10 Qualities of the Ideal Product Marketer

The Ideal Product Marketer

An ideal product marketer knows how to get people excited about your products. They play a fundamental role in your outreach strategy, from coordinating with multiple teams to understanding the big picture behind a marketing strategy. When you’re looking for the ideal candidate for this position, keep these essential qualities in mind.

Persuasive.
You want a prospective employee to have the communication skills necessary to encourage a passion for your products.
Detail Oriented.
Multiple departments and teams need to work with the product marketer, so you need someone who can juggle lots of information effectively.
Empathetic.
An important part of this job involves getting inside the customer’s head and fully understanding their perspective. What type of solution are they looking for, which problems need to be solved and how does the product help?
Team Player.
Your ideal candidate needs to operate within a team productively. The product marketer speaks with stakeholders throughout the organization and supports other staff when needed.
Pain Point Identification.
Identifying and understanding the audience’s pain points allows your ideal product marketer to tailor messages for each market segment.
Data-Driven.
Today’s marketing solutions use data to optimize campaigns, discover the most effective messages and pick the best channel mix. A data-driven prospect understands the importance of this information and how to apply it to a project.
Opportunity Discovery.
Product marketers keep their eyes open for new promotional avenues, such as a well-read blog covering your niche or an in-person event that creates high engagement levels.
Great People Skills.
Staff members holding this position need to effectively communicate with other people, whether they’re external partners, customers or team members.
Content Creation Facilitation.
Product marketers often get called upon to create content directly or to guide their team into producing useful materials.
Curious and Creative.
You want potential employees to spend a lot of time asking “why” in this job position. They should have a curiosity that drives them to learn more about your customers, and the creativity to use these insights for outside the box strategies.