Optimizing Product Data for BigCommerce with Catsy PIM
A Step-by-Step Guide
- Elizabeth Byrd
- September 9, 2025
- 11:51 pm
Table of Contents
Introduction: The BigCommerce Data Challenge
BigCommerce has quickly become a go-to e-commerce platform for brands that wish to scale. It’s a strong choice for merchants who are selling across channels due to its flexibility and scalability.
But as your catalog grows to hundreds or thousands of SKUs, you need to find a better way to manage your product data at scale.
If you don’t take a structured approach, you may find yourself drowning in spreadsheets as you futilely attempt to keep your descriptions, images, and other attributes consistent.
Mistakes slip through the cracks with manual entry. For instance, a size spec might be missing on a product page, or an outdated photo may remain on another. Small inconsistencies like these will confuse and frustrate your customers – and lower your conversion rates.
That’s where Catsy PIM (Product Information Management) comes in! By centralizing, enriching, and automating your product data for BigCommerce, Catsy gives you a single source of truth from which all your teams can work. This ensures that your products are accurate and ready to sell!
In this guide, we’re going to walk through a step by step approach to optimizing your product data to work with BigCommerce and your Catsy PIM so you can realize the benefits of expedited scaling.
Why BigCommerce Merchants Struggle with Product Data
Common Pain Points
BigCommerce makes launching a store easy, but when it comes to managing your content, your workflows can become overwhelming. Here are some of the most common pain points merchants experience:
- Inconsistent product attributes: Your teams may each be using different data formats. For instance, one uses XL while another uses Extra Large. This creates inconsistencies for your customers.
- Manual spreadsheets: Updating hundreds of SKUs via spreadsheets is slow … and as efficient as your teams are, this method allows for human error.
- Catalog complexity: As your catalog grows with variations and bundles, manual management becomes unsustainable.
- Time-to-market delays: Launching new products takes longer when each piece of content must be manually entered into BigCommerce.
The Need for a Centralized Solution
When you implement a PIM like Catsy for BigCommerce, you have one hub for all of your product data and your digital assets. Rather than manually piecing together descriptions, images, and attributes, you can enrich your content all in one place. That content is directly syndicated to BigCommerce.
What is Catsy PIM and Why It Matters for BigCommerce
Catsy PIM is much more than a database. It’s a dynamic content engine that empowers you, the BigCommerce merchant, to streamline your workflows.
- Centralized Product Hub: All of your data lives in one place – no more silos or duplicate entries!
- Automated Data Syndication to BigCommerce: With Catsy, you can push enriched product data directly into their BigCommerce store in just a few clicks.
- Integrated DAM (Digital Asset Management): Catsy allows you to manage product images, lifestyle photography, PDFs, and videos right alongside your product attributes.
- SEO-Optimized Content: Titles, descriptions, and metadata fields are optimized to improve your shop’s search visibility in BigCommerce … and beyond.
For BigCommerce merchants, this means fewer errors, less manual work, and faster time to market.
Step-by-Step Guide to Optimizing Product Data with Catsy PIM
Step 1: Centralize All Product Data
The first step in implementing Catsy for BigCommerce is to bring all of your product information into the Catsy platform. This ensures that each attribute is consistent and accurate.
Step 2: Standardize Attributes & Categories
Consistency matters! Catsy allows you to standardize how each of your attributes are displayed and applied throughout your catalog. For instance:
- You may set size values like small, medium, or large rather than s/m/l.
- Your teams can create structured categories that match the BigCommerce taxonomy.
- You can apply rules for colors, materials, and weights.
Customizations like these make it easier for your customer to filter and search across your BigCommerce site. Hooray for better usability and stronger conversion rates!
Step 3: Enrich Content for Engagement
Building project pages that convert? You’ll need more than just basic specs! With Catsy, you can enrich each of your listings. Add SEO-friendly product descriptions and link high-quality images and videos with the Catsy DAM. Then, you may attach your spec sheets, manuals, and certifications directly to each product.
Obviously, this creates a richer, more trustworthy product experience for shoppers.
Step 4: Automate Data Syndication to BigCommerce
Once your data is centralized and enriched, Catsy will easily syndicate your data to BigCommerce. You can:
- Bulk publish hundreds of SKUs …instantly.
- Automate updates to your sales channels when product data changes.
- Ensure that BigCommerce always reflects your most updated catalog.
Say goodbye to copying and pasting into your backend fields! Catsy handles it for you so you can focus on what matters most – growing your business.
Step 5: Maintain Consistency Across Channels
Once your data is centralized and enriched, Catsy will easily syndicate your data to BigCommerce. You can:
- Bulk publish hundreds of SKUs …instantly.
- Automate updates to your sales channels when product data changes.
- Ensure that BigCommerce always reflects your most updated catalog.
Say goodbye to copying and pasting into your backend fields! Catsy handles it for you so you can focus on what matters most – growing your business.
Step 6: Measure & Optimize Performance
Using the Catsy PIM successfully isn’t just about how you set up the system. It’s about working continuously to shape the system to your business’s needs. With tools like completeness cores and reporting dashboards, you can monitor gaps and periodically optimize your data for continuous improvement.
Benefits of Using Catsy PIM with BigCommerce
By following the workflow we’ve outlined, you can gain some significant advantages!
- Faster Time to Market: You can now launch new products in days, not weeks!
- Improved Customer Experience: Consistent, accurate, and enriched product content builds customer trust and boost conversion rates.
- Reduced Manual Errors: Centralized workflows eliminate duplicate entries and human errors that will eventually find your consumer.
- Enhanced SEO Visibility: Optimized metadata and content improve your BigCommerce search rankings.
- Scalable Catalog Management: You can grow from hundreds to thousands of SKUs … without losing control or accuracy.
Real-World Example: From Chaos to Clarity
Consider a BigCommerce merchant with 5,000 SKUs in multiple categories. Before Catsy, updating these products required hours or manual work – updating spreadsheets, correcting duplications, dealing with customer complaints, and more!
After Catsy, the merchant:
- Centralized all product data in one central hub.
- Automated updates to BigCommerce in real-time.
- Improved product content quality scores from 60 to 100 percent.
- Cut new product launch times in half.
Transformation like this is what makes Catsy PIM a growth multiplier for BigCommerce brands.
How Catsy PIM Complements BigCommerce SEO
As you likely know, search engines reward structured content that’s both consistent and enriched. Catsy supports BigCommerce SEO in the following ways:
- Ensuring that product descriptions are unique
- Managing your metadata like your titles and tags
- Linking high quality images and other assets with SEO-ready file names
- Ensuring that your content is consistent across each of your variants and categories
The result? Higher visibility, better rankings, and more traffic.
Getting Started with Catsy PIM for BigCommerce
Implementing Catsy is easy!
- Import your existing (clean) product catalog into Catsy.
- Set up your desired attributes, categories, and data rules.
- Enrich your product listings with media via Catsy’s DAM.
- Syndicate to BigCommerce with just a few clicks.
- Optimize and scale to continually improve as your business grows.
Catsy’s team is your team – we work right alongside you during onboarding to ensure a smooth transition … and an immediate impact.
FAQs:
Why should BigCommerce merchants use a PIM?
A PIM ensures that you maintain control and accuracy through centralized management. This is critical to your success as you scale within BigCommerce.
How does Catsy PIM integrate with BigCommerce?
Catsy directly syncs your enriched product data, attributes, and media into BigCommerce, removing the need for manual uploads.
Does Catsy PIM improve SEO on BigCommerce?
Yep! Catsy provides you with structured fields for optimized metadata. This allows your shop to stand out above the competition in search.
What’s the difference between Catsy PIM and spreadsheets?
Spreadsheets are static and error-prone. Catsy, on the other hand, offers merchants like you workflows that are dynamic and automated.
Can Catsy manage product images and videos for BigCommerce?
Of course! Catsy’s built-in DAM (Digital Asset Management) manages all of your product media in one place. This is critical to seamless publishing.
Conclusion & Call to Action
Are you tired of optimizing your product data for BigCommerce manually? There’s a better way! With Catsy PIM, you can centralize, enrich, and automate your content. Deliver consistent and quality experiences that boost your growth.
Ready to take control of your BigCommerce experience? Streamline your operations and scale faster with Catsy!
👉 Request a Demo Today and see how Catsy PIM can transform your product data management.
Elizabeth Byrd
