5 Benefits of Searchable Product Data

Product content fits the hype about it; it is the product that your customers are seeing. If you want to grow your e-business, you must be able to produce great searchable product data that can communicate your brand promise to your target market. If no one is able to consume the content, it defeats the purpose of its production in the first place. Quality content without consumption is a futile effort.

Your target audience should have the ability to find your product content in order to enjoy the benefits that you are offering to them. It goes far beyond your target audience to attracting shoppers to take a peek at your site, even when they never planned to do so. Your product content is the foundation of successful omnichannel experience because it becomes easier for content to be shared across multiple channels.

Search Engine Optimization (SEO) is the language firms are using to get seen. You will need to embrace its principles if you want to get seen in terms of keyword and content structure, development of links, web design, and on-page elements and so on. You will quite agree with me that everything we do on the web involves a process of searching for information. This is why it is highly important that you make your content easily searchable. This will help give your brand more visibility and generate greater leads for your firm.

Tips to make your product content searchable

Before we go further into the benefits of making your product content searchable, we will explore some helpful pointers that we can use in making our product content one that can be easily found by customers.

Search Engine Optimization (SEO) is an important tool that can help make a site more visible by moving it to the top of a search engine’s list of result. Of course, this optimization can be internally done which is where the quality of your content comes into play. Your content should be great enough to be able to attract people to your site and make them share with their friends.

Don’t stop at just Search Engine Optimization (SEO) but generate micro-content, which are small understandable chunks of information based on details that are specific to your product offering. This is important because the go-to search engine for most consumers is Google and micro contents are preferred.

Descriptive HTML tags and attributes should be added to your product content. To be able to accurately do this, there is need to infuse key phrases that your target audience will likely use in their search relating to your offering. This will not be possible without adequate knowledge of your target audience. You must know the personas of your customers; how they talk, what they do, what preferences they have, among so many others. The creation of buyer personas (which can be gotten from your data bank) which represents your ideal customers will go a long way in helping you craft content that will be attractive to your intended readers. Well, it resonates more in their minds because you simply know how they tick!

Utilize the potentials social marketing offers for your brand visibility and audience expansion. According to a study by Google back in 2010, social media was the second biggest discovery platform with search engines ranking first. It provides a medium to reach out to new customer segments and makes a brand more recognizable.

Descriptive metadata can be provided for each page of the content, which is then placed inside an HTML header tag. The contents of the header tag can allow bots to be able to determine to a large extent if your page is relevant to the inquiries of customers.

Trending keywords can go a long way to increase the search ranking of your product. Keyword search optimization can help firms drive traffic from search engines to your site. Your content becomes more effective because you are writing bearing in mind the specific customer segment you are targeting, thereby providing solutions to the problems they face.

Include social share buttons in your content. It will go a long way to enable your customers easily share your content especially the ones that resonate with them to the friends and followers through their social media accounts. This can garner a lot of views in the fastest possible time.

The don’ts to take note to achieve product content visibility

It can be so easy to get frustrated when customers cannot make use of your product content because of its lack of visibility. In that frustration, be careful and follow these don’ts so that you do not compromise on your brand promise and image.

Do not deceive your customers with inaccurate keywords that are not reflective of the content for the sole purpose of gaining more traffic and increasing the chances of your content being seen. Another common mistake is keyword stuffing, where your target keyword is injected into every sentence of your content. Doing this will do more harm than good.

There is a need for you to provide your target market with information that will add value to their lives and is relevant to providing solutions to the problems that they face. This will make them hungry for more of your content. Of course, this will not possible if you do not properly understand your customers and the reason for their search. This is why your content should be customer-focused; nothing else matters!

Quality and relevant external links can be included. Particular care should be taken to link only those that are well-ranked and with a good reputation. Your site should be one that is easy to navigate, especially one that is mobile-friendly so that you can get accessed by mobile devices from any channel or platform.

What language are you using in the drafting of your content? This is an important question you need to answer. Your content should be written with a defined set of people in mind and this dictates the language that will be used.

Saves time finding images

One benefit searchable product content offers is that it saves time finding images. This is because your images are appropriately titled with rich descriptions and captions that capture everything you want to say and how it relates to your offering. Your product image is an important product content because it gives customers a pictorial image of your product or service and shows them its features, in a way that they can easily picture it in their minds.

There is need to optimize your images in order to create better customer experiences that will get you results. Images that are properly named and labeled will be much easier to find. Those which are unlabelled end up being neglected because they remain incomprehensible to users. Pictures that are overly large will not be easily found and can delay load speed. It is important that images are posted in their right proportion and specification in order to optimize them and this can be achieved by scaling them. Scaled images should be used with the smallest size available.

Remember, a picture is worth a thousand words! It can help readers understand and make it more enticing. Elements like headings, bold letterings, captions and so on should be infused into image content to make it more memorable.

If it has not dawned on you yet, it should! Image search is much more significant than you can imagine. According to data from Jumpshot and Moz, searches in Google Images are made ten times more often than the ones on Bing or Yahoo; representing more than forty times the number of searches done via Facebook. Having seen its importance, images used should be of high quality with careful attention paid to its creative ability to engage the audience.

Saves time sharing

This is another benefit of making product content searchable. When pages are made with the users in the mind and not search engines, it definitely reduces the time spent in sharing because customers on their own can easily find it. To enable this, content should be broken down into sections and copies that can be easily scanned.

Websites love shareable content, especially in this knowledge-driven era. The inclusion of social share buttons and call to action in product content creation makes it easier to send across to different people. It is important to ensure that modes of interaction and social buttons should be properly functioning. Relevant phrases can be placed in the body of the content which can be easily shared across platforms on the spot.

It even becomes better when the content is backed up with engaging and compelling visuals, which increases shares by a significant percentage and increases brand awareness. You need to give customers something worthy to share. Content should not strictly be bland and lengthy product descriptions but should be able to engage customers enough to attract further interest.

The world we are in is one where interaction is made possible by its very nature. Most times, shares take place on social media platforms which increases the possibility of conversion. When product content is searchable, sharing becomes easier and generation of organic traffic is higher.

It is necessary to point out that if the content does not solve an identified problem, make emotional connections or inform customers about a particular topic, it will not get shared, even if it is easily searchable. This is why your content must be so appealing and memorable that it can become viral.

Improves reputation of a firm

The principal goal of your content is to inform, engage and bring value to your customers. Product content creates an impression of a brand in the minds of your customers which forms their attitude. More importantly, the ability to easily find and understand your brand content helps customers have a better overall user experience, thus improving the reputation of your firm.

People trust the first listings on major and popular search engines (Google for instance) and when your product content is easily searchable, it accords a certain level of trust in your brand and what you stand for. You become the brand competitors will want to beat because of the credibility your firm stands to gain.

You can also leverage the reputation of influencers that are important in the industry you are operating in for your content to be visible. This will grant you access to prospects you may never have considered and increase your exposure.

Making your content searchable makes the delivery of superior customer experience possible. In today’s world, knowledge is power and the visibility of your content is one that creates room for knowledge to be shared.

Distribute your content regularly across different platforms to plant your brand message firmly in the minds of your customers. Do not restrict your content to your own site but publish to as many sources as possible that are relevant to your target market. The more visible you become, the more people see your brand as an authority and the more familiar they become with your brand. With familiarity comes increased interaction with your users, which deepens the relationship with them. Communication becomes a two-way journey where complaints and requests can be responded to, thus encouraging reviews (especially the positive ones!).

Saves time finding product specifications

Product specification provides information to customers that can illuminate the product from others through its characteristics. Information like manufacturing date, design specifications, product images, usage guides, price, colors, technical characteristics, price and much vital information that can aid a customer in his purchase decision.

When you make your content one that is easily searchable, it will save considerable time for customers because they will have access to timely information when they need it. This is because site usability is increased for users since the links added to your page as well as the architecture of your page will make your product description pages easier to navigate.

When your content is highly searchable, product specifications are arranged in a structured way to make it easy for specific information to be gotten, even through scanning. Major attributes and descriptions of the product are accurately depicted, which saves time.

Product specification has lost its value if it is not thorough and informative, with every detail that can adequately describe your product. Customers need accurate descriptions and exact specification to have a complete picture of what is being sold to them. Headlines and bullet points can go a long way to increase the visibility of your product specification.

The use of targeted keywords in product specifications can go a long way to sift you out of the sea of competing brands. If you want to save time finding product descriptions as an e-commerce business, be sure to include specific keywords that your customers will be looking for in their search for information.

Do not fall into the trap of overstuffing keywords; they should be used in moderation and in different variations. Strive to be original and speak the language that communicates a message in a way that people can connect to the brand.

It generates more leads

There is no person that has ever made a purchase decision without engaging in gathering information about the product or service in question. It could be structured or unstructured especially for online purchases. When product content is one that has visibility, it can generate leads for your business.

When your content is highly visible, it gets ranked on the top of search engine results and this will lead to more clicks to your site. According to Rankexecutives.com, 60% of clicks go to the first click. This means brands that are not at the top are left to battle with the remaining 40%. Similarly, Lyfemarketing.com discovered that 37% of search engine clicks are usually on the first organic listing they come across. Securing your site will allow you access to numerous visitors who are sure to click on your site.

Traffic to your site is increased through relevant keywords and title tags that are attached to your product content. Through this increased leads, customer data can be generated. This data is very valuable for strategic business decisions that birth winning strategies. Through keyword data and customer information gathered on-site visits, more insight can be gotten into the needs and preferences of customers. Furthermore, more winning keywords with low competition can be used to drive more traffic.

The best way to maximize your business efforts is to make your content one that can be easily found. The cake in the oven is not the one that gets bought but the one displayed in the show glass. In the same vein, it is important to ensure that your content can be easily seen so that it can be consumed by customers. This will create value for customers and generate a lead for your business.

Conclusion

Content marketing does not end in simply gaining the trust of customers; more work has to be done in making your content so effective that it produces inquiries and sales constantly.

In the words of Brian Clark, “one of the most repeated rules of compelling copy is to stress benefits, not features”. While features are mere description and specification of the physical product, benefits communicate the message properly about what you can do to make life easier for your customers and solve their need. It is safe to say that features and specification alone will not work because you need to tap into the emotions of your customers.

The need for quality content cannot that can increase the visibility of your brand cannot be overemphasized. This is because it creates a bond, stronger than the mere act of buying and selling. This line of thought was paraphrased from a quote by Jeff Bullas, “quality content enables you to create a bond with your audience beyond the simplistic purpose of buying and selling”. He could not have said it better. Search engines can do their work when you deliver quality content that is appealing to your customers.

When the information you provide is accurate and important to customers, you give them information that will help them become customers. This will help to increase the trust they have in you and thus, generate quality leads for you. Hence, efforts need to be intensified to ensure that an audience goes beyond scanning and skimming your site to hitting the buy button.

The benefits of making product content searchable outweigh the cost. Cost is reduced per acquisition because clicks from search engines are not paid for when you are ranking high on search engines. There are much more benefits that are sure to be enjoyed when you make your product content searchable than the ones contained in this post. After all, higher visibility equals higher sales, increased customer engagement and improved brand image. For me, that is a win-win!

Identify Keywords to Sell Your Products

The online store is the song on every shopper’s playlist. And yes, this translates to increased competition when customers search for products. Every customer search returns thousands of pages of results. You can’t afford to be anywhere but at the top of that first page. If you want to be successful in ecommerce, you must identify keywords to sell them.

With the right knowledge and skills, brands can take advantage of the opportunities that keywords present. The concept of a keyword is pretty easy to understand. And you can make them work for your brand to put your site where your customers will see it.  Keywords are in everything shoppers do online. People use keywords to search for general information and specific solutions to the problems they face.

Keywords fall under the umbrella of Search Engine Optimization (SEO). Good SEO is critical to the success of your business and attaining your goals. You may have heard of SEO but how to use it to boost your ranking isn’t easy. Well, you have come to the right place as we explore this in this post with a focus on keywords.

While it’s amazing to be on the first page, even businesses in that leading position have to work to maintain position. This is why the higher you are at the top of search results, the greater the traffic you enjoy.

It is not enough to identify keywords. It’s also necessary to identify the right keywords to drive customers to your site. Otherwise, you are just wasting resources. Thus, finding the right keywords for your site is highly important.

What Are Keywords Anyway?

A search on Google will reveal definitions of keywords being part of the metadata of a web page which search engines match to the appropriate search query. If that is a little bit complex, I’ll break it down for you.

We all know that consumers go-to for product information are search engines like Google, Ask, Bing, among others. Every one ha typed in words in the search for information about literally anything. Think of keywords as those phrases and sentences that are peculiar to a particular brand that a customer searches for. The higher the ranking of a particular keyword, the higher people are searching for it. They are the words or phrases that show the contents of a page to customers.

A lot of products can get lost in a sea of so many alternatives and optimizing your keyword will help improve visibility for your brand. Hence, care should be taken to ensure that this is done from the title of your page right down to description of your product attributes. Keywords can also be used in Meta descriptions and image tags.

Keywords are identifiers that can be used in locating information in which specific words are contained in. It can also be seen as terms that are used in the consumers’ search for answers and products to provide solutions to the problems they face. This is why it goes a long way in communicating your offer and what you stand for.

Keywords Are Important

Before we delve into understanding how to identify the keywords that can sell our products, it is necessary to explore the importance keywords play in the sales of our products because they do matter.

Keywords afford a business the tantalizing opportunity to increase its accessibility. This is because it helps customers to easily locate your product out of a whole lot of options. The increased brand visibility a firm enjoys will further lead to increased site traffic, which in turn leads to higher online sales.

Think of keywords as the crumbs that show you the path to take because they give an insight into what is contained on a given page. Through your keywords, the purpose of your site is communicated to the customers and search engines.

The right keywords will go a long way to help produce great product content that is understandable and will easily convert. The identification of the keyword suitable for your target audience will deepen the connections that customers have with your brand since this custom content will address their specific needs.

How to Identify Keywords and Sell Your Products

First things first. There is need to take advantage of opportunities that can help you identify new keywords that will be relevant to your business. Now, you have probably understood just how important keywords can be, it is time to effect changes.

Research, Research, Research

Research covers your customers and your business. You have to do this critical research properly to obtain the best results. No matter the niche you specialize in, you have to do adequate keyword research to identify opportunities to drive traffic to your site and attract sales.

Conduct research into your business to understand how your industry works and its competitive practices. All these will help you define your target market and the way your business can best satisfy your customers’ needs.

There is nothing like “too much research” when it comes to understanding your customers and knowing what makes them tick. You must always carry out research if you want to grow as a firm. The proper research of customers will expose you to the search terms that are often used by them. This will go a long way in structuring yours so that your products and site can be easily found by your target customers.

Your customers can be observed to ensure the keywords you use have the capacity to attract them to your site. Buyer personas can be created to enable brands get more information about who they sell to and personalize the customer experience across all touch points. Think like a customer and put yourself in their shoes and ask yourself what they will search for if your tailored content comes to mind.

You need to ask yourself if the keyword is relevant and if it connects to your site. Your customers can supply you with information pertaining to keyword ideas. What comes to their mind when they are talking about your brand? Are there specific words they use? All these and many more are questions that in-depth research will uncover answers to.

Asides the regular customer survey and interview,  reviews about your products, the emails and correspondences that are sent, comments and posts on the social media platforms of the firm, customer service calls, complaints and so many other ways, can expose keyword ideas to an online business.

All these should be paid attention to accumulate a bucket of keywords that can be profitable to a business.

The Search Engine Suggestion Feature

A way to expand your keyword bank is the use of suggestions by top search engines like Google. Chances are that you have seen these suggestions and never took note of them, but it is right there at the bottom of your search result page and in suggestions from the search box. It is often ignored but can be utilized to increase the quality of your keyword.

Whenever you key in some phrases in the search box on Google, Google could give suggestions through a list that is shown even while typing. It is a particular feature that tries to predict your next words and save you some time, with a lot of alternative choices. Sometimes, you need to pay close attention to these lists Google makes. Because they can help you to find more relevant keywords.

Google gets suggestions by collecting searches users make around the world. They also look at advertisements in their network and sites in their index to produce varieties of results. Of course, it is not every keyword that may be useful to your business, hence there must be screening and careful selection of relevant ones.

For all these suggestions by Google, search volumes are associated with them. They must be compared to each other to select the best that matches your need and can perform the function you want it to.

Online Keyword Tools

There are tools that can be found online which will go a long way to help you monitor your keyword searches and make changes if defective. Some of these tools can go a long way to generate relevant keywords across any subject or topic, across interfaces that are quite easy to access and navigate.

There are many online keyword tools available to achieve this purpose. However, in the course of this post, we make particular reference to the Google Keyword Planner Tool. The tool can provide information and statistics on searches for a particular keyword. Also, you can discover more about the competitors using them and related search terms.

Options include the ability to search for trending new keywords related to your products, services, and industry in general. Also included is the ability to create keyword combinations and projections with regard to keyword performance and search volume.

On information on searches being made, it can help you search for new words and phrases, suggesting new keyword ideas for your optimization needs. It also helps a business to know the competition level for specific keyword choices. Some keywords have low competition levels while some are high especially when the number of people bidding for it is on the high side. These keywords with high competition attract increased cost because their use will be expensive if you are looking to get ahead (and remain tops) in search result pages.

This is a particularly useful tool as it compiles keywords different people enter with Google. It gives one an opportunity to compare keyword trends, thus helping plan your marketing strategy.

The Google Keyword Planner tool can help businesses target people near you. It also offers customization features to achieve this with a minimal marketing budget.

Fit Keywords into the Bigger Puzzle

It is not enough to obtain keywords from all these sources. You also have to figure out how they relate to each other. Keep expanding and adjusting the keywords till you find what you are looking for. Get rid of keywords not related to the products you are selling or your business.

Furthermore, look out for keywords that are highly competitive and remove them. You do not want to lose visibility because a lot of firms are competing for it. Select keywords that have low competition but high search volume, to optimize them and generate revenue for your business.

There are criteria you can use to select keywords that will sell your products. Some of them include search volume, the way the keyword fits in with your product, the commercial purpose the keyword should achieve and the level of competition.

Looking at the search volume, we consider how often customers search a given keyword. It reveals the number of searches for a particular keyword over a specific period of time. “What is the point of having a keyword if no one will type it on search engines?” I dare ask! It is important to note that some keywords have seasonal variations in terms of search volume. There needs to be a balance between common keywords and keywords most popular during holidays, and if these are different.

The way the keyword fits with the product is another consideration to make when it comes to choice of winning keywords that can drive sales. Your search rankings will be higher when the keywords you use are a fit with your offerings and relevant to the products you are selling.

Commercial intent is another criterion that comes to mind here. Imagine a scenario where all searchers that come to your site have no intention to make purchases; I bet it will be disastrous and will reduce your profits. Your keywords should be searched against its commercial intent so that keywords that will make customers want to buy are used.

Level of competition is another criterion to consider when making keyword choice. Some keywords are just so competitive with a one-in-a-million chance of breaking through in ranking high. It shows how difficult it may be to rank high with the use of specific keywords. Let us face facts; we all know that few persons search past the first ten pages of Google, for example.

Integrating Keywords into Your Website

At this stage, you must have made a decision on the keywords to be used. How are you going to integrate them into your web content? While your content marketer will decide on placement, it is important to put keywords into webpage titles, headers, paragraphs, image tags, and meta-descriptions. These locations are strategic and can be enough to pass the message across.

Title tags are often part of the areas in your site that the search engine bots scan through to present their links on the result pages. Use your most important keywords in your title tags. Your metadata description tags are another important place where your keywords can shine. You have a limited window here because there are character limits for the description. Usually, search engines pay attention to the first 150 characters, so make them count.

You need to integrate them into the website in general. Your headers, sub-headers, body paragraphs, and image alt tags are a good place to infuse relevant keywords to your content so that your message can be passed across to people, even though they are scanning. The content of your page is very important because this is what can draw and sustain people to your website.

The aim is to ensure your keywords fully integrate into the content you produce. But you also need to strike a perfect frequency of use balance, not too much, not too little. Ultimately, your content is for your customers, not search engines. Grading content keeps it fresh, letting you identify what works and what doesn’t.

Put it Together and Sell

We cannot talk about online shopping without keywords popping up; it is very important in information search which customers do on a daily basis. Asides from identifying what people are searching for, keywords act as a bridge between your content and your audience.

The integration of keywords is important to the success of your online business and it is important for online business owners to know how to properly optimize them. Without it, how then can search engines show your website to the right people searching for what you can offer?

It is much more than gathering up some phrases into content. Instead, it requires research to ensure the quality of the traffic generated is on the high side. The end goal of every business is to create relevant keywords that will help their store in its ranking on search pages and increase its visibility. The best keywords are those with high search volume and low competition so that it becomes easy to achieve your keyword goals and get effective results.

There is need to know your customers intimately to know the language they use in their search for products and services and in their conversations with each other. This is a weapon most firms fail to make proper use of. Having carried out adequate research, apply the knowledge you’ve acquired effectively.

It is important for the keywords you select to be related to the product benefits you have to offer. This will lead to the production of relevant content that will be engaging to the audience, leading to increased conversions. Even more, create hyper-focused industry specific content to target particular business verticals.

As easy as it may sound, it requires much work because they must be regularly updated for the improvement of your product ranking. The needs and preferences of customers are always changing so it is necessary to change your keywords with the current trends.

While identifying relevant keywords is important, don’t repeat the same ones on multiple pages as this won’t lead to increased search result ranking. Instead it’ll lead to keyword stuffing, which may do more harm than good.

There is no denying that keywords that sell optimization is highly demanding and will require a lot of resources. But the payoff at the end of the day is definitely going to be worth it. Higher page ranking, increased traffic, increased market share, and increased conversion rates await you. And that is a win for businesses ready to lead their respective industries!

Now that you know how central using keywords is to success in ecommerce, click here to see what Catsy can do for you.

5 Tips to Organize Your Digital Assets for Success

The two major concepts I can draw from this topic include organization and digital assets. How then do you link the two terms together? It’s the 21st century and everything has gone digital. This is why your digital assets are a valuable tool that can help your business gain a competitive edge.

There is no marketing program that can be successful without organization. It even becomes more important when it comes to digital assets of a company. It’s necessary to take control of your branded digital assets. This is especially true as we increasingly focus on the digital world. Access it quickly and easily to create a positive customer experience.

One thing that’s certain is product information is only valuable when structured, accurate, and easily accessible. This is where digital asset management comes into play, making assets easily available to users and employees alike in a way that supports business processes efficiently and effectively.

Digital Assets 101

Okay, so we have probably come across the term digital assets, perhaps in passing, and we do not know what it really is all about. Don’t worry; it will be broken down for easy understanding.

An asset is a thing of value. Your assets are important because they bring in the bucks, either short term or long term and they are essential to achieving your goals, strategies, and objectives.

In the simplest terms, digital assets are assets that are digital. They include logos, pictures, graphics, audio files, videos, animations, presentations, relevant user rights, business websites or blogs, business processes, apps, business inventory, intellectual property, online marketing materials, design files, business documents, among others that are valuable to a company.

The list of assets that exist online for an ecommerce business can’t be exhaustive. Some of them you know and some you probably don’t know are assets. At the heart of it all, digital assets contribute to online sales success as some have personal value and others, real monetary value.

The distinguishing factor is that digital assets contain information through the metadata attached to them that brings value to the organization.

The Solution: Digital Asset Management (DAM)

DAM comes as an answer to the problems of storage and retrieval of digital assets. Brands are running to its wide arms in the hopes of optimizing their content across the lifecycle of their digital assets in an efficient manner. Here, large amounts of an organization’s digital assets are efficiently stored, organized, managed, accessed and distributed from a central repository.

It is a safe way to house and easily retrieve your digital assets because it is cloud-based. Furthermore, it gives your organization a professional outlook and helps you get the most out of your assets.

Benefits of Using DAM

Do you remember the frustration you felt when looking for a lost file or folder and you didn’t find it? I bet it was quite annoying because it was a huge waste of time that would have been used for more productive activities. Organizing our digital assets saves us the hassle of combing through millions of digital assets and offers us an easier and simpler way to retrieve and share our digital files across various platforms and users.

Brand Consistency Across Channels and Campaigns

This is very important in the life of a brand. Often times, consumers are quick to purchase from brands they know and trust. Without consistency of information across sales channels, there will be a disconnect between brands and customers. Thus, the use of organized digital asset will help pass across a unified message to customers regardless of the platform used.

There is data security as a result of the control the system offers for the digital assets used since access is controlled by administrators, reducing the risk of information leak. It also facilitates the proper control and management of a brand’s identity by managing global and local versions of the asset across platforms for customer engagement.

Maximize Internal Process Efficiency

The proper organization of digital assets makes internal processes faster and more efficient and gives room for employees to concentrate on core functions that bring in the revenue, thus reducing workflow redundancies to the barest minimum. Furthermore, team collaboration is encouraged because it becomes quite easy to access the digital asset they need when they need it, helping the fast flow of information for a more competitive edge.

Save Time and Money

I cannot overemphasize this. Time spent in searching for files and folders as well as the recreation of missing assets are saved. It also leads to quick access to files when needed, which improves the overall quality of your brand communication strategy. It also removes the cost associated with the retrieval of information and subsequent losses. Old assets can be reused with minimal changes made.

Easy Accessibility

The organization of your digital asset makes it easily available anytime and anywhere. With central storage, arrangement of assets with metadata and tags becomes far easier. These help by making assets easily accessible to authorized users.

Enable Proper Systems Integration

Organized digital assets ease integration of information with other management solutions like Content Management Systems (CMS), Customer Relationship Management (CRM) solutions, and Product Information Management (PIM). This will help your company roll custom content out across different digital channels. Content production, sharing, and distribution time and costs will become more efficient as these easily accessible systems store information centrally.

Tips for Organizing Your Digital Assets

Unlike before, the amount of data generated in a day is a lot, hence the need for storage and organization. No matter the industry you are operating, you will have a need for digital assets, and businesses who can take advantage of digital asset organization can become more effective and efficient in their operations and overall growth.

The benefits of asset management discussed above gives us a clear understanding of the need to organize our digital assets. In summary, it increases workflow efficiency, saves time and cost, reduces information clutter and gives you control over information access. The following tips can be applied to the organization of digital assets;

Tip 1: Create a Comprehensive List of Assets

There should be proper documentation of all the digital assets your company owns. This should be the first step as it will provide an in-depth understanding of the assets that will be needed for each individual, team, and department. The proper audit of your file also sets the foundation for the creation of an organizational structure for your files.

Are metadata attached to each of the digital assets? What are the storage mediums existing for your digital assets? What file types are in existence? Where can the digital asset be accessed from? All these and much more will help a firm identify how and why digital assets are used and those in need of improvement.

The creation, management, and organization of digital assets require the collaborative efforts of departments and staff. This is because the structure your DAM will operate on should involve the input of teams that will have access to it and make use of the system. The needs of each team member will be discussed and the best vendor that meets the requirements will be chosen. If an organization fails to do this, the user adoption rate will be slow.

The breadth of your digital asset will also help in designing the scope of your preferred DAM system. Furthermore, the proper audit of your assets will help you manage your digital marketing strategies and expose weaknesses in your protection plans.

Tip 2: Use Folders

The use of folders can help render a consistent storage of your digital assets. Your folder structure is highly important. There should be different folders for different profiles to be assigned to the digital asset. Folder structure is important in your digital asset management.

Beware of spaces, underscores and special characters when naming your folders. A slight space at the beginning of a folder can cause difficulty in its location. Furthermore, it can lead to the duplicity of folders where another folder is named correctly because the existing one had special characters which made it unable to appear in its usual place.

Folders can also be a great tool at your disposal when applying keywords. Some digital asset management systems use the folders on which data is stored to generate keywords. This is why names of folders should be carefully put into consideration because keywords will be applied based on it.

Every file should have its unique name that is indicative of its content in a clear and consistent manner. The goal of folders is to ensure that files get easily found when being searched for. There should not be an overlap in contents of your folders. The same asset should not have separate folders so that information about it can be quickly accessed and easily understood. Furthermore, you can see updates to the information as everything all the asset attributes will be in the same folder. DAM sure makes this easy because it allows single-source updates where updating the master document automatically updates the information wherever it is, with no extra effort needed.

Having a lot of individual folders creates difficulty in storing files, especially when they are unclear. Instead, make use of subfolders to further categorize your assets within a folder and create a logical file structure. Always remember that it is not enough to have folders and well-organized files; it is also important to make cleaning them up a habit to prevent you from having a lot of outdated assets.

Tip 3: Label Your Assets with Metadata

Metadata, just as the name implies, is a data about a data about a data, that makes it easy for users to manage data more efficiently. By data, we refer to the digital assets like images, videos, audio files and so on.

Metadata is a layer of information useful for digital asset management. This is because it helps users find and make use of information sources. With large databases growing at the speed of light, metadata is the key to the problem of retrieval of information.

Using images, for example, metadata gives more information than is apparent in the image itself. The name of the folder it’s in, the image size, and its assigned tags are not readily apparent.

This goes to say that each image should have appropriate keywords attached to it that is descriptive of the image. Keywords can pass information about the image category, color, and any other description that can help your firm in its organization. All these categorizations will help you in finding them when you need them.

Metadata is highly important for quick searches of any form. It is important to know what metadata to attach to every asset. Keywords are very important because digital assets are not similar to each other and have intricacies that need to be properly considered. It will be advantageous to the company to use folders to apply relevant keywords. Think about your physical assets and how they each need to be labeled with unique tags and keywords for easy identification and retrieval. The same is applicable to your digital assets because of their differences.

Metadata keeps current and future members of your team in the know about your content assets. Also, saving time knowing how to use these is better than muddling through thousands of files. The addition of metadata to assets makes them more accessible and easier to manage.

Tip 4: Backup the Backup

No matter how crazy it sounds, it is important to have a backup of your backup. You cannot be too careful when it comes to your digital assets. The safety of your digital asset is important. Employees typically only think to back up files once they’ve already lost them. We tend to forget that the more frequently we backup files, the lower the risk of losing digital assets.

Almost all digital asset management systems have backup features infused in them. Despite this feature, it is important to have a backup of the backup. You really cannot be too careful with your digital assets. There should be a disaster recovery plan on board in the event of one.

Hold on to different versions and alternates to track the evolution of a particular asset. Constantly update and back up the digital inventory.

However, care should be taken to ensure that there is control of the backup process to reduce the backup of the digital assets on unauthorized systems, further exposing the information within to misuse, theft and so on.

Tip 5: Control Digital Asset Access

Your digital asset should not be a dumping ground for every user. This is why it is important that all users have the correct level of access in your DAM. This will prevent the problems bound to occur otherwise.

The use of a DAM system affords an organization the benefit of a centralized control especially for numerous amounts of digital assets. This goes to show that your numerous digital assets can be accessed from a central repository but restricted by user group roles.

You cannot talk about digital asset management systems without the issue of roles and permissions coming up. This is because it’s necessary to control how certain digital assets exist within the system.

A DAM system assigns one or more roles to users which has certain permissions attached to it as a guide for one’s interaction with the asset. Set up user roles and permissions to enforce brand control and ensure brand consistency. Roles and permission provide user restrictions so they can’t access the wrong assets accidentally. They also help determine the level of access attributable to a user in their interaction with a given asset.

A DAM system assigns access to users in line with various tasks like previewing assets, ability to upload assets, delete assets, order assets, edit metadata to assets and so many more. While some may have the right to some tasks, some other users may have restricted access.

In this way, uniformity prevails as users obtain permissions only within specific roles. In other words, users will only have access to the information they need to be able to perform their job function.

Conclusion

How is your existing digital asset management practice like? Do you worry about the security of your digital assets? Can you access them easily from anywhere? Do you spend too much time trying to retrieve files and folders? If the answers to these questions and much more are not promising, there is a need for a quick solution in organizing your digital assets.

With the increase in content marketing as a customer engagement strategy, the need for digital asset management is also increasing. Customers demand better compelling product content and companies are finding it difficult to sort through the large quantities of data files they have. To escape the chaos that is sure to accompany large databases, digital asset management should be incorporated

Your digital assets are more difficult to identify because their value may be unclear. Are these assets worth money? Many businesses today can’t boast of having DAM in place, which makes it difficult to know which assets they have. Furthermore, why do they even exist? Finally, where and how can they be used most effectively?

Content is king in today’s competitive marketplace and proactive companies are leveraging on this. Digital assets are crucial in the production of compelling content that has the power to engage customers; hence the need for its proper organization. It is this simple; the more organized your digital assets, the more effective your brand’s content marketing strategy.

Digital assets take resources in its creation. Furthermore, it can be difficult to find the content you need when you need it. Management systems use keywords, tags, and folders to make locating digital assets easier. This is why it’s important to know easy and timely user retrieval and accessibility are critical. You can also leverage metadata properly to ease digital asset management.

The fact still remains, your digital assets will only grow in number. So take care to maintain your digital asset management system properly. The reward is definitely worth the resources you’ll invest.

Now that you know how to organize your digital assets centrally, click here to see what Catsy can do for you.