For decades, companies have been creating product catalogs. Even with the rise of eCommerce and digital transformation, it is increasingly clear that product catalogs aren’t going anywhere. Many marketers and product managers have difficulty nailing down an efficient process for catalog creation. The solution: PIM can make catalog creation easier, and product catalogs more compelling. First things first, why have…
If you run a B2B eCommerce store, you’ve probably spent time thinking about which platform can suite your needs in a largely B2C occupied space. Out of many solutions suited for B2B eCommerce, one solution is becoming increasingly popular: B2B Shopify. Shopify is one of the most popular eCommerce platforms. Powering over 841,000 stores in the United States alone and…
Shopify has made placing your stores online easy, and over 1.7 million merchants use the platform to sell their products. The reason is not far-fetched. In 2020, Shopify processed more than $5.1 billion in sales. The statistics are staggering, and daily, more people want to get their business running on Shopify. This time, not just one store, but multiple stores. If…
By the end of 2021, the global eCommerce market is expected to total $4.89 trillion as more businesses continue to embrace digital transformation. That is why B2B sellers are now dedicating 55% of their marketing budget to digital efforts. In fact, those who currently do not have a website are planning to start a B2B eCommerce site before 2023. Compared…
Think about the relationships you have with your most valued customers. Likely, they’re the customers who return to you again and again. You know them personally and provide them with top-notch customer support. And they keep on coming back. The question is, how can you strengthen all B2B customer relationships and ensure repeat business on all fronts? Catsy’s strategy: empower…
Suppose you’re new to the B2B eCommerce space. In that case, you must have seen the trends of the changing customer behavior with more migrate B2B customers online. So you ask yourself, “how do I migrate my customers to online channels?” The goal of course, is to ensure customers remain loyal to your brand throughout the process. Transitioning customers to…
Today, 73% of B2B buyers are millennials who make their purchases online. PIM and DAM automate processes catering to all generations of buyers, young and old, as the B2B sector evolves. From changes in the buyer demographic to the transition from traditional marketing, successful B2B quickly adapts to these trends. For example, before 2020, the B2B buyer demographic was made…
Successful B2B eCommerce brands have a common theme: they build a collection of positive brand perceptions over time. With digital assets such as videos, music, photos, documents, and other media files, B2B enterprises can communicate, market, and position their brand efficiently. For B2B companies, where 62% of buyers make purchases based solely on digital content, managing and deploying digital assets from a…
When you think of eCommerce, what comes to mind? Most of the time, eCommerce companies are laser focused on product marketing alone to drive conversions. In addition, when we think of PIM, we tend to think product marketing automation. However, product information extends far beyond the reach of eCommerce. Today’s savvy buyers need to have more information than ever before…
Have you made an online purchase that arrives entirely different from what you expected? Maybe a new pair of red gloves arrived in a shade of pink or your new boots have a 1 inch heel instead of 1/2 inch. The point is, you didn’t receive what you thought you bought. 89% of people making eCommerce returns in the past…