How to Generate Local Leads With Pokemon Go

Generate Pokemon Go Leads

Pokemon Go is an alternate reality mobile game that’s captured the attention of 7.5 million people in the United States and is only growing in popularity. You might wonder what a smartphone game has to do with your business. The core game play of Pokemon Go encourages users to go out into their local community to catch Pokemon, giving you a prime opportunity to generate Pokemon Go leads among its player base.

Set Lures on a Poke stop at Your Store or Outdoor Event to Generate Pokemon Go Leads

Points of interest, which include stores, parks, churches, monuments and other interesting locations, gain a Poke stop designation. Players go to these stops for important game items. If you have a store that’s lucky enough to be in the range of a Poke stop or you have an outdoor event at one, you can get a critical item for increasing foot traffic: a lure. This in-game item attracts Pokemon to your location for 30 minutes.

Set one of these down, let your followers know on your social media channels and watch new customers congregate. Get some hands-on time with the game so you can strike up a conversation with potential clients and easily keep lures going. You gain a captive audience that lingers during the lure time, so they have plenty of time to look at your products. Keep plenty of catalogs around so they get a better idea of your full product range to convert these Pokemon Go leads. A catalog management system helps you create these easily.

Create Smartphone Charging Stations

Pokemon Go uses the smartphone’s GPS and must remain open while playing, which takes a heavy toll on smartphone batteries. If you really want to generate Pokemon Go leads, set up smartphone charging stations to encourage players to linger at your business. Even if they aren’t in your target demographic, you build up goodwill in your local community. Consider adding a water cooler to the charging station if you really want to make friends, and take the opportunity to put catalogs nearby.

Keep a List of Nearby Pokemon

What type of Pokemon frequent your business location? Talk with players and keep an eye on your own smartphone to compile a list. Focus on Pokemon with a large number next to CP, or combat power. High CP Pokemon are more desirable for players, due to their strength. Give interesting Pokemon a shout-out on social media. Keep an eye out for these names: