PIM for Omnichannel Retail: One Product Database, Every Sales Channel
PIM for omnichannel retail solves modern problems. Customers demand accuracy, speed, and absolute consistency across each and every touchpoint. But when teams rely on scattered spreadsheets, use different tools, or make manual updates, mistakes spread fast… and customers take notice.
Catsy's PIM solution was purpose-built for omnichannel commerce. Using centralized product data that is fed into every sales channel, brands are empowered to deliver high-quality content that reduces returns, accelerates launches, and boosts sales conversion rates.
Faster Launch Speed
Return Rate Reduction
Less Manual Entry
Go-Live Timeline
Speed That Wins in Fast-Moving Retail
Today's retail landscape moves fast, but teams using Catsy move faster. Speed is your secret weapon in omnichannel retail, and Catsy delivers just that. This product information management system:
React to Trends
Enables many brands to react to trends in hours, not weeks
Enter New Markets
Enables companies to enter new markets with precision, speed, and ease
Same-Day Publishing
Allows brands to build, enrich, approve, and publish collections to online shops the same day they're conceptualized; that data flows to downstream channels
90% Less Manual Work
Will slash repetitive manual work with bulk actions and templates that cut product data entry time by up to 90 percent
3-10 Day Go-Live
Enables go-live timelines to shrink from 6 to 12 weeks down to just three to ten days
Scale Effortlessly
Will scale effortlessly across different channels during peak seasons with thousands of new SKUs - no need to increase workforce
With Catsy, even lean teams can operate efficiently across multiple sales channels, while still enjoying the same confidence and accuracy as enterprise organizations.
One Source of Truth Across an Omnichannel Environment
All product data exists in one, uniform channel with a robust PIM solution. From there, product content is synced automatically to each customer-facing channel. Product catalogs, mobile apps, online shops, or Amazon... Catsy distributes content precisely where it's meant to be, and the business benefits are immense.
- Every team works from the same master product… no more confusion over "which spreadsheet is correct?"
- Each channel receives exactly the format it needs: rich PDP descriptions for web, bullets for Amazon, short codes for print
- A single update to price, stock, or content will instantly protect every distribution channel from errors
- Customers see the same product content - name, images, specs, and messaging - no matter which channel they shop, enhancing customer experiences on each of your selling channels
With Catsy as a PIM system for multiple retail channels, teams no longer handle product information by firefighting. Consistency becomes automatic.
Launch New Collections 60 to 80% Faster Across Multiple Channels
Omnichannel launches don't have to mean chaos across departments. PIM ensures that launches across digital channels and new markets are predictable, scalable, and oh-so quick!
- Clone last season's collection as a complete template
- Mass-update pricing or create care labels, translations, SEO fields, and attributes in minutes, ensuring up to date, accurate product-related data - instantly
- Enable photography, copywriters, and merchandising to contribute to the same record in real time
- Publish to your physical store product catalog, marketing channels, wholesale portals, and even new sales channels with minimum effort
Now, everything launches in unison. No delays, no bottlenecks, no disruptions to your business.
Category-Specific Attributes Without the Chaos
Good product data starts with a well-planned structure. Catsy keeps attributes clean and relevant.
Clean Structure
- Define category-specific attributes once; there's never a need to clutter global settings
- Teams see only the exact fields they need to manage their unique workflow
Quality Control
- Content is not published until each required field is completed
Bulk Operations
- Bulk-fill Attributes can be bulk-filled or values can be set to be inherited across entire collections in an instant
Goodbye, irrelevant and incomplete information. Say hello to clean, usable product data that supports operational efficiency and, ultimately, business growth.
Flawless Data Quality = A Better Customer Experience
High-quality product data drives revenue and ensures that each customer enjoys a customized, relevant experience. With Catsy's omnichannel PIM solution, teams enjoy:
30% Fewer Returns
- Accurate data like size charts, materials, and fit notes reduces returns by up to 30 percent
Tailored Content
- Tailor content to the season, reach your target customers, or refine your brand identity within a single platform
Zero Typos
- Standardized pick lists and validation rules eliminate typos and inconsistencies in naming
Mandatory Details
- Mandatory care and sustainability details appear exactly where customers expect to find them
Better SEO Visibility
- Consistent, enriched product content increases SEO visibility (more customers) and on-site conversion
Clean product data isn't just nice to have - it's a competitive advantage. Catsy enforces it automatically, improving the customer experience to save omnichannel retail businesses money.
Digital Asset Management Built for Omnichannel Marketing
Your product content is only as strong as the assets that support it. Catsy keeps everything organized and channel-ready.
- Link thousands of assets directly to the correct variant even in omnichannel sales
- Deliver the right format and resolution to each channel automatically
- Replace campaign or product images across entire collections instantly
- Use tagging, versioning, and advanced search to find the perfect asset in seconds
Digital asset management is at the heart of Catsy's PIM solution. Organized, enriched images and videos are now just a click away.
Merchandising Superpowers at Scale
Catsy gives merchants the visibility and control to create impactful digital storefronts… fast.
- Build and reorganize seasonal assortments with the simplicity of drag-and-drop
- Leverage artificial intelligence in the creation and enrichment of content to inform purchase decisions
- Adapt content to multiple languages, accounting for cultural norms
- Control channel visibility without duplicating SKUs
- Apply dynamic pricing rules across thousands of SKUs quickly
- Pre-schedule future launches to go live automatically
Every team member is working with the same information - product specifications, product descriptions... all your product data is cohesive and showcases consistent branding. Just like that, every merchandising strategy becomes scalable, repeatable, and perfectly coordinated.
Workflow and Team Collaboration That Actually Works
Each team member in an organization that's committed to omnichannel selling has a part to play in the development, creation, and sale of a product.
Simultaneous Editing
- Multiple roles are empowered to edit the same product at the same time, but nobody duplicates another's efforts
Task Assignment
- Assign tasks and up to date deadlines directly to each SKU
One-Click Approvals
- One-click approvals replace email chains seeking permission
Real-Time Tracking
- Track real-time product details across entire collections and your other systems
Catsy's PIM eliminates miscommunication and delay. Every team member has access to quick, intuitive workflows and accurate product data across various channels.
Granular Security and Role-Based Access
Product data is of the utmost importance. Don't let your sensitive data fall into the wrong hands. Control access to your product information with precision - without slowing teams down.
- Permissions are tailored by role: for instance, copywriters edit text, merch owns pricing, and interns are "view only"
- Enable the restriction of visibility by brand, channel, or product details
- Prevent accidental publishing by limiting which employees can push live
- Lock sensitive fields during promotions or peak periods
With a robust product information management (PIM) solution, product data stays safe and intentional - yet remains easily accessible to those who need it.
Complete Audit Trails for Peace of Mind
Retail moves fast. Catsy preserves every detail.
With numerous workers editing the same product data, it's important to document who made what change, when it was made, and why. Catsy's PIM solution does this through audit trails and granular permissions.
- Track each and every change to product data down to the second
- Roll back updates instantly to any previous version
- Export complete change logs for marketplace compliance or regulatory audit
- Resolve disputes quickly with a clear, timestamped data history
Catsy PIM: A Central Repository for Omnichannel Success
Winning in omnichannel retail requires speed, consistency, and flawless product execution. The Catsy PIM system gives every team access to the same information, automated channel outputs, and streamlined workflows that keep launches on schedule and customer experiences seamless.
With Catsy, brands move faster, sell smarter, and deliver a unified, high-quality product story across every channel… every time.
Ready to Transform Your Omnichannel Retail Business?
Contact Catsy to schedule your demo today to learn how a digital transformation is at your fingertips with a powerful PIM solution for omnichannel retail business.