10 Excellent Product Data Blogs To Follow

Do you want to expand your product data knowledge?

Keep up with the latest news and trends with these ten product data blogs.

  1. ProductsUp: Learn about the ways that product data improves your customer experience, how to analyze the information that you have floating around in your organization and find industry news.
  2. Handshake: This manufacturer- and distributor-focused blog bring many insights into the ways you can use data to improve operations, lower costs and reach your audience.
  3. Retail Intelligence: Want a high-tech look at the latest advances in retail data and other areas? This blog gives you the jumping-off point to take a deep dive into AI and big data.
  4. MultiChannel Merchant: The articles at MultiChannel Merchant cover many aspects of the industry for retailers working across more than one sales channel. They include product data on a regular basis.
  5. Forrester’s Retail Blog: Forrester is well-known for its business analysis, and their retail blog tackles big data subjects and related technology. You also get previews of the latest industry data even if you don’t want to pay the high fees associated with Forrester reports.
  6. Practical Ecommerce: This frequently updated blog focuses on practical e-commerce knowledge that you can apply immediately. Data is a topic that you’ll often see on its pages, as well as product marketing and copywriting.
  7. Digital Commerce 360: The publisher of magazines such as Internet Retailer and B2B E-Commerce World also features useful articles on its website ranging from how you can use product data in your catalog to improving your data quality.
  8. Channel Advisor: Channel Advisor takes a broad look at e-commerce, covering the latest news and offering quality resources to its readers.
  9. Retail Touch Points: This blog provides excellent insight into using data-driven approaches for the retail environment as well as covering emerging technology such as AI.
  10. GoSpotCheck: If you’re curious about the intersection of product data and retail execution, GoSpotCheck’s blog covers this topic from nearly every angle.

You always have something new to learn when it comes to product data. The latest technologies can change how you interact with your information overnight. You need to prepare for the most recent changes and make sure that you follow the current best practices and these product data blogs can help.

CATSY is a product information management and publishing platform that enables businesses to collect and manage product information. Centralized product images and data can be accessed throughout the organization, listed on marketplaces, shared with partners, published, and more.

For more information on how CATSY can help reduce product data and image management friction sign up for a demo at www.catsy.com/contact-us.

How to Utilize Non-Linear Marketing

A few decades ago, it was easy to map out the customer experience. You only had to deal with a handful of marketing channels, such as mail order catalogs and commercials. Things are a lot more complicated these days. You have consumers checking out your products on multiple devices, looking up information from all over the Internet and going most of the way through their journey without getting in direct contact with you. In fact, they may not ever talk to you. How can you adapt to non-linear marketing?

Integrated Marketing Campaigns

Many companies try to keep their online and offline campaigns separated from each other and often use different teams entirely for these processes. However, optimizing your non-linear marketing efforts requires bringing both sets of channels together.

You can get results that are greater than the sum of their parts when you create marketing campaigns that use multiple channels to build up the message.

Content Marketing to Build Trust

You don’t have control over the channels that a consumer explores during their journey to a conversion. However, a robust content marketing strategy increases your chances of getting your content in front of them at each major step. The repeated exposures to your brand and message build trust over time, especially if you avoid hard sales messaging and take on the role of a trusted advisor.

Omni-Channel Experiences

The modern consumer jumps around between all of their devices and uses whatever is convenient for them. That channel selection might not be the most convenient for you, but you have to accommodate their expectations. After all, your competitors might offer the full range.

You have to strike a careful balance between the omni-channel experience that transports your customers seamlessly and the risk of stretching yourself too thin. This aspect of non-linear marketing may be something you need to scale up to over time. Try to establish a bare-basics configuration of your website, email and social networking channels to begin with. This covers most of your bases, and you can build a presence on the social platform that has the highest population of your audience.

Non-linear marketing requires a comprehensive approach that’s far different from putting a few ads up here and there. When you do it right, you end up with loyal and happy customers.

What’s Next?

CATSY makes it easier to store product data and images and then push to multiple channels like eCommerce, online marketplaces, and more. Reach your customers in every way they shop and share data with outside sales and dealers. More at www.catsy.com.

Sources:

http://60secondmarketer.com/blog/2016/08/28/definition-of-nonlinear-marketing/

http://www.targetmarketingmag.com/article/non-linear-marketing-working-with-multiple-narratives/all/

https://econsultancy.com/blog/67954-what-is-non-linear-advertising-how-can-it-help-publishers/

https://thenextscoop.com/non-linear-marketing-campaigns-traditional-marketing/

20 Great Articles About AI/Robots in Content Marketing

AI Content Marketing

Artificial intelligence and robotics have a place in nearly every industry, and content marketing is no exception. It’s exciting to see the innovations introduced by this advance in technology. Learn all about the current events with these 20 great articles about AI content marketing!

  1. Curata has an excellent overview of artificial intelligence and how it impacts the content marketing world.
  2. Content Marketing Institute explores the question of whether AI will replace manual content creation.
  3. Forbes has its own take on the AI taking over the content marketing world.
  4. Content Marketing Institute introduces the concept of cognitive content marketing and what it means for the future.
  5. Outbrain covers the benefits of AI in content marketing, as well as the drawbacks.
  6. eMarketer goes over the ways that marketers are using AI for their content marketing strategies.
  7. Marketing AI Institute offers a list of 14 AI tools for content marketing.
  8. Chatbot’s Life reports on the ways that AI has innovated the content marketing world.
  9. Marketing AI Institute has a compelling argument as to why marketers should embrace these changes rather than fighting against them.
  10. ClickZ delves into how close the industry is to robot generated content.
  11. Marketing Dive wonders whether AI can manage to hit the right emotional tone.
  12. The Drum shows how marketers are using AI technology to complement their current efforts.
  13. Business2Community tells you five ways AI can help your content marketing operations.
  14. Convince & Convert offers a beginner’s guide to AI for content marketing.
  15. Adworld covers the possibilities when AI intersects with SEO.
  16. Word Lift is thorough in explaining all the ways that AI disrupts traditional content marketing.
  17. Christopher Penn gives a nine-part crash course in AI for marketers.
  18. Adage tells it like it is and explains how marketers can adapt to this new environment.
  19. Demand Gen Report lets B2B marketers know what they can expect out of their new AI overlords.
  20. Martech Series reports on findings that reveal the effectiveness of AI in content marketing.

Enjoy these articles and start strategizing how you might incorporate AI into your current content marketing strategy. Early adopters are going to catapult themselves ahead of their competition and not just in the space of AI content marketing

Why the Next 10 Years of Selling Online Will Smash the Last 10

E-commerce has been smashing records left and right, and its rapid growth isn’t set to die off anytime soon. While the last ten years of selling online have certainly been an exciting time, it’s nothing compared to the next decade.

Online Selling AI Technology Will Provide Greater Customer Insight

AI helps selling online to retailers make sense out of all of the data that they have available, especially as organizations bring in more big data specialists. As this technology matures, e-commerce companies will be able to better predict which products to stock, where they should warehouse them, whether their efforts help them retain customers and many other details.

More Customers Will Switch to Online-only Shopping Patterns

Brick and mortar stores are slowly finding their place in an selling online e-commerce dominated world, but more customers are going to change their shopping habits, so they’re almost entirely purchasing online. Even traditionally in-person experiences, such as grocery shopping, can switch to online channels thanks to improvements in delivery services and supply chains.

Mobile Checkout and Other Payment Improvements

Mobile payment options have not taken off as quickly as many people expected, but over the next ten years, they will become one of the go-to methods for purchases. Other innovative payment methods will contribute to increased e-commerce purchases as well, such as biometrics authentication.

Online Selling Increase with Same-day Shipping Methods

Amazon made everyone used to same-day, one-day and two-day shipping methods. Logistics and shipping companies have adapted their technology to speed up the fulfillment processes to adapt to this need. Amazon is always looking for new ways to get their products into customer hands quicker, and drone shipments may not be too far off.

You can see the shift among many large e-commerce companies today, and this trend will continue to grow in the future. Retailers that have physical locations can use their stores as fulfillment centers, and online-only companies can lean on improvements in the supply chain for their speed increases.

The next ten years of e-commerce are going to be an exciting time, especially if you’re at the forefront of new technology. Keep an eye on the predictions and make sure that your organization is well-positioned to benefit from the continued success of the e-commerce industry.