Little Known Facts about PIM

PIM Facts

You may already know the basic benefits of product information management systems, such as streamlining your catalog creation processes and improving consistency in your copy. However, these little-known PIM facts reveal additional ways your company can gain a competitive advantage.

Responsive Catalogs

Your customers don’t always have access to a computer or have a print catalog on hand, but they do come equipped with smartphones in their pockets. Responsive design resizes your product list so it can be easily viewed on a smaller screen.

Third-Party Integration

Modern PIM solutions, such as Catsy, let you easily work with your existing enterprise resource planning applications. The powerful API support gives you the flexibility to access or export product data from the programs you already use.

Fewer Returns

When the information on a product description is inaccurate, customers get frustrated and return items that don’t match their expectations. PIM uses a standardized data set that remains consistent.

Digital Asset Management

PIM solutions don’t just keep the copy organized. You can also put your images, marketing assets, branding guidelines, and other relevant information in a centralized database. When you need variation pictures or UPC codes, you don’t have to spend hours figuring out where they are stored.

Multi-Channel Support

Print catalogs still have a place in your sales strategy, but you need to list your products on an e-commerce website as well as third-party marketplaces to truly get ahead of your competition. If you went to each site to go through the process your time-to-market would drop to a snail’s pace.

Improves Cross-Sell and Upsell Opportunities

You can associate products with alternative options, related accessories and other items that may be useful for customers. When your sales team reaches out to prospects they can suggest an alternative that may work better for the person’s intended purpose or point out accessories that go with the original purchase. The sales team doesn’t have to sort through multiple programs to figure out how to best approach each customer. They simply look in your PIM system and smoothly continue the call.

Cutting-edge PIM systems, such as Catsy, give your business an excellent tool for managing and selling your inventory. You get a broad range of features that center around increasing your revenue, keeping customers happy and streamlining the sales process instead of just a simple product database.