A Catsy PIM, DAM & ERP Integration Case Study
Regal Brands designs and markets premium decorative door and cabinet hardware across a portfolio of brands, including Viaggio Hardware, Ageless Iron Hardware, Nostalgic Warehouse, Grandeur Hardware, and Regal Brands Limited. Each brand runs its own Shopify store to create a distinct experience while keeping complex product catalogs. There are tens of thousands of SKUs across styles and categories.
To keep everything coordinated, Regal Brands uses a PIM to manage their product data across multiple platforms and Shopify stores. This helps to keep consistent product data and it also supports expansion into new sales channels.
Regal Brands had their product data and their digital files scattered all over the place, between spreadsheets and shared folders. This created fragmented product data that was far harder to manage than it ever should have been. Each and every update, whether a new finish or a revised description, required manual data entry across five separate storefronts. Inventory management lived in ERP systems, but getting that product data into each online store still took manual work. Without accurate product details, customer service teams struggled to give clear answers, and incorrect data increased returns. Keeping consistent product data across multiple sales channels turned into a constant challenge, especially as data errors and discrepancies continued to surface.
Launching new products only added more pressure. Each SKU had to be uploaded and maintained across multiple channels, turning a simple task into a repetitive process. As product data grew and storefronts became more complex, the workload increased, making it harder to manage product catalogs efficiently.
Instead of focusing on growth, the team spent most of its time fixing data errors, resolving inconsistencies, and maintaining data quality. Managing product data across several sales channels, each with its own requirements, was difficult and hindered maintaining information consistency, accurate product data, and a reliable customer experience.
"Every product update had to be replicated manually across five storefronts. As SKU counts grew, the team spent more time managing data than growing the business."
Regal Brands had a clear set of goals: eliminate manual data entry, automate inventory management across every Shopify store, and build a setup that could scale without adding more complexity. At the center of that was a PIM system that could centralize product data, improve data quality, and take the pressure off day-to-day product data management.
Choosing the right PIM solution mattered, especially for Shopify merchants managing multiple Shopify stores and multiple sales channels. Strong Shopify PIM integration meant product data flows could be automated, updates could happen in real time, and product data could stay consistent across several sales channels without ongoing manual work.
As the catalog grows, data governance becomes just as important as the tools themselves. The right PIM system gives teams centralized control, helps keep consistent product data, and ensures accurate product data is delivered across all sales channels without introducing data errors or discrepancies.
Catsy deployed its PIM system and digital asset management platform as the operational backbone for Regal Brands' eCommerce operations, with ERP integration and Shopify syndication acting as the key connectors. As one of the leading PIM platforms, Catsy supports master data management by centralizing product data, digital assets, and inventory management — making it easier to manage product data, keep consistent product data, and confirm data accuracy spanning multiple systems and sales channels.
By using a PIM solution, Regal Brands streamlined product data management, reduced manual data entry, and improved data quality. The result is more accurate product details, better data uniformity, and a stronger customer experience across every Shopify store and online store.
All product data — including product attributes, technical specs, product descriptions, and media files like multi-resolution photos and videos — was imported into Catsy and organized using structured product data frameworks. This gave Regal Brands a consolidated platform to manage product data and digital assets in one place, improving data quality and making it easier to keep consistent product data across multiple sales channels.
With advanced data modeling, the team could manage complex product catalogs and variant-heavy product lines without the usual confusion. Product attributes were mapped cleanly, digital assets were linked directly to SKUs, and the old mix of folders and spreadsheets was eliminated. Catsy's content management system works alongside its PIM and digital asset management features, so all product data flows together instead of being split across multiple systems.
As the catalog grew, this structure made a significant difference. The team could manage complex product data more efficiently, support multiple channels and multiple Shopify stores, and distribute product data automatically across several sales channels.
Catsy's integration layer connected directly to Regal Brands' ERP systems, setting up a scheduled sync that keeps product data and inventory management aligned across all platforms. The ERP remained the source of truth for inventory, while the PIM system handled structured product data — keeping responsibilities clear while ensuring product data stays consistent across every Shopify store and sales channel. With validation built in, the team could catch incorrect data early and improve data correctness before anything went live.
After each sync, the PIM keeps product data flows steady by updating pricing, product descriptions, and product details across multiple sales channels automatically. This eliminates data discrepancies, lowers manual updates, and helps keep consistent product data across multiple Shopify stores. By automating manual data entry and repetitive tasks, the team improved data quality and was able to manage complex product catalogs more productively without adding overhead.
Catsy's syndication engine connects to multiple platforms — including each Shopify store and other commerce platforms — so teams can centralize product data and distribute it across multiple sales channels from one place. With strong Shopify PIM integration, product data flows automatically, keeping product data accurate and consistent across multiple Shopify stores without manual updates.
Automated publishing rules mean any update to product data, product descriptions, or product details is pushed across multiple sales channels in real time. That makes it much easier to manage complex product catalogs, reduce data errors, and maintain data uniformity without manual data entry. At the same time, the system preserves brand separation at the storefront level, so each online store stays unique while the underlying product data management is handled centrally.
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