Why Do My Products Need More Than One Image To Sell Online?
Many people rarely buy anything until they see it. How can you sell online if no one can see your product? Clients even want to touch, hold, and spin. You need top-notch photography and graphics to allow clients to do all these. The description you provide about a product is not enough. The image makes the client think of that lovely sofa in the living room. Digital asset management is crucial to keeping all your visuals in order and ensuring your listings are the same on every site.
You must include several images to raise product sales and sell more online. At eBay, sellers are required to add up to 12 photos of the product they are selling. Other marketplaces will not display your product without images. Even when they list the item, it will only be shown when a client searches using the product code. Therefore, why are there many photos?
More Images Help to Highlight Important Details of your Product
When you provide high-quality content about a product or brand, everything is left to the reader’s imagination. They can only imagine the product. However, photos reveal more vivid details about the product. Your clients do not simply want a glimpse of the item. Instead, they want all the details in images. This is why you need images to sell online.
Adding many photos helps capture the product’s finer details so clients can decide to buy. For example, if you sell a refrigerator, several images capture the inner parts, bringing out the color and size. Do not let the opportunity to convince the client to buy slip away. Give every detail of the product using photos.
Raising Clients’ Confidence to Buy the Product
Like physical stores, online clients want to develop confidence in the item they order. Imagine getting into a showroom to buy a car. You do not want to get a single glimpse. You will check the wheels, go under the bonnet, and finally get inside. Ultimately, you will be confident that the car is okay and the perfect match for your desire. You must replicate this experience with images of your product on sale. How can images capture such an experience?
The images you capture should target making the product as real as possible. This means capturing all components that the user needs to decide to buy. Ensure that the color, dimensions, and all the features are carefully brought out. Let the user get the authentic taste of the item.
Images Help to Increase User Engagement
There is a growing trend of using images to search for products online. The link between organic and image searches means revamping the photos will increase the site’s online visibility. Websites with great content and high-quality images get over 90% more views than text-based ones. In addition to attracting visitors to the site, the photos will raise engagement.
Every client will spend more time on the site looking at images from different angles. Remember that images should tell the story of a product. Your visitors will check the image and revisit the description to determine how well the item matches their spaces and lifestyle.
To Demonstrate the Product’s Superiority to That of Competitors
Knowing that many competitors are also after the same client is essential when you sell a product online. It is an open race. Clients want to compare items from different companies to establish which is better. Multiple photos help to bring out every detail of the item so that the target client can scrutinize and conclude that your item is good.
Delivering Scale
One unique component that images help to bring out is the sense of size. No person wants to buy a deep freezer only to find it cannot get through the main door! Product dimensions are always provided in the description, but many users decide based on photos. Whether it is a cleaning machine, bed, mattress, ice maker, or other items, the images will help the potential client understand its scale.
Making Use of the Right Strategies to Boost Your Online Sales
Professional images often play a significant role in boosting online sales. How your product is visible online determines how people think and act when purchasing. A good image plan and tools like digital asset management and PIM ecommerce can help your products get noticed and increase sales.
Make Sure All Aspects Are Visible:
You can’t rely on only one picture to say everything you want. Using more than one photo is essential to help people appreciate your product. Having side, top, and angled shots helps show how the product appears in real conditions.
Photos detailing textures and supplies help create a realistic and rich result. Another way is to display the product being used or experiencing an action in a picture. Explicit photos, along with your product descriptions, encourage people to buy more confidently.
Ensure Your Photos Have Correct and Complete Data:
While images are powerful on their own, they are made even better when augmented by product information for use. This is when using a PIM system is helpful. A PIM sales system lets sellers easily attach photos to their product listings and SKUs.
Suppose companies work with the best PIM software. In that case, they can assign every photo metadata, alt text, and specifications, which increases their chances of being seen online and helps customers shop better. With digital asset management, sellers can manage their assets to keep all their pages looking the same and accurate.
Maintain a Regular Brand Identity:
Regular and similar imagery helps to establish your brand’s reliability. Images of your products with the same lighting, background, and format make the store look more organized. When your site looks good, it appears professional and dependable.
Using digital asset management tools simplifies ensuring every business image is organized the same way, no matter where or how it is shared. A reliable way of showing your brand helps customers recognize it and return.
Enable Mobile View and Make It Fast:
Since people frequently shop on mobile devices, optimizing images for the web is important. Large and fast-displaying images result in better user experiences and lower bounce rates.
Visitors’ navigation will be more pleasant if images adjust according to the display. Optimized image serving with digital asset management helps retailers keep customers on the website longer, leading to more conversions.
What to Capture in Your Product Photos?
Now that you know the importance of using multiple images, let us turn
to the components of a great image. When creating images of your product to help drive sales, here is what to capture.
- Surroundings: The surroundings are significant as you take a product’s image. The environment should help to strengthen the item’s value. For example, a luxury bed’s image should be taken in a posh bedroom.
- Details: A good image should vividly capture the item’s details, including color, scale, texture, seams, and other essential features.
- Show the item being used: Your client will be prompted to buy an item if it is shown being used. If you are selling earrings, some photos should demonstrate them when worn by a user.
- The right size: The image should be the right size, depending on the target marketplace. It is essential to follow the specific marketplace’s image requirements and use what they recommend.
Now that you know how to sell online with robust images and content, click here to see what Catsy can do.
