Enhancing Customer Experience on BigCommerce

The Role of Rich Product Content with Catsy PIM

rich product content

Table of Contents

Introduction: Why Customer Experience Is the New Growth Engine

Today’s e-commerce space is undeniably crowded. For that reason, success on BigCommerce is about more than just offering great products – you need to deliver an experience that your customer wants. 

Modern shoppers won’t settle for vague product listings, they expect an informative and immersive experience. Your consumer wants multiple images, descriptive videos, comparisons, specs, reviews… they want to know everything. 

But here’s the challenge: managing and delivering this rich product content across thousands of SKUs and dozens of storefronts is no small feat! Disorganized data and outdated assets erode customer trust – and inconsistency across platforms just makes it worse! 

That’s where Catsy PIM comes in! By centralizing and syndicating all of your enriched product content directly to BigCommerce via PIM, Catsy empowers you to elevate your shoppers’ journey. This turns casual browsers into loyal, repeat customers.

The Customer Experience Imperative in BigCommerce

BigCommerce is one of the most powerful e-commerce platforms for growing brands. The platform’s flexibility allows for robust storefronts and multi-channel sales on a global scale! But no matter how strong the platform, your consumer experience depends on the quality of your product content. 

Studies consistently show that:

  • Customers are 3 times more likely to buy when product pages feature multiple rich media assets like images, videos, and comparison charts.
  • Inconsistent product data across your sales channels leads to confusion, negative reviews, and abandoned carts.

 

If you’re a BigCommerce merchant, that means that your storefront can’t just be functional. It has to inform, inspire, and reassure.

What Is Rich Product Content?

Rich product content goes beyond just basic titles, Skus, and bullet points. 

Ideally, your content should provide customers with a 360-degree product experience, using information that’s optimized and structured and blending it with compelling visuals. 

Here are a few examples of this in action:

  • Detailed Specifications: This includes materials, dimensions, compatibility, and warranty info.
  • High-Resolution Media: Might include multiple angles, lifestyle photos, and zoomable product shots.
  • Interactive Elements: Consider 360° spins, product videos, and user-generated content, which includes reviews!
  • Contextual Details: Use cases, comparison charts, and size guides are invaluable to your customers.
  • Localized Content: Translations, region-specific compliance details, and pricing allow you to remain in compliance globally.

 

When rich content is well-executed, it answers every question your customer may have – before they think to ask it.

Why BigCommerce Stores Struggle with Product Content

There are four challenges that are commonly faced by BigCommerce merchants. Let’s peek at those. 

  1. Disparate Data Sources
    Often, your product data comes from multiple places. It may originate with suppliers, spreadsheets, ERP, or DAM systems. If you don’t have a central hub, you risk inconsistencies caused by data silos. 
  2. Slow Updates
    Updating your product details across multiple storefronts or channels is time-consuming and can leave your customers to find outdated, often incomplete content. 
  3. Asset Chaos
    Images, videos, and PDFs often live in scattered folders or cloud storage, making it difficult to ensure the right asset is used in the right place.
  4. Scaling Pains
    As you expand your catalog, it becomes nearly impossible to manage your rich content. This is especially true across multi-storefront BigCommerce setups. 

 

The result of these challenges? If left unchecked, your product listings will be inaccurate, your return rates will be higher, and sales opportunities will be missed.

How Catsy PIM Enhances Customer Experience on BigCommerce

Catsy PIM was built with a purpose: to solve these challenges. By acting as the single source of truth for all of your product data and digital assets, Catsy lets you deliver consistent, enriched, and engaging content that will woo your BigCommerce customers. 

Here’s how:

  1. Centralized Product Data Management

Catsy will consolidate your product attributes, specs, and rich media into one place. No more version confusion! Say goodbye to scattered spreadsheets! You can now confidently know that each and every product update will flow seamlessly into BigCommerce. 

  1. Rich Media Integration

High quality visuals have been proven to boost conversions. Catsy’s built-in DAM ensures that each image or video is organized and tagged before it’s linked to the correct product. 

  1. Automated Syndication to BigCommerce

With the Catsy system, your product updates are automatically synced to BigCommerce in real time! That means that each of your customers will see the most accurate product information available. Pricing, too! 

  1. Enrichment Workflows

Catsy provides structured workflows that help your teams fill in missing information. In addition, they will be empowered to optimize SEO metadata and add contextual details that will appeal to your target consumer. This means that your product pages meet the requirements of both the search engines and your customers. 

  1. Personalization and Localization

Merchants can enrich product data for different storefronts, varied regions, or even customer segments. Each customer’s experience will feel personalized, whether they’re in the United States, Europe, or Asia.

Real Impact: Customer Experience Benefits

When BigCommerce merchants implement Catsy, they improve the experience for their customers in measurable ways! Let’s take a look at how our PIM benefits your shoppers. 

  • Faster Product Discovery: Enriched product attributes make filtering and search more accurate.
  • Higher Conversion Rates: Shoppers feel more confident purchasing when they have detailed, visual information.
  • Lower Return Rates: Clear sizing charts, compatibility details, and images reduce customer misunderstandings… there’s no need for returns when your customer receives precisely what they expect. 
  • Improved SEO Visibility: Optimized product content drives more organic traffic to your BigCommerce storefronts.
  • Stronger Brand Trust: Consistency across channels reinforces your brand’s credibility.

Case Example: Apparel Brand Scaling with Rich Content

Imagine a BigCommerce fashion retailer that sells across menswear, women’s wear, and accessories storefronts. As you’d imagine, this may be challenging. 

Without Catsy:

  • Product descriptions differ slightly across unique storefronts, causing confusion among customers.
  • Images are uploaded manually, leading to errors and inconsistencies.
  • Adding a new seasonal collection takes weeks, leading to missed sales opportunities.

With Catsy:

  • All of your product data is enriched in one hub, then syndicated across each of your storefronts instantly.
  • DAM ensures that each SKU has a correctly matched set of images and videos.
  • Size guides, material details, and lifestyle images are automatically linked to each product.

 

The result? Customers enjoy a seamless, accurate experience. Meanwhile, your brand accelerates time to market for your new product launches!

The SEO Advantage of Rich Product Content

Rich content isn’t meant to just delight customers, it’s designed to fuel organic growth. Search engines reward BigCommerce stores that have structured and detailed product pages. 

Catsy can help by:

  • Automating your meta titles, descriptions, and tags.
  • Ensuring that your structured data like GTINs, SKUs, and attributes are complete.
  • Linking your digital assets with SEO-friendly naming conventions.
  • Delivering consistent keyword usage across product categories.

 

This makes product pages more discoverable, driving qualified traffic to each of your BigCommerce storefronts.

Best Practices for Using Catsy PIM on BigCommerce

Obviously, you want to maximize the customer experience. For that reason, you should:

  1. Audit Your Product Content Regularly
    Identify what gaps exist in your product descriptions, missing media, or outdated specs and then make the appropriate corrections.
  2. Use Templates & Workflows
    Leverage Catsy’s enrichment workflows to standardize how your content is built.
  3. Leverage DAM for Visual Storytelling
    Organize your images and videos by product type, lifestyle use, or sales campaign.
  4. Enable Localization Early
    Set up multi-language and region-specific attributes in Catsy to prepare for international expansion.
  5. Align Teams on PIM as the Single Source of Truth From marketing to operations, it’s important to ensure that everyone is working from the same hub.

Future of Customer Experience on BigCommerce

Going forward, customer expectations will only continue to rise. Features like AI-powered recommendations and AR product previews are becoming the norm. To keep pace, you need a scalable system to manage your content. 

Catsy’s PIM was purpose-built with scalability in mind. Whether you’re adding new channels or enhancing your interactive media, Catsy grows with BigCommerce merchants. The customer experience remains consistent and cutting edge.

Conclusion: Rich Content Is Customer Experience

For BigCommerce merchants like yourself, rich product content is essential. The way that your products are presented will directly determine how your consumers will perceive your value and trust your brand. 

When you adopt Catsy PIM, you gain the tools you need to centralize, enrich, and publish your content at scale. Every BigCommerce storefront will deliver a seamless, engaging stop on each customer’s shopping journey.

Key Takeaways

  • Rich product content improves discovery, conversions, and builds brand trust on BigCommerce.
  • BigCommerce merchants often struggle with scattered data, manual updates, and inconsistencies.
  • Catsy PIM centralizes and enriches your product data, ensuring consistent experiences for each customer.
  • Rich content also boosts SEO, driving more qualified traffic to your BigCommerce stores.
  • Future customer experiences like AR and AI will require a scalable, content-ready foundation, which Catsy provides.

FAQs

1. What is rich product content in BigCommerce?

Rich product content covers a wide range of data. Detailed specs, images, videos, guides, and contextual information are all examples of content that enhances the shopping experience.

2. How does Catsy PIM integrate with BigCommerce?

Catsy PIM connects directly to BigCommerce and syncs your enriched data directly – and automatically – to the correct products.

3. Why does customer experience depend on product content?

Shoppers rely on quality content to make informed decisions. If your info is incomplete or inconsistent, your customers will become confused and mistrusting… this leads to cart abandonment.

4. Can Catsy PIM handle multi-storefront BigCommerce setups?

Yep! Catsy was designed to support multi-storefront environments, ensuring each storefront delivers tailored and accurate product content.

5. How does rich content improve SEO on BigCommerce?

Optimized attributes, metadata, and structured content improve your search engine rankings, driving more organic traffic to your BigCommerce storefronts.

Tagged