Adobe InDesign Image Frames – [Video Tutorial]

In this tutorial we go over InDesign image frames and how to work with rotating, scaling, and editing the formatting of images in InDesign. This is especially useful when working with catalogs and other publication design that include images; especially those with multiple images, product photography, and layout. Knowing how to work with InDesign image frames can help you keep your documents clean and consistent while also speeding up the design process. The transcript for this tutorial can be found below.

Adobe InDesign Image Frames

In today’s tutorial we are going to go over how InDesign image frames work.

So when you place an image into InDesign it is in this blue box. The blue box is called an image frame. If you move the frame you can see that it cuts the image off. This might be confusing right now, but it is super useful for publication design because you don’t necessarily need to make changes to the image, just the frame when you want to combine them with text and other page elements.

If you double click the image frame you can see this orange outline which is what the image is actually contained in. By adjusting this orange frame you can edit the image while also making sure it stays within the blue image frame. You can rotate, scale, and make other changes this way. By making changes to the orange bounding box you are able to keep a clean document and not have to worry about your page looking like this.

More Catalog Resources

Here at Catsy we love to make and collect resources for product managers, internal sales representatives, designers, and business folk on topics related to catalog publishing and product information management. Check out our Resource Center for more video tutorials and articles along with our Facebook, Twitter, and LinkedIn.

Little Known Facts about PIM

PIM Facts

You may already know the basic benefits of product information management systems, such as streamlining your catalog creation processes and improving consistency in your copy. However, these little-known PIM facts reveal additional ways your company can gain a competitive advantage.

Responsive Catalogs

Your customers don’t always have access to a computer or have a print catalog on hand, but they do come equipped with smartphones in their pockets. Responsive design resizes your product list so it can be easily viewed on a smaller screen.

Third-Party Integration

Modern PIM solutions, such as Catsy, let you easily work with your existing enterprise resource planning applications. The powerful API support gives you the flexibility to access or export product data from the programs you already use.

Fewer Returns

When the information on a product description is inaccurate, customers get frustrated and return items that don’t match their expectations. PIM uses a standardized data set that remains consistent.

Digital Asset Management

PIM solutions don’t just keep the copy organized. You can also put your images, marketing assets, branding guidelines, and other relevant information in a centralized database. When you need variation pictures or UPC codes, you don’t have to spend hours figuring out where they are stored.

Multi-Channel Support

Print catalogs still have a place in your sales strategy, but you need to list your products on an e-commerce website as well as third-party marketplaces to truly get ahead of your competition. If you went to each site to go through the process your time-to-market would drop to a snail’s pace.

Improves Cross-Sell and Upsell Opportunities

You can associate products with alternative options, related accessories and other items that may be useful for customers. When your sales team reaches out to prospects they can suggest an alternative that may work better for the person’s intended purpose or point out accessories that go with the original purchase. The sales team doesn’t have to sort through multiple programs to figure out how to best approach each customer. They simply look in your PIM system and smoothly continue the call.

Cutting-edge PIM systems, such as Catsy, give your business an excellent tool for managing and selling your inventory. You get a broad range of features that center around increasing your revenue, keeping customers happy and streamlining the sales process instead of just a simple product database.

Sources:

http://searchmanufacturingerp.techtarget.com/definition/product-information-management-PIM

http://catsy.com/product-information-management

 

Price Accuracy in Print Catalogs Is Essential and This Is Why

Print Catalogs

Print catalogs are your customers’ main source of information about the products you sell. It’s not just an important promotional item but a promise to sell goods at a certain price. Before you send it out, it’s vital to ensure the accuracy of your catalog prices in order to uphold your business’s reputation.

That reputation will help you to attract and retain loyal buyers, which is essential to the success of your business. Developing lucrative accounts provides you with a steady stream of revenue that will see you through periods of declining consumer activity. In addition to keeping the buying public happy, correct and consistent pricing information in print catalogs keeps you in compliance with laws that regulate retail commerce.

Consumer Purchase Decisions

Many of your customers decide what to buy based on catalog prices. While that alone does not guarantee a purchase decision, it’s an important factor along with product specifications and quality. Accurate catalog information allows you to convince a customer to choose your business over your competitor. If customers want to regularly re-order the same item, that price guarantee helps you to develop a long-term relationship.

Building Customer Trust with Catalog Prices

Accuracy in a catalog shows your customers you care about the promises you make to the buying public. Having to add an insert to your print catalog or distribute a price correction makes your business appear inefficient. Your customers may also question the information you distribute in the future, especially if you want to offer a short-term deal or sale price that few customers would pass up.

Compliance With Law

State law has strict guidelines about retail pricing. Your print catalogs must adhere to these laws. If you make a mistake and publish a lower price, you may have to honor that price for your customer. If that buyer has signed a long-term contract, you may be tied into an incorrect price for a significant period of time and your business may incur hefty losses.

Get it Right With Quality Software

Print catalog software should offer you convenience and accuracy. The right template provides the freedom to rearrange product placement and update pricing information. It also ensures your pricing is consistent throughout the catalog and with other printed materials. With the right due diligence, you can ensure your catalog is a promise to your customers that you’re willing to keep. Establishing the right price point is essential to determining customer loyalty and margins that will keep you in business over the long-term.

Why Your Business Still Needs a Print Catalog

Print Catalog Needs for Business

Digital media is the center of modern marketing. Many retailers focus exclusively on maximizing their online presence through search engine optimization (SEO) and website conversion. While this focus on mobile and web marketing is essential to any company, increasingly multi-channel marketing is a source of revenue and new customer acquisition. As a result, there has been a resurgence in old marketing techniques, including the print catalog.

What is Multi-Channel Marketing?

Multi-channel marketing is the process of gaining customers through a variety of different methods. This may include your website, direct marketing, a brick-and-mortar retail location and mail order catalogs. Increasingly, businesses are not relying just on the internet to make sales as customers are returning to the tangible, in-store experience that was once common.

Evolution of the Print Catalog

When the internet moved from an academic curiosity to a pervasive technology, entrepreneurs moved away from print catalogs in favor of digital versions. This increased focus on digital was particularly prevalent in the years leading up to the 2008 recession, when business owners felt they could no longer justify the cost of producing a print catalog.

But as multi-channel marketing has increased, large retailers are returning to print catalogs. Harvard Business Review reported in 2015 that print catalogs actually increased the value of a customer’s purchase. Compared to the online experience alone, customers spent more money if they first flipped through printed materials.

Creating a Brand Personality

Large retailers like Restoration Hardware, which are selling an aesthetic as much as their products, use print catalogs to promote the story of their brands. Many use the opportunity to produce high-quality photos with compelling text that supplements the retailer’s unique appeal. This is more effective in print than online because of the ability to flip through pages without having to access a website, use up valuable data or wait for a slow connection.

This ability to hold a catalog creates a physical experience that drives consumers to visit the retailer online or even in a brick-and-mortar store. With software such as Catsy, retailers can limit their print runs of catalogs to test the return on investment. Using your existing knowledge of your customer, you can target a specific mailing list or even gauge interest in receiving a print catalog by surveying those already loyal to your brand.

Place Images InDesign – [Video Tutorial]

Place Images InDesign  – Video Tutorial

Learning how to place images InDesign is essential for most publication design, catalogs, and marketing materials. There are a few different ways to place images in InDesign including a standard place, placing into shapes, or in a grid format. Learning this is essential for publication design and creating marketing collateral along with product catalogs. Placing images in InDesign also ensures that you have active links that can be updated while you are designing your document.

Transcript

Hello everyone, today I am going to cover 3 ways to place images into InDesign including: simply bringing them into InDesign, placing them into shapes, and placing them into a grid.

  1. The first way to simply bring images into InDesign, is to click apple d (file > place) and select your image or images. InDesign will show you a thumbnail or thumbnails if you selected multiple images. From here simply click on a blank area of the page and then you can adjust your images to your liking.
  2. You can also place images in shapes. This is great if you have a specified area of the page you want them to fit into or if you want them in cool shapes. Use the pen tool or any of the shape tools to create a shape, select the shape, and press apple D to place. Make sure you check Replace Selected Item in the window, and resize by double clicking if needed.
  3. You can also place images in a grid format through similar steps. Apple D, choose multiple images, then hold apple shift (you’ll see the grid icon where your cursor is), and drag to your desired size.

Happy image placing!

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How Custom Price Books Help Your Sales Force

Your company’s price book is the ultimate guide to everything you sell. It lists and categorizes each item, with accompanying photos, specifications and prices. For sales personnel, the price book is the go-to reference for negotiating high-volume transactions. But with the right tools, you can create a custom price book for niche markets. This gives your sales force the opportunity to tailor its pitch to specific customers with reliable, relevant information.

Custom Price Book Creation For Customer Segment

Group sales to not-for-profits or government agencies often come at a discount. You can create a custom price book for these preferred buyers in order to provide further incentive for them to choose your business. This saves your sales force time as they are not required to do price conversions and there is no confusion on the part of customers over the final cost.

Provide Currency Alternatives

Exporters deal in the home currency of the buyer. Producing a price book in U.S. dollars acts as a barrier to increased revenue, as sales personnel must convert pricing and customers may have little familiarity with currency exchanges. Having a price book in euros, pounds and other currencies shows customers your company values international markets and is willing to make the investment in a relevant informational material in order to drive sales in many regions.

Create Industry-Specific Versions

Businesses that offer a wide scope of inventory don’t sell everything to everyone. Used car parts manufacturers can create several pricebooks to specialize in inventory that services brand-exclusive dealerships, like BMWs and Fiats. Custom price books show customers only the inventory that’s relevant to each end user, so they won’t waste time flipping through items for which they have no use.

How Catsy Helps

Catsy’s product information management software is a one-stop shop to import and arrange inventory information. Custom templates make it easy to create price books, including a standard version that has a complete listing of everything your business sells. The user-friendly interface allows for the efficient update of pricing information, and you can use Catsy to keep a current list of available products. Your sales force will appreciate that you have taken the initiative to collect and arrange listings in a customized publication that makes their job easier.

Create Bleed and Slug in InDesign – [Video Tutorial]

Create Bleed and Slug in InDesign – [Video Tutorial]

In today’s tutorial we go over how to create bleed and slug for publishing in InDesign. Knowing how to create bleed and slug is essential when creating a catalog or other marketing material that will be printed professionally. We post tutorials weekly so subscribe to our YouTube for more catalog design tips.

Hello there, I hope you are having a great week. So today we are going to go over setting up bleed and slug in Adobe InDesign. This is necessary when having design work professionally printed.

Bleed refers to when objects run off the page just like these graphic elements. If I press shift W you can see what the page will look like when it is printed. You want this because most printers print your design on paper slightly bigger than your page size and then trim it down. By setting up a bleed and having objects run off the page you are giving the printer some extra area to work with, and you won’t have to worry about white slivers from incorrect cutting.

So the first thing you want to do is make sure your guides are visible through view > grids and guides > view guides

You can setup bleed and slug when you open a new document but to set up a bleed on something you’re already working on go to file > document setup > and expand bleed and slug. I am going to set the bleed as .125 on all sides. This is a made up number, and you’ll have to call your printer to get the exact numbers for their shop.

So now you can see the red bleed line that you should make sure all your graphics go to.

Sometimes you might have specific instructions for the printer that you want to include in the document. Setting up slug is a great way to do that and you can do this in the same document setup box as earlier. So I am going to set the slug to 1 inch at the bottom of the page, and as you can see, that gives me another grid line. From here I can make a text box and include the information for the printer.

The final thing you need to do is make sure the PDF file you are exporting for the printer is set up for your bleed and slug. Export with apple E, pick your location, and then click bleed and slug on the left, and use the document settings.

And there you go! You’ve set up your bleed and slug for your document.