5 Unlikely Obstacles Hindering Fluid Product Information Management

product-information-management-obstacle

Obstacles Hindering Product Information Management

Fluid product information management keeps operations running smoothly, as your suppliers, distributors, partners and customers encounter a quality experience that often exceeds expectations. However, your workflow may hit a bump in the road if you run into one of these five unlikely obstacles hindering product information management.

1. Weak Channel Support

If you can focus on only one or two main channels, leaving others to be created manually your efficiency can be destroyed. When one of your vendors needs product information in a different format, you’re left scrambling to fulfill the request. This reactive fulfillment strategy leads to content inconsistency. Different image sizes, writing voices and product options could throw off your brand messaging and cost you sales.

Tip 1: Look for a PIM system that supports channels and make sure to ask during the demo which marketplaces and channels are included. Feel free to ask how the process works and if the exporting is flexible enough to handle

2. Unorganized Spreadsheets

Do you rely solely on spreadsheets for your product information management strategy? You run into many problems when you rely on this type of manual system to stay on top of your data, especially when there are more than one. Multiple versions of a file can introduce errors into your copy and cause prices to become out-of-date. You also need to allocate employee time for manually updating the spreadsheets.

Tip 2: Spreadsheets are an inevitable part of product information management, and they can be very useful when it comes to populating a PIM database. Keep one or multiple spreadsheets organized by coming up with consistent categories and running scripts to remove extra spacing, all caps, etc.

3. Unorganized or Lack of Access

Decentralized product data leads to important information languishing in inboxes when employees go on vacation. If the team lead is the only person with access to these details, the project grinds to a halt when he’s out of the office. Hard drive crashes and other technology problems can also get in the way of effectively managing product information.

Tip 3: You need a product information management system with role access and security. Systems with history features are great because you can see who made changes and when.

4. Too Much Content

Your organization could end up with an unmanageable amount of content, especially if you don’t have a structured product information management solution in place. Teams and employees work off their own copies of content, resulting in more work when everything comes together. Some digital assets may also be lost on forgotten network drives or personal thumb drives.

Tip 4: Spreadsheets are an inevitable part of product information management, and they can be very useful when it comes to populating a PIM database. Keep one or multiple spreadsheets organized by coming up with consistent categories and running scripts to remove extra spacing, all caps, etc.

5. File Names

Inconsistent file names can do a lot of damage to product information. When everyone chooses their own structure and style, you can’t conveniently use search tools to track down the right product. Instead, you sort through a list manually and hope that everyone saved it within the same folder, which can be hindering product information management.

How many of these obstacles are lurking in your organization? Your product information management strategy needs to tackle these problems head on and fix the environment that encourages them to thrive. Once you eliminate these roadblocks, you’ll have an easier time scaling your operations and distributing product information to relevant parties.

Tip 5: Spreadsheets are an inevitable part of product information management, and they can be very useful when it comes to populating a PIM database. Keep one or multiple spreadsheets organized by coming up with consistent categories and running scripts to remove extra spacing, all caps, etc.

How Catsy Helps

Catsy product information management is a flexible PIM system that enables you to store and manage product specifications and images, publish to marketplaces, populate your eCommerce website, print marketing collateral and more. Catsy can also populate digital catalogs, online product listings, and much more via a robust API. To learn about the flexibility of Catsy PIM and how it can help streamline your product management and remove obstacles hindering product information management, sign up for a demo at http://catsy.com/contact-us.

Sources:

https://www.experian.com/assets/decision-analytics/white-papers/the%20state%20of%20data%20quality.pdf

http://mspmentor.net/blog/five-ways-saas-data-lost

https://www.bigcommerce.com/blog/product-information-management-best-practices/