Using Images to Sell Online


It also helps them to ensure that they have complete control over the entire lifecycle of their product content from creation through delivery to the post-purchase experience.

PIM and DAM streamline product content so your teams can easily create marketing collateral and post-purchase materials that enhance the buyer experience.

PIM and DAM provide more opportunities for you to drive revenue with product content. Read on to learn how!

Why Do My Products Need More Than One Image To Sell Online?

Many people rarely buy anything until they see it. How can you sell online if no one can see your product? In fact, they even want to touch, hold, and spin. To give clients the opportunity to do all these, you need top-notch photography and graphics. The description you provide about a product cannot be enough. It is the image that makes the client to imagine that lovely sofa in the living room.

To raise the product sales and sell online more, you need to include several images. At eBay, sellers are required to add up to 12 photos of the product they are selling. Other marketplaces will not display your product without images. Even when they list the item, it will only be shown when a client searches using the product code. Therefore, why many images?

More Images Help to Highlight Important Details of your Product

When you provide high-quality content about a product or brand, everything goes to the reader’s imagination. They can only imagine the product. But photos bring out the details of the product more vividly. Your clients do not simply want a glimpse of the item. Rather, they want all details in images. This is why you need images to sell online.

Adding many photos helps to capture the finer details of the product so that clients can decide to buy. If you are selling a refrigerator, a number of images will capture the inner parts, bring out the color, and size. Do not let the opportunity of convincing the client to buy slip away. Give every detail of the product using photos.

Raising Clients’ Confidence to Buy the Product

Just like with physical stores, online clients want to develop confidence in the item they are ordering. Imagine getting into a showroom to buy a car. You do not want to simply get a single glimpse. You will check the wheels, go under the bonnet, and finally get inside. At the end of it all, you will have the confidence that the car is okay and the perfect match for personal desire. Now, this is the experience you must replicate with images about your product on sale. How can images capture such experience?

The images you capture should target making the product as real as possible. This means capturing all components that the user needs to decide to buy. Make sure that the color, dimensions, and all the features are carefully brought out. Let the user get the real taste of the item.

Images Help to Increase User Engagement

There is a growing trend of using images to search for products online. The link between organic and image searches means that revamping the images will increase the site’s online visibility. Websites with great content and high-quality images get over 90% more views compared to those that are text-based only. In addition to attracting visitors to the site, the images will also raise the engagement.

Every client will take longer on the site looking at images from different angles. Remember that images should tell the story of a product. Your visitors will check the image and revisit the description to determine how well the item matches their spaces and lifestyle.

To Demonstrate the Product’s Superiority to That of Competitors

When you place a product online, it is important to know that a lot of competitors are also after the same client. It is an open race. Clients want to compare items from different companies to establish which is better. Multiple photos help to bring out every detail of the item so that the target client can scrutinize and conclude that your item is good.

Delivering Scale

One unique component that images help to bring out is the sense of size. Well, no person wants to buy a deep freezer only to find that it cannot get through the main door! Though the product dimensions are always provided in the description, many users make the decision based on photos. Whether it is a cleaning machine, bed, mattress, ice maker, or other items, the images will help the potential client understand its scale.

What to Capture in Your Product Photos

Now that you know the importance of using multiple images, let us turn

the components of a great image. When creating images of your product to help drive sales, here is what to capture.

  • Surrounding: As you take a product’s image, the surrounding is very important. The environment should help to strengthen the item’s value. For example, a luxury bed’s image should be taken in a posh bedroom.
  • Details: A good image should capture the details of the item vividly. This means color, scale, texture, seams, and other important features.
  • Show the item being used: Your client will be prompted to buy an item if it is shown being used. If you are selling earrings, some of the photos should demonstrate it when worn by a user.
  • The right size: Depending on the target marketplace, the image should be of the right size. Here, it is important to follow the specific marketplace’s requirements for images to use what they recommend.

Now that you know how to sell online with robust images and content, click here to see what Catsy can do for you.