Are you happy with the traffic to your eCommerce store but unhappy with the conversion rate? If yes, you must strive for a thorough, effective, and better tactic to motivate your visitors to take action than the one you currently have.
You see, coming to grips with the basic and modern conversion rate optimization techniques is all it takes to stay ahead of the competition. You don’t even need to spend a lot of money to improve conversion rates, as most businesses do.
While several variables affect conversion, using images is one of the most critical elements to getting someone to convert. The number of people shopping online is constantly increasing. To get a good percentage of these prospective customers visiting your site and purchasing your products, they need to be enticed, attracted, and find value in your site. Incorporating images into your site or giving life to existing images may be what you need to change the numbers. Selling online using images is a great tactic to improve conversion rates.
Unfortunately, the mistake many business owners make when using images to improve conversion rate is focusing so much on purchasing random captivating pictures on stock photo sites or capturing their own without thinking about their brand. They realize that their visual marketing methodology isn’t giving the anticipated results.
So, how can you use images to improve your site’s conversions?
Use Quality Product Images
Product presentation can boost or harm your sales. A poorly photographed image of your product will likely yield poor results compared to a well-photographed image.
Just like customers visit traditional brick-and-mortar stores to inspect, touch, and feel their purchases – and probably talk to the seller—online shopping is no different. Now more than ever, customers are more interested in products they can see and those that provide some form of engagement. Using appealing and quality product images is a proven way to keep your visitors engaged and possibly to take action.
Other improvements you can make to your product images to boost conversion rate include using large and multiple images and, without stressing enough, showing your products in different forms and from as many different angles as possible.
A big image is more noticeable, less bounce-worthy, and could communicate a message more clearly, sometimes better than your product description. On the other hand, multiple images allow your customers to go through various photos if needed.
Use Relevant Images
A compelling and relevant image that is purposeful to your website’s goals can do more than just decorate the site. It can tremendously improve your conversion rate.
Because shoppers pay a lot of attention to your site’s images, it’s not enough to pick random photos from your stock photo site. As a shrewd visual marketer who wants to get the best out of your images, you need only to choose those that resonate well with your customers. Your target buyers must feel more connected to the image so they can click the purchase button. You’ll be stuck trying different methods to make more sales without them.
More importantly, you must understand how to select the right images without making mistakes. If you treat your images as content, they must make a clear connection and send the intended message to your target customers. However, if you use images together with text, it helps the customer. They can more easily determine precisely what the value is.
Use Images that Appeal to the Emotions of Customers
Users are likelier to make assumptions from quality, relevant, and detailed images than to read correlating copy. Your conversion rate will swiftly improve if your images appeal to customers’ emotions.
To leverage this emotional rule, select 360-degree photos and use them prudently in various areas of your website. Using images can increase one’s understanding of given information, which will help your target buyers comprehend relatable information about your product. Presenting your product photos from different angles helps your customers better relate to them. You’ll likely reduce your bounce rate, especially if your visitors can find and see various options for what they’re searching for.
If your website sells expensive products, complementing your product description with genuine customer testimonials can be a big game-changer for your conversion rate. Users attracted to such products usually take a keen interest in the product’s authenticity. Featuring testimonials is the only way to convince your target customers that your products are authentic and to build trust in your brand.
Use Digital Mascots
The use of digital mascots is on the rise. While mascots were used in the past to build trust and brand recognition, they are now integral for boosting conversions. If you don’t directly use mascots to get customers to convert, effective digital mascots will help images increase conversion rates.
More often than not, customers don’t buy into a product but into a brand. Many big brands realized this customer trend and focused on creating a simple corporate identity, which has helped them retain and reach consumers.
If you want to increase the conversion rate using mascots, the critical thing to remember is to create an image that customers can relate to. Use it to establish a brand within your buyers’ minds and instill a sense of trust. If you do this correctly, online shoppers will perceive you as an established business, and you’ll undoubtedly have the edge over your competitors.
How High-Quality Images Can Boost Your Chances for Conversions?
With so much happening online, visuals are more important than ever. Having the proper images when selling anything online or building a landing page can make a real difference in conversion rates. Quality images can make your website look better, make users trust you, and explain your product in less time.
Here, we’ll look at how using the correct visuals can help you increase your conversions.
Can Images Impact Someone’s Decision to Purchase?
Illustrations help people make sense of presented material more effectively. Users who see an image catch their eye and are more likely to respond.
Let’s look at how visuals support what you read.
- They generate trust: Seeing product pictures helps people feel confident about their purchase.
- They end confusion: Photos often say things that words can’t show.
- They make users stay on your site longer: Good visuals can keep people browsing.
Many shoppers think photos hold more value than written details, which shows photos’ influence on purchasing decisions.
Ensure your images are small and high quality:
Many marketing professionals are curious about optimizing large images for conversion. Finding a happy medium between image resolution and page loading speed is most important. Slow loading times caused by large, unoptimized images harm your website, upset visitors, and can reduce sales. To enhance website speed, images must be reduced without ruining their appearance. Adapting your visuals using responsive formats means they will display just right across various screen sizes, mainly mobile devices.
Furthermore, it’s important not to skip adding descriptive alt text, as it can help with your SEO and make your content easy for all your readers. Making these little changes can make your website much faster and more precise, resulting in more visitors making conversions.
Conversion Photos: Create a Visual Untold Story
Are you questioning yourself about how can I optimize the conversion process for large images? Adding interesting photos to your site isn’t just about adding more; it’s about adding more meaning to each page. These kinds of pictures, known as conversion photos, can be compelling to those deciding whether to purchase a product.
Exposing visitors to products in real-life situations helps them understand them more clearly. This approach means publishing side-by-side examples, including UGC, and featuring detailed 360° photos of the products. These offer a better picture to possible buyers and make it more straightforward how the product can be used more straightforward. Integrating these media types can improve the rate with little effort and help your brand appear real and understandable.
The Role of The Best PIM Software
The photo is just the beginning; the extra information matters just as much. A sound PIM system (Product Information for Use of Management) can help you manage your images and text in one spot.
What Makes PIM Important?
- Shares details about products on all the platforms available.
- Enables PIM multi-storefront operations.
- Brings harmony to all the PIM sales channels.
In other words, you’ll be more productive and make fewer errors while creating strong material.
Does Hiring a Professional Make Sense?
If you’re having issues with your page’s appearance, hire someone to increase the conversion rate. Experienced photographers and creators know how to create images that attract buyers.
You won’t have to guess, and you might notice better and faster results.
Final Thoughts
There you have it, folks. There are four solid ways to use images to improve conversion rate. Remember, the internet has strategies and programs to maximize website conversions. Not all of them work for your business. Strategize and select a program that will help you achieve your business goals. If you’re unsure what conversion optimization strategy to use, these simple tips should get you started.
If you wish to assess which images get the best results or to rate images, try testing various formats and locations for them. A/B testing makes it easy to determine which visuals your audience likes.
In conclusion:
- Choosing the right images helps your audience relate to your brand, keeping it easy to keep your content growing is easysame and grow.
- Improvements and experiments help the app perform better.
To selling online using images, look first at your visuals; they could help you more than you expect. Now that you know how using more images can improve your conversion rate, click here to see what Catsy can do for you.
