Optimizing Category Pages to Maximize Traffic & Conversions

Optimizing Category Pages to Maximize Traffic & Conversions

Product pages are incredibly important and tend to be the focal point of conversion optimization endeavors. However, they’re only one piece of the puzzle, one stepping stone on the journey. With category pages, businesses can better clear that path for their potential customers.

12 Reasons Why Excel Doesn’t Work as a PIM

12 Reasons Why Excel Doesn’t Work as a PIM

If you have been using Excel for your eCommerce product information, I encourage you to consider a change.  Traditionally, businesses in eCommerce often manage their product information in the classic Microsoft Excel spreadsheet. It makes sense considering Excel and other spreadsheet software (Google sheets, for example) are intertwined with the history of eCommerce. In fact, spreadsheets were a step-up from…

PIM & DAM: The Solution for eCommerce Growth

PIM & DAM: The Solution for eCommerce Growth

Running an ecommerce business will quickly teach you that you will need both PIM and DAM to make progress.  Having a way to manage all your product attributes and relevant media is a key step in making strides in your goals. Eventually, there comes a time in which it’s harder to be successful in doing what you’ve always done. That’s…

PIM Tool Drives Omnichannel Efficiency | Catsy PIM Solution

PIM Tool Drives Omnichannel Efficiency | Catsy PIM Solution

An omnichannel approach to eCommerce is very important for global brands. The typical buyer will cross a variety of shopping channels: digital platforms, social platforms, and retail experiences. Delivering a consistent experience across all channels and touchpoints can maximize sales growth. That being said, it’s a challenging venture. With the PIM Tool, you can improve efficiency while boosting each channel’s potential to…

The Power of Customized PDF Catalogs

The Power of Customized PDF Catalogs

If you’ve yet to consider digital catalogs, you’re leaving money on the table. Learn how customized PDF catalogs can boost sales and improve marketing.

DAM Empowers You to Sell More Products Online

DAM Empowers You to Sell More Products Online

Are you leveraging your assets to sell more online? Digital Asset Management (DAM) gathers and organizes your digital assets to create the compelling product pages that convert visitors into buyers today.

7 Ways PIM Promotes Global Scalability

7 Ways PIM Promotes Global Scalability

Ecommerce has become a global establishment. More sellers are realizing this wide expanse of opportunity. In fact, by adopting a strategy that breaks down international borders, sellers have achieved a sales growth of 10-15%. It may seem like a huge feat, but with software like PIM, global scalability is much more navigable. If you want to open your door to…