5 Things to Avoid on Your Brand’s Social Media Pages

B2B Social Media Tips

Even a cursory search of best practices on B2B social media will provide a variety of strategies that can improve your social media marketing. In fact, many business owners understand more about social media than their own catalog management. Unfortunately, fewer recognize what they shouldn’t be doing on these pages, and in reality, this can have a far more severe impact.

1. Don’t Argue With People

When someone denounces your company on social media, going into defense mode is an immediate reaction. Business owners must avoid this. If someone is critical of your business because of your B2B social media pages, take the time to apologize and make things right. If they’re fabricating claims, calmly explain what really happened. And if a competitor is simply trying to tarnish your name, remember that you can delete posts.

2. Following Everyone

When someone follows your B2B social media page, it seems only common courtesy to return the favor. Never forget, though, that you only control your page. If another profile begins making disparaging remarks or engages in otherwise disrespectful behavior, do you want your company associated? Be selective of who you follow, and remember that it’s ideal to follow fewer people than follow you.

3. Purchasing Followers

When looking at a social media page, it’s more impressive if it has a multitude of followers. This is no excuse, however, for purchasing fans. Most companies that offer this service use fake accounts. However, having these bogus profiles will result in lowered engagement. In the end, this means your real fans won’t see your content. There’s a reason no price book exists for followers.

4. Posting Too Often

You must consistently post content to social media, but this doesn’t mean you should overload your fans. A B2B social media page that posts updates too often can crowd clients’ social feeds and result in people unfollowing the page. If you only have one point during the day to post content, don’t post it all at once. Also, don’t make every post about your products. Save that for the digital catalog.

5. Don’t Get Into the Fray

Even if you have strong political beliefs, don’t utilize your business’s social media pages to shout from the mountaintop. Back in 2015, an auto shop owner decided to express harsh political opinions and even promised to refuse service to certain individuals. The backlash was immediate. Always keep your business and certain opinions separate.

Building a successful company can be difficult, but social media must be a part of that process. Unfortunately, these platforms can sometimes prove as harmful as they are good. Just make sure you’re posting great content, and avoid the aforementioned mistakes at all costs.