Research and Product Information Management
Your product information management solution does more than centralize your digital assets into one location. You also receive a boost to your research toolkit, whether you want to know which products work best for certain customer segments or the what categories are getting a lot of attention from your distribution partners. Research and product information management actually have a lot of helpful overlap.
Optimizing Product Categories
Which goods and groups get accessed the most in your PIM system? Take a look at the assets used the most in your organization, then add more resources to these popular areas, such as additional product photos and guides. This will help you focus your efforts where they’ll be most useful, and give you a solid plan for future product development.
Discovering Distribution Partners Activity
Do you know which products and services your distribution partners care about? Look through your PIM solution to identify broad and granular trends. If you see underserved areas, reach out to new distribution partners who specialize in those categories to really narrow in on research and product information management trends.
Providing Teams with Product Information
How long does it take for your customer-facing staff to find product and service details? Your PIM system is an important part of efficient research for these teams, whether they need to talk about product attributes, share images of a particular angle or require the associated FAQ. Employees go directly to this easy-to-use system, rather than searching through multiple hard drives and cloud storage locations.
Full Product Performance Visibility Through ERP Integration
Your PIM software has a lot of functionality on its own, but it becomes even more useful for your research efforts when you have enterprise resource planning integration available. You can pull sales data for your items along with other information from your analytics system. Want to know about the products asked about the most on customer service lines? Work with the contact manager solution data. The full product visibility throughout your organization puts you in a great position to expand your business.
PIM solutions do more than just put your products in one place. The next time you plan a new development project or need insight into sales support tool creation, turn to PIM.
Improve Your Research
Catsy is a product information management and publishing platform that unifies all of your product data efforts while making it easier for learning to be done across departments. Not only can product findings, graphs, and statistics be stored in Catsy, but they can be linked to products and their related images. When all information is unified, business organization related to product data becomes a much simpler feat. Sign up for a demo at Catsy.com/contact-us for more information.