Why all B2B Businesses Need eCommerce Sites.

Why all B2B Businesses Need eCommerce Sites.

By the end of 2021, the global eCommerce market is expected to total $4.89 trillion as more businesses continue to embrace digital transformation. That is why B2B sellers are now dedicating 55% of their marketing budget to digital efforts. In fact, those who currently do not have a website are planning to start a B2B eCommerce site before 2023.    Compared…

How to Migrate B2B Customers to Online Channels if You’re New to the eCommerce space.

How to Migrate B2B Customers to Online Channels if You’re New to the eCommerce space.

Suppose you’re new to the B2B eCommerce space. In that case, you must have seen the trends of the changing customer behavior with more migrate B2B customers online. So you ask yourself, “how do I migrate my customers to online channels?” The goal of course, is to ensure customers remain loyal to your brand throughout the process. Transitioning customers to…

7 Reasons to Automate your B2B eCommerce Operations with PIM and DAM.

7 Reasons to Automate your B2B eCommerce Operations with PIM and DAM.

Today, 73% of B2B buyers are millennials who make their purchases online. PIM and DAM automate processes catering to all generations of buyers, young and old, as the B2B sector evolves. From changes in the buyer demographic to the transition from traditional marketing, successful B2B quickly adapts to these trends. For example, before 2020, the B2B buyer demographic was made…

How to Leverage Product Literature to Drive Conversions

How to Leverage Product Literature to Drive Conversions

When you think of eCommerce, what comes to mind? Most of the time, eCommerce companies are laser focused on product marketing alone to drive conversions. In addition, when we think of PIM, we tend to think product marketing automation. However, product information extends far beyond the reach of eCommerce. Today’s savvy buyers need to have more information than ever before…