New Marketing Manager?
Congratulations! You’re a marketing manager at a new company, or you just got promoted into the role at your current organization. Use these tips to get off on the right foot and ace your first quarter.
1. Learn About Your Audience
How well do you know the company’s audience? Take the time to learn everything there is to know about your ideal prospects. If you have access to the customer service department, talk with some of the front-line employees and learn about the most common calls as well.
2. Understand the Company’s Story
What makes your organization unique? Today’s marketing campaigns rely heavily on brand storytelling. You want to get as much detail about the company’s key employees, its history, its values and all the other information that set it apart.
3. Take a Top-Down View of Current Marketing Efforts
What situation are you walking into when you get started as a marketing manager? Audit campaigns, look through asset libraries and touch base with the stakeholders to learn more about their big picture goals.
4. Connect With Your Team
It takes time to build up a rapport with your team, but you want to get started right away. Set up one-on-one and group meetings to discover the interpersonal dynamics at play, observe work habits and get a grasp on everyone’s specialties.
5. Stick to the Schedule
You spend a lot of time learning systems, getting introduced to the cross-department contacts working with you on marketing projects and finding your place at the head of your team. Plan to meet the expected deadlines rather than attempting to make your mark through speed. No one expects you to get everything done before these timelines, so focus on quality and doing things right.
6. Explore the Data
You have access to a significant amount of marketing data, from your team’s performance to the CTR of the last campaign. Pull together reports to identify the strong and weak points inherent in the marketing department, potential areas to address and overall trends.
You have a lot to juggle as a marketing manager, but this advice will help you survive your first quarter and position yourself for many more to come. Keep your eyes open for every learning opportunity that comes your way, and figure out how you add value to the organization. Before long, you’ll end up being the person known for being an excellent product manager.
Sources:
http://blog.hubspot.com/marketing/marketing-lessons-students-slideshare
