{"id":9947,"date":"2022-12-02T07:56:16","date_gmt":"2022-12-02T13:56:16","guid":{"rendered":"https:\/\/catsy.com\/blog\/?p=9947"},"modified":"2025-12-02T06:32:09","modified_gmt":"2025-12-02T12:32:09","slug":"content-strategy","status":"publish","type":"post","link":"https:\/\/catsy.com\/blog\/content-strategy\/","title":{"rendered":"How to Build a Buyer-Centric Content Strategy for Industrial Marketing"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"9947\" class=\"elementor elementor-9947\">\n\t\t\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-1564bc41 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1564bc41\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-5d6ae267\" data-id=\"5d6ae267\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-594c6054 elementor-widget elementor-widget-spacer\" data-id=\"594c6054\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8751f4b elementor-widget elementor-widget-heading\" data-id=\"8751f4b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">How to Develop a Content Strategy? Building Buyer-Centric Content Marketing Strategy for Industrial Marketing<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-11f08efb\" data-id=\"11f08efb\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7651d2e5 elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"7651d2e5\" data-element_type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/catsy.com\/blog\/wp-content\/uploads\/2022\/12\/content-strategy-brands-2023-1024x576.png\" class=\"attachment-large size-large wp-image-10058\" alt=\"content-strategy-for-brands\" srcset=\"https:\/\/catsy.com\/blog\/wp-content\/uploads\/2022\/12\/content-strategy-brands-2023-1024x576.png 1024w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2022\/12\/content-strategy-brands-2023-300x169.png 300w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2022\/12\/content-strategy-brands-2023-768x432.png 768w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2022\/12\/content-strategy-brands-2023-1536x864.png 1536w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2022\/12\/content-strategy-brands-2023-600x338.png 600w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2022\/12\/content-strategy-brands-2023.png 1600w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-5671ddb3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5671ddb3\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-24c52d84\" data-id=\"24c52d84\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-606981a elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"606981a\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-check-circle\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Industrial marketers should align their content strategy to the B2B buyer's journey to attract and nurture prospects effectively.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-check-circle\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">This involves understanding buyer motivations at each stage and creating educational, problem-solving content tailored to those needs.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-check-circle\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">\u00a0Accurate product information is crucial to support the content strategy's goal of establishing credibility and trust with buyers at every phase.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-521cdb87 elementor-widget elementor-widget-spacer\" data-id=\"521cdb87\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-1cf8e512 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1cf8e512\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-62e6eac9\" data-id=\"62e6eac9\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-53029bc3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"53029bc3\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-5bc36b82\" data-id=\"5bc36b82\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-745e96bc elementor-toc--minimized-on-tablet elementor-widget elementor-widget-table-of-contents\" data-id=\"745e96bc\" data-element_type=\"widget\" data-settings=\"{&quot;headings_by_tags&quot;:[&quot;h2&quot;],&quot;exclude_headings_by_selector&quot;:[],&quot;marker_view&quot;:&quot;bullets&quot;,&quot;icon&quot;:{&quot;value&quot;:&quot;hm hm-arrow-right1&quot;,&quot;library&quot;:&quot;happy-icons&quot;},&quot;sticky&quot;:&quot;top&quot;,&quot;sticky_offset&quot;:111,&quot;minimize_box&quot;:&quot;yes&quot;,&quot;minimized_on&quot;:&quot;tablet&quot;,&quot;hierarchical_view&quot;:&quot;yes&quot;,&quot;min_height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;sticky_on&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;],&quot;sticky_effects_offset&quot;:0}\" data-widget_type=\"table-of-contents.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-toc__header\">\n\t\t\t<h4 class=\"elementor-toc__header-title\">\n\t\t\t\tIn this Article\t\t\t<\/h4>\n\t\t\t\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--expand\"><i class=\"fas fa-chevron-down\"><\/i><\/div>\n\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--collapse\"><i class=\"fas fa-chevron-up\"><\/i><\/div>\n\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-toc__body\">\n\t\t\t<div class=\"elementor-toc__spinner-container\">\n\t\t\t\t<i class=\"elementor-toc__spinner eicon-animation-spin eicon-loading\" aria-hidden=\"true\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-5d4bff84\" data-id=\"5d4bff84\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-58d342ce elementor-widget elementor-widget-text-editor\" data-id=\"58d342ce\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p class=\"has-text\">A sleeping giant has woken up, and now it is hungry. This is the high-level summary of the Content Marketing Institute\u2019s (CMI) 13th Annual B2B Content Marketing report. According to the report, content marketing is important to 71% of the business-to-business (B2B) marketers surveyed. The report also detailed that 40% of marketers have a documented content marketing strategy for B2B, 33% said they have it in place but it is undocumented, and there is a growing need for an\u00a0<span class=\"mark-keyword\">industrial content strategy<\/span> to harness this potential.<\/p><p class=\"has-text\">A <a href=\"https:\/\/statista.design\/wp-content\/uploads\/2023\/05\/Statista-Content-Marketing-Trend-Study-2023-1.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">study<\/a> by Statista supports CMI\u2019s findings, which cements the importance of content strategy to <a href=\"https:\/\/catsy.com\/blog\/b2b-businesses\/\" target=\"_blank\" rel=\"noopener noreferrer\">B2B companies<\/a>. For instance, the study found that 56% of the respondents expected their content marketing budgets to increase significantly in 2023. Also, 73% of B2B companies allocate at least 5% of their marketing budget to <strong>content marketing plans<\/strong>. The point is that content marketing is an essential <strong>part of your content strategy <\/strong>for industrial marketing.<\/p><p class=\"has-text\">Industrial brands produce marketing for many reasons, mainly because buyers use them in their research to make purchasing decisions. So, the vendors aim to attract potential customers by demonstrating expertise in specific matters. However, a Forrester <a href=\"https:\/\/www.forrester.com\/blogs\/will-your-b2b-content-meet-buyer-expectations-in-2022\/\" target=\"_blank\" rel=\"noopener noreferrer\">analysis<\/a> established that 66% of the content directed at buyers is biased towards the vendor. In other words, industrial brands produce non-buyer-centric content, eroding the chances of generating meaningful leads from this marketing strategy. Forrester ends the analysis with the following: \u201cMarketers must ensure that content assets address every stage of the customer\u2019s lifecycle beyond just the acquisition and purchase stages.\u201d<\/p><p class=\"has-text\">Most likely, marketers are producing materials that buyers can\u2019t relate to because of an inadequate understanding of a buyer-centric strategy. This is the gap this post seeks to fill. So, read on for the best practices for formulating and aligning your <span class=\"mark-keyword\">industrial strategy<\/span> with B2B buyers. Let\u2019s start with the basics.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-af2541a eael-table-align-center eael-dt-th-align-left elementor-widget elementor-widget-eael-data-table\" data-id=\"af2541a\" data-element_type=\"widget\" data-widget_type=\"eael-data-table.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"eael-data-table-wrap\" data-table_id=\"af2541a\" id=\"eael-data-table-wrapper-af2541a\" data-custom_responsive=\"false\">\n\t\t\t<table class=\"tablesorter eael-data-table center\" id=\"eael-data-table-af2541a\">\n\t\t\t    <thead>\n\t\t\t        <tr class=\"table-header\">\n\t\t\t\t\t\t\t\t\t            <th class=\" sorting\" id=\"\" colspan=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"data-table-header-text\">In this article you'll learn:<\/span><\/th>\n\t\t\t        \t\t\t\t        <\/tr>\n\t\t\t    <\/thead>\n\t\t\t  \t<tbody>\n\t\t\t\t\t\t\t\t\t\t\t<tr>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t   \t\t\t\t\t\t\t\t\t\t\t<td colspan=\"2\" rowspan=\"\" class=\"\" id=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"td-content-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"#toc1\"  >Overview on buyer-centric content strategy<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t   \t\t\t\t\t\t\t\t\t\t\t<td colspan=\"2\" rowspan=\"\" class=\"\" id=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"td-content-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"#toc2\"  > What is content strategy?<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/tr>\n\t\t\t        \t\t\t\t\t\t<tr>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t   \t\t\t\t\t\t\t\t\t\t\t<td colspan=\"2\" rowspan=\"\" class=\"\" id=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"td-content-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"#toc3\"  >Importance of content strategy for industrial brands<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t   \t\t\t\t\t\t\t\t\t\t\t<td colspan=\"2\" rowspan=\"\" class=\"\" id=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"td-content-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"#toc4\"  >What is the buyer\u2019s journey?<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/tr>\n\t\t\t        \t\t\t\t\t\t<tr>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t   \t\t\t\t\t\t\t\t\t\t\t<td colspan=\"2\" rowspan=\"\" class=\"\" id=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"td-content-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"#toc5\"  >Stages of the buyer journey<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t   \t\t\t\t\t\t\t\t\t\t\t<td colspan=\"2\" rowspan=\"\" class=\"\" id=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"td-content-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"#toc6\"  >What is content lifecycle?<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/tr>\n\t\t\t        \t\t\t    <\/tbody>\n\t\t\t<\/table>\n\t\t<\/div>\n\t  \t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9da9756 elementor-widget elementor-widget-image\" data-id=\"9da9756\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/catsy.com\/blog\/wp-content\/uploads\/2022\/12\/How-to-Develop-a-Content-Strategy.jpg\" class=\"attachment-large size-large wp-image-26933\" alt=\"How to Develop a Content Strategy\" srcset=\"https:\/\/catsy.com\/blog\/wp-content\/uploads\/2022\/12\/How-to-Develop-a-Content-Strategy.jpg 1024w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2022\/12\/How-to-Develop-a-Content-Strategy-300x169.jpg 300w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2022\/12\/How-to-Develop-a-Content-Strategy-768x432.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5498342 elementor-widget elementor-widget-heading\" data-id=\"5498342\" data-element_type=\"widget\" id=\"toc1\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The Basics of a Buyer-Centric Content Marketing Strategy<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ae619e4 elementor-widget elementor-widget-text-editor\" data-id=\"ae619e4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p class=\"has-text\">Companies go into business for many reasons, and one of them is to create value in the form of profits. For this to happen, their products must have enough appeal to attract buyers, and one approach to display the appeal is by sharing it, e.g., <a href=\"https:\/\/catsy.com\/blog\/video-content-manufacturing-marketing\/\" target=\"_blank\" rel=\"noopener\">video content marketing<\/a> and blog posts. However, there is only one method for making this effective: ensuring that it focuses on serving the needs of potential customers at each stage of their purchasing journey. This also happens to be the definition of a buyer-centric content strategy.<\/p><p class=\"has-text\">While this article is about guiding you to <a href=\"https:\/\/catsy.com\/blog\/content-strategy\" target=\"_blank\" rel=\"noopener\">create a content strategy<\/a> that will appeal to buyers, one can argue that it is an advanced strategy discussion. As such, it is sensible to preface the discussion with a brief overview of strategy.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7de7664 elementor-widget elementor-widget-heading\" data-id=\"7de7664\" data-element_type=\"widget\" id=\"toc2\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What is a Good Content Strategy?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1316769 elementor-widget elementor-widget-text-editor\" data-id=\"1316769\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p class=\"has-text\">Content strategy is your roadmap to ensure marketing achieves specific business goals. It involves planning, development, and governance at each stage of the buyer\u2019s journey. Some common decisions taken within the road map include defining what will be created, for whom, and for what purpose. The strategy looks at materials holistically across channels like websites, blogs,<strong> social media platforms<\/strong>, <strong>email marketing,<\/strong> etc.<\/p><p class=\"has-text\">You\u2019ll notice that content marketing came up when defining campaign strategy. But aren\u2019t these the same concepts, you may ask? No, they are not. While it focuses on creating and promoting campaigns to attract and retain customers, content strategy is the framework for planning and managing content marketing. It comes before material creation.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e9d03f5 elementor-widget elementor-widget-image\" data-id=\"e9d03f5\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/catsy.com\/blog\/wp-content\/uploads\/2022\/12\/5-1024x576.png\" class=\"attachment-large size-large wp-image-9951\" alt=\"elements for content strategy\" srcset=\"https:\/\/catsy.com\/blog\/wp-content\/uploads\/2022\/12\/5-1024x576.png 1024w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2022\/12\/5-300x169.png 300w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2022\/12\/5-768x432.png 768w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2022\/12\/5-1536x864.png 1536w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2022\/12\/5-600x338.png 600w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2022\/12\/5.png 1600w\" sizes=\"(max-width: 800px) 100vw, 800px\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a0040d2 elementor-widget elementor-widget-heading\" data-id=\"a0040d2\" data-element_type=\"widget\" id=\"toc3\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Why Do Industrial Brands Need a Content Strategy?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d15eace elementor-widget elementor-widget-text-editor\" data-id=\"d15eace\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p class=\"has-text\">Any marketer thinking about <strong>successful content marketing <\/strong>must domicile it within a framework that aims for a grander objective. This framework is crucial for the following reasons:<\/p><ul><li><strong>A quality content strategy helps<\/strong> you create aligned assets across teams and channels to support business goals.<\/li><li>Ensures it addresses the target buyer personas\u2019 needs and interests.<\/li><li>Allows mapping to the industrial buyer\u2019s journey from awareness to purchase.<\/li><li>Protects the brand by maintaining a consistent voice, tone, and messaging.<\/li><li>Identifies gaps and opportunities.<\/li><li>Provides<strong> content creation processes<\/strong>, maintenance,<strong> audit<\/strong>, and analysis.<\/li><li>Maximizes resources by keeping them focused and organized.<\/li><\/ul><p class=\"has-text\">In short, industrial brands need a <strong>successful strategy<\/strong> because it supports effective content marketing by giving them a structured approach tailored to serve B2B buyer needs across every stage.<\/p><p class=\"has-text\">Understanding the concept of content strategy, especially how it differs from content marketing, is a crucial step toward grasping the basics of a buyer-centric strategy. Earlier in this discussion, we defined a buyer-centric content strategy as an approach to creating something that focuses on serving the needs of potential customers at each stage of their buyer\u2019s journey.<\/p><p class=\"has-text\">However, the definition alone doesn\u2019t do any justice. The best way to understand how to design the strategy to align with your buyers\u2019 goals and needs is to know what it entails. This means evaluating the critical elements of a buyer-centric <span class=\"mark-keyword\">industrial content strategy<\/span>, which include:<\/p><ul><li><strong>Mapping the B2B <span class=\"mark-keyword\">buying process<\/span><\/strong> \u2013 The B2B buyer\u2019s journey typically has more complex stages like awareness, consideration, decision team formation, evaluation, selection, etc. The key is to identify the process your target personas go through.<\/li><li><strong>Understanding motivations at each stage<\/strong> \u2013 Organizational buyers are focused on different goals, questions, and concerns based on where they are in the process. Therefore, the strategy should provide campaigns that aligns with these motivations.<\/li><li><strong>Focusing on problem-solving<\/strong> \u2013 Enterprise buyers enter the market for solutions to specific pain points. Thus, B2B campaigns should zero in on addressing these issues and how your product solves them.<\/li><li><strong>Creating content for key roles<\/strong> \u2013 Marketers should target decision-makers, influencers, researchers, etc., within a B2B purchase team.<\/li><li><strong>Using thought leadership content<\/strong> \u2013 It should position your company as an expert in the specific industry.<\/li><li><strong>Promoting peer validation<\/strong> \u2013 B2B buyers value hearing from their peers. As such, buyer-centric campaigns should incorporate user testimonials, customer stories, and reviews.<\/li><li><strong>Making content easily accessible<\/strong> \u2013 Marketers should use platforms like a knowledge base and create guides and toolkits to achieve this <strong>goal<\/strong>. This feature is critical because industrial buyers do much self-directed research online.<\/li><li><strong>Tracking content performance<\/strong> \u2013 Marketers should look at <strong>content marketing metrics<\/strong> like time on page, click-through rates (CTRs), and conversions per piece of content.<\/li><\/ul><p class=\"has-text\">These features work together to achieve a vital goal: to help the content strategy connect with the buyer\u2019s journey, enabling the content to establish trust and authority with B2B prospects.<\/p><p class=\"has-text\">With the basics out of the way, it is time to learn how to actualize a buyer-centric <strong>idea.<\/strong> <strong>If you want to create asets<\/strong>, the trick is to map each aspect of industrial marketing materials to each stage of the buyer\u2019s journey. This implies that this discussion needs to detour and explore the idea of the buyer journey and its stages. <span style=\"color: #000000; font-family: Helvetica, Arial, sans-serif; white-space-collapse: preserve; font-weight: var( --e-global-typography-text-font-weight ); font-size: 1rem;\">Later, you will learn how to align your content strategy with each stage.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9c0cb62 elementor-widget elementor-widget-image\" data-id=\"9c0cb62\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/catsy.com\/blog\/wp-content\/uploads\/2022\/12\/buyers-journey-1024x576.jpg\" class=\"attachment-large size-large wp-image-16169\" alt=\"\" srcset=\"https:\/\/catsy.com\/blog\/wp-content\/uploads\/2022\/12\/buyers-journey-1024x576.jpg 1024w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2022\/12\/buyers-journey-300x169.jpg 300w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2022\/12\/buyers-journey-768x432.jpg 768w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2022\/12\/buyers-journey-1536x864.jpg 1536w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2022\/12\/buyers-journey.jpg 1600w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-31139d9 elementor-widget elementor-widget-heading\" data-id=\"31139d9\" data-element_type=\"widget\" id=\"toc4\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What is the Buyer's Journey?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2d3b9e6 elementor-widget elementor-widget-text-editor\" data-id=\"2d3b9e6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p class=\"has-text\">There is a new B2B buying journey, and it has a massive implication for sales. According to a Gartner <a href=\"https:\/\/www.gartner.co.uk\/en\/sales\/insights\/b2b-buying-journey\" target=\"_blank\" rel=\"noopener noreferrer\">study<\/a>, while B2B buyers spend a long time making a purchase, from awareness to the buying decision, only 17% of the time is spent with potential suppliers. The main reason is that buyers have easy access to quality information, making it far more challenging for vendors to influence purchasing decisions. In fact, Isurus Marketing Research\u2019s <a href=\"https:\/\/isurusmrc.com\/understand-markets-buyers\/how-much-of-the-buying-journey-is-completed-before-b2b-buyers-talk-to-vendors\" target=\"_blank\" rel=\"noopener noreferrer\">analysis<\/a> shows that B2B buyers in some niches are 80% of the way in their buyer journey before they reach out to vendors. If nothing else, such statistics make the case for developing a <strong>successful<\/strong> <strong>content marketing strategy<\/strong>. This means more buyers spend most of the initial stages of the purchasing journey consuming stuff that might lead them to the right vendor. But precisely what is the buyer journey?<\/p><p class=\"has-text\">The concept of buyer journey is a collective understanding that has developed over time as the fields of marketing and sales have grown and adapted to new technologies and consumer behaviors. In the B2B space, the idea refers to the process and stages buyers go through when researching, evaluating, and making purchasing decisions. An industrial buyer\u2019s journey has the following characteristics:<\/p><ul><li><strong>It is lengthy<\/strong> \u2013 The B2B process typically takes much longer than business-to-consumer (B2C), spanning multiple weeks, months, or even years.<\/li><li><strong>It\u2019s team-based<\/strong> \u2013 Unlike B2C, B2B purchases involve multiple decision-makers and influencers within an organization.<\/li><li><strong>It\u2019s complex<\/strong> \u2013 B2B purchases are more sophisticated and involve higher risk, given the investment size and impact on the business. Thus, more research is required.<\/li><li><strong>It\u2019s need-driven<\/strong> \u2013 B2B buyers look to solve well-defined business needs or issues, and their motivation is functional and ROI-focused.<\/li><li><strong>Reliance on education<\/strong> \u2013 B2B buyers consume a lot of educational material to understand options before committing.<\/li><li><strong>It\u2019s relationship-focused<\/strong> \u2013 Buyers develop trust with vendors through ongoing communication, and validation is critical.<\/li><li><strong>It\u2019s multi-stage<\/strong> \u2013 Common high-level stages include awareness, consideration, and decision, but the journey can have over ten stages.<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1b5a8e5 elementor-widget elementor-widget-image\" data-id=\"1b5a8e5\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/catsy.com\/blog\/wp-content\/uploads\/2022\/12\/Stages-of-Buyers-Journey-1024x576.jpg\" class=\"attachment-large size-large wp-image-16170\" alt=\"Stages of Buyer&#039;s Journey\" srcset=\"https:\/\/catsy.com\/blog\/wp-content\/uploads\/2022\/12\/Stages-of-Buyers-Journey-1024x576.jpg 1024w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2022\/12\/Stages-of-Buyers-Journey-300x169.jpg 300w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2022\/12\/Stages-of-Buyers-Journey-768x432.jpg 768w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2022\/12\/Stages-of-Buyers-Journey-1536x864.jpg 1536w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2022\/12\/Stages-of-Buyers-Journey.jpg 1600w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4b72a14 elementor-widget elementor-widget-heading\" data-id=\"4b72a14\" data-element_type=\"widget\" id=\"toc5\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">The Stages of the Buyer Journey\n<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5c5a261 elementor-widget elementor-widget-text-editor\" data-id=\"5c5a261\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p class=\"has-text\">Another way to look at the buyer journey is to view it as a framework to map out the stages a potential customer goes through when making a purchasing decision. If you want to be a bit more technical, you can call it a sales funnel.<\/p><p class=\"has-text\">As you may know, a funnel has two open ends, with the upper (intake end) having a bigger diameter and the bottom (outlet end) having a small diameter. Similarly, the buyer journey starts from broad levels of engagement to a more specific and consequential stage. Here is a high-level breakdown of the sales funnel:<\/p><h5 class=\"has-text\"><strong>Stage 1: Awareness<\/strong><\/h5><p class=\"has-text\">This is the broadest end of the funnel (top of the funnel). It is the phase where the buyer realizes they have a goal to achieve or a problem to solve. The main characteristics include pain point recognition and information seeking.<\/p><p class=\"has-text\">For instance, XYZ Manufacturing\u2019s operations team discovers issues with excessive machine downtime and maintenance costs (Awareness of Problem).<\/p><h5 class=\"has-text\"><strong>Stage 2: Consideration<\/strong><\/h5><p class=\"has-text\">Here, the buyer has more clarity on the issue\/goal. They define requirements and evaluate potential solutions and the vendors likely to offer them, which means this stage involves much research. So, the main characteristics of this stage are solution exploration and vendor comparison.<\/p><p class=\"has-text\">Back to the example: At this point, XYZ management researches several industrial equipment providers that offer precision gear systems to optimize performance. After reviewing brochures and specs, two vendors emerge as finalists \u2013 Joe\u2019s Engineering and Precision Parts Co. To evaluate further, XYZ schedules onsite demos with both companies to inspect the engineering firsthand and discuss service warranties.<\/p><h5 class=\"has-text\"><strong>Stage 3: Decision<\/strong><\/h5><p class=\"has-text\">This stage is the narrowest end of the sales funnel (bottom of the funnel). It is where the buyer has narrowed down their options and is making the final choice. They are often ready to engage with vendors, request quotes, and finalize the purchase. The main features of this stage are vendor selection and final due diligence.<\/p><p class=\"has-text\">In the example, suppose Joe\u2019s Engineering\u2019s gears prove more heavy duty, and their 20-year warranty provides peace of mind. XYZ prepares an investment proposal forecasting the maintenance and downtime cost savings with Joe\u2019s gear system. The COO and CFO give the go-ahead to proceed with Joe\u2019s Engineering based on expected ROI and long-term value. The contract is signed, and Joe\u2019s delivers its new high-performance gear system to XYZ <span class=\"mark-keyword\">Manufacturing<\/span>.<\/p><p class=\"has-text\">This is sufficient information to help the marketer design a <strong>high-quality content<\/strong> <strong>strategy plan<\/strong> that meets the buyer\u2019s needs at each stage of the purchasing process. Read on for a guide on how you can do it.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c20e9e1 elementor-widget elementor-widget-image\" data-id=\"c20e9e1\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/catsy.com\/blog\/wp-content\/uploads\/2022\/12\/Content-Lifecycle-1024x576.jpg\" class=\"attachment-large size-large wp-image-16171\" alt=\"\" srcset=\"https:\/\/catsy.com\/blog\/wp-content\/uploads\/2022\/12\/Content-Lifecycle-1024x576.jpg 1024w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2022\/12\/Content-Lifecycle-300x169.jpg 300w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2022\/12\/Content-Lifecycle-768x432.jpg 768w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2022\/12\/Content-Lifecycle-1536x864.jpg 1536w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2022\/12\/Content-Lifecycle.jpg 1600w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0baa4a8 elementor-widget elementor-widget-heading\" data-id=\"0baa4a8\" data-element_type=\"widget\" id=\"toc6\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Building and Aligning Your Content Strategy Framework to the Buyer's Journey<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e5b9f9e elementor-widget elementor-widget-text-editor\" data-id=\"e5b9f9e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p class=\"has-text\">Knowledge of the unique characteristics of each stage of the B2B purchasing process is critical for one invaluable reason: it helps industrial brands define priorities (or business goals) at each stage. This information should determine the kind of campaigns marketers expose to potential customers to enhance engagement and nudge the prospects onto the next stage. Interestingly, the funnel metaphor also applies in this scenario; here is how this happens.<\/p><p class=\"has-text\">You can divide the strategy into three stages, each corresponding to different funnel parts, i.e., top, middle, and bottom. See where this is going? Let\u2019s break everything down in detail.<\/p><h4 class=\"has-text\"><strong>Top of the Funnel Content<\/strong><\/h4><p class=\"has-text\">This corresponds with the awareness stage of the buyer journey. How so? For starters, consider the primary objective for a marketer at the awareness stage: to create awareness and establish the company as a knowledgeable and trustworthy resource.<\/p><p class=\"has-text\">If the top of the funnel (ToFu) corresponds with the awareness stage, the materials shared should do the following:<\/p><ul><li><strong>Provide education<\/strong> \u2013 ToFu content should offer overviews of industry issues, trends, and best practices. This builds awareness of needs and positions the company as an expert.<\/li><li><strong>Address pain points<\/strong> \u2013 The <strong>valuable resources <\/strong>can highlight common problems the target audience relates to, which shows an understanding of their challenges.<\/li><li><strong>Offer guidance<\/strong> \u2013 You should leverage resources like checklists, templates, frameworks, and \u201chow to\u201d guides to provide value and establish thought leadership.<\/li><li><strong>Set the foundation<\/strong> \u2013 Early-stage resources lay the groundwork for moving contacts down the funnel by capturing their attention on topics important to them.<\/li><\/ul><p class=\"has-text\">Some examples of top-of-funnel formats you can leverage include:<\/p><ul><li>Blog posts \u2013 500-1000 words on trends, best practices, and analysis of industry topics. Aim for 2-3 posts per month.<\/li><li>Webinars \u2013 45-60 minute educational presentations with Q&amp;A. Consider featuring subject experts on your team.<\/li><li>Videos \u2013 Use short intros or thought leadership videos. You can also turn webinars and conference presentations into videos.<\/li><li>Social media \u2013 Share educational materials, company news, and curated articles to engage followers.<\/li><\/ul><h4 class=\"has-text\"><strong>Middle of Funnel (MoFu) Content<\/strong><\/h4><p class=\"has-text\">The blog posts and webinars have a crucial role \u2013 they help the buyer define their needs clearly. Once you help them off the awareness stage, your new <strong>content marketing goal,<\/strong> which comes at the consideration stage, should be to position your offerings as the best fit for the buyer\u2019s needs, build trust,\u00a0<strong>make a content calendar,<\/strong> and provide information that helps them make an informed decision.<\/p><p class=\"has-text\">In line with the goal, the type you create and share (MoFu) should focus on the following:<\/p><ul><li><strong>Providing product details<\/strong> \u2013 MoFu should dive deeper into the specific products you want the customers to purchase. The information shared here can include datasheets, feature lists, and pricing breakdowns. Sharing this kind of information is easier when the details of your products are stored in a centralized repository like a product information management (PIM) system. A <a href=\"https:\/\/catsy.com\/product-information-management-system\" target=\"_blank\" rel=\"noopener\">PIM tool<\/a> like Catsy allows the organization to consolidate <a href=\"https:\/\/catsy.com\/blog\/product-content-important\" target=\"_blank\" rel=\"noopener\">product content<\/a> from disparate sources to create a single source of truth. This way, you can be sure that details, such as <a href=\"https:\/\/catsy.com\/blog\/optimize-product-attribute-management\" target=\"_blank\" rel=\"noopener\">product attributes<\/a>, that you <strong>distribute content<\/strong> to channels,\u00a0<strong>publish your content<\/strong>, and share with potential customers are up-to-date and accurate.<\/li><li><strong>Demonstrating value<\/strong> \u2013 It should highlight specific use cases, customer results, and ROI studies\u00a0to what the lead cares about.<\/li><li><strong>Comparing options<\/strong> \u2013 The information should help leads compare solutions by providing side-by-side comparisons, selection matrices, and analysis.<\/li><li><strong>Answering questions<\/strong> \u2013 Marketers should use FAQs, buyer\u2019s guides, and expert Q&amp;As to address common pain points, concerns, and considerations.<\/li><\/ul><p class=\"has-text\">Examples at this stage include:<\/p><ul><li>eBooks\/Guides \u2013 Longer 3000+ word educational reports on industry challenges and solutions.<\/li><li>Whitepapers \u2013 Data-driven guides on specific processes or industry insights. Aim for 1-2 long-form whitepapers per quarter.<\/li><\/ul><h4 class=\"has-text\"><strong>Bottom of Funnel (BoFu) Content<\/strong><\/h4><p class=\"has-text\">In the sales funnel framework, the bottom represents the stage where buyers have narrowed the purchasing options down to a few considerations. Your primary business goal at this stage should be to facilitate a smooth transition from reviewing to the actual purchase. You can achieve it by providing the necessary information and support to close the deal.<\/p><p class=\"has-text\">Bottom-of-funnel focuses on nudging leads to make the final purchasing decision. It enables the decision by:<\/p><ul><li>Providing detailed pricing, promotions, and purchase options<\/li><li>Answering final questions and objections<\/li><li>Providing a buyer\u2019s guide and outlining steps to purchase<\/li><li>Providing peer perspectives through reviews, <span class=\"mark-keyword\">case studies<\/span>, and testimonials<\/li><\/ul><p class=\"has-text\">Some examples of BoFu materials include:<\/p><ul><li>Proposals\/Quotes \u2013 Customized proposals with pricing and value metrics.<\/li><li>Product documentation \u2013 User manuals, and quick setup guides (QSGs).<\/li><li>Presentations \u2013 Tailored presentations to align on ROI and value proposition.<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c8b6459 elementor-widget elementor-widget-heading\" data-id=\"c8b6459\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Developing a Content Strategy That is Buyer-Centric \u2013 An Example<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-13dfd97 elementor-widget elementor-widget-text-editor\" data-id=\"13dfd97\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p class=\"has-text\"><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-weight: var( --e-global-typography-text-font-weight ); font-size: 1rem;\">Consider a power tools company that uses the strategy discussed in this article to <\/span><strong style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-size: 1rem;\">create high-quality strategy that gets results <\/strong><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-weight: var( --e-global-typography-text-font-weight ); font-size: 1rem;\">and implement a buyer-centric strong strategy.<\/span>\u00a0Here is how the company would do it:<\/p><h5 class=\"has-text\"><strong>Top of the Funnel: &#8220;Power Tool Safety Guide&#8221;<\/strong><\/h5><p class=\"has-text\">This attracts newcomers by providing educational best practices for safely operating power tools. It establishes thought leadership on an important issue.<\/p><h5 class=\"has-text\"><strong>Middle of Funnel: &#8220;Cordless Drill Buying Checklist&#8221;<\/strong><\/h5><p class=\"has-text\">It nurtures leads by guiding them on critical factors to evaluate when purchasing a cordless drill for their needs. It also provides value during research.<\/p><h5 class=\"has-text\"><strong>Bottom of Funnel: &#8220;DeWalt 20V Max Drill vs Milwaukee M18 Fuel&#8221;<\/strong><\/h5><p class=\"has-text\">It converts leads into customers by comparing the features, performance, and value of two top cordless drill models to inform their final decision.<\/p><p class=\"has-text\">This illustration shows how a power tools company can match resources to the buyer&#8217;s journey by creating awareness of needs, aiding consideration, and enabling the purchase choice. The strategy tailors messaging and value to the prospect&#8217;s mindset at each stage.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9a4d7d1 elementor-widget elementor-widget-heading\" data-id=\"9a4d7d1\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Conclusion<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c96cb79 elementor-widget elementor-widget-text-editor\" data-id=\"c96cb79\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p class=\"has-text\">An effective buyer-centric strategy is the cornerstone of successful B2B marketing. <strong>It ensures that your<\/strong> campaign provides value to potential customers at each stage of their journey. You should first take the time to map out the buyers\u2019 purchasing process and build <strong>successful content<\/strong> tailored to their mindset and motivations.<\/p>\n<p class=\"has-text\">However, even the most thoughtful and great strategy will fail if your product information is inaccurate or outdated. After all, the overarching goal of a B2B <strong>content marketing effort<\/strong> is to establish trust and credibility with buyers researching solutions to their business needs. If prospects notice contradictions or errors in product specs, pricing, features, or other details, it erodes belief in your expertise and authority.<\/p>\n<p class=\"has-text\">This underscores the importance of having accurate and up-to-date product information. Industrial marketers should leverage solutions like product information management (PIM) and&nbsp;<a href=\"https:\/\/catsy.com\/digital-asset-management\" target=\"_blank\" rel=\"noopener\">digital asset management<\/a>&nbsp;(DAM) systems to have a single source of truth for product content, which tightly controls the <strong>content management<\/strong> and&nbsp;<span class=\"mark-keyword\">distribution<\/span> of product data and digital assets. A&nbsp;<a href=\"https:\/\/catsy.com\/product-information-management-system\" target=\"_blank\" rel=\"noopener\">PIM software<\/a>&nbsp;consolidates disparate product data into one repository. A&nbsp;<a href=\"https:\/\/catsy.com\/what-is-pim\" target=\"_blank\">PIM system<\/a>&nbsp;enables you to seamlessly distribute accurate and consistent details to channels like your&nbsp;<a href=\"https:\/\/catsy.com\/blog\/b2b-ecommerce-sites\/\" target=\"_blank\" rel=\"noopener\">b2b eCommerce website<\/a>&nbsp;and documents like manuals and data sheets. Maintaining a unified view of product information is the foundation for executing a <span class=\"mark-keyword\">high-performing<\/span> and <strong>effective strategy<\/strong> tailored to your buyers\u2019 journey.<\/p>\n<p class=\"has-text\">With accurate product information and high-quality images powering your educational guides, comparison materials, and solution-focused materials, you can effectively attract, nurture, and convert industrial prospects while positioning your organization as a trustworthy partner. The combination of strategic and accurate product details is a winning formula for the B2B marketing <strong>success of your content<\/strong>.<\/p>\n<p class=\"has-text\">Start you free trial of Catsy&nbsp;<a href=\"https:\/\/catsy.com\/\" target=\"_blank\" rel=\"noopener\">PIM and DAM<\/a>&nbsp;software today.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-556b1193 elementor-widget elementor-widget-spacer\" data-id=\"556b1193\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-120dcf78 elementor-cta--skin-classic elementor-animated-content elementor-bg-transform elementor-bg-transform-zoom-in elementor-widget elementor-widget-call-to-action\" data-id=\"120dcf78\" data-element_type=\"widget\" data-widget_type=\"call-to-action.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<a class=\"elementor-cta\" href=\"https:\/\/catsy.com\/request-demo\">\n\t\t\t\t\t<div class=\"elementor-cta__bg-wrapper\">\n\t\t\t\t<div class=\"elementor-cta__bg elementor-bg\" style=\"background-image: url(https:\/\/catsy.com\/blog\/wp-content\/uploads\/2022\/09\/new-blog-cta-3-1024x256.png);\"><\/div>\n\t\t\t\t<div class=\"elementor-cta__bg-overlay\"><\/div>\n\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-cta__content\">\n\t\t\t\t\n\t\t\t\t<h3 class=\"elementor-cta__title elementor-cta__content-item elementor-content-item\">Speed to Market<\/h3>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-cta__description elementor-cta__content-item elementor-content-item\">\n\t\t\t\t\t\tGet to Market Faster with Catsy\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-cta__button-wrapper elementor-cta__content-item elementor-content-item \">\n\t\t\t\t\t<span class=\"elementor-cta__button elementor-button elementor-size-md\">\n\t\t\t\t\t\tRequest Demo\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-38717377 elementor-widget elementor-widget-spacer\" data-id=\"38717377\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-69568f35 elementor-widget-divider--view-line_text elementor-widget-divider--element-align-left elementor-widget elementor-widget-divider\" data-id=\"69568f35\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t\t<span class=\"elementor-divider__text elementor-divider__element\">\n\t\t\t\tFAQs\t\t\t\t<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3a8133e9 elementor-widget elementor-widget-toggle\" data-id=\"3a8133e9\" data-element_type=\"widget\" data-widget_type=\"toggle.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-toggle\">\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-9811\" class=\"elementor-tab-title\" data-tab=\"1\" role=\"button\" aria-controls=\"elementor-tab-content-9811\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"far fa-question-circle\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-check-circle\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">What are the main stages of the industrial buyer's journey?<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-9811\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"1\" role=\"region\" aria-labelledby=\"elementor-tab-title-9811\"><p>The main stages are awareness, consideration, and decision. However, the journey can sometimes have over 10 more granular stages depending on the complexity of the purchase.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-9812\" class=\"elementor-tab-title\" data-tab=\"2\" role=\"button\" aria-controls=\"elementor-tab-content-9812\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"far fa-question-circle\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-check-circle\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">How can I learn about my target buyer personas' motivations at each stage?<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-9812\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"2\" role=\"region\" aria-labelledby=\"elementor-tab-title-9812\"><p>Conduct buyer interviews, look at existing sales and marketing analytics, and review past deals to understand the goals, questions, and concerns of buyers at each phase.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-9813\" class=\"elementor-tab-title\" data-tab=\"3\" role=\"button\" aria-controls=\"elementor-tab-content-9813\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"far fa-question-circle\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-check-circle\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">What types of content work best in the middle of the funnel?<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-9813\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"3\" role=\"region\" aria-labelledby=\"elementor-tab-title-9813\"><p>Long-form educational content like eBooks, detailed product information, competitive comparisons, and materials addressing common buyer questions\/concerns.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-9814\" class=\"elementor-tab-title\" data-tab=\"4\" role=\"button\" aria-controls=\"elementor-tab-content-9814\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"far fa-question-circle\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-check-circle\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">How often should I publish new blog posts<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-9814\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"4\" role=\"region\" aria-labelledby=\"elementor-tab-title-9814\"><p>For industrial content marketing, aim to publish 2-3 blog posts per month that provide valuable education, insights, and thought leadership.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-9815\" class=\"elementor-tab-title\" data-tab=\"5\" role=\"button\" aria-controls=\"elementor-tab-content-9815\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"far fa-question-circle\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-check-circle\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">How can I track the performance of my industrial content strategy?<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-9815\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"5\" role=\"region\" aria-labelledby=\"elementor-tab-title-9815\"><p>Leverage metrics like website traffic, time on page, content downloads, click-through rate, and conversions generated per content asset. This helps you identify <span class=\"mark-keyword\">high-performing<\/span> content to optimize your strategy. You can also conduct surveys and interviews with prospects exposed to content to gather feedback.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-7e162864 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7e162864\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4e0a26b3\" data-id=\"4e0a26b3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-23ee6a3b elementor-widget elementor-widget-spacer\" data-id=\"23ee6a3b\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-530b42ff elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"530b42ff\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-68c8cedc\" data-id=\"68c8cedc\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1e4f4900 elementor-author-box--avatar-yes elementor-author-box--name-yes elementor-author-box--biography-yes elementor-author-box--link-no elementor-widget elementor-widget-author-box\" data-id=\"1e4f4900\" data-element_type=\"widget\" data-widget_type=\"author-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-author-box\">\n\t\t\t\t\t\t\t<div  class=\"elementor-author-box__avatar\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/secure.gravatar.com\/avatar\/777ba477362be24eee70c7480944b652?s=300&amp;d=mm&amp;r=g\" alt=\"Ceejay S Teku\" loading=\"lazy\">\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t<div class=\"elementor-author-box__text\">\n\t\t\t\t\t\t\t\t\t<div >\n\t\t\t\t\t\t<h4 class=\"elementor-author-box__name\">\n\t\t\t\t\t\t\tCeejay S Teku\t\t\t\t\t\t<\/h4>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-author-box__bio\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-355fcd74 elementor-widget elementor-widget-post-info\" data-id=\"355fcd74\" data-element_type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-c8acb19 elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t<a href=\"https:\/\/catsy.com\/blog\/2022\/12\/02\/\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-calendar\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\tDecember 2, 2022\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-853e2c5\" data-id=\"853e2c5\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7fa3617 elementor-widget elementor-widget-spacer\" data-id=\"7fa3617\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-17ca6024 elementor-widget-divider--view-line_text elementor-widget-divider--element-align-left elementor-widget elementor-widget-divider\" data-id=\"17ca6024\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t\t<span class=\"elementor-divider__text elementor-divider__element\">\n\t\t\t\tSHARE\t\t\t\t<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-4bca8e38\" data-id=\"4bca8e38\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-489bb954 elementor-widget elementor-widget-spacer\" data-id=\"489bb954\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3af5216e elementor-share-buttons--view-icon elementor-share-buttons--skin-minimal elementor-share-buttons--shape-rounded elementor-grid-0 elementor-share-buttons--color-official elementor-widget elementor-widget-share-buttons\" data-id=\"3af5216e\" data-element_type=\"widget\" data-widget_type=\"share-buttons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-grid\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_facebook\" tabindex=\"0\" aria-label=\"Share on facebook\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-facebook\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_twitter\" tabindex=\"0\" aria-label=\"Share on twitter\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-twitter\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_linkedin\" tabindex=\"0\" aria-label=\"Share on linkedin\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-linkedin\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-130a593b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"130a593b\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-37faac9b\" data-id=\"37faac9b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6cdf0018 elementor-widget elementor-widget-spacer\" data-id=\"6cdf0018\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7129040 elementor-posts__hover-none elementor-grid-3 elementor-grid-tablet-2 elementor-grid-mobile-1 elementor-posts--thumbnail-top elementor-card-shadow-yes elementor-widget elementor-widget-posts\" data-id=\"7129040\" data-element_type=\"widget\" data-settings=\"{&quot;cards_columns&quot;:&quot;3&quot;,&quot;cards_columns_tablet&quot;:&quot;2&quot;,&quot;cards_columns_mobile&quot;:&quot;1&quot;,&quot;cards_row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:35,&quot;sizes&quot;:[]},&quot;cards_row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;cards_row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"posts.cards\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-posts-container elementor-posts elementor-posts--skin-cards elementor-grid\">\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-28126 post type-post status-publish format-standard has-post-thumbnail hentry category-integrations category-pdm category-pim category-pim-dam category-technical-advice tag-ecommerce tag-erp tag-pim tag-pim-software tag-product-catalog tag-product-information-management\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/catsy.com\/blog\/catsy-pim-erp-integration\/\" ><div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"169\" src=\"https:\/\/catsy.com\/blog\/wp-content\/uploads\/2026\/03\/3-29-2026-erp-300x169.png\" class=\"attachment-medium size-medium wp-image-28194\" alt=\"\" srcset=\"https:\/\/catsy.com\/blog\/wp-content\/uploads\/2026\/03\/3-29-2026-erp-300x169.png 300w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2026\/03\/3-29-2026-erp-1024x576.png 1024w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2026\/03\/3-29-2026-erp-768x432.png 768w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2026\/03\/3-29-2026-erp.png 1280w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/catsy.com\/blog\/catsy-pim-erp-integration\/\" >\n\t\t\t\tPIM ERP Integration: A Complete Implementation Guide\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/catsy.com\/blog\/catsy-pim-erp-integration\/\" >\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-author\">\n\t\t\tCeejay S Teku\t\t<\/span>\n\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\tMarch 30, 2026\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-28153 post type-post status-publish format-standard has-post-thumbnail hentry category-pim category-pim-dam category-product-experience-management-pxm tag-accurate-product-data tag-ecommerce tag-erp-systems tag-pim tag-pim-software tag-pim-solutions tag-product-catalog tag-product-data-management tag-product-information-management tag-sales-channels tag-shopify-pim tag-technical-data\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/catsy.com\/blog\/product-information-management-pim-the-complete-guide\/\" ><div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"169\" src=\"https:\/\/catsy.com\/blog\/wp-content\/uploads\/2026\/03\/3-29-2026-300x169.png\" class=\"attachment-medium size-medium wp-image-28185\" alt=\"product-information-management-pim-complete-guide\" srcset=\"https:\/\/catsy.com\/blog\/wp-content\/uploads\/2026\/03\/3-29-2026-300x169.png 300w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2026\/03\/3-29-2026-1024x576.png 1024w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2026\/03\/3-29-2026-768x432.png 768w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2026\/03\/3-29-2026.png 1280w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/catsy.com\/blog\/product-information-management-pim-the-complete-guide\/\" >\n\t\t\t\tProduct Information Management (PIM): The Complete Guide\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/catsy.com\/blog\/product-information-management-pim-the-complete-guide\/\" >\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-author\">\n\t\t\tCeejay S Teku\t\t<\/span>\n\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\tMarch 29, 2026\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-26663 post type-post status-publish format-standard has-post-thumbnail hentry category-pim tag-pim tag-pim-software tag-product-information-management\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/catsy.com\/blog\/catsy-pim-vs-plm\/\" ><div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"169\" src=\"https:\/\/catsy.com\/blog\/wp-content\/uploads\/2026\/03\/Blog-Template-3-28-26-300x169.png\" class=\"attachment-medium size-medium wp-image-28154\" alt=\"PIM vs PLM\" srcset=\"https:\/\/catsy.com\/blog\/wp-content\/uploads\/2026\/03\/Blog-Template-3-28-26-300x169.png 300w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2026\/03\/Blog-Template-3-28-26-1024x576.png 1024w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2026\/03\/Blog-Template-3-28-26-768x432.png 768w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2026\/03\/Blog-Template-3-28-26.png 1280w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/catsy.com\/blog\/catsy-pim-vs-plm\/\" >\n\t\t\t\tPIM vs PLM: What\u2019s the Difference (And When Do You Need Both?)\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/catsy.com\/blog\/catsy-pim-vs-plm\/\" >\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-author\">\n\t\t\tCeejay S Teku\t\t<\/span>\n\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\tMarch 29, 2026\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<\/div>\n\n\n\t\t\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5997e42d elementor-widget elementor-widget-spacer\" data-id=\"5997e42d\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>How to Develop a Content Strategy? Building Buyer-Centric Content Marketing Strategy for Industrial Marketing Industrial marketers should align their content strategy to the B2B buyer&#8217;s<\/p>\n","protected":false},"author":1,"featured_media":10058,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","footnotes":""},"categories":[11],"tags":[8,1154],"_links":{"self":[{"href":"https:\/\/catsy.com\/blog\/wp-json\/wp\/v2\/posts\/9947"}],"collection":[{"href":"https:\/\/catsy.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/catsy.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/catsy.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/catsy.com\/blog\/wp-json\/wp\/v2\/comments?post=9947"}],"version-history":[{"count":53,"href":"https:\/\/catsy.com\/blog\/wp-json\/wp\/v2\/posts\/9947\/revisions"}],"predecessor-version":[{"id":26936,"href":"https:\/\/catsy.com\/blog\/wp-json\/wp\/v2\/posts\/9947\/revisions\/26936"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/catsy.com\/blog\/wp-json\/wp\/v2\/media\/10058"}],"wp:attachment":[{"href":"https:\/\/catsy.com\/blog\/wp-json\/wp\/v2\/media?parent=9947"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/catsy.com\/blog\/wp-json\/wp\/v2\/categories?post=9947"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/catsy.com\/blog\/wp-json\/wp\/v2\/tags?post=9947"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}