Interactive Catalogs Conversion
Online shopping is an accepted part of modern consumer activity, but not every retailer takes the appropriate steps to ensure its digital catalog is accessible, easy-to-navigate and empowers customers to make purchases. Interactivity doesn’t just make shopping more engaging for consumers; they also spend more than they otherwise would. Interactive catalogs conversion is possible because they are easy to use and provide quick satisfaction of the urge to buy.
One-Click Shopping
Interactive catalogs conversion is possible partially because of one advantage over their print counterparts: your customers can finalize a purchase with a few clicks. By connecting your interactive digital catalog with your eCommerce site, consumers have the option not just to browse but to get the item shipped to their home instead of receiving a print catalog, finding the product on your website, and then finally buying if they are still interested.
Zoom-In Capabilities
Compared to a print catalog, digital catalogs provide the opportunity to zoom in on photos to carefully examine product details. This is a distinct advantage for businesses that do not have brick-and-mortar locations and whose customers are dependent on the virtual representations of items in order to assess their value.
Options for Similar Products and Add-ons
Interactive catalogs can offer consumers a similar item if they waver on the one they are considering. It’s simple for virtual retailers to provide package deals in which they sell a group of items that work together or that have a similar use. An electronics retailer still selling tower computers, for example, can have options to sell a keyboard, tower and monitor either separately or combined in a package at a discounted rate.
In addition, interactive catalogs can use techniques like smart auto-complete to give customers options for things they might be looking for, even if they don’t know the exact words to use while searching through the site. Leading customers to exactly what they want is an easy way to increase conversion.
Comparison Shopping
Once customers are searching your digital catalog, you want them to buy, not to leave to go to a competitor. If you are in competition with other eCommerce sites, you can grab those who have navigated away from other retailers who sell similar products by developing an SEO optimized digital catalog. Once customers find you, the interactivity element makes it easier for them to finalize their purchase instead of heading off to another business, which results in higher interactive catalogs conversion.
Smart retailers make shopping easy and pleasant, whether in-store or online. Interactive catalogs are one way to make customers want to buy, since they won’t have to overcome many barriers before choosing a product and sending through their payment information.
