PIM Software or a Product Catalog? Everything You Need to Know About Customer-facing Product Content

PIM Software or a Product Catalog? Everything You Need to Know About Customer-facing Product Content

Customer-facing content is the essence of an outstanding customer experience. The purpose of enriching product data into compelling content is to make it customer-focused. In other words, it means enabling prospects to understand your products’ value for them. But what is the best way to manage and share customer-facing content that inspires action? Should you use PIM software or product…