Generating Pokémon Go Leads
Pokémon Go is an alternate reality mobile game that’s captured the attention of 7.5 million people in the United States and is growing in popularity. You might wonder what a smartphone game has to do with your business. The core gameplay of Pokémonn Go encourages users to go out into their local community to catch Pokémon, giving them a prime opportunity to generate Pokémon Go leads among its player base.
Set Lures on a Poke stop at Your Store or Outdoor Event to Generate Pokémonn Go Leads.
Points of interest, which include stores, parks, churches, monuments, and other interesting locations, gain a Pokémon stop designation. Players go to these stops for essential game items. If you have a store lucky enough to be in the range of a Pokémon stop or an outdoor event at one, you can get a critical item for increasing foot traffic: a lure. This in-game item attracts Pokémon to your location for 30 minutes.
Set one of these down, inform your followers on your social media channels, and watch new customers congregate. Get some hands-on time with the game to start conversations with potential clients and keep lures going. You gain a captive audience that lingers during the lure, so they have plenty of time to look at your products. Keep plenty of catalogs around so they get a better idea of your full product range to convert these Pokémon Go leads. A catalog management system helps you create these easily.
Create Smartphone Charging Stations
Pokémon Go uses the smartphone’s GPS and must remain open while playing, which drains smartphone batteries. To generate Pokémon Go leads, set up smartphone charging stations to encourage players to linger at your business. Consider adding a water cooler to the charging station if you want to make friends, and take the opportunity to put catalogs nearby.
Keep a list of Pokémon.
What type of Pokémon frequently describes your business location? Talk with players and watch your smartphone to compile a list. Focus on Pokémon with many followers regarding CP, or combat power. High CP Pokémon are more desirable for players, due to their strength. Give interesting Pokémon a shout-out on social media. Keep an eye out for these names:
- Vaporeon – A sighting of this Pokémon caused hundreds of players to descend upon Central Park.
- Snorlax
- Ninetails
- Lapras
- Porygon
- Hitmonchan
- Dragonair
This mobile game gives your local business a unique opportunity to attract new customers and generate Pokémon Go leads. Plus, you might have a new hobby that helps you connect with your community.
How to Attract and Maintain Local Leads with Pokémon Go advertising?
Pokémon Go is more than a game; it helps businesses draw more visitors, get involved with the community, and make their products easier to see. Because people often look up “Pokémon store nearby” or “Pokémon stores nearby,” this gives businesses an excellent opportunity to grab Pokémon-related interest. We’ll discuss ways to use this trend to help your business in your community, generate Pokémon leads, increase online PIM sales through PIM, and improve your e-commerce strategies.
- Find Places that are Fine with Pokémon Go
Attract people to your business. Consider putting Lures at any nearby PokéStops or, even better, becoming a Gym or PokéStop yourself. This will bring people to your site immediately. Users who ask for “Pokemon store nearby” will have your place added to their travel path.
- Fill your store with themed decorations or suggested promotions.
- Give players discounts if they show a Pokémon they have caught.
- Put up notices at the entrance asking trainers to come in and shop.
Letting trainers visit boosts sales of both Pokémon captures and of your merchandise.
- Use Pokémon Trends to help your business rank better locally
Put the term “Pokémon stores nearby” in your content and website pages. Ensure they are part of any business information you post on Google Maps, social media, and your website.
- Put information about Pokémon Go events in front of customers.
- Make sure to share helpful hints about rare Pokémon on your local blogs.
- Add GSC phrases into your writing, such as “Pokémon leads.”
It can attract more players and boost the traffic that searches for you locally, helping the performance of your e-commerce site.
- Put On Pokémon Events Within Your Store.
Set up tournaments, hand out giveaways, and organize cosplay competitions. People who post these occasions online using popular Pokémon tags quickly get noticed.
- Give special offers only to those who join your tournament.
- Develop PIM for retailers to simplify inventory handling.
- Let community members know about your events online and on message boards.
Such events support your union with Pokémon and fit nicely into your Personalization, Information Management, and Insights strategy.
- Try to Make Use of Influencers and Streamers from Your Area.
Look for influencers playing Pokémon Go or streaming on Twitch and work with them to improve your store’s recognition. As a result, you build your brand and start to become known by different groups of people.
- Make promo codes available to them.
- Allow them to explain your PIM for brands strengths.
- You should request that your friends tag your location in the story.
With influencer marketing, conversation and reliability boost your product’s visibility and sales online.
- Try QR Codes and Augmented Experiences
Put QR codes on your items for customers to use and get Pokémon privileges or discounts. Such features can enhance shoppers’ experience at the store and lead to more people buying.
- Include a QR code with each product you sell.
- Add product details by relying on a strong PIM ecommerce platform.
- Make it easy for customers to post about their experience on the web.
With this approach, we manage the digital and actual worlds together.
Conclusion
By using Pokémon Go, businesses can reach their local audience and improve foot traffic at their store. Improving how the company ranks in local searches and holding special events helps build a strong brand following for Pokémon. By combining PIM software and Pokémon-based promotions, retailers and brands can access a big, very interested public.
