Overview:

Product information Management solution’s tie together many different pieces of an organization. PIM brings together all content from excel, ERP, Image folders, and other databases into one roof. Cloud based PIM’s enable any user across the globe to access content that is managed within the PIM. Organizations now have a platform to collaborate on product content and share it directly from the PIM.

Product Information has some clear benefits for every organization. Here they are

One Source of Truth for Product Content

If you manufacture or distribute products, you know how large of a challenge it is to find the most accurate and up to date product content. Product Information Managements Systems create the platform needed to ensure you only have one value active for each product attribute. Whether you are sharing data with a dealer, rep, graphics, or your website the team knows they are sharing the most accurate and up to date version of content. In addition to storing the freshest version of content a great PIM will store all previous versions for your team to view or restore at any time. This is vital because the entire organization can see previous values and determine why the update was made and when it happened.

Departmental Collaboration

When companies scale and grow revenue and size keeping departments on the same page is next to impossible. The main reason for this is lack of infrastructure for the departments to work on. If you leave it to a department to determine how to update and manage product content, they will use what they know best. This is usually in the form of many excel files or any other legacy method. Product Information Management Systems creates a headquarters each department can understand and is tailored to their needs.

Product Information Management Systems allow sales, brand managers, product managers, engineering, IT, Marketing, and other to work on the same HUB. Without even realizing it your departments will become more cohesive. There is no more confusion of who updated what. When the data was updated, or who has work to do. Tasks of departments can be displayed on a dashboard to encourage peer to peer accountability. Users will complete tasks more quickly and of higher quality if they know their peers can see the tasks they need to complete.

Store Images and Data Together

For years’ customers view brands products on a single webpage. It could be on Amazon or the brand website but the customer will see all descriptions, specs, and images in one easy to digest view. It is impossible for the customer to see that inside the organization, content is much more scattered. It is great that brands and distributors innovated with a “customer first” mindset but it is time to stop ignoring your employees! Product Information Management Systems allow all product content to be viewed on a single screen. It makes is much easier for teams to identify what is missing or what needs to be improved. Today, it is difficult to identify what is missing or needs improvement because the user can easily come to the conclusion that the product content just lives somewhere else. The sad truth is, most often, it doesn’t! Product Information Management systems show you the issues and make it a breeze to act on them.

Keep all channels up to date

In this context, channels is any location where the product content needs to be sent for consumption. Product Information Management systems help simplify the process of updating spec sheets, catalogs, websites, sales rep portals, dealer portals, Dealer websites, and more. Product Information Management Systems just create a master data silo if they ignore how a user will share the product content that is meticulously maintained within it.

Spec Sheet & Catalogs

Spec Sheets & Catalogs are jam packed with product Content. As customers are craving more and more detailed information to make a buying decision more content needs to be jammed into the page. It is an incredibly manual process, nearly impossible, to keep every print document up to date with the latest data and image updates. Great Product Information Management Systems will supply the organization with innovative ways to more automatically keep all print documents updated.

For example, linking InDesign with your PIM can automate the update process for all print documents. Only a few PIM providers have this capability today. However, if you put any emphasis on spec sheets or catalogs this capability is crucial to scale. Manual updates take too much time and even worse will always have some human error. PIM working directly with InDesign means if content that lives on the InDesign page is changed within the Product Information Management System your team can bulk refresh pages and the changes will automatically be refreshed on the page. Genius! If you provide your graphics team has this tool they can focus on creating great collateral and not monotonously updating all print documents.

Better Manage E-Commerce Website Product Content

It is no secret how quickly E-commerce has grown for all businesses. Every business needs a way to provide their customers with a great way to search and purchase products on their website. Product Information Management Systems provide a headquarters for your entire organization to stage products before pushing to your website. PIM systems are made for ease of use so less technical users can easily identify and act on updates that need to be made on product content.

E-commerce platforms are great for customer facing but the backend isn’t made for users to edit and create content. That I exactly where your Product Information Management System comes into play. An easy to navigate platform to stage your e-commerce product content. Quality Product Information Management Systems have plug-In’s to all major E-commerce platforms. This means with minimal set-up you can have content automatically pushed from your PIM to your E-commerce Page.

Faster Time to Market

When selling a product, any additional day you can get a product in front of your customer means more sales. Today, more product content is needed for each product to ensure a customer fully understands what they are purchasing. Product Information Management system’s give you the unique advantage or quickly knowing what content needs to be developed for each new product.

Once you know what content you need to create a Product Information Management system can notify different users on what they need to complete. When one department completes their tasks the next department is notified on what they need to contribute. This collaboration between departments when releasing a product can add valuable days you can have your products in front of customers.

A key second aspect to getting to market faster isn’t just creating the content but sending to all dealers who need the content to sell your product. A unique benefit of great Product Information Management Systems is that you can prepare content inside of the platform to send to all channels. Not only do you decrease the time it takes to create the product content but it decreases the time it takes to get that content to all channels you will sell the product to. Double time saver!

Get Updates and New Content to Dealers

The Digital world changed how customers shop. Now customers shop on many different digital channels including Amazon, Grainger, Walmart, and the hundreds more. Brands are having a terrible time keeping all of these channels up to date when anything changes. This leads to increased return rates and lower brand satisfaction.

A key feature in Product Information Management System’s is the ease of updating your channels. A great Product Information Management System will give your team multiple intuitive ways to share this content. You can use a share tool to send a searchable and downloadable pack of data that every dealer needs. The pack should mirror an E-commerce page so the dealer understands how to navigate and download the data and images. The Dealer will be able to download data and images in the way they need it. Taking the many hours of time needed to rename and resize images away from your marketing team.

A second common way needed to share data is to have a way to map your content to the format a dealer needs. This is super common when dealing with large retailers and distributors like Amazon and Grainger. Product Information Management Systems should provide a way for you to map content to the dealer’s needs. In addition to mapping, the PIM will run validation on the data to make sure the content you are mapping fits the specific rules a dealer has per attribute.

Even more challenging the data is images. Product Information Management Systems will give you a way to bulk rename, resize, and convert images. There are hundreds of dealers out there today and they all dance to their own beat. Product Information Management systems will allow you to match the image requirements for each distributor without investing hundreds and hundreds of man hours for each one. Better service your deals and automate the monotonous tasks that your team hates!

Incorporated Digital Asset Management System

Digital asset management has been around for year. However, it is usually isolated for use by only a few users. A Product Information Management system gives your photography and graphics team all the tools they need to add image tags and descriptions. Now your other departments can reap the benefits of the graphics teams work by searching and downloading the images on their own. The image data not only helps search engines identify what the image is but also your own users.