Your company’s price book is the ultimate guide to everything you sell. It lists and categorizes each item, with accompanying photos, specifications and prices. For sales personnel, the price book is the go-to reference for negotiating high-volume transactions. But with the right tools, you can create a custom price book for niche markets. This gives your sales force the opportunity to tailor its pitch to specific customers with reliable, relevant information.
Custom Price Book Creation For Customer Segment
Group sales to not-for-profits or government agencies often come at a discount. You can create a custom price book for these preferred buyers in order to provide further incentive for them to choose your business. This saves your sales force time as they are not required to do price conversions and there is no confusion on the part of customers over the final cost.
Provide Currency Alternatives
Exporters deal in the home currency of the buyer. Producing a price book in U.S. dollars acts as a barrier to increased revenue, as sales personnel must convert pricing and customers may have little familiarity with currency exchanges. Having a price book in euros, pounds and other currencies shows customers your company values international markets and is willing to make the investment in a relevant informational material in order to drive sales in many regions.
Create Industry-Specific Versions
Businesses that offer a wide scope of inventory don’t sell everything to everyone. Used car parts manufacturers can create several pricebooks to specialize in inventory that services brand-exclusive dealerships, like BMWs and Fiats. Custom price books show customers only the inventory that’s relevant to each end user, so they won’t waste time flipping through items for which they have no use.
How Catsy Helps
Catsy’s product information management software is a one-stop shop to import and arrange inventory information. Custom templates make it easy to create price books, including a standard version that has a complete listing of everything your business sells. The user-friendly interface allows for the efficient update of pricing information, and you can use Catsy to keep a current list of available products. Your sales force will appreciate that you have taken the initiative to collect and arrange listings in a customized publication that makes their job easier.
