PIM for B2C Companies: Deliver Rich Product Experiences That Convert
Catsy PIM for B2C companies puts the power of enterprise-level product data management into the hands of growing online retailers. With a single platform to manage product data, variants, images, and content, teams can deliver rich, consistent customer experiences across every channel... without juggling spreadsheets or manual updates.
From Shopify and Amazon to Instagram Shop or Google Shopping, Catsy's PIM solution ensures your product data is accurate, your media is on point, and your launches happen faster than the competition. Improved operational efficiency for B2C businesses is now a reality.
Faster Product Launches
Reduction in Cart Abandonment
Team Productivity Boost
Product Completeness
Managing Product Data for Rich, Consistent Product Stories
Customers expect the same product experience across all touchpoints. Catsy makes it easy to deliver rich, consistent stories across every platform your B2C business sells on, from your website to marketplaces and social channels... all due to accurate product data.
Rich Media Everywhere
Publish lifestyle videos, 360° spins, and emotional copy from your webshop to Amazon, Instagram Shop, and Google Shopping in one click.
Shop the Look
Create "Shop the Look" galleries and outfit bundles once; they'll automatically populate wherever your customers shop.
Targeted Marketing
Leverage customer data and shopping patterns to turn browsers into buyers with targeted marketing content.
User-Generated Content
Show user-generated photos and reviews tied to the exact color and size variant across all channels.
Mobile-Optimized
Deliver mobile-optimized rich content, including zoomable images and swipeable galleries, without rebuilding per platform.
Skyrocket Conversion Rates with Complete, Trustworthy Product Pages
Incomplete or inconsistent product information erodes trust, and it slows sales. Catsy ensures that every listing is complete and optimized so customers can buy confidently.
100% Completeness
Enforce rules for 100 percent completeness so that no product goes live if it's missing size charts, materials, or care instructions.
SEO-Optimized
Auto-generate SEO-rich titles, meta descriptions, and up to date bullet points that convert on every marketplace.
Real-Time Inventory
Display real-time "Only 3 left" stock messages and size availability directly from the PIM.
Dynamic Badges
Highlight best-sellers and trending items with dynamic badges that update automatically.
Cut Cart Abandonment and Returns by 20 to 40 Percent
Wrong sizes, missing information, or out-of-stock products frustrate shoppers. Catsy's PIM solution design ensures that customers always see the correct product information, reducing returns and abandoned carts. Informed purchasing decisions mitigate abandoned carts and returned products.
- Push up to date information like size guides, fit notes, and "how it feels" descriptions to every channel so customers choose correctly the first time. Content is enriched within the PIM system, and then enriched product data is seamlessly pushed to ecommerce business platforms.
- Show model measurements and customer product photos for every size and color combination... this is especially helpful to first time buyers.
- Include detailed care labels and fabric composition on all listings to reduce post-purchase surprises.
- Flag out-of-stock variants instantly across the entire catalog to prevent abandoned checkouts.
Launch New Arrivals and Drops in Hours, Not Weeks
Speed is critical in B2C retail. Catsy's B2C PIM platform reduces product launch timelines from weeks to hours, letting small and mid-sized teams compete with larger brands.
- Clone last season's collection as a ready template and change only colors or fabrics in minutes.
- Bulk-enrich thousands of SKUs with pricing, copy, and high quality images in a single afternoon.
- Parallel team workflows let photography, copywriting, and merchandising work simultaneously.
- Publish the entire drop to your store, TikTok Shop, and marketplaces the moment it is approved.
- Improve customer satisfaction and customer trust with faster sales cycles, rich digital assets, enhanced product descriptions, and an overall better customer experience.
One Source of Truth Means Zero Version Chaos
Multiple teams often create conflicting product versions. Catsy centralizes all product data so everyone is working from the same approved record, preventing errors and confusion.
Unified Content
Marketing writes long descriptions once and e-commerce and marketplaces pull the exact same approved version.
Single Live Record
Eliminate confusion over which file is final so everyone sees the single live record.
Instant Updates
Update a price or product description once and watch it change instantly across 10 or more sales channels.
Full Audit Trail
Full history shows who changed what and when, ending blame games.
Scale from 1,000 to 100,000 or More SKUs Without Breaking
B2C businesses grow quickly. Catsy makes it easy to scale product catalogs without slowing down workflows or risking errors.
- Bulk-edit attributes, pricing, and images across 100,000 products as easily as 100.
- Add new categories, brands, or countries without slowing down the system.
- Spreadsheet-style grid view handles massive catalogs without lag or crashes.
- Grow through acquisitions and import another brand's catalog in days, not months.
Personalize the Experience Without Custom Development
Customers expect personalized recommendations and curated experiences. Catsy empowers teams to create tailored collections and landing pages without developer help.
Segment Collections
Create customer-segment collections like "Gifts under $50" or "Summer Vacation" once and push live instantly to multiple channels.
Gift Guides
Build dynamic landing pages and gift guides directly in the PIM system with no developer tickets.
Smart Recommendations
Show personalized recommendations and cross-sells using PIM-managed relationships.
Localized Content
Launch country-specific assortments and translations with one click.
Win on Google and Marketplace Search Rankings
Visibility drives traffic and sales. Catsy's PIM software helps your listings rank better on search engines and marketplaces with optimized, structured data.
- Automatically generate keyword-rich, unique titles and descriptions for every SKU across multiple sales channels.
- Push structured data such as GTIN, MPN, brand, color, and size that Google and Amazon recognize.
- Keep marketplace listings fresh with daily updates to boost search visibility.
- Optimize image alt text and file names at scale for better organic image search traffic.
Make Every Team Five Times More Productive
Small teams often wear multiple hats. Catsy's PIM system allows multiple team members to work simultaneously without mistakes or delays.
Parallel Workflows
Copywriters, photographers, and merchandisers work on the same product simultaneously without waiting for hand-offs.
Task Management
Assign tasks and deadlines directly on products, such as "Need swatch photos by Friday."
Quick Approvals
One-click approvals move items from draft to live instead of long email threads, ensuring consistency.
Built-in Comments
Built-in comments and mentions keep all discussion attached to the exact field or image.
No Manual Entry
No more manual data entry that introduces errors and costs you money.
Multinational Support
Multinational operations are supported with unit conversion, language translation, and localized content that meets cultural standards.
Built-in Digital Asset Management That Actually Works
High-quality media drives conversions. Catsy PIM software ensures assets are organized, tagged, and linked to the correct products, variants, and channels.
- Thousands of lifestyle shots, videos, 360-degree spins, and swatches integrate seamlessly, matching to the exact color and size variant in seconds.
- Auto-deliver the right hero image, zoom files, and mobile-optimized versions to every channel with no manual resizing or re-uploading.
- Replace one campaign photo across an entire collection and watch every storefront update instantly.
- Save time; search and filter assets by SKU, season, campaign, or usage rights so marketing and e-commerce teams always grab the approved file.
Enterprise-Grade Data Governance Without the Complexity
Strong governance ensures accuracy and compliance without slowing down your team. The Catsy product information management (PIM) system enforces standards, mandatory fields, and validation rules so bad data never reaches customers who shop your B2C business.
Enforce Standards
Enforce mandatory fields, standardized picklists, and format rules to eliminate errors like "XXL" versus "2XL."
Completeness Thresholds
Set completeness thresholds per category so each type of product has exactly the fields it needs.
Lock Approved Content
Lock final approved content to prevent accidental edits from breaking live listings.
Full Audit Trail
Full audit trail shows every change, including who, what, and when, for compliance and marketplace audits across different platforms.
Single Source of Truth
Various departments can work within a single source of truth to ensure that product data remains up to date and accurate, always.
Smooth, Frictionless Workflow Across Marketing, E-Commerce, and Merch Teams
Collaboration is seamless with Catsy. Everyone works on the same live record, tasks and approvals are tracked, and updates flow instantly to every channel.
- Assign tasks, tag teammates, set deadline dates, and manage field-level comments directly on the product record with no email threads or Slack chats required.
- Visual status dashboard shows exactly what is in draft, under review, approved, or live across the entire catalog.
- When one team moves to update product information, changes are reflected downstream and across teams.
- One-click approval workflows move new arrivals from ready for review to published everywhere in minutes instead of days.
Ready to Turn B2C Browsers into Loyal Buyers?
Catsy gives B2C companies everything they need to deliver rich, consistent, and accurate product experiences at scale. Centralize your data, launch faster, increase conversions, and reduce returns. Schedule a demo today to see how Catsy product information management (PIM) + DAM can transform the way your B2C business manages products and sells online.