Why is Digital Asset Management (DAM) important? Part 2

Why is Digital Asset Management (DAM) important? Part 2

Whether you’re new to product content marketing or have been in the industry since the end of the last century, you’ve undoubtedly felt the frustration of losing digital assets in a web of files and folders. After spending countless hours searching to no avail, eventually you realize it’s time to do a product re-shoot. Even amongst the growing amount of…

Why is Digital Asset Management (DAM) important? Part 1

Why is Digital Asset Management (DAM) important? Part 1

In 2020, the Digital asset management market was valued at $3.88 billion. By 2025, it is expected to have grown to a value of $6 billion, representing a Compound Annual Growth Rate (CAGR) of 12%. So you may be wondering why the Digital Asset Management (DAM) market is on the rise, especially at this rate. If you look at major…