How Catalogs Drive Revenue
Some companies assume that print catalogs have no place in a modern marketing campaign, but they couldn’t be more wrong. The typical catalog reader buys $850 in products annually, which can create a significant income stream. Here are six ways that catalogs drive revenue.
Integrated Marketing
Each customer touch point gives you another chance to convert it into a sale. You can get the most out of your prospects by coordinating your marketing efforts, so each channel works together. For example, a visitor requests a catalog and enters their email and physical address. Once the catalog arrives at their home, you send an email letting them know to find it in their mailbox. If they don’t take action for a few days, you can create a custom offer to encourage their first purchase. Catalogs drive revenue.
Developing Multi-Channel Shoppers
Multi-channel customers are more profitable than single-channel consumers. A catalog sent out to these customers gives you the opportunity to increase your touch points. You also gain additional data on the best performing products for your catalog buyers, which allows you to personalize them over time.
Brand Awareness
A physical catalog sits on the coffee table, desk or other prominent location in the house. Even if the recipient doesn’t open the mailer, you build brand awareness with each view. You also get the benefit of exposure to other people living in the same household.
Encouraging Repeat Sales
A catalog going out to your current customers keeps your company at the top of their mind. When they receive it on a regular basis, they will have your product information available when they’re ready for another order. On top of that, you also introduce your new items to potential repeat customers.
Increased Web Traffic
Many customers reference catalogs as they look through your website. They may reference related items when making purchase decisions or use it to remind them to visit your site.
Exposure to Full Product Line
Web browsers often go directly to the categories most interesting to them or searching for known products. Customers browse through a catalog from start to finish, which lets them view your entire product line.
Catalogs are a powerful tool in your marketing stack. Far from it being an outdated piece of collateral, it can be one of your best assets in business. Take a look at where catalogs can fit into your existing digital marketing campaigns, and enjoy the benefits.
