Marketing a new product can be stressful, time consuming and above all, risky. More than 30,000 new products are launched annually and 95% of them fail. The primary cause of this failure is the lack of pre-launch preparation. In light of product launch difficulties, when products do make their way to the marketing stage, time means everything. Introducing, Catsy’s new…
For marketers accustomed to face-to-face conferences and printed catalogs, entering into the ever changing world of B2B eCommerce and B2B platforms can be daunting. Each year, more and more marketers struggle to find solutions for promoting products at scale. That’s why we’re bringing you the top b2b eCommerce marketing do’s and don’ts for scalable growth. Global B2B eCommerce has increased…
For decades, companies have been creating product catalogs. Even with the rise of eCommerce and digital transformation, it is increasingly clear that product catalogs aren’t going anywhere. Many marketers and product managers have difficulty nailing down an efficient process for catalog creation. The solution: PIM can make catalog creation easier, and product catalogs more compelling. First things first, why have…
Shopify has made placing your stores online easy, and over 1.7 million merchants use the platform to sell their products. The reason is not far-fetched. In 2020, Shopify processed more than $5.1 billion in sales. The statistics are staggering, and daily, more people want to get their business running on Shopify. This time, not just one store, but multiple stores. If…
Think about the relationships you have with your most valued customers. Likely, they’re the customers who return to you again and again. You know them personally and provide them with top-notch customer support. And they keep on coming back. The question is, how can you strengthen all B2B customer relationships and ensure repeat business on all fronts? Catsy’s strategy: empower…
Today, 73% of B2B buyers are millennials who make their purchases online. PIM and DAM automate processes catering to all generations of buyers, young and old, as the B2B sector evolves. From changes in the buyer demographic to the transition from traditional marketing, successful B2B quickly adapts to these trends. For example, before 2020, the B2B buyer demographic was made…
In the ecommerce space, you can’t enjoy the flavor of increased revenue and market share growth without the knowledge necessary to cut deep into the meanings behind these acronyms and related terminology.
Fine-tuning your brand message to drive conversions and increase revenue is hard. Find out how PIM makes sharpening your brand message simpler, so you can drive conversions, increase revenue, and grow market share.
Everyone who works with product content knows keeping information accurate and images up-to-date is difficult. Data governance is a sure fire way to stay on top of your product content, to drive sales success and grow market share.
Clean data is vital to the creation of enriched product pages that drive sales. See how PIM both makes and keeps your product data clean.