{"id":9325,"date":"2022-06-17T13:52:00","date_gmt":"2022-06-17T19:52:00","guid":{"rendered":"https:\/\/catsy.com\/blog\/?p=9325"},"modified":"2024-05-14T06:03:52","modified_gmt":"2024-05-14T12:03:52","slug":"integrate-ecatalog-with-pim","status":"publish","type":"post","link":"https:\/\/catsy.com\/blog\/integrate-ecatalog-with-pim\/","title":{"rendered":"What is the right way to integrate an eCatalog with PIM?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"9325\" class=\"elementor elementor-9325\">\n\t\t\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-33570c3b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"33570c3b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-aed39f8\" data-id=\"aed39f8\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5c88dc5 elementor-widget elementor-widget-heading\" data-id=\"5c88dc5\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Best Practices for Integrating eCatalogs with PIM Solutions<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-2b893c5d\" data-id=\"2b893c5d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-11500301 elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"11500301\" data-element_type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/catsy.com\/blog\/wp-content\/uploads\/2022\/05\/pim-dam-catsy-What-is-the-right-way-to-integrate-an-eCatalog-with-PIM.png\" class=\"attachment-large size-large wp-image-9778\" alt=\"\" srcset=\"https:\/\/catsy.com\/blog\/wp-content\/uploads\/2022\/05\/pim-dam-catsy-What-is-the-right-way-to-integrate-an-eCatalog-with-PIM.png 928w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2022\/05\/pim-dam-catsy-What-is-the-right-way-to-integrate-an-eCatalog-with-PIM-300x169.png 300w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2022\/05\/pim-dam-catsy-What-is-the-right-way-to-integrate-an-eCatalog-with-PIM-768x432.png 768w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2022\/05\/pim-dam-catsy-What-is-the-right-way-to-integrate-an-eCatalog-with-PIM-600x338.png 600w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-aff65cc elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"aff65cc\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-545a6e8f\" data-id=\"545a6e8f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7152501a elementor-toc--minimized-on-tablet elementor-widget elementor-widget-table-of-contents\" data-id=\"7152501a\" data-element_type=\"widget\" data-settings=\"{&quot;headings_by_tags&quot;:[&quot;h2&quot;],&quot;exclude_headings_by_selector&quot;:[],&quot;marker_view&quot;:&quot;bullets&quot;,&quot;icon&quot;:{&quot;value&quot;:&quot;hm hm-arrow-right1&quot;,&quot;library&quot;:&quot;happy-icons&quot;},&quot;sticky&quot;:&quot;top&quot;,&quot;sticky_offset&quot;:111,&quot;minimize_box&quot;:&quot;yes&quot;,&quot;minimized_on&quot;:&quot;tablet&quot;,&quot;hierarchical_view&quot;:&quot;yes&quot;,&quot;min_height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;sticky_on&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;],&quot;sticky_effects_offset&quot;:0}\" data-widget_type=\"table-of-contents.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-toc__header\">\n\t\t\t<h4 class=\"elementor-toc__header-title\">\n\t\t\t\tIn this Article\t\t\t<\/h4>\n\t\t\t\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--expand\"><i class=\"fas fa-chevron-down\"><\/i><\/div>\n\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--collapse\"><i class=\"fas fa-chevron-up\"><\/i><\/div>\n\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-toc__body\">\n\t\t\t<div class=\"elementor-toc__spinner-container\">\n\t\t\t\t<i class=\"elementor-toc__spinner eicon-animation-spin eicon-loading\" aria-hidden=\"true\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-5f1c32ca\" data-id=\"5f1c32ca\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3aed3f8 elementor-widget elementor-widget-text-editor\" data-id=\"3aed3f8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><!-- wp:paragraph --><\/p>\n<p>One of the most familiar items to consumers is likely a catalog.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>For those born before the turn of the century, the memory of flipping through catalogs as winter holidays approached or shopping for obscure items while on an airplane are excellent examples of why catalogs still maintain relevance in an ever-progressing technological landscape.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>Technology allows these catalogs to be presented in a digital format. Not only allowing for a bit of ease on a burden to the environment by reducing paper usage and giving way to on-the-fly changes, as needed.&nbsp;<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>Technology provides many tools to facilitate this type of data transfer. This article will provide insight into how retailers can use technology to integrate a PIM or Product Information Management software into their eCatalog operations.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:image --><\/p>\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/web.archive.org\/web\/20220617210152im_\/https:\/\/catsy.com\/blog\/wp-content\/uploads\/2022\/06\/Screen-Shot-2022-06-03-at-12.25.45-PM-1024x635.png\" alt=\"\" loading=\"lazy\"><\/figure>\n<p><!-- \/wp:image --><!-- wp:heading --><\/p>\n<h2>What is PIM?<\/h2>\n<p><!-- \/wp:heading --><!-- wp:paragraph --><\/p>\n<p><a href=\"https:\/\/catsy.com\/product-information-management-system\">Product Information Management (PIM)<\/a>&nbsp;is the software-based aggregation of data collation, organization, and distribution, relating to a business\u2019s products\/services and those of its suppliers.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>PIM plays a pivotal role in ensuring the modification and updating of product information across various sales and distribution channels. This process assures that the entire business structure of any organization thrives on consistent and up-to-date information.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>PIM experienced rapid growth from the late 1990s to the early 2000s because of the rise of electronic commerce (e-commerce) and online retail portals.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:heading {\"level\":4} --><\/p>\n<h4>Benefits of a PIM System<\/h4>\n<p><!-- \/wp:heading --><!-- wp:paragraph --><\/p>\n<p>An efficient PIM System forms a common ground of engagement and understanding that keeps businesses, customers, and suppliers in touch.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>Note that as products and services change form or are withdrawn from the market, the statuses of raw materials, machinery as well as suppliers change in unison. PIM communicates these dynamics in an efficient and proactive manner to mitigate any adverse effects on sales and projected income.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>A PIM System delivers a faster delivery time for products\/services to the market while at the same time enhancing operational structures and boosting sales across various customer engagement channels.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-12542\" src=\"https:\/\/catsy.com\/blog\/wp-content\/uploads\/2023\/05\/pim-software-sku-management-ecatalog-integration.png\" alt=\"\" width=\"523\" height=\"290\" srcset=\"https:\/\/catsy.com\/blog\/wp-content\/uploads\/2023\/05\/pim-software-sku-management-ecatalog-integration.png 523w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2023\/05\/pim-software-sku-management-ecatalog-integration-300x166.png 300w\" sizes=\"(max-width: 523px) 100vw, 523px\" loading=\"lazy\" \/><\/p>\n<p><!-- \/wp:paragraph --><!-- wp:image --><!-- \/wp:image --><!-- wp:heading {\"level\":4} --><\/p>\n<h4>PIM Software and SKU Management<\/h4>\n<p><!-- \/wp:heading --><!-- wp:paragraph --><\/p>\n<p>A key feature with businesses with inventories of products is Store Keeping Unit (SKU). As retail\/small businesses expand, keeping a handle on product data proves a formidable challenge. So SKUs, product descriptions, and pricing, among others turn up unwieldy and overwhelming.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>Enter&nbsp;<a href=\"https:\/\/catsy.com\/product-information-management-system\" target=\"_blank\" rel=\"noopener\">PIM Software<\/a>. This software helps businesses manage\/organize all product information across multiple channels, in a cohesive and optimized manner. With the&nbsp;<a href=\"https:\/\/catsy.com\/product-information-management-system\" target=\"_blank\" rel=\"noopener\">best PIM software<\/a>, businesses can minimize market disruptions and associated overhead costs. At the same time, organizations can take advantage of quick product introduction into the market as well as a boost in overall sales with&nbsp;<a href=\"https:\/\/catsy.com\/product-information-management-system\" target=\"_blank\" rel=\"noopener\">product information management software<\/a>.<\/p>\n<p><img decoding=\"async\" class=\"size-full wp-image-12545 aligncenter\" src=\"https:\/\/catsy.com\/blog\/wp-content\/uploads\/2023\/05\/what-is-an-ecatalog.png\" alt=\"\" width=\"583\" height=\"586\" srcset=\"https:\/\/catsy.com\/blog\/wp-content\/uploads\/2023\/05\/what-is-an-ecatalog.png 583w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2023\/05\/what-is-an-ecatalog-298x300.png 298w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2023\/05\/what-is-an-ecatalog-150x150.png 150w\" sizes=\"(max-width: 583px) 100vw, 583px\" loading=\"lazy\" \/><\/p>\n<p><!-- \/wp:paragraph --><!-- wp:image --><!-- \/wp:image --><!-- wp:heading --><\/p>\n<h2>What is an eCatalog?<\/h2>\n<p><!-- \/wp:heading --><!-- wp:paragraph --><\/p>\n<p>An eCatalog, or digital catalog, is an online or electronic source that captures all products and their descriptions, specs, and pricing information. The demand for digital catalogs by sales teams is a major facet of&nbsp;<a href=\"https:\/\/catsy.com\/blog\/catalog-management-software\/\">catalog management software<\/a>&nbsp;in 2022.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>The ability to deliver simple digital catalogs to sales and customer service reps is crucial for increasing sales and customer relationships.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>The biggest advantage of digital catalogs for these teams is the rapid search capability. In a nutshell, it improves the speed and efficiency of both teams to make more sales and maintain customer satisfaction. However, we can further break down and analyze the benefits of a digital catalog for either team.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:heading {\"level\":5} --><\/p>\n<h5>A digital catalog helps sales and customer service teams do the following tasks:<\/h5>\n<p><!-- \/wp:heading --><!-- wp:list --><\/p>\n<ul>\n<li>Communicate pricing<\/li>\n<li>Share digital assets<\/li>\n<li>Email products specs to customers and prospects<\/li>\n<\/ul>\n<p><!-- \/wp:list --><!-- wp:paragraph --><\/p>\n<p>First, let\u2019s discuss why sales teams need digital catalogs.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:image --><\/p>\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/web.archive.org\/web\/20220617210152im_\/https:\/\/catsy.com\/blog\/wp-content\/uploads\/2022\/06\/integrate-an-eCatalog-with-PIM-sales-1024x576.png\" alt=\"\" loading=\"lazy\"><\/figure>\n<p><!-- \/wp:image --><!-- wp:heading {\"level\":4} --><\/p>\n<h4>Why is a digital catalog important for sales reps?<\/h4>\n<p><!-- \/wp:heading --><!-- wp:paragraph --><\/p>\n<p>Efficiency is the prelude to success in eCommerce. Sales reps know this well. Since they guide prospective customers through the sales funnel, they understand most of the time is money. After all, time is a vital factor in a customer\u2019s journey to the point of sale.&nbsp;<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>So when they\u2019re in the middle of calls answering questions about product information, the response time must be rapid, accurate, and up-to-date. Instead, a lot of sales reps waste time searching for products. They go through multiple spreadsheets looking for data across multiple rows and columns.&nbsp;<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>Consequently, this slows down the sales process. Time is wasted for both the current customer and the next lead on the list. In fact, every extra minute that a sales rep spends looking for product information is a minute lost establishing a customer relationship.&nbsp;<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>A digital catalog makes it easier for sales reps to find everything that they need. Instead of looking for data in multiple files, sales reps have the digital catalog as their one-stop shop. Answering a question becomes an open-and-shut case. Consequently, sales reps can pour their efforts into closing the deal.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:image --><\/p>\n<figure class=\"wp-block-image\"><img decoding=\"async\" title=\"integrate an eCatalog with PIM\" src=\"https:\/\/web.archive.org\/web\/20220617210152im_\/https:\/\/catsy.com\/blog\/wp-content\/uploads\/2022\/06\/integrate-an-eCatalog-with-PIM-customer-succses-1024x576.png\" alt=\"integrate an eCatalog with PIM\" loading=\"lazy\"><\/figure>\n<p><!-- \/wp:image --><!-- wp:heading {\"level\":4} --><\/p>\n<h4>Why is a digital catalog important for customer service reps?<\/h4>\n<p><!-- \/wp:heading --><!-- wp:paragraph --><\/p>\n<p>The customer service team needs product information at their fingertips. With a catalog management system, they have access to accurate information immediately. The following are a few specific cases that show the value of an eCatalog.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:heading {\"level\":5} --><\/p>\n<h5>Product Installation<\/h5>\n<p><!-- \/wp:heading --><!-- wp:paragraph --><\/p>\n<p>Customers calling customer service for help in installing a product want aid fast. The rep has to be able to assist in real-time.&nbsp;<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>How many times have you called a customer service line in dire need? Then, realizing you have to wait as they search for information, the frustration rises. Sure, most customers are understanding. However, there\u2019s no question that a tricky data retrieval process has long-term impacts on customer relationships. Especially when it comes to setting up a product.&nbsp;<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>With a digital catalog, the rep can easily find the specs and installation instructions. From there, they can email that information ASAP.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:heading {\"level\":5} --><\/p>\n<h5>Replacement Parts<\/h5>\n<p><!-- \/wp:heading --><!-- wp:paragraph --><\/p>\n<p>Here\u2019s another example. If an issue arises for a customer, like a product part breaks, they will call customer service to ask about replacing the part. As such, customer service reps have to survey the catalog quickly to find the replacement part.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:heading {\"level\":5} --><\/p>\n<h5>Upselling &amp; Cross-selling<\/h5>\n<p><!-- \/wp:heading --><!-- wp:paragraph --><\/p>\n<p>Customer service reps have other responsibilities too \u2013 like upselling and cross-selling opportunities. A catalog management software, with its organized tagging system, allows for easy finding of similar or related accessories.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>When a customer calls regarding a specific product, the rep can recommend such products. As such, faster search allows a business to&nbsp;<a href=\"https:\/\/blog.nuorder.com\/b2b-catalog\">achieve more sales<\/a>.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>In 2022, catalog management software must cater to sales and customer service teams seamlessly. Everything is centralized, which simplifies the digital catalog creation process. Many businesses have found success in dealing with customers. An open-access digital catalog has been able to maximize revenue.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:image --><\/p>\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-10234\" src=\"https:\/\/catsy.com\/blog\/wp-content\/uploads\/2022\/09\/catalog-management-solution-e1673286596340-1024x440.png\" alt=\"\" width=\"800\" height=\"344\" srcset=\"https:\/\/catsy.com\/blog\/wp-content\/uploads\/2022\/09\/catalog-management-solution-e1673286596340-1024x440.png 1024w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2022\/09\/catalog-management-solution-e1673286596340-300x129.png 300w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2022\/09\/catalog-management-solution-e1673286596340-768x330.png 768w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2022\/09\/catalog-management-solution-e1673286596340-1536x660.png 1536w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2022\/09\/catalog-management-solution-e1673286596340-600x258.png 600w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2022\/09\/catalog-management-solution-e1673286596340.png 1600w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure>\n<p><!-- \/wp:image --><!-- wp:heading --><\/p>\n<h2>Integrate an eCatalog with PIM<\/h2>\n<p><!-- \/wp:heading --><!-- wp:paragraph --><\/p>\n<p>The TL;DR section at the beginning of this article really is the best introduction to this section of the article. Integrating an eCatalog with PIM can be a daunting task. The three main methods for integration are via FTP, webhook, or API integration. Different methods exist to support multiple business processes and needs.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>FTP allows for the manual upload of data via a method called File Transfer Protocol or FTP. This is an easy out-of-the-box solution but does require manual intervention. Webhook uses specific triggers to provide one-way file actions. API uses definitions to trigger a two-way transfer of data easily.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>Product information management (PIM) is the streamlined process of centralizing product data for enrichment and publication on multiple sales and marketing channels, increasing product findability, accuracy, and completeness to drive revenue for organizations.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:list --><\/p>\n<ul>\n<li><a href=\"https:\/\/catsy.com\/blog\/integrate-ecatalog-with-pim\/#FTP\">Integrate an eCatalog with PIM using an FTP<\/a><\/li>\n<li><a href=\"https:\/\/catsy.com\/blog\/integrate-ecatalog-with-pim\/#Webhook\">Integrate an eCatalog with PIM using a Webhook<\/a><\/li>\n<li><a href=\"https:\/\/catsy.com\/blog\/integrate-ecatalog-with-pim\/#API\">Integrate an eCatalog with PIM using an API<\/a><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-12543\" src=\"https:\/\/catsy.com\/blog\/wp-content\/uploads\/2023\/05\/ftp-integrate-ecatalog-with-pim.png\" alt=\"\" width=\"556\" height=\"313\" srcset=\"https:\/\/catsy.com\/blog\/wp-content\/uploads\/2023\/05\/ftp-integrate-ecatalog-with-pim.png 556w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2023\/05\/ftp-integrate-ecatalog-with-pim-300x169.png 300w\" sizes=\"(max-width: 556px) 100vw, 556px\" \/><\/p>\n<p><!-- \/wp:list --><!-- wp:image {\"linkDestination\":\"custom\"} --><!-- \/wp:image --><!-- wp:heading {\"level\":3} --><\/p>\n<h3>FTP<\/h3>\n<p><!-- \/wp:heading --><!-- wp:paragraph --><\/p>\n<p>According to&nbsp;<a href=\"https:\/\/en.wikipedia.org\/wiki\/File_Transfer_Protocol\">Wikipedia<\/a>, The File Transfer Protocol (FTP) is a standard communication protocol used for the transfer of computer files from a server to a client on a computer network. FTP is built on a client-server model architecture using separate control and data connections between the client and the server.&nbsp;<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>FTP users may authenticate themselves with a clear-text sign-in protocol, normally in the form of a username and password, but can connect anonymously if the server is configured to allow it. For secure transmission that protects the username and password, and encrypts the content, FTP is often secured with SSL\/TLS (FTPS) or replaced with SSH File Transfer Protocol (SFTP).<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>In an eCatalog context, FTP can be used to facilitate the transfer of data to an eCatalog platform like a&nbsp;<a href=\"https:\/\/catsy.com\/blog\/single-source-of-truth-pim\/\">PIM<\/a>. One of the main advantages of using FTP is the ease of use in setting up the protocol. FTP provides a simple framework for data transfer that can be as simple as clicking a link.&nbsp;<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>This leads us to the disadvantages of using FTP to integrate with your eCatalog. Due to the nature of accessing an FTP and submitting data. Transfers are largely manual processes that are triggered by user intervention. They are also a one-way type of communication, meaning that if a change is made directly within an eCatalog interface, it will not be updated within your asset repository.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-12544\" src=\"https:\/\/catsy.com\/blog\/wp-content\/uploads\/2023\/05\/webhooks-integrate-ecatalog-with-pim.png\" alt=\"\" width=\"556\" height=\"313\" srcset=\"https:\/\/catsy.com\/blog\/wp-content\/uploads\/2023\/05\/webhooks-integrate-ecatalog-with-pim.png 556w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2023\/05\/webhooks-integrate-ecatalog-with-pim-300x169.png 300w\" sizes=\"(max-width: 556px) 100vw, 556px\" \/><\/p>\n<p><!-- \/wp:paragraph --><!-- wp:image {\"linkDestination\":\"custom\"} --><!-- \/wp:image --><!-- wp:heading {\"level\":3} --><\/p>\n<h3>Webhook<\/h3>\n<p><!-- \/wp:heading --><!-- wp:paragraph --><\/p>\n<p>A webhook is an API concept that\u2019s growing in popularity. As more and more of what we do on the web can be described by events, webhooks are becoming even more applicable. They\u2019re incredibly useful and a resource-light way to implement event reactions.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>So, what exactly is a webhook? A webhook (also called a web callback or HTTP push API) is a way for an app to provide other applications with real-time information. A webhook delivers data to other applications as it happens, meaning you get data immediately.&nbsp;<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>Unlike typical APIs where you would need to poll for data very frequently in order to get it in real time. This makes webhooks much more efficient for both providers and consumers. The only drawback to webhooks is the difficulty of initially setting them up.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:heading {\"level\":4} --><\/p>\n<h4>&#8220;Reverse APIs&#8221;<\/h4>\n<p><!-- \/wp:heading --><!-- wp:paragraph --><\/p>\n<p>Webhooks are sometimes referred to as \u201cReverse APIs,\u201d as they give you what amounts to an API spec, and you must design an API for the webhook to use. The webhook will make an HTTP request to your app (typically a POST), and you will then be charged with interpreting it.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>One of the advantages of using a webhook is the ability to have data pushed to a destination, based on an event. As opposed to FTP which is based on manual intervention. This means that information will be able to flow automatically.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>Conversely, and on the same note, Webhooks deliver data to your application and may stop paying attention after making a request. This means if your application has an error your data may be lost. Many webhooks will pay attention to responses and re-send requests if your application errors out.&nbsp;<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>If your application processed the request and still sent an error, there may be duplicate data in your app. Understand how your webhook provider deals with responses so you can prepare for the possibility of application errors.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>So, what exactly is a webhook? A webhook (also called a web callback or HTTP push API) is a way for an app to provide other applications with real-time information. A webhook delivers data to other applications as it happens, meaning you get data immediately.&nbsp;<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>Unlike typical APIs where you would need to poll for data very frequently in order to get it in real time. This makes webhooks much more efficient for both providers and consumers. The only drawback to webhooks is the difficulty of initially setting them up.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:image {\"linkDestination\":\"custom\"} --><\/p>\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-12364\" src=\"https:\/\/catsy.com\/blog\/wp-content\/uploads\/2023\/04\/4_pim-dam-publish-seamless-api.png\" alt=\"\" width=\"556\" height=\"313\" srcset=\"https:\/\/catsy.com\/blog\/wp-content\/uploads\/2023\/04\/4_pim-dam-publish-seamless-api.png 556w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2023\/04\/4_pim-dam-publish-seamless-api-300x169.png 300w\" sizes=\"(max-width: 556px) 100vw, 556px\" \/><\/figure>\n<p><!-- \/wp:image --><!-- wp:heading {\"level\":3} --><\/p>\n<h3>API<\/h3>\n<p><!-- \/wp:heading --><!-- wp:paragraph --><\/p>\n<p>API stands for Application Programming Interface. An API is a way for applications and platforms to connect with other applications and platforms via a common communication method. For an API to work there\u2019s a request for data, followed by a response to that request. The data is usually delivered in a format like JSON.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>APIs tend to be the framework that a lot of existing software and tools rely upon. For example, an application that creates Twitter trend reports could rely upon an API to continually get the freshest data right from Twitter. Most large apps have multiple APIs they integrate with the expand their service offerings, as you\u2019ll see below.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:heading {\"level\":4} --><\/p>\n<h4>When to Use an API<\/h4>\n<p><!-- \/wp:heading --><!-- wp:paragraph --><\/p>\n<p>APIs work incredibly well when you know you\u2019re going to have a constant change in data. There\u2019s no point in using an API if the data you\u2019re requiring is going to be relatively stagnant. For example, if you\u2019re an eCommerce store that regularly has to update its shipping and tracking data, then you\u2019re going to be making constant requests.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>Every time you poll the API you\u2019re going to have new data. If your data isn\u2019t constantly updated, then there\u2019s no guarantee there\u2019s going to be data ready for you at the other end. When this happens you\u2019re simply wasting resources.&nbsp;<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>However, if you\u2019re set on using an API you can impose a call limit, which will limit the number of calls you make in a set time period. Some apps even limit the number of calls you make from the get-go in order to reduce resource use on their end.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:heading {\"level\":4} --><\/p>\n<h4>API Security<\/h4>\n<p><!-- \/wp:heading --><!-- wp:paragraph --><\/p>\n<p>The obvious advantage of using an API integration is that the data is constantly updated, and also in two directions. Remember that when using FTP and API, those communication protocols are simply one-way communication.&nbsp;<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>API integration is a protocol that allows for two-way communication. This allows for any changes that have been made to the destination data to be reflected in the source data, and vice-versa.&nbsp;<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>Some disadvantages of using an API integration are that they do require extensive programming knowledge to build out a scalable API structure.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>Along with this knowledge of configuring the integration comes the possibility of adding an additional&nbsp;<a href=\"https:\/\/www.axway.com\/en\/products\/api-management\/manage-apis\/top-10-security-risks\">entry point for hackers<\/a>&nbsp;to access data. This can be very important because if a hacker did access databases via API, they may be able to affect other resources that are connected to it.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-12546\" src=\"https:\/\/catsy.com\/blog\/wp-content\/uploads\/2023\/05\/what-is-pim-ecatalog-integration.png\" alt=\"\" width=\"881\" height=\"853\" srcset=\"https:\/\/catsy.com\/blog\/wp-content\/uploads\/2023\/05\/what-is-pim-ecatalog-integration.png 881w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2023\/05\/what-is-pim-ecatalog-integration-300x290.png 300w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2023\/05\/what-is-pim-ecatalog-integration-768x744.png 768w\" sizes=\"(max-width: 881px) 100vw, 881px\" \/><\/p>\n<p><!-- \/wp:paragraph --><!-- wp:image {\"linkDestination\":\"custom\"} --><!-- \/wp:image --><!-- wp:heading --><\/p>\n<h2>How PIM Provides Integration Solutions<\/h2>\n<p><!-- \/wp:heading --><!-- wp:paragraph --><\/p>\n<p>PIM is an excellent platform to store all your product information before publishing it in a catalog.&nbsp;<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>Let\u2019s say you want to publish your catalog, and you have to edit long marketing and sales product descriptions. This will be a tedious process, but with product management tool, you can do this automatically. Once all the relevant data is stored, it automatically edits the product descriptions and ensures their accuracy.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>Also, you can easily align product images, group product codes into various categories, and even manage multilingual content. Bear in mind that you will have tons of data to manage and update regularly. PIM ensures that you do not risk losing critical data across many channels. You have access to any data whenever you need it.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:heading {\"level\":4} --><\/p>\n<h4>Single Source of Truth and PIM<\/h4>\n<p><!-- \/wp:heading --><!-- wp:paragraph --><\/p>\n<p>PIM is an excellent platform to store all your product information before publishing it in a catalog.&nbsp;<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>Let\u2019s say you want to publish your catalog, and you have to edit long marketing and sales product descriptions. This will be a tedious process, but with&nbsp;<a href=\"https:\/\/catsy.com\/product-information-management-system\" target=\"_blank\">product management tool<\/a>, you can do this automatically. Once all the relevant data is stored, it automatically edits the product descriptions and ensures their accuracy.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>Also, you can easily align product images, group product codes into various categories, and even manage multilingual content. Bear in mind that you will have tons of data to manage and update regularly. PIM ensures that you do not risk losing critical data across many channels. You have access to any data whenever you need it.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:heading {\"level\":3} --><\/p>\n<h3>Conclusion<\/h3>\n<p><!-- \/wp:heading --><!-- wp:paragraph --><\/p>\n<p>In closing, the process of deciding which protocol is best for your business needs can be just as difficult as setting up those protocols. Using a PIM provides a platform that you can use as a reliable connector between your eCatalogs and your product data. By having the ability to tailor integrations to different eCatalogs, you can ensure that your eCatalogs contain the most accurate and up-to-date information.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>To learn more about&nbsp;Catsy <a href=\"https:\/\/catsy.com\/\">PIM and DAM<\/a>, visit catsy.com or&nbsp;<a href=\"https:\/\/catsy.com\/request-demo\">schedule a demo today!<\/a><\/p>\n<p><!-- \/wp:paragraph --><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7b5ac5e5 elementor-widget elementor-widget-spacer\" data-id=\"7b5ac5e5\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4193a08c elementor-cta--skin-classic elementor-animated-content elementor-bg-transform elementor-bg-transform-zoom-in elementor-widget elementor-widget-call-to-action\" data-id=\"4193a08c\" data-element_type=\"widget\" data-widget_type=\"call-to-action.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<a class=\"elementor-cta\" href=\"https:\/\/catsy.com\/request-demo\">\n\t\t\t\t\t<div class=\"elementor-cta__bg-wrapper\">\n\t\t\t\t<div class=\"elementor-cta__bg elementor-bg\" style=\"background-image: url(https:\/\/catsy.com\/blog\/wp-content\/uploads\/2022\/09\/new-blog-cta-3-1024x256.png);\"><\/div>\n\t\t\t\t<div class=\"elementor-cta__bg-overlay\"><\/div>\n\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-cta__content\">\n\t\t\t\t\n\t\t\t\t<h3 class=\"elementor-cta__title elementor-cta__content-item elementor-content-item\">Speed to Market<\/h3>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-cta__description elementor-cta__content-item elementor-content-item\">\n\t\t\t\t\t\tGet to Market Faster with Catsy\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-cta__button-wrapper elementor-cta__content-item elementor-content-item \">\n\t\t\t\t\t<span class=\"elementor-cta__button elementor-button elementor-size-md\">\n\t\t\t\t\t\tRequest Demo\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3484f18f elementor-widget elementor-widget-spacer\" data-id=\"3484f18f\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-46bf82c elementor-widget-divider--view-line_text elementor-widget-divider--element-align-left elementor-widget elementor-widget-divider\" data-id=\"46bf82c\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t\t<span class=\"elementor-divider__text elementor-divider__element\">\n\t\t\t\tFAQs\t\t\t\t<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-17a62099 elementor-widget elementor-widget-toggle\" data-id=\"17a62099\" data-element_type=\"widget\" data-widget_type=\"toggle.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-toggle\">\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-3961\" class=\"elementor-tab-title\" data-tab=\"1\" role=\"button\" aria-controls=\"elementor-tab-content-3961\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"far fa-question-circle\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-check-circle\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">What is product information management?<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-3961\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"1\" role=\"region\" aria-labelledby=\"elementor-tab-title-3961\"><p>Product information management (PIM) is a catalog software tool built to speed products to market.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-3962\" class=\"elementor-tab-title\" data-tab=\"2\" role=\"button\" aria-controls=\"elementor-tab-content-3962\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"far fa-question-circle\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-check-circle\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">What is digital assets management?<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-3962\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"2\" role=\"region\" aria-labelledby=\"elementor-tab-title-3962\"><p>Digital asset management (DAM) is a software used to organize and enrich digital assets.\u00a0<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-8f9605f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8f9605f\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-64f1bd55\" data-id=\"64f1bd55\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6c238288 elementor-widget elementor-widget-spacer\" data-id=\"6c238288\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-4aa9c542 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4aa9c542\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-42c26073\" data-id=\"42c26073\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-77b1a8ec elementor-author-box--avatar-yes elementor-author-box--name-yes elementor-author-box--biography-yes elementor-author-box--link-no elementor-widget elementor-widget-author-box\" data-id=\"77b1a8ec\" data-element_type=\"widget\" data-widget_type=\"author-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-author-box\">\n\t\t\t\t\t\t\t<div  class=\"elementor-author-box__avatar\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/secure.gravatar.com\/avatar\/80521e1847766fa2c4b9f44e007cfcad?s=300&amp;d=mm&amp;r=g\" alt=\"Elizabeth Byrd\" loading=\"lazy\">\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t<div class=\"elementor-author-box__text\">\n\t\t\t\t\t\t\t\t\t<div >\n\t\t\t\t\t\t<h4 class=\"elementor-author-box__name\">\n\t\t\t\t\t\t\tElizabeth Byrd\t\t\t\t\t\t<\/h4>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-author-box__bio\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f8d56aa elementor-widget elementor-widget-post-info\" data-id=\"f8d56aa\" data-element_type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-c8acb19 elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t<a href=\"https:\/\/catsy.com\/blog\/2022\/06\/17\/\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-calendar\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\tJune 17, 2022\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-1f0e9d17\" data-id=\"1f0e9d17\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-679ab292 elementor-widget elementor-widget-spacer\" data-id=\"679ab292\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-10b5091c elementor-widget-divider--view-line_text elementor-widget-divider--element-align-left elementor-widget elementor-widget-divider\" data-id=\"10b5091c\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t\t<span class=\"elementor-divider__text elementor-divider__element\">\n\t\t\t\tSHARE\t\t\t\t<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-1a5807b7\" data-id=\"1a5807b7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-22bb1924 elementor-widget elementor-widget-spacer\" data-id=\"22bb1924\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3b7782a9 elementor-share-buttons--view-icon elementor-share-buttons--skin-minimal elementor-share-buttons--shape-rounded elementor-grid-0 elementor-share-buttons--color-official elementor-widget elementor-widget-share-buttons\" data-id=\"3b7782a9\" data-element_type=\"widget\" data-widget_type=\"share-buttons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-grid\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_facebook\" tabindex=\"0\" aria-label=\"Share on facebook\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-facebook\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_twitter\" tabindex=\"0\" aria-label=\"Share on twitter\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-twitter\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_linkedin\" tabindex=\"0\" aria-label=\"Share on linkedin\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-linkedin\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-1c08ebf8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1c08ebf8\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-12c1c9c7\" data-id=\"12c1c9c7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-48a94157 elementor-widget elementor-widget-spacer\" data-id=\"48a94157\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-45bc0968 elementor-posts__hover-none elementor-grid-3 elementor-grid-tablet-2 elementor-grid-mobile-1 elementor-posts--thumbnail-top elementor-card-shadow-yes elementor-widget elementor-widget-posts\" data-id=\"45bc0968\" data-element_type=\"widget\" data-settings=\"{&quot;cards_columns&quot;:&quot;3&quot;,&quot;cards_columns_tablet&quot;:&quot;2&quot;,&quot;cards_columns_mobile&quot;:&quot;1&quot;,&quot;cards_row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:35,&quot;sizes&quot;:[]},&quot;cards_row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;cards_row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"posts.cards\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-posts-container elementor-posts elementor-posts--skin-cards elementor-grid\">\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-28407 post type-post status-publish format-standard has-post-thumbnail hentry category-ai category-channels category-integrations category-pim category-pim-dam category-product-experience-management-pxm category-technical-advice category-tools tag-brand-marketing tag-dam-and-pim-integration tag-ecommerce tag-ecommerce-ai tag-multi-channel-retailers tag-pim tag-pim-ai tag-pim-software tag-product-catalog tag-product-experience-px tag-product-experience-management tag-product-information-management tag-pxm tag-tools\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/catsy.com\/blog\/content-is-king-the-role-of-enriched-product-content-in-pxm\/\" ><div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"169\" src=\"https:\/\/catsy.com\/blog\/wp-content\/uploads\/2026\/04\/catsy-pim-pxm-content-is-king-enriched-product-data-300x169.png\" class=\"attachment-medium size-medium wp-image-28399\" alt=\"catsy-pim-pxm-content-is-king-enriched-product-data\" srcset=\"https:\/\/catsy.com\/blog\/wp-content\/uploads\/2026\/04\/catsy-pim-pxm-content-is-king-enriched-product-data-300x169.png 300w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2026\/04\/catsy-pim-pxm-content-is-king-enriched-product-data-1024x576.png 1024w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2026\/04\/catsy-pim-pxm-content-is-king-enriched-product-data-768x432.png 768w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2026\/04\/catsy-pim-pxm-content-is-king-enriched-product-data.png 1280w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/catsy.com\/blog\/content-is-king-the-role-of-enriched-product-content-in-pxm\/\" >\n\t\t\t\tContent is King: The Role of Enriched Product Content in PXM\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/catsy.com\/blog\/content-is-king-the-role-of-enriched-product-content-in-pxm\/\" >\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-author\">\n\t\t\tCJ\t\t<\/span>\n\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\tApril 11, 2026\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-28398 post type-post status-publish format-standard has-post-thumbnail hentry category-ai category-channels category-integrations category-pim category-pim-dam category-product-experience-management-pxm category-technical-advice category-tools tag-brand-marketing tag-dam-and-pim-integration tag-ecommerce tag-ecommerce-ai tag-multi-channel-retailers tag-pim tag-pim-ai tag-pim-software tag-product-catalog tag-product-experience-px tag-product-experience-management tag-product-information-management tag-pxm tag-tools\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/catsy.com\/blog\/pxm-and-customer-loyalty-building-lasting-relationships\/\" ><div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"169\" src=\"https:\/\/catsy.com\/blog\/wp-content\/uploads\/2026\/04\/catsy-pim-pxm-customer-loyalty-building-lasting-relationships-300x169.png\" class=\"attachment-medium size-medium wp-image-28400\" alt=\"catsy-pim-pxm-customer-loyalty-building-lasting-relationships\" srcset=\"https:\/\/catsy.com\/blog\/wp-content\/uploads\/2026\/04\/catsy-pim-pxm-customer-loyalty-building-lasting-relationships-300x169.png 300w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2026\/04\/catsy-pim-pxm-customer-loyalty-building-lasting-relationships-1024x576.png 1024w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2026\/04\/catsy-pim-pxm-customer-loyalty-building-lasting-relationships-768x432.png 768w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2026\/04\/catsy-pim-pxm-customer-loyalty-building-lasting-relationships.png 1280w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/catsy.com\/blog\/pxm-and-customer-loyalty-building-lasting-relationships\/\" >\n\t\t\t\tPXM and Customer Loyalty: Building Lasting Relationships\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/catsy.com\/blog\/pxm-and-customer-loyalty-building-lasting-relationships\/\" >\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-author\">\n\t\t\tCJ\t\t<\/span>\n\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\tApril 11, 2026\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-28390 post type-post status-publish format-standard has-post-thumbnail hentry category-ai category-channels category-integrations category-pim category-pim-dam category-product-experience-management-pxm category-technical-advice category-tools tag-brand-marketing tag-dam-and-pim-integration tag-ecommerce tag-ecommerce-ai tag-multi-channel-retailers tag-pim tag-pim-ai tag-pim-software tag-product-catalog tag-product-experience-px tag-product-experience-management tag-product-information-management tag-pxm tag-tools\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/catsy.com\/blog\/catsy-pim-ultimate-pxm-tech-stack\/\" ><div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"169\" src=\"https:\/\/catsy.com\/blog\/wp-content\/uploads\/2026\/04\/catsy-pim-pxm-ultimate-tech-stack-300x169.png\" class=\"attachment-medium size-medium wp-image-28394\" alt=\"catsy-pim-pxm-ultimate-tech-stack\" srcset=\"https:\/\/catsy.com\/blog\/wp-content\/uploads\/2026\/04\/catsy-pim-pxm-ultimate-tech-stack-300x169.png 300w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2026\/04\/catsy-pim-pxm-ultimate-tech-stack-1024x576.png 1024w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2026\/04\/catsy-pim-pxm-ultimate-tech-stack-768x432.png 768w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2026\/04\/catsy-pim-pxm-ultimate-tech-stack.png 1280w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/catsy.com\/blog\/catsy-pim-ultimate-pxm-tech-stack\/\" >\n\t\t\t\tThe Ultimate PXM Tech Stack\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/catsy.com\/blog\/catsy-pim-ultimate-pxm-tech-stack\/\" >\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-author\">\n\t\t\tCJ\t\t<\/span>\n\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\tApril 11, 2026\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<\/div>\n\n\n\t\t\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-10c1f43d elementor-widget elementor-widget-spacer\" data-id=\"10c1f43d\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Best Practices for Integrating eCatalogs with PIM Solutions In this Article One of the most familiar items to consumers is likely a catalog. For those<\/p>\n","protected":false},"author":8,"featured_media":9778,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","footnotes":""},"categories":[16],"tags":[3,1137],"_links":{"self":[{"href":"https:\/\/catsy.com\/blog\/wp-json\/wp\/v2\/posts\/9325"}],"collection":[{"href":"https:\/\/catsy.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/catsy.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/catsy.com\/blog\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/catsy.com\/blog\/wp-json\/wp\/v2\/comments?post=9325"}],"version-history":[{"count":21,"href":"https:\/\/catsy.com\/blog\/wp-json\/wp\/v2\/posts\/9325\/revisions"}],"predecessor-version":[{"id":18577,"href":"https:\/\/catsy.com\/blog\/wp-json\/wp\/v2\/posts\/9325\/revisions\/18577"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/catsy.com\/blog\/wp-json\/wp\/v2\/media\/9778"}],"wp:attachment":[{"href":"https:\/\/catsy.com\/blog\/wp-json\/wp\/v2\/media?parent=9325"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/catsy.com\/blog\/wp-json\/wp\/v2\/categories?post=9325"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/catsy.com\/blog\/wp-json\/wp\/v2\/tags?post=9325"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}