Onboarding a PIM system can be challenging in terms of transitioning from an old way of doing things to a new one. But if you’re hesitating about onboarding a PIM system for your business, here’s the truth about common misconceptions about PIM implementation.
Industrial tools marketing comes with a set of challenges that don’t apply to other markets. For one, industrial tools companies tend to be extremely niche B2B organizations. Certain types of equipment, such as smaller hand tools, components like bolts, springs, and heavier machinery or parts apply to a limited number of potential prospects, like factories or industrial companies. Because of…
Catalog management has come a long way, from print catalogs to predominantly digital. Learn about 2020’s major trends in catalog management software.
Investing in high-quality PIM data is investing in the future of your organization. The PIM market has really skyrocketed in the past decade, and the next five years are no exception. According to PR Newswire, the PIM software market value is set to reach $16 billion by 2025. Product content is the basis for products that sell themselves. Before your…
Finding more ways to drive revenue is a central goal for any brand, new or old. Product sheets, datasheets, spec sheets, sell sheets – whatever you want to call them – can do just that. Certain products that are more technical or complex in nature require product sheets, but that’s not their only purpose. Today, a product sheet can be…
We’ve seen that 2020 has been a big year for eCommerce. The growth of online retail has taken the fast lane due to the pandemic. More people are depending on online shopping now than ever. With eCommerce’s trajectory, businesses are increasingly in need of product information management (PIM) software to keep up with demand. Likely, the importance of PIM for…
Returns, declining sales, bad reviews; it would be over-optimistic not to expect any of these when it comes to business. Funnily enough, these “problems” are not the real concern. They are symptoms of the much more pervasive problem of poor data quality. Selling online requires a strong grasp of your data, especially with the volumes that businesses incur. Although no…
Are you a B2B organization looking to support your business with PIM? Business-to-business companies increasingly need a secure organizational system. As sellers to mainly other businesses, B2B tends to oversee lots of products. Furthermore, B2B companies today might even be B2B2C; they sell directly to consumers as well. Subsequently, they have multiple online platforms to cater to different market segments. …
In 2020, distributors are increasingly moving to online channels. Therefore, PIM might be essential for distributors for more effortless digital onboarding. The rapidly evolving state of eCommerce has affected every part of retail. In-store and out, newcomers and seasoned sellers, manufacturers, and every part of the supply chain; all have had to adapt. Perhaps the largest hit entities have been…
In 2020, eCommerce organizations would largely benefit from setting up a PIM ERP integration. The data in your ERP system is so important when it comes to selling on multiple sales channels. Having a multichannel organization may mean sending to internal sales reps, field sales reps manufacturers, e-retailers, as well as on marketplaces and direct-to-consumer sites. While it can otherwise…