able to get a respectable client base just from that content.

Call to Action

Did you know that if you put a call to action on your website, you’ll be able to get a significant number of leads? A call to action is a place on your website where the visitor is required to put in her information before she continues onto the rest of your site. The information sometimes includes just an e-mail address, but more often also includes additional pieces of information, such as a phone number and a mailing address. The more information you request in a call to action, the more likely you’ll be able to close the deal once it comes through.

Improve SEO

Even the best content needs a little “super-charge,” and that’s where SEO (or search engine optimization) comes in. SEO is what will make the difference between your website getting on the first page, and your website getting on the second page (and beyond). It’s estimated that 95 percent of the potential customers who do web searches for what you’re offering don’t go past the first page of search results.

Some of the many important elements of SEO include the following: a good META description, a proper use of keywords and alt-text tags in your photos. Of course, this is far from the complete list of things that comprise proper SEO, so it’s recommended that you enlist the aid of a professional SEO company in order to generate the results you need.

Website Tracking

Finally, but certainly no less importantly, make sure you track where your website visitors are coming from. By figuring out where they are geographically located, you can make geo-targeted offers and recommendations. For example, if the majority of your visitors are coming from Los Angeles, and you offer a variety of marble tiles for sale, you can tailor some content to focus on “Los Angeles marble tiles for sale” and generate more interest in your products and services.

These are just a few of the many tips and tricks we have to turn your website into a lead generation machine. There are many more aspects that, as professionals, we can help you deploy to be most effective. For more information about us, our catalog software and our product information management services, contact us today!