Having Accurate Product Data Is Critical For eCommerce Growth

Having Accurate Product Data Is Critical For eCommerce Growth

Have you made an online purchase that arrives entirely different from what you expected? Maybe a new pair of red gloves arrived in a shade of pink or your new boots have a 1 inch heel instead of 1/2 inch. The point is, you didn’t receive what you thought you bought. 89% of people making eCommerce returns in the past…

10 Essential PIM Features You Need to Upgrade Your Product Data

10 Essential PIM Features You Need to Upgrade Your Product Data

When adopting a product information management software, businesses must consider what PIM features it has – its capabilities, capabilities, and configurability. The beauty of PIM lies in its automation. By streamlining repetitive, inevitable tasks that come along with the eCommerce business saves manual workload while fighting mistakes and inaccuracies. Moreover, its intuitive internal platform makes for a user-friendly tool for…

E-Commerce Faceted Search with PIM: How to Elevate User Experience

E-Commerce Faceted Search with PIM: How to Elevate User Experience

Every intuitive ecommerce website needs to pave the path for prospective customers. From laying out a clear navigation system to optimizing category pages, every decision about your store layout must ultimately guide customers to the checkout page. With that, the faceted search feature is such that ties up your site together neatly. Faceted search is another key component of a…

Optimizing Category Pages to Maximize Traffic & Conversions

Optimizing Category Pages to Maximize Traffic & Conversions

Product pages are incredibly important and tend to be the focal point of conversion optimization endeavors. However, they’re only one piece of the puzzle, one stepping stone on the journey. With category pages, businesses can better clear that path for their potential customers.

12 Reasons Why Excel Doesn’t Work as a PIM

12 Reasons Why Excel Doesn’t Work as a PIM

If you have been using Excel for your eCommerce product information, I encourage you to consider a change.  Traditionally, businesses in eCommerce often manage their product information in the classic Microsoft Excel spreadsheet. It makes sense considering Excel and other spreadsheet software (Google sheets, for example) are intertwined with the history of eCommerce. In fact, spreadsheets were a step-up from…

PIM & DAM Software: The Solution for eCommerce Growth

PIM & DAM Software: The Solution for eCommerce Growth

Running an ecommerce business will quickly teach you that you will need both PIM and DAM to make progress.  Having a way to manage all your product attributes and relevant media is a key step in making strides in your goals. Eventually, there comes a time in which it’s harder to be successful in doing what you’ve always done. That’s…

PIM Tool Drives Omnichannel Efficiency | Catsy PIM Solution

PIM Tool Drives Omnichannel Efficiency | Catsy PIM Solution

An omnichannel approach to eCommerce is very important for global brands. The typical buyer will cross a variety of shopping channels: digital platforms, social platforms, and retail experiences. Delivering a consistent experience across all channels and touchpoints can maximize sales growth. That being said, it’s a challenging venture. With the PIM Tool, you can improve efficiency while boosting each channel’s potential to…

10 Ways PIM and Shopify Make a Powerful Duo

10 Ways PIM and Shopify Make a Powerful Duo

Are you a seller on Shopify looking to enhance your business prospects? Find out how combining Shopify and PIM (Product Information Management) can power-up revenue while cutting costs. Shopify is a shopping cart ecommerce software built for global expansion. Over 1 million sellers in at least 175 countries utilize Shopify to expand their businesses. As one of the leading ecommerce…