{"id":9665,"date":"2022-10-14T13:34:20","date_gmt":"2022-10-14T19:34:20","guid":{"rendered":"https:\/\/catsy.com\/blog\/?p=9665"},"modified":"2025-04-22T12:01:50","modified_gmt":"2025-04-22T18:01:50","slug":"brand-portals","status":"publish","type":"post","link":"https:\/\/catsy.com\/blog\/brand-portals\/","title":{"rendered":"What are Brand Portals for Product Information? (And How PIM can Help!)"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"9665\" class=\"elementor elementor-9665\">\n\t\t\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-3c0be21a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3c0be21a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-3267805\" data-id=\"3267805\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-36294f7d elementor-widget elementor-widget-spacer\" data-id=\"36294f7d\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-33b4c739 elementor-widget elementor-widget-heading\" data-id=\"33b4c739\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Everything You Need to Know About Brand Portals (And How PIM Can Help!)<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-4b6b1c1d\" data-id=\"4b6b1c1d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5526d141 elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"5526d141\" data-element_type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/catsy.com\/blog\/wp-content\/uploads\/2022\/10\/brand-portals-2-1024x576.png\" class=\"attachment-large size-large wp-image-9667\" alt=\"\" srcset=\"https:\/\/catsy.com\/blog\/wp-content\/uploads\/2022\/10\/brand-portals-2-1024x576.png 1024w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2022\/10\/brand-portals-2-300x169.png 300w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2022\/10\/brand-portals-2-768x432.png 768w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2022\/10\/brand-portals-2-1536x864.png 1536w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2022\/10\/brand-portals-2-600x338.png 600w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2022\/10\/brand-portals-2.png 1600w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-484cd3f7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"484cd3f7\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2d72ab3c\" data-id=\"2d72ab3c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4b86f9e4 elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"4b86f9e4\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-check-circle\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Brand portals provide product marketers the ability to launch products faster than competitors. <\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-check-circle\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Product marketers experience less stress and can reallocate resources to strategy & growth.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-check-circle\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Brands can add additional distribution channels at a faster rate.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2c8b1473 elementor-widget elementor-widget-spacer\" data-id=\"2c8b1473\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-684b8c8f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"684b8c8f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3074eabe\" data-id=\"3074eabe\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-3943061b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3943061b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-38aff4b\" data-id=\"38aff4b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-798baa3 elementor-toc--minimized-on-tablet elementor-widget elementor-widget-table-of-contents\" data-id=\"798baa3\" data-element_type=\"widget\" data-settings=\"{&quot;headings_by_tags&quot;:[&quot;h2&quot;],&quot;exclude_headings_by_selector&quot;:[],&quot;marker_view&quot;:&quot;bullets&quot;,&quot;icon&quot;:{&quot;value&quot;:&quot;hm hm-arrow-right1&quot;,&quot;library&quot;:&quot;happy-icons&quot;},&quot;sticky&quot;:&quot;top&quot;,&quot;sticky_offset&quot;:111,&quot;minimize_box&quot;:&quot;yes&quot;,&quot;minimized_on&quot;:&quot;tablet&quot;,&quot;hierarchical_view&quot;:&quot;yes&quot;,&quot;min_height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;sticky_on&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;],&quot;sticky_effects_offset&quot;:0}\" data-widget_type=\"table-of-contents.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-toc__header\">\n\t\t\t<h4 class=\"elementor-toc__header-title\">\n\t\t\t\tIn this Article\t\t\t<\/h4>\n\t\t\t\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--expand\"><i class=\"fas fa-chevron-down\"><\/i><\/div>\n\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--collapse\"><i class=\"fas fa-chevron-up\"><\/i><\/div>\n\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-toc__body\">\n\t\t\t<div class=\"elementor-toc__spinner-container\">\n\t\t\t\t<i class=\"elementor-toc__spinner eicon-animation-spin eicon-loading\" aria-hidden=\"true\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-7f3df30e\" data-id=\"7f3df30e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5a9a851a elementor-widget elementor-widget-video\" data-id=\"5a9a851a\" data-element_type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/www.youtube.com\\\/watch?v=AivFv62Wj2M&quot;,&quot;loop&quot;:&quot;yes&quot;,&quot;modestbranding&quot;:&quot;yes&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-10d6700 elementor-align-right elementor-widget elementor-widget-button\" data-id=\"10d6700\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/catsy.com\/request-demo\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Book a Demo!<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5189dbaa elementor-widget elementor-widget-text-editor\" data-id=\"5189dbaa\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Brand portals are relatively new in the eCommerce and product management space. As many marketers are still growing in their understanding of what a brand portal for product content is, we put together this guide to help you understand:<\/p><ul><li>What brand portals for product content are<\/li><li>How they differ from traditional portals\u00a0<\/li><li>How you can use them to build better relationships with your sales channels and, eventually, your audience<\/li><\/ul><h2><strong>What is a brand portal?<\/strong><\/h2><p>Brand portals are a great way to keep your branding assets organized and easy to find. They make it possible for employees and outside partners to self-serve assets when needed.\u00a0<\/p><p>In addition, a portal is a complete online storage center for digital assets, including images, videos, documents, presentations, etc. Brand portals provide easy access to important digital content. Companies use them to share important digital content such as manuals, images, brochures, and other materials with employees, customers, partners, and others.<\/p><p><em>A brand portal is a web-based system allowing authorized users, such as employees and partners, to access product information and digital assets.<\/em><\/p><h3><strong>What kind of assets are stored in a brand portal?<\/strong><\/h3><p>They can store any asset related to your products. Think of a portal as a shareable extension of your <a href=\"https:\/\/catsy.com\/digital-asset-management\" target=\"_blank\" rel=\"noopener\">Digital Asset Management<\/a> (DAM) system. Several examples of assets stored in a portal include:<\/p><ul><li>Product photos (PNGs, JPEGs, etc.)<\/li><li>In-Use Photos<\/li><li>Primary Images<\/li><li>Videos (MP4s, MOVs, etc.)<\/li><li>360 Degree Spins\u00a0<\/li><li>PDFs<\/li><li>CADs<\/li><\/ul><p>The possibilities are endless! A portal is a great way to display your product assets with little effort. As we said before, think of your portal as simply an extension of your product information management (PIM) and <a href=\"https:\/\/catsy.com\/digital-asset-management\" target=\"_blank\" rel=\"noopener\">DAM software<\/a>\u00a0and a &#8220;go-between&#8221; for your sales channels.<\/p><p>Do you want to share pictures? Videos? Descriptions? Pricing?Availability? A brand portal can share all of the above through customized export files, URLs, and, even better &#8211; secure self-serve access for your distributors.\u00a0<\/p><h3><strong>The difference between a brand portal and a brand portal for product information.<\/strong><\/h3><p><!-- x-tinymce\/html --><\/p><p>A few key differences exist between a brand portal and a portal for product information.<\/p><p>First, a brand portal is typically used to showcase a company\u2019s Brand Guidelines and other marketing materials. In contrast, a brand portal for product information is primarily used to centralize product information and provides any piece of content related to products: custom data sheets, technical specifications, and all assets.<\/p><p><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-weight: var( --e-global-typography-text-font-weight ); font-size: 1rem;\">Second, a portal is accessible to anyone with the proper credentials. In contrast, a portal for product information allows custom user-level access and permission to authorized sales teams, customer success teams, distributors, and resellers. This differentiation ensures that the right people easily access the right information at the right time.<\/span><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-weight: var( --e-global-typography-text-font-weight ); font-size: 1rem;\">.<\/span><\/p><h3><strong>Where is a brand portal stored?<\/strong><\/h3><p><em>The main advantage is storing all your files on one server, creating a single source of truth for everything. This means that if there is an issue with the server, you don\u2019t have to worry about losing any data.<\/em><\/p><p><!-- x-tinymce\/html --><\/p><p>A portal works by storing digital assets in a central location. When someone wants to access a file, they enter the portal\u2019s URL (web address). The portal pulls the file from its storage and sends it back to the user\u2019s browser. This process streamlines asset management and ensures that your files are always up-to-date and accessible.<\/p><h2><strong>How branded portals help you overcome challenges &amp; improve brand management<\/strong><\/h2><p>Brands use portals because they are the most time-efficient and effective way to share digital assets.<\/p><p>Brand portals can help ensure the safety of hard-earned, pricey digital assets so they\u2019re never lost or manipulated. This helps ensure that product shoots don\u2019t have to be redone (aside from product updates), and resources can be reallocated to growing overall marketing strategy rather than constantly working backward against the clock.<\/p><p><!-- x-tinymce\/html --><\/p><p>Here are five key ways portals help mitigate inbound content requests on behalf of product marketers:<\/p><h3>1. They are always available\u00a0<\/h3><p><!-- x-tinymce\/html --><\/p><p>Brand portals are available 24\/7 to the appropriate users, meaning assets can be shared seamlessly around the clock. With built-in secure access (we\u2019ll touch on that later), both internal and external audiences have on-demand access to vital digital assets, which they can explore at leisure.<\/p><p><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-weight: var( --e-global-typography-text-font-weight ); font-size: 1rem;\">Inviting external users to your portal will leverage your best assets into more and more channels, resulting in enhanced product experience management. Managing your brand effectively means ensuring that your best assets are always on-brand and accessible.<\/span><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-weight: var( --e-global-typography-text-font-weight ); font-size: 1rem;\">\u00a0<\/span><\/p><h3>2. <strong>They include seamless &amp; powerful search options<\/strong><\/h3><p><!-- x-tinymce\/html --><\/p><p>How many times a day do you find yourself searching through Google Drive, trying to decipher which asset is the most up-to-date? With names like <i>product_xyz_final<\/i> and <i>product_xyz_final_2<\/i>, this can quickly become a game of eeny, meeny, miny, moe.<\/p><p><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-weight: var( --e-global-typography-text-font-weight ); font-size: 1rem;\">Within your portal, you can streamline this process with seamless and powerful search options, design templates, and the ability to easily access the correct files without wasting time.<\/span><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-weight: var( --e-global-typography-text-font-weight ); font-size: 1rem;\">\u00a0<\/span><\/p><p>&#8211; Search in bulk via SKU<\/p><p>&#8211; Search by keyword (product attributes)<\/p><p>&#8211; Filtered search (categorizations)<\/p><h3>3. Reduce stress on product marketers<\/h3><p><!-- x-tinymce\/html --><\/p><p>Mitigating the constant requests for marketing assets are wholly automated through a portal. Instead of being the liaison between your creative team and digital channels, your portal gets to pick up the slack. But that\u2019s what SaaS is for, right?!<\/p><p>Brand portals cut effort via a self-service model of pre-approved assets. No more receiving content requests from external partners, searching for marketing content in 3, 4, or 5 places, or accidentally sharing the wrong asset.<\/p><p><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-weight: var( --e-global-typography-text-font-weight ); font-size: 1rem;\">With accurate product content in a single location, you can rest easy knowing that this grueling part of your job is already done for you.<\/span><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-weight: var( --e-global-typography-text-font-weight ); font-size: 1rem;\">\u00a0<\/span><\/p><h3>4. Operate out of a single source of truth<\/h3><p>In google drive or dropbox, accurate product content is assumed, but is it proven? With a portal, you can connect directly to your internal workflows. This allows you to be 100% sure that product content has been approved by the appropriate person.\u00a0<\/p><h3>5. Create spec sheets and data sheets<\/h3><p>Brand portals have additional functionality that allows your sales teams and marketing channel partners to create custom, branded\u00a0<a href=\"https:\/\/catsy.com\/blog\/catalog-mistakes\/\" target=\"_blank\" rel=\"noopener\">product catalogs<\/a>\u00a0on the fly. By leveraging approved content from your central source of truth, your partners can show off the best of your marketing collateral while you don&#8217;t have to lift a finger.\u00a0<\/p><h2><strong>Brand Portals boost productivity for a variety of teams<\/strong><\/h2><p>Which teams are portals valuable for? Just about all of them! A portal exists as the go-between, self-service buffet that allows all internal and external teams to access product information and digital assets on demand. Here are just a few examples of how portals benefit various teams:<\/p><h4><strong>For Sales Reps<\/strong><\/h4><ul><li aria-level=\"1\">Easily find what they are looking for<\/li><li aria-level=\"1\">Bulk Search by product numbers<\/li><li aria-level=\"1\">Filter by category attributes<\/li><li aria-level=\"1\">Export the data that the order needs in excel<\/li><li aria-level=\"1\">Generate a spec sheet and share. Along with partners, sales teams have access to your portal to enhance presentations on the spot.<\/li><\/ul><h4><strong>For Customer Service Reps<\/strong><\/h4><ul><li aria-level=\"1\">Lookup detailed information on an SKU, like drawings, specs, etc., from the single source<\/li><li aria-level=\"1\">Quick serve customers while on call<\/li><li aria-level=\"1\">Intuitive search to find<\/li><\/ul><h4><strong>For Distributors<\/strong><\/h4><ul><li aria-level=\"1\">All content for their websites<\/li><li aria-level=\"1\">Export images in different formats<\/li><li aria-level=\"1\">Export data &#8211; what you want and when you want<\/li><li aria-level=\"1\">Export marketing PDFs<\/li><\/ul><h4><strong>For Manufacturer Representatives<\/strong><\/h4><ul><li aria-level=\"1\">Have content from multiple brands all in one place<\/li><\/ul><h2><strong>5 Benefits of using brand portals to share data and assets<\/strong><\/h2><p>Brand portals for product information are essential tools for every eCommerce team, thanks to the following benefits.<\/p><h3><strong>1. Brand compliance and consistency<\/strong><\/h3><p>A portal for product information enables an eCommerce business to maintain consistency. One of the main reasons organizations turn to portals is to achieve consistency and increase revenue, in addition to speed. This is where portals can improve your eCommerce operations significantly.<\/p><p>Creating a consistent customer experience across all touchpoints is essential for any eCommerce business. Not only does this help to build trust and loyalty, but it can also lead to increased sales. Product content, including product benefits and specifications to digital assets, is part of the important asset collection that makes the brand. By making this information easily accessible, you can help ensure that your team and partners consistently reference and publish brand-approved content. A portal ensures consistency and points people in the right direction, centralizing an online platform for all digital assets and code snippets.<\/p><p><!-- x-tinymce\/html --><\/p><p>As one study revealed, businesses with consistent branding could achieve up to a <a href=\"https:\/\/www.prnewswire.com\/news-releases\/study-finds-companies-with-consistent-branding-can-see-up-to-33-increase-in-revenue-300967219.html\">33 percent increase in revenue<\/a>. According to the survey, over 60 percent of companies believe developing a consistent identity generates leads and improves relationships with existing customers. However, about 81 percent of businesses still have off-brand content.<\/p><h3><strong>2. Brand portals enhance scalability<\/strong><\/h3><p>Brand portals scale with you as your business grows. When brands have an established single source of truth for all product content, even with brands that include a wide range product catalog, adding a new distribution channel becomes seamless.<\/p><p>With <a href=\"https:\/\/catsy.com\/\">PIM and DAM<\/a> driving the speed of <a href=\"https:\/\/catsy.com\/blog\/product-launch-pim\/\">product launches<\/a> and a portal as the backend point of access, internal teams can push products to all channels (including sharing new products with distribution channels) exponentially fast.<\/p><p><!-- x-tinymce\/html --><\/p><p>Several benefits of providing product content to all key channels and teams of all shapes and sizes as soon as it&#8217;s available include:<\/p><ul><li>Onboard trending products faster than competitors\u00a0<\/li><li>Add more distribution channels at a faster rate<\/li><li>Seamlessly fulfill distributor product and data requests<\/li><\/ul><h3><strong>3. Brand portals support multilingual product information<\/strong><\/h3><p><!-- x-tinymce\/html --><\/p><p>Converting a lead is essential to success. And one of the best ways to increase your chances of converting a leader is to communicate to your potential customers in their local language. Over <a href=\"https:\/\/csa-research.com\/Blogs-Events\/CSA-in-the-Media\/Press-Releases\/Consumers-Prefer-their-Own-Language\">75 percent<\/a> of customers are more likely to buy a product if its product information is available in their local language. Seventy-four percent are more likely to buy again if the company provides after-sales care in their language.<\/p><p><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-weight: var( --e-global-typography-text-font-weight ); font-size: 1rem;\">You can easily create versions of your PDF assets in multiple languages, such as brochures and other materials. By speaking to your potential customers in their language, you\u2019ll increase your chances of converting and building loyalty and respect for your brand. In addition, portals have the ability to store all information you would find in your core PIM\/DAM system, including meta field, tag, and attribute information in different languages. This portal needs to ensure that your marketing efforts are streamlined and efficient.<\/span><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-weight: var( --e-global-typography-text-font-weight ); font-size: 1rem;\">\u00a0<\/span><\/p><h3><strong>4. Brand portals reduce wasted time<\/strong><\/h3><p><!-- x-tinymce\/html --><\/p><p>Having the right content is essential to the success of your sales channels. However, if you don\u2019t have a portal, you may spend too much time keeping up with content requests from sales teams, distributors, and other stakeholders who need to be privy to accurate product information. This is particularly crucial for a small business looking to save your marketing team valuable time.<\/p><p>Spending hours per week searching to fulfill digital asset and product data requests aren\u2019t conducive to running an efficient marketing strategy. With a portal, you can completely eliminate wasted time because portals are 100% self-serve. This access and use feature is invaluable for many users within the organization.<\/p><p><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-weight: var( --e-global-typography-text-font-weight ); font-size: 1rem;\">As a result, you\u2019ll be able to eliminate the time spent on emails or computer files and folders, leading to faster production times. With a portal, everyone will have access to the same information, making it easier to collaborate and stay on the same page. You&#8217;re looking to centralize online platform functions, and a portal ensures that organizational efficiency is maximized.<\/span><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-weight: var( --e-global-typography-text-font-weight ); font-size: 1rem;\">\u00a0<\/span><\/p><h3><strong>5. They support fast, custom exports<\/strong><\/h3><p>Imagine if you could get product information in a flash. With a portal, you can allow authorized users to download product information fast.<\/p><p>Your team can have the latest information at their fingertips without waiting for someone to email them a spreadsheet or send them a link to a PDF. They can log in to the portal and download whatever they need when they need it.<\/p><p>Users can easily export any asset in the custom format their specific distribution channel requires.<\/p><p><!-- x-tinymce\/html --><\/p><p>Plus, you can control who has access to what information, so you can be sure that only authorized users have access to sensitive information. This keeps your brand safe.<\/p><h2><strong>Step-by-step: How brand portals work<\/strong><\/h2><p>Brands spend thousands of dollars annually on product photos, videos, 360-degree spins, in-use photos, CAD drawings, and more. The reason? Certainly not so that assets can get misplaced in different file folders, manipulated into different sizes, or lost altogether.\u00a0<\/p><p>Product digital assets are meant to be shared far and wide with sales channels, stakeholders, and internal teams. They&#8217;re meant to be seen in their most pristine form: via the master file.<\/p><p>But how does one ensure every stakeholder has access to the right branded content at the right time?<\/p><p>A Brand Portal makes it easy to do just that. With its intuitive interface, marketers can provide a customized view of all content assets, regardless of whether the audience is internal or external. This makes it easy for everyone involved to find appropriate assets quickly and custom export in the correct dimensions with ease.<\/p><p>A software solution included with in a central source of truth with PIM and DAM, a portal provides solves challenges with sharing product content in the following ways:<\/p><h3><strong>1. Marketing teams have complete control<\/strong><\/h3><p>A Brand Portal saves marketers&#8217; teams valuable hours by providing them with ready-to-use recipes for creating branded content. It&#8217;s easy to share all the latest product collateral with agencies, distributors, and media contacts in just a few clicks, and it&#8217;s equally easy to send out all the newest product collateral automatically.<\/p><p>Having the right content is essential to your success. However, if you don&#8217;t have a portal, you may spend more time than necessary looking for the right content. Brand portals provide a central location for your brand content, making it easy to find what you need.<\/p><p>As a result, you&#8217;ll be able to eliminate the time spent on emails or computer files and folders, leading to faster production times. With a portal, everyone will have access to the same information, making it easier to collaborate and stay on the same page.<\/p><p>In addition, portals give marketing teams complete governance over who can access which pieces of content. For example, if a new product line is close to launching, marketers may want to make assets and other collateral available to sales teams but not distributors.\u00a0<\/p><p>Marketers can put specific product assets, pricing, and more into user buckets and grant access only to the appropriate audiences. They can also prevent certain assets from being downloaded at certain times by changing access to &#8220;view only.&#8221;<\/p><h3><strong>2. Internal &amp; external teams help themselves to assets (without the threat of loss or manipulation)<\/strong><\/h3><p>After product marketers or eCommerce managers have properly organized their portals according to access buckets, internal and external teams can access their appropriate content with ease.\u00a0<\/p><p>A portal houses everything a dealer, retailer, or even sales team member may need to sell your product effectively. This includes digital catalogs, digital assets, PDFs, and videos. Essentially, digital asset management extends your <a href=\"https:\/\/catsy.com\/blog\/b2b-ecommerce-dam-in-2021\/\">digital asset managemen<\/a>t system.<\/p><p>Rather than submitting content requests to the marketing team or searching through outdated product photos on their shared access google drive, users can go straight to the single source of truth of pproved assets.\u00a0<\/p><p>Additionally, when assets are stored on shared drives, especially when talking about internal teams, it becomes very easy for the master copy of an asset to either become lost or manipulated into irrelevant sizing dimensions. With access to a portal, users only have access to the master file and can quickly export in custom sizes whenever needed.\u00a0<\/p><h3><strong>3. Push &gt; Give Access &gt; Export &gt; Repeat!<\/strong><\/h3><p>The best part about brand portals? Management is easy &amp; ongoing! It&#8217;s as easy as one, two, three:<\/p><p>1. Product marketers push new product photos from PIM\/DAM to the portal<\/p><p>2. Product marketers give access to the appropriate end-user<\/p><p>3. End-users can access and export anytime they want<\/p><p>In addition, the ease-of-access portals provided to distributors and sales partners give eCommerce brands a leg up regarding growth. The easier you make it to sell your products, the more the products will indeed sell. Remember: creating memorable digital experiences begins with a strong foundation.\u00a0<\/p><h2><strong>Best practices for utilizing portals<\/strong><\/h2><p>First and foremost, your portal should be easy to use. The last thing you want is for users to get frustrated and give up before they find the information they need.<\/p><p>Your portal should also be kept up-to-date, which shouldn&#8217;t be too hard to accomplish with <a href=\"https:\/\/catsy.com\/product-information-management-system\">PIM Software<\/a>. This is where <a href=\"https:\/\/catsy.com\/product-information-management-system\">product information management software<\/a> can come in handy. PIM can automate updating your portal, so you can rest assured that you are always putting out the most accurate information.<\/p><p>Another thing to remember is that your portal should be tailored to your specific brand. It should reflect your unique identity and style. The last thing you want is for customers to feel like they&#8217;re visiting another company&#8217;s\u00a0 portal.<\/p><h3><strong>Branded Portal Dont\u2019s<\/strong><\/h3><ul><li>Don&#8217;t tie customer-specific pricing to your catalogs unless you can change this dynamically.<\/li><li>Make sure you have roll access security before you go live with the portal.<\/li><li>Don&#8217;t open all your attributes in your portal.<\/li><li>Make mixed content from many different customer profiles in 1 portal.<\/li><li>Don&#8217;t limit yourself to the type of assets you use.<\/li><\/ul><h2><strong>Key Takeaways<\/strong><\/h2><p>A brand portal helps you to bring together everything related to their brand in one place. This includes logo files, product images, social media posts, videos, infographics, brochures, print collateral, ebooks, white papers, presentations, case studies, etc.<\/p><p>Brands often struggle to find all the assets they need to produce effective communications. They might even have multiple systems storing different types of content, such as a digital asset management, an enterprise resource planning (ERP), or a web content management system. These systems don&#8217;t always talk to each other, and it&#8217;s hard to keep track of all the assets stored in all those places.<\/p><p>This is why we&#8217;ve developed our portals &#8211; to ensure every brand asset is easily accessible and organized and everyone involved in creating brand communications knows precisely what they&#8217;re working with.<\/p><p>The best way to start is to map out your existing processes and identify areas where your assets could be better managed. We&#8217;ll help you set up a workflow that makes sense for your organization and then build a portal around that workflow.<\/p><p>Brand Portals are one of the most exciting tools to help brands grow their businesses. They allow marketers to showcase their products and services across multiple channels like social media, mobile apps, emails, etc. while providing customers with a seamless experience. With the rise of digital marketing, many brands now use online portals to provide customers with information about their products and services. To learn how to build a successful portal, read our guide.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-65dbbbe4 elementor-widget elementor-widget-spacer\" data-id=\"65dbbbe4\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2e2f63c elementor-cta--skin-classic elementor-animated-content elementor-bg-transform elementor-bg-transform-zoom-in elementor-widget elementor-widget-call-to-action\" data-id=\"2e2f63c\" data-element_type=\"widget\" data-widget_type=\"call-to-action.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<a class=\"elementor-cta\" href=\"https:\/\/catsy.com\/request-demo\">\n\t\t\t\t\t<div class=\"elementor-cta__bg-wrapper\">\n\t\t\t\t<div class=\"elementor-cta__bg elementor-bg\" style=\"background-image: url(https:\/\/catsy.com\/blog\/wp-content\/uploads\/2022\/09\/new-blog-cta-3-1024x256.png);\"><\/div>\n\t\t\t\t<div class=\"elementor-cta__bg-overlay\"><\/div>\n\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-cta__content\">\n\t\t\t\t\n\t\t\t\t<h3 class=\"elementor-cta__title elementor-cta__content-item elementor-content-item\">Speed to Market<\/h3>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-cta__description elementor-cta__content-item elementor-content-item\">\n\t\t\t\t\t\tGet to Market Faster with Catsy\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-cta__button-wrapper elementor-cta__content-item elementor-content-item \">\n\t\t\t\t\t<span class=\"elementor-cta__button elementor-button elementor-size-md\">\n\t\t\t\t\t\tRequest Demo\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-42999db8 elementor-widget elementor-widget-spacer\" data-id=\"42999db8\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1b7a0459 elementor-widget-divider--view-line_text elementor-widget-divider--element-align-left elementor-widget elementor-widget-divider\" data-id=\"1b7a0459\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t\t<span class=\"elementor-divider__text elementor-divider__element\">\n\t\t\t\tFAQs\t\t\t\t<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d148f15 elementor-widget elementor-widget-toggle\" data-id=\"d148f15\" data-element_type=\"widget\" data-widget_type=\"toggle.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-toggle\">\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-2191\" class=\"elementor-tab-title\" data-tab=\"1\" role=\"button\" aria-controls=\"elementor-tab-content-2191\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"far fa-question-circle\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-check-circle\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">What is a brand portal?<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-2191\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"1\" role=\"region\" aria-labelledby=\"elementor-tab-title-2191\"><p>Delivering content to external audiences is revamped by using a branded portal, allowing authorized people access.\u00a0<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-2192\" class=\"elementor-tab-title\" data-tab=\"2\" role=\"button\" aria-controls=\"elementor-tab-content-2192\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"far fa-question-circle\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-check-circle\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">What are the benefits of a brand portal?<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-2192\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"2\" role=\"region\" aria-labelledby=\"elementor-tab-title-2192\"><p>Not only does a brand portal decrease the effort teams need to spend coordinating their external asset delivery efforts, but it also increases the amount of effort they have to spend retrieving assets from third parties.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-2193\" class=\"elementor-tab-title\" data-tab=\"3\" role=\"button\" aria-controls=\"elementor-tab-content-2193\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"far fa-question-circle\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-check-circle\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">What are the challenges of using a brand portal?<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-2193\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"3\" role=\"region\" aria-labelledby=\"elementor-tab-title-2193\"><p>External visitors will likely be accessing your branded portal via their mobile devices.<\/p><p>\u00a0<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-2194\" class=\"elementor-tab-title\" data-tab=\"4\" role=\"button\" aria-controls=\"elementor-tab-content-2194\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"far fa-question-circle\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-check-circle\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">What are the key benefits of working with Catsy?<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-2194\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"4\" role=\"region\" aria-labelledby=\"elementor-tab-title-2194\"><p>Catsy PIM and DAM work together as a single source of truth for all product information. Integrated tightly into the same platform, Catsy&#8217;s branded portal is the natural sharing point for all sales, distribution, and marketing channel needs.\u00a0<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-3dd96f14 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3dd96f14\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-293a9e81\" data-id=\"293a9e81\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-621cb22a elementor-widget elementor-widget-spacer\" data-id=\"621cb22a\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-579cdeb6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"579cdeb6\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-ed19b29\" data-id=\"ed19b29\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-20ca9cbc elementor-author-box--avatar-yes elementor-author-box--name-yes elementor-author-box--biography-yes elementor-author-box--link-no elementor-widget elementor-widget-author-box\" data-id=\"20ca9cbc\" data-element_type=\"widget\" data-widget_type=\"author-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-author-box\">\n\t\t\t\t\t\t\t<div  class=\"elementor-author-box__avatar\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/secure.gravatar.com\/avatar\/80521e1847766fa2c4b9f44e007cfcad?s=300&amp;d=mm&amp;r=g\" alt=\"Elizabeth Byrd\" loading=\"lazy\">\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t<div class=\"elementor-author-box__text\">\n\t\t\t\t\t\t\t\t\t<div >\n\t\t\t\t\t\t<h4 class=\"elementor-author-box__name\">\n\t\t\t\t\t\t\tElizabeth Byrd\t\t\t\t\t\t<\/h4>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-author-box__bio\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-327db0ae elementor-widget elementor-widget-post-info\" data-id=\"327db0ae\" data-element_type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-c8acb19 elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t<a href=\"https:\/\/catsy.com\/blog\/2022\/10\/14\/\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-calendar\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\tOctober 14, 2022\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-37bafeb2\" data-id=\"37bafeb2\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-19cabe33 elementor-widget elementor-widget-spacer\" data-id=\"19cabe33\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3814bcd elementor-widget-divider--view-line_text elementor-widget-divider--element-align-left elementor-widget elementor-widget-divider\" data-id=\"3814bcd\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t\t<span class=\"elementor-divider__text elementor-divider__element\">\n\t\t\t\tSHARE\t\t\t\t<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-45fb563\" data-id=\"45fb563\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2663aa70 elementor-widget elementor-widget-spacer\" data-id=\"2663aa70\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4d1055a1 elementor-share-buttons--view-icon elementor-share-buttons--skin-minimal elementor-share-buttons--shape-rounded elementor-grid-0 elementor-share-buttons--color-official elementor-widget elementor-widget-share-buttons\" data-id=\"4d1055a1\" data-element_type=\"widget\" data-widget_type=\"share-buttons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-grid\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_facebook\" tabindex=\"0\" aria-label=\"Share on facebook\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-facebook\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_twitter\" tabindex=\"0\" aria-label=\"Share on twitter\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-twitter\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_linkedin\" tabindex=\"0\" aria-label=\"Share on linkedin\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-linkedin\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-5a713d2e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5a713d2e\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2e5b84fa\" data-id=\"2e5b84fa\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-18a1fae0 elementor-widget elementor-widget-spacer\" data-id=\"18a1fae0\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1a58a9d3 elementor-posts__hover-none elementor-grid-3 elementor-grid-tablet-2 elementor-grid-mobile-1 elementor-posts--thumbnail-top elementor-card-shadow-yes elementor-widget elementor-widget-posts\" data-id=\"1a58a9d3\" data-element_type=\"widget\" data-settings=\"{&quot;cards_columns&quot;:&quot;3&quot;,&quot;cards_columns_tablet&quot;:&quot;2&quot;,&quot;cards_columns_mobile&quot;:&quot;1&quot;,&quot;cards_row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:35,&quot;sizes&quot;:[]},&quot;cards_row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;cards_row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"posts.cards\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-posts-container elementor-posts elementor-posts--skin-cards elementor-grid\">\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-28126 post type-post status-publish format-standard has-post-thumbnail hentry category-integrations category-pdm category-pim category-pim-dam category-technical-advice tag-ecommerce tag-erp tag-pim tag-pim-software tag-product-catalog tag-product-information-management\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/catsy.com\/blog\/catsy-pim-erp-integration\/\" ><div class=\"elementor-post__thumbnail\"><img decoding=\"async\" width=\"300\" height=\"169\" src=\"https:\/\/catsy.com\/blog\/wp-content\/uploads\/2026\/03\/3-29-2026-erp-300x169.png\" class=\"attachment-medium size-medium wp-image-28194\" alt=\"\" srcset=\"https:\/\/catsy.com\/blog\/wp-content\/uploads\/2026\/03\/3-29-2026-erp-300x169.png 300w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2026\/03\/3-29-2026-erp-1024x576.png 1024w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2026\/03\/3-29-2026-erp-768x432.png 768w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2026\/03\/3-29-2026-erp.png 1280w\" sizes=\"(max-width: 300px) 100vw, 300px\" loading=\"lazy\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/catsy.com\/blog\/catsy-pim-erp-integration\/\" >\n\t\t\t\tPIM ERP Integration: A Complete Implementation Guide\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/catsy.com\/blog\/catsy-pim-erp-integration\/\" >\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-author\">\n\t\t\tCeejay S Teku\t\t<\/span>\n\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\tMarch 30, 2026\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-28153 post type-post status-publish format-standard has-post-thumbnail hentry category-pim category-pim-dam category-product-experience-management-pxm tag-accurate-product-data tag-ecommerce tag-erp-systems tag-pim tag-pim-software tag-pim-solutions tag-product-catalog tag-product-data-management tag-product-information-management tag-sales-channels tag-shopify-pim tag-technical-data\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/catsy.com\/blog\/product-information-management-pim-the-complete-guide\/\" ><div class=\"elementor-post__thumbnail\"><img decoding=\"async\" width=\"300\" height=\"169\" src=\"https:\/\/catsy.com\/blog\/wp-content\/uploads\/2026\/03\/3-29-2026-300x169.png\" class=\"attachment-medium size-medium wp-image-28185\" alt=\"product-information-management-pim-complete-guide\" srcset=\"https:\/\/catsy.com\/blog\/wp-content\/uploads\/2026\/03\/3-29-2026-300x169.png 300w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2026\/03\/3-29-2026-1024x576.png 1024w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2026\/03\/3-29-2026-768x432.png 768w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2026\/03\/3-29-2026.png 1280w\" sizes=\"(max-width: 300px) 100vw, 300px\" loading=\"lazy\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/catsy.com\/blog\/product-information-management-pim-the-complete-guide\/\" >\n\t\t\t\tProduct Information Management (PIM): The Complete Guide\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/catsy.com\/blog\/product-information-management-pim-the-complete-guide\/\" >\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-author\">\n\t\t\tCeejay S Teku\t\t<\/span>\n\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\tMarch 29, 2026\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-26663 post type-post status-publish format-standard has-post-thumbnail hentry category-pim tag-pim tag-pim-software tag-product-information-management\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/catsy.com\/blog\/catsy-pim-vs-plm\/\" ><div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"169\" src=\"https:\/\/catsy.com\/blog\/wp-content\/uploads\/2026\/03\/Blog-Template-3-28-26-300x169.png\" class=\"attachment-medium size-medium wp-image-28154\" alt=\"PIM vs PLM\" srcset=\"https:\/\/catsy.com\/blog\/wp-content\/uploads\/2026\/03\/Blog-Template-3-28-26-300x169.png 300w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2026\/03\/Blog-Template-3-28-26-1024x576.png 1024w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2026\/03\/Blog-Template-3-28-26-768x432.png 768w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2026\/03\/Blog-Template-3-28-26.png 1280w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/catsy.com\/blog\/catsy-pim-vs-plm\/\" >\n\t\t\t\tPIM vs PLM: What\u2019s the Difference (And When Do You Need Both?)\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/catsy.com\/blog\/catsy-pim-vs-plm\/\" >\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-author\">\n\t\t\tCeejay S Teku\t\t<\/span>\n\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\tMarch 29, 2026\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<\/div>\n\n\n\t\t\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-65bd0d7c elementor-widget elementor-widget-spacer\" data-id=\"65bd0d7c\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Everything You Need to Know About Brand Portals (And How PIM Can Help!) Brand portals provide product marketers the ability to launch products faster than<\/p>\n","protected":false},"author":8,"featured_media":9667,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","footnotes":""},"categories":[16],"tags":[],"_links":{"self":[{"href":"https:\/\/catsy.com\/blog\/wp-json\/wp\/v2\/posts\/9665"}],"collection":[{"href":"https:\/\/catsy.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/catsy.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/catsy.com\/blog\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/catsy.com\/blog\/wp-json\/wp\/v2\/comments?post=9665"}],"version-history":[{"count":38,"href":"https:\/\/catsy.com\/blog\/wp-json\/wp\/v2\/posts\/9665\/revisions"}],"predecessor-version":[{"id":23167,"href":"https:\/\/catsy.com\/blog\/wp-json\/wp\/v2\/posts\/9665\/revisions\/23167"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/catsy.com\/blog\/wp-json\/wp\/v2\/media\/9667"}],"wp:attachment":[{"href":"https:\/\/catsy.com\/blog\/wp-json\/wp\/v2\/media?parent=9665"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/catsy.com\/blog\/wp-json\/wp\/v2\/categories?post=9665"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/catsy.com\/blog\/wp-json\/wp\/v2\/tags?post=9665"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}