Boost Conversion Rate with Images

When you are running an online business, conversion rate is everything. After all, conversions mean money, and that means profit. This is why you should try everything you can to persuade your target audience that you have what they are looking for. If you can do that, you boost conversion rate will sky-rocket.

Ignite Their Emotions

People often buy when you provoke certain emotions in them. Those emotions can range from worry to happiness to pride, and images are great for stirring up these senses and creating a real connection with your audience. A powerful, positive or instructional image can make people smile, trust you, want to find out more about you or have that sudden eureka moment. When they like you and trust you, you’ll be more likely to win them over.

Put Your Products In The Limelight

When your customers step inside a physical store, they can see and touch products, and make buying decisions based on how the product makes them feel. When shopping online, their senses are limited, and so you have to showcase your products in the most effective way possible. Product images do this perfectly, and there are many ways you can get your product noticed with some clever photography tricks and smart placement.

Here are some ideas to give you inspiration:

• Alternate views of the same product – Take a mobile phone for instance. Include images of each side and edge of the mobile phone so that prospective customers can really get a feel for your product, and how they would use it in their lives. You can also use an opportunity here to up-sell, showing images of accessories such as phone cases and chargers.
• Action shots of your products in use – Want to really show your visitors how your product works in the real world? Show them with images! Showing a real person using the product, or the product in different stages of use, adds a very human feel, and helps your customers to understand what you are offering.
• Product in different varieties? Show them all – If your product is available in a range of colors, styles, types or sizes, show every single version. This might increase your photography costs, but it is a technique that will pay off over time.
• Make the most of lighting – If you have a product that can be used in different lights, or which reacts or operates differently under a range of conditions, use images to illustrate this. For example, a decorative lamp could be shown in broad daylight, but also when it is lit to show potential customers how it might look in their home.

The Big Picture

According to recent studies, larger images can often result in lower bounce rates and higher conversion rates. We are naturally attracted to images more than we would be to a large section of text, and so it stands to reason that the larger the picture, the more the appeal. Banner and header images showing products work particularly well, and more and more website designers are also starting to use dynamic images that change throughout the time the user is on the website.

Choose Good Quality Images

With so many stock images available online, there really is no excuse to use poor quality or badly presented images. Consumers are a savvy bunch, and they will leave your website if the quality of images isn’t up to their expectations. Good quality stock photos don’t need to cost an arm and a leg, especially since there are many free libraries available online. You can also purchase individual photos if you prefer.