Why is Digital Asset Management (DAM) important? Part 2

Why is Digital Asset Management (DAM) important? Part 2

Whether you’re new to product content marketing or have been in the industry since the end of the last century, you’ve undoubtedly felt the frustration of losing digital assets in a web of files and folders. After spending countless hours searching to no avail, eventually you realize it’s time to do a product re-shoot. Even amongst the growing amount of…

Why is Digital Asset Management (DAM) important? Part 1

Why is Digital Asset Management (DAM) important? Part 1

In 2020, the Digital asset management market was valued at $3.88 billion. By 2025, it is expected to have grown to a value of $6 billion, representing a Compound Annual Growth Rate (CAGR) of 12%. So you may be wondering why the Digital Asset Management (DAM) market is on the rise, especially at this rate. If you look at major…

PIM Digital Asset Management: 7 Advantages of Scalable Visual Content

PIM Digital Asset Management: 7 Advantages of Scalable Visual Content

Visual content is nothing to cut corners about, especially not when conveying to shoppers the full breadth of a product. However, as nice as visuals look on the product page, getting them there is a whole process behind the scenes. One that, without a proper strategy, can make or break the impact of your visual content. So what’s the secret…

PIM & DAM Software: The Solution for eCommerce Growth

PIM & DAM Software: The Solution for eCommerce Growth

Running an ecommerce business will quickly teach you that you will need both PIM and DAM to make progress.  Having a way to manage all your product attributes and relevant media is a key step in making strides in your goals. Eventually, there comes a time in which it’s harder to be successful in doing what you’ve always done. That’s…