{"id":9311,"date":"2022-04-18T12:31:43","date_gmt":"2022-04-18T18:31:43","guid":{"rendered":"https:\/\/catsy.com\/blog\/?p=9311"},"modified":"2025-01-27T01:36:28","modified_gmt":"2025-01-27T07:36:28","slug":"build-rapport-with-buyers","status":"publish","type":"post","link":"https:\/\/catsy.com\/blog\/build-rapport-with-buyers\/","title":{"rendered":"How to Build Rapport with Buyers on the PDP"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"9311\" class=\"elementor elementor-9311\">\n\t\t\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-7a5a741a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7a5a741a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-4a90daf6\" data-id=\"4a90daf6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d0140c7 elementor-widget elementor-widget-heading\" data-id=\"d0140c7\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">How to Build Rapport with Buyers on the PDP<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-40540d9e\" data-id=\"40540d9e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4e73ccce elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"4e73ccce\" data-element_type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/catsy.com\/blog\/wp-content\/uploads\/2022\/04\/pim-dam-catsy-How-to-Build-Rapport-with-Buyers-on-the-PDP.png\" class=\"attachment-large size-large wp-image-9764\" alt=\"\" srcset=\"https:\/\/catsy.com\/blog\/wp-content\/uploads\/2022\/04\/pim-dam-catsy-How-to-Build-Rapport-with-Buyers-on-the-PDP.png 928w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2022\/04\/pim-dam-catsy-How-to-Build-Rapport-with-Buyers-on-the-PDP-300x169.png 300w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2022\/04\/pim-dam-catsy-How-to-Build-Rapport-with-Buyers-on-the-PDP-768x432.png 768w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2022\/04\/pim-dam-catsy-How-to-Build-Rapport-with-Buyers-on-the-PDP-600x338.png 600w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-0b6918b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0b6918b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-299aa20\" data-id=\"299aa20\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c776500 elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"c776500\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-check-circle\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Online marketers today do not have the same advantage of having a tactile experience like an in-store experience to develop rapport and gain brand loyalty. There are vital tools that can simulate this experience, though, and this article will discuss strategies on how to build rapport with buyers on a product page.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-check-circle\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Using clear, consistent information will allow you to gain buyers' trust, and a combination of media and ease of use for your purchasing website will drive revenue. Maintaining this information may seem challenging, but the use of software can improve the experience for your company and your customers.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-1f53d85 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1f53d85\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-5bca7203\" data-id=\"5bca7203\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-243e2aef elementor-widget elementor-widget-table-of-contents\" data-id=\"243e2aef\" data-element_type=\"widget\" data-settings=\"{&quot;headings_by_tags&quot;:[&quot;h2&quot;],&quot;exclude_headings_by_selector&quot;:[],&quot;marker_view&quot;:&quot;bullets&quot;,&quot;icon&quot;:{&quot;value&quot;:&quot;hm hm-arrow-right1&quot;,&quot;library&quot;:&quot;happy-icons&quot;},&quot;sticky&quot;:&quot;top&quot;,&quot;sticky_offset&quot;:111,&quot;sticky_parent&quot;:&quot;yes&quot;,&quot;min_height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;sticky_on&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;],&quot;sticky_effects_offset&quot;:0}\" data-widget_type=\"table-of-contents.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-toc__header\">\n\t\t\t<h4 class=\"elementor-toc__header-title\">\n\t\t\t\tIn this Article\t\t\t<\/h4>\n\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-toc__body\">\n\t\t\t<div class=\"elementor-toc__spinner-container\">\n\t\t\t\t<i class=\"elementor-toc__spinner eicon-animation-spin eicon-loading\" aria-hidden=\"true\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-4508c855\" data-id=\"4508c855\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-16e3ad4 elementor-widget elementor-widget-text-editor\" data-id=\"16e3ad4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><!-- wp:list --><!-- \/wp:list --><!-- wp:paragraph --><\/p>\n<p>For nearly half a century, from about 1950 to the 1990s, the ways that companies marketed to customers were simple. They picked how customers perceived them, and they used one-way or simple communication to drive customers to their products. In this way, they simply told customers what their experience with a specific item or service would be.\u00a0<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>Social interaction was limited compared to today, and companies took advantage of this by simply relying on a brand name to prove the quality of a product or service. Customers had to deal with what they got merely. They had no natural way to determine the quality or value of a product or service and had to rely on whatever limited information they were supplied with.\u00a0<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>The rise of the internet brought on a radical change in how people access information. For the first time, research can be done in minutes from phones and computers. Along with access to information readily available, international commerce is easier than ever before. With multiple marketplaces and ways to shop and improved shipping times \u2013 things that would have taken weeks or months to arrive at a consumer now arrive within days; research\u00a0shows that\u00a073.6% of shoppers believe shipping is key to their overall shopping experience.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>Buyers now have options on where their items come from, and the shift has put them in the driver\u2019s seat of what a good customer experience means to them.\u00a0<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>Throughout this article, thought-evoking questions will be used to guide you through the process of building rapport with buyers and earning their trust and business. These questions are as follows:<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:list --><\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li style=\"list-style-type: none;\">\n<ul><!-- wp:list-item --><\/ul>\n<\/li>\n<\/ul>\n<ul>\n<li>What is rapport?<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><!-- \/wp:list-item --><!-- wp:list-item --><\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li>How do you want to be perceived as a brand?<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><!-- \/wp:list-item --><!-- wp:list-item --><\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li>What information is relevant in determining what kind of product the right fit is?<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><!-- \/wp:list-item --><!-- wp:list-item --><\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li>What media or assets apply to your products?<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><!-- \/wp:list-item --><!-- wp:list-item --><\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li>How do you present complementary or upsell products?<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><!-- \/wp:list-item --><!-- wp:list-item --><\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li>How do you collect and use satisfaction data?<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><!-- \/wp:list-item --><\/p>\n<p><img decoding=\"async\" class=\"size-large wp-image-12757 aligncenter\" src=\"https:\/\/catsy.com\/blog\/wp-content\/uploads\/2023\/05\/ecommerce-product-data-enrichment-1-1024x576.png\" alt=\"\" width=\"800\" height=\"450\" srcset=\"https:\/\/catsy.com\/blog\/wp-content\/uploads\/2023\/05\/ecommerce-product-data-enrichment-1-1024x576.png 1024w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2023\/05\/ecommerce-product-data-enrichment-1-300x169.png 300w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2023\/05\/ecommerce-product-data-enrichment-1-768x432.png 768w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2023\/05\/ecommerce-product-data-enrichment-1-1536x864.png 1536w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2023\/05\/ecommerce-product-data-enrichment-1.png 1600w\" sizes=\"(max-width: 800px) 100vw, 800px\" loading=\"lazy\" \/><\/p>\n<p><!-- \/wp:list --><!-- wp:heading --><\/p>\n<h2>What is rapport?<\/h2>\n<p><!-- \/wp:heading --><!-- wp:paragraph --><\/p>\n<p>According to our friend,\u00a0<a href=\"https:\/\/www.merriam-webster.com\/dictionary\/rapport\">Merriam-Webster<\/a>, rapport can be defined as \u201ca friendly, harmonious relationship\u201d and, primarily, \u201ca relationship characterized by agreement, mutual understanding, or empathy that makes communication possible or easy.\u201d In the context of commerce, we can see this as giving a buyer information that leads them to feel that they can trust you as a seller.\u00a0<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>How do we apply this to e-commerce? E-commerce businesses may employ some or all of the following:<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:list --><\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li style=\"list-style-type: none;\">\n<ul><!-- wp:list-item --><\/ul>\n<\/li>\n<\/ul>\n<ul>\n<li>Online shopping for retail sales direct to consumers via websites and mobile apps, and conversational commerce via live chat, chatbots, and voice assistants<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><!-- \/wp:list-item --><!-- wp:list-item --><\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li>How do you want to be perceived as a brand?<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><!-- \/wp:list-item --><!-- wp:list-item --><\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li>What information is relevant in determining what kind of item the right fit is?<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><!-- \/wp:list-item --><\/p>\n<p><!-- \/wp:list --><!-- wp:paragraph --><\/p>\n<p>In short, e-commerce relies on technology to build a relationship with a customer or business that would have otherwise taken place in person.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:heading --><\/p>\n<h2>Rapport in a physical store<\/h2>\n<p><!-- \/wp:heading --><!-- wp:paragraph --><\/p>\n<p>Think about your favorite physical store. One of my favorite stores is Nordstrom. Nordstrom began as a shoe store back in 1901. Founded by John W. Nordstrom, Nordstrom started as a family business run together for almost forty years. By 1958, Nordstrom had expanded to include eight stores. Today, Nordstrom employs 74,000 employees and, in 2018, had annual revenue of 15.86 billion dollars. Pretty good for a store that started as just a shoe store, right?<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>The reason I love Nordstrom is because of its convenience. When I walk into Nordstrom, I know that I will always find something that I like. The location closest to me is an anchor store at a large mall, I always park in the parking garage closest to Nordstrom, and the elevator takes me up from the garage directly into the store. When I walk into the store, I am greeted by a bright and appealing atmosphere that makes me feel like a million bucks. An always fashion-forward selection, a friendly and helpful sales staff, and if I get hungry, a restaurant on the third floor is part of the offerings and the experience Nordstrom builds to draw me in.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>The sales staff is always knowledgeable about their items and even offer personal shopping as a complimentary service. If I have any questions regarding availability, material, or size, all I have to do is ask. If I need alterations, an in-house tailor is happy to assist me, and returns are simple should I go home with something that I don\u2019t end up loving.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>This entire picture of how I view Nordstrom is how Nordstrom has built their rapport with me as a buyer. From the definition above, \u201ca friendly, harmonious relationship\u201d is a way I would describe how I view Nordstrom.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-large wp-image-12758\" src=\"https:\/\/catsy.com\/blog\/wp-content\/uploads\/2023\/05\/Rapport-in-ecommerce-1024x576.png\" alt=\"\" width=\"800\" height=\"450\" srcset=\"https:\/\/catsy.com\/blog\/wp-content\/uploads\/2023\/05\/Rapport-in-ecommerce-1024x576.png 1024w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2023\/05\/Rapport-in-ecommerce-300x169.png 300w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2023\/05\/Rapport-in-ecommerce-768x432.png 768w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2023\/05\/Rapport-in-ecommerce-1536x864.png 1536w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2023\/05\/Rapport-in-ecommerce.png 1600w\" sizes=\"(max-width: 800px) 100vw, 800px\" loading=\"lazy\" \/><\/p>\n<p><!-- \/wp:paragraph --><!-- wp:heading --><\/p>\n<h2>Rapport in an eCommerce setting<\/h2>\n<p><!-- \/wp:heading --><!-- wp:paragraph --><\/p>\n<p>One of the advantages of selling in a physical store is that you have control of the environment and ambiance. Everybody has things that they look for in a physical store location to determine if it is a trustworthy location or not. Having a neat and clean layout for a store is a pretty standard way to show that you are going to be able to find what you are looking for easily, along with an emotional feeling of trust from the ease of use and thought that went into planning out the layout of the store.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>While you may not have the same advantages mentioned above, there are ways that you can still ensure that your customers will be able to see that when they arrive at your website or page, they have come across a merchant that they can trust.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:heading {\"level\":4} --><\/p>\n<h4>Product Page Appearance<\/h4>\n<p><!-- \/wp:heading --><!-- wp:paragraph --><\/p>\n<p>By now, we have likely all experienced the following scenario. You are searching for a particular item, and you stumble across a merchant that you are not familiar with. You go to their website or page, and you notice that information is hard to find, inconsistent with the photos of the things, or completely non-existent. You may have also found that you couldn\u2019t find relevant information, like the product dimensions or any other information pertinent to the development. You can take a gamble and hope for the best, but that seems risky. So, what do you do? You move on to the next merchant, and the sale is lost for the merchant with conflicting information.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>As mentioned before, sellers told buyers what their experience was going to be. In this age of information and ease of use in finding exactly what you want on the internet, careful planning and consideration are needed to portray your item as one that buyers can trust.\u00a0<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:heading {\"level\":4} --><\/p>\n<h4>What makes a good product page?<\/h4>\n<p><!-- \/wp:heading --><!-- wp:paragraph --><\/p>\n<p>A good page is set up to be attractive and functional. Buyers should be able to find relevant information quickly and easily, along with photos, videos,\u00a0 documents, or other applicable assets that will assist in telling a story about what the buyer can expect when purchasing.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>Some examples of what makes an exceptional product page may include the following:<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:list --><\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li style=\"list-style-type: none;\">\n<ul><!-- wp:list-item --><\/ul>\n<\/li>\n<\/ul>\n<ul>\n<li>An apparent product name, along with a description of the functionality<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><!-- \/wp:list-item --><!-- wp:list-item --><\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li>Images of the product that are consistent with any color or variant options<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><!-- \/wp:list-item --><!-- wp:list-item --><\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li>Dimensions<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><!-- \/wp:list-item --><!-- wp:list-item --><\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li>Links to any assembly instructions for easy access<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><!-- \/wp:list-item --><!-- wp:list-item --><\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li>Reviews<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><!-- \/wp:list-item --><!-- wp:list-item --><\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li>Complementary products that may be helpful when considering a purchase<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><!-- \/wp:list-item --><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-12759\" src=\"https:\/\/catsy.com\/blog\/wp-content\/uploads\/2023\/05\/Brand-1024x576.png\" alt=\"\" width=\"800\" height=\"450\" srcset=\"https:\/\/catsy.com\/blog\/wp-content\/uploads\/2023\/05\/Brand-1024x576.png 1024w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2023\/05\/Brand-300x169.png 300w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2023\/05\/Brand-768x432.png 768w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2023\/05\/Brand-1536x864.png 1536w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2023\/05\/Brand.png 1600w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<p><!-- \/wp:list --><!-- wp:heading --><\/p>\n<h2>How do you want to be perceived as a brand?<\/h2>\n<p><!-- \/wp:heading --><!-- wp:paragraph --><\/p>\n<p>When considering how you want to be perceived as a brand or how you want to interact with your customers, you have to start by identifying what kind of customer base you have. For example, shoppers at Anthropologie will not have the exact needs for info as shoppers at Home Depot. Beyond that, shoppers at Anthropologie and Home Depot may not be looking for the same thing in an experience as a shopper.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>Think for a moment about one of your favorite online shopping experiences. What was it about that experience that made you want to come back?\u00a0<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>According to\u00a0<a href=\"https:\/\/learn.g2.com\/branding-statistics\">G2<\/a>, it only takes 50 milliseconds for consumers to judge the visual appeal of your brand. Therefore, the page layout and design are critical components in shaping how you should be perceived as a brand. You may have multiple marketplaces that you sell your item on, leaving you unable to control all of the elements of how the product page appears. However, having a consistent marketing strategy for assets and product information can tailor your brand perception across multiple partner channels \u2013 thus allowing you to reach different demographics while still building trust in showing who you are as a seller.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-12760\" src=\"https:\/\/catsy.com\/blog\/wp-content\/uploads\/2023\/05\/pim-dam-brands-completeness-digital-assets.png\" alt=\"\" width=\"703\" height=\"530\" srcset=\"https:\/\/catsy.com\/blog\/wp-content\/uploads\/2023\/05\/pim-dam-brands-completeness-digital-assets.png 703w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2023\/05\/pim-dam-brands-completeness-digital-assets-300x226.png 300w\" sizes=\"(max-width: 703px) 100vw, 703px\" \/><\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>Many sellers use a\u00a0<a href=\"https:\/\/catsy.com\/product-information-management-system\">PIM Software<\/a> or <a href=\"https:\/\/catsy.com\/product-information-management-system\">Product Information Management software <\/a>to assist this effort. Tools like these allow you to create a single source of truth for your product information and make it easy to tackle the data needs of selling on other marketplaces. You update the information and assets in one spot, then send it to the market to be sold how an individual marketplace is designed. This way, even if you cannot control what the page looks like, you will still be recognizable as a trusted seller because you provide consistent and clear information.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:heading --><\/p>\n<h2>What information is relevant?<\/h2>\n<p><!-- \/wp:heading --><!-- wp:paragraph --><\/p>\n<p>Once you have established how you would like to be perceived as a brand, you will then be able to move on to the next step of preparing information relevant to your target market. Product information can come in many different forms; it can include color, size, shape, or style for primary forms. Down to how many screws are needed to assemble an item and what tools may be required.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>Consider the example of Nordstrom being my favorite store and why I like shopping there. When selling on an eCommerce website, your customers will not have a salesperson always readily available to answer their questions. You will also not have the same environmental control as a physical store to influence your buyers\u2019 shop. So think of your product page as a miniature salesperson, allowing it to convey information, and build an appealing atmosphere.\u00a0<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>A great place to start in tackling this statistic is your description. What are some of the highlights of this product, and what does your buyer need to know? <a href=\"https:\/\/catsy.com\/blog\/product-categorization\/\">Categorizing<\/a> your items can be helpful in beginning to decide what information to present and how. It can also make it easier to navigate your website.\u00a0<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>Next, decide what other information is necessary for a customer to know. Include the correct information for your audience in the right way. For example, some consumers may be intimidated by extensive technical details, while others require it. Developing a consistent strategy for maintaining the information will make it easier for you to disseminate information to multiple audiences.\u00a0<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>Finally, make your information easy to read and understand. Including precise units of measure is an excellent example of where you can focus efforts to ensure that those who access your data can know what they are getting.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:heading --><\/p>\n<h2>What digital assets are relevant to your product?<\/h2>\n<p><!-- \/wp:heading --><!-- wp:paragraph --><\/p>\n<p>Now that you have included information to tell a story about your product, the next step is to paint a picture and how it can be used. Buyers who see your item online will need a clear understanding of what they are getting regarding what they are being.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:heading {\"level\":4} --><\/p>\n<h4>Product Photography<\/h4>\n<p><!-- \/wp:heading --><!-- wp:paragraph --><\/p>\n<p>A great start is a consistent strategy for how you portray your product in images. According to\u00a0<a href=\"https:\/\/www.pvsstudios.com\/blog\/8-ways-professional-product-photography-can-drive-sales\">PVS Studios<\/a>, a product photography firm, the eyes are always drawn to visual elements first in eye-tracking studies. If your visual elements aren\u2019t up to par, potential buyers may quickly lose interest and head elsewhere.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>Realtors, for example, are ahead of the curve when it comes to utilizing imagery to increase perceived value. Homes that feature top-of-the-line photos\u00a0<a href=\"https:\/\/rismedia.com\/2018\/12\/12\/shocking-stats-importance-photography-real-estate\/\">sell for thousands more<\/a> than the asking price\u2014and 32% faster than houses without. Why? The quality of professional photography can highlight details that amateur photos cannot. This approach goes for a product photo as well. Packaged goods will look more appealing when photographed in a particular light, at a certain angle, and with a specific lens. This can ultimately increase the perceived value of a product.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>Quality in photos is an easy first step in marketing your product. Including images of the product in use and multiple angles or sides or variants of a product are also helpful in illustrating what the customer is getting from your item.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:heading {\"level\":4} --><\/p>\n<h4>Product Videography<\/h4>\n<p><!-- \/wp:heading --><!-- wp:paragraph --><\/p>\n<p>Another example of how you can illustrate your product is through a video. When thinking about product videography, I like to recall the days when music videos were popular. These videos allowed you to hear a song and showed the story that the artist was trying to tell through music.\u00a0<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>Similarly, a video can show how it is used and can be an effective marketing tool in establishing your buyer how the item can fit into their life \u2013 painting yet another picture of why they need it. Seeing it in action allows them to see what they are getting themselves into and builds trust that you are not selling them something different from what has been described.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>Another idea of videography that you can use in marketing is a video guide on how to assemble a product. Most people are familiar with a particular blue and yellow logo furniture store that can evoke an inevitable frustration when assembling the item sold there. Including an assembly video can accomplish two things: showing a buyer what they are getting themselves into and showing them how to assemble it, should the instructions be unclear.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:heading {\"level\":4} --><\/p>\n<h4>Assembly Instructions and Information sheets<\/h4>\n<p><!-- \/wp:heading --><!-- wp:paragraph --><\/p>\n<p>Now that we have photos of the product and perhaps a video, next to be considered is whether or not the product should include assembly instructions. Including these instructions on the product page will allow your buyer to get another view of what they are getting in the development and any tools they may need once they receive it.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>Including these instructions on your product page can improve customer rapport also by making it easier for customers to find the instructions should they misplace them or prefer them in a digital format.\u00a0<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>Lastly, this also increases the accessibility of your product information for the visually impaired or have other accessibility needs. It will allow them to use electronic devices to assist them in assembling your product. When consumers feel unwelcome, underserved, unsafe, or unsatisfied in a store or website, they may not return. As the\u00a0<a href=\"https:\/\/www.boia.org\/blog\/if-customer-retention-matters-to-your-business-accessibility-should-too\">Bureau of Internet Accessibility<\/a>\u00a0puts it, \u201cif customers can no longer or easily use your products or services, they will probably do business elsewhere.\u201d<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:heading --><\/p>\n<h2>How can I present complementary products?<\/h2>\n<p><!-- \/wp:heading --><!-- wp:paragraph --><\/p>\n<p><a href=\"https:\/\/catsy.com\/blog\/pim-data\/\">Complementary products<\/a>\u00a0are a product that can go along with the main product. They may be items to improve the functionality of a product or accessories that can be used to enhance the experience of use by a buyer with your product.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>We are all familiar with the panel on many product pages labeled, \u201cother customers have also bought\u2026,\u201d along with relevant recommendations on what we should buy along with a product.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>In an article published by Recostream, \u201cconsidering only complementary products and implementing a cross-selling strategy, the best places to place such recommendations are product pages and pop-ups after adding a product to the cart.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>According to the data, we have collected, product pages are the most important and profitable place for a recommendation window in the entire store. Here, the customer makes a purchase decision, reviewing the exact specification of the products offered and reading their descriptions.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>Therefore, this is a great time to present [them with] a list of complementary products so that when making a purchase decision, [they] can see what accessories and gadgets match the selected item, and [they] do not have to spend additional time searching the store\u2019s catalog.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>Implementing a strategy for complementary marketing products will increase revenue and improve the customer experience in shopping for your products.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:heading --><\/p>\n<h2>In Conclusion<\/h2>\n<p><!-- \/wp:heading --><!-- wp:paragraph --><\/p>\n<p>Now that we have discussed strategies for building rapport on a product page identify areas within your current marketing strategies that could use additional work. Remember that now is one of the best times to take advantage of modern technology in how you organize your product information and how you present your products.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>Implementing customer-centric marketing strategies to approach product sales will also allow you to simulate the tactile experience of visiting a store. Doing so makes it easier than ever for your customers to understand your investment into making every touchpoint with your company a positive one.<\/p>\n<p>Start your free trial of Catsy <a href=\"https:\/\/catsy.com\/\">PIM and DAM <\/a>software and see our\u00a0<a href=\"https:\/\/catsy.com\/product-information-management-system\" target=\"_blank\" rel=\"noopener\">best PIM Software<\/a>\u00a0and\u00a0<a href=\"https:\/\/catsy.com\/digital-asset-management\" target=\"_blank\" rel=\"noopener\">DAM software<\/a>\u00a0in action today.<\/p>\n<p><!-- \/wp:paragraph --><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-33dbd84c elementor-widget elementor-widget-spacer\" data-id=\"33dbd84c\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-10a241a7 elementor-cta--skin-classic elementor-animated-content elementor-bg-transform elementor-bg-transform-zoom-in elementor-widget elementor-widget-call-to-action\" data-id=\"10a241a7\" data-element_type=\"widget\" data-widget_type=\"call-to-action.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<a class=\"elementor-cta\" href=\"https:\/\/catsy.com\/request-demo\">\n\t\t\t\t\t<div class=\"elementor-cta__bg-wrapper\">\n\t\t\t\t<div class=\"elementor-cta__bg elementor-bg\" style=\"background-image: url(https:\/\/catsy.com\/blog\/wp-content\/uploads\/2022\/09\/new-blog-cta-3-1024x256.png);\"><\/div>\n\t\t\t\t<div class=\"elementor-cta__bg-overlay\"><\/div>\n\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-cta__content\">\n\t\t\t\t\n\t\t\t\t<h3 class=\"elementor-cta__title elementor-cta__content-item elementor-content-item\">Speed to Market<\/h3>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-cta__description elementor-cta__content-item elementor-content-item\">\n\t\t\t\t\t\tGet to Market Faster with Catsy\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-cta__button-wrapper elementor-cta__content-item elementor-content-item \">\n\t\t\t\t\t<span class=\"elementor-cta__button elementor-button elementor-size-md\">\n\t\t\t\t\t\tRequest Demo\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-272fbbda elementor-widget elementor-widget-spacer\" data-id=\"272fbbda\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-70be8926 elementor-widget-divider--view-line_text elementor-widget-divider--element-align-left elementor-widget elementor-widget-divider\" data-id=\"70be8926\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t\t<span class=\"elementor-divider__text elementor-divider__element\">\n\t\t\t\tFAQs\t\t\t\t<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-10173c99 elementor-widget elementor-widget-toggle\" data-id=\"10173c99\" data-element_type=\"widget\" data-widget_type=\"toggle.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-toggle\">\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-2691\" class=\"elementor-tab-title\" data-tab=\"1\" role=\"button\" aria-controls=\"elementor-tab-content-2691\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"far fa-question-circle\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-check-circle\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">What is product information management?<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-2691\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"1\" role=\"region\" aria-labelledby=\"elementor-tab-title-2691\"><p>Product information management (PIM) is a catalog software tool built to speed products to market.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-2692\" class=\"elementor-tab-title\" data-tab=\"2\" role=\"button\" aria-controls=\"elementor-tab-content-2692\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"far fa-question-circle\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-check-circle\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">What is digital assets management?<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-2692\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"2\" role=\"region\" aria-labelledby=\"elementor-tab-title-2692\"><p>Digital asset management (DAM) is a software used to organize and enrich digital assets.\u00a0<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-3109501 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3109501\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c5a6493\" data-id=\"c5a6493\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2ccb59ee elementor-widget elementor-widget-spacer\" data-id=\"2ccb59ee\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-4490b52e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4490b52e\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-5191b6a6\" data-id=\"5191b6a6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5735e6da elementor-author-box--avatar-yes elementor-author-box--name-yes elementor-author-box--biography-yes elementor-author-box--link-no elementor-widget elementor-widget-author-box\" data-id=\"5735e6da\" data-element_type=\"widget\" data-widget_type=\"author-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-author-box\">\n\t\t\t\t\t\t\t<div  class=\"elementor-author-box__avatar\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/secure.gravatar.com\/avatar\/777ba477362be24eee70c7480944b652?s=300&amp;d=mm&amp;r=g\" alt=\"Ceejay S Teku\" loading=\"lazy\">\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t<div class=\"elementor-author-box__text\">\n\t\t\t\t\t\t\t\t\t<div >\n\t\t\t\t\t\t<h4 class=\"elementor-author-box__name\">\n\t\t\t\t\t\t\tCeejay S Teku\t\t\t\t\t\t<\/h4>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-author-box__bio\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6f8675b9 elementor-widget elementor-widget-post-info\" data-id=\"6f8675b9\" data-element_type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-c8acb19 elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t<a href=\"https:\/\/catsy.com\/blog\/2022\/04\/18\/\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-calendar\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\tApril 18, 2022\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-110aebed\" data-id=\"110aebed\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-69ba5a56 elementor-widget elementor-widget-spacer\" data-id=\"69ba5a56\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2e59457c elementor-widget-divider--view-line_text elementor-widget-divider--element-align-left elementor-widget elementor-widget-divider\" data-id=\"2e59457c\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t\t<span class=\"elementor-divider__text elementor-divider__element\">\n\t\t\t\tSHARE\t\t\t\t<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-32b24b72\" data-id=\"32b24b72\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-de35467 elementor-widget elementor-widget-spacer\" data-id=\"de35467\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-600dfdf0 elementor-share-buttons--view-icon elementor-share-buttons--skin-minimal elementor-share-buttons--shape-rounded elementor-grid-0 elementor-share-buttons--color-official elementor-widget elementor-widget-share-buttons\" data-id=\"600dfdf0\" data-element_type=\"widget\" data-widget_type=\"share-buttons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-grid\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_facebook\" tabindex=\"0\" aria-label=\"Share on facebook\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-facebook\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_twitter\" tabindex=\"0\" aria-label=\"Share on twitter\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-twitter\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_linkedin\" tabindex=\"0\" aria-label=\"Share on linkedin\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-linkedin\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-a5917dd elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a5917dd\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5a593793\" data-id=\"5a593793\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6ed64960 elementor-widget elementor-widget-spacer\" data-id=\"6ed64960\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-67c4d1f9 elementor-posts__hover-none elementor-grid-3 elementor-grid-tablet-2 elementor-grid-mobile-1 elementor-posts--thumbnail-top elementor-card-shadow-yes elementor-widget elementor-widget-posts\" data-id=\"67c4d1f9\" data-element_type=\"widget\" data-settings=\"{&quot;cards_columns&quot;:&quot;3&quot;,&quot;cards_columns_tablet&quot;:&quot;2&quot;,&quot;cards_columns_mobile&quot;:&quot;1&quot;,&quot;cards_row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:35,&quot;sizes&quot;:[]},&quot;cards_row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;cards_row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"posts.cards\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-posts-container elementor-posts elementor-posts--skin-cards elementor-grid\">\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-28398 post type-post status-publish format-standard has-post-thumbnail hentry category-ai category-channels category-integrations category-pim category-pim-dam category-product-experience-management-pxm category-technical-advice category-tools tag-brand-marketing tag-dam-and-pim-integration tag-ecommerce tag-ecommerce-ai tag-multi-channel-retailers tag-pim tag-pim-ai tag-pim-software tag-product-catalog tag-product-experience-px tag-product-experience-management tag-product-information-management tag-pxm tag-tools\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/catsy.com\/blog\/pxm-and-customer-loyalty-building-lasting-relationships\/\" ><div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"169\" src=\"https:\/\/catsy.com\/blog\/wp-content\/uploads\/2026\/04\/catsy-pim-pxm-customer-loyalty-building-lasting-relationships-300x169.png\" class=\"attachment-medium size-medium wp-image-28400\" alt=\"catsy-pim-pxm-customer-loyalty-building-lasting-relationships\" srcset=\"https:\/\/catsy.com\/blog\/wp-content\/uploads\/2026\/04\/catsy-pim-pxm-customer-loyalty-building-lasting-relationships-300x169.png 300w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2026\/04\/catsy-pim-pxm-customer-loyalty-building-lasting-relationships-1024x576.png 1024w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2026\/04\/catsy-pim-pxm-customer-loyalty-building-lasting-relationships-768x432.png 768w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2026\/04\/catsy-pim-pxm-customer-loyalty-building-lasting-relationships.png 1280w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/catsy.com\/blog\/pxm-and-customer-loyalty-building-lasting-relationships\/\" >\n\t\t\t\tPXM and Customer Loyalty: Building Lasting Relationships\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/catsy.com\/blog\/pxm-and-customer-loyalty-building-lasting-relationships\/\" >\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-author\">\n\t\t\tCeejay S Teku\t\t<\/span>\n\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\tApril 16, 2026\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-28390 post type-post status-publish format-standard has-post-thumbnail hentry category-ai category-channels category-integrations category-pim category-pim-dam category-product-experience-management-pxm category-technical-advice category-tools tag-brand-marketing tag-dam-and-pim-integration tag-ecommerce tag-ecommerce-ai tag-multi-channel-retailers tag-pim tag-pim-ai tag-pim-software tag-product-catalog tag-product-experience-px tag-product-experience-management tag-product-information-management tag-pxm tag-tools\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/catsy.com\/blog\/catsy-pim-ultimate-pxm-tech-stack\/\" ><div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"169\" src=\"https:\/\/catsy.com\/blog\/wp-content\/uploads\/2026\/04\/catsy-pim-pxm-ultimate-tech-stack-300x169.png\" class=\"attachment-medium size-medium wp-image-28394\" alt=\"catsy-pim-pxm-ultimate-tech-stack\" srcset=\"https:\/\/catsy.com\/blog\/wp-content\/uploads\/2026\/04\/catsy-pim-pxm-ultimate-tech-stack-300x169.png 300w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2026\/04\/catsy-pim-pxm-ultimate-tech-stack-1024x576.png 1024w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2026\/04\/catsy-pim-pxm-ultimate-tech-stack-768x432.png 768w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2026\/04\/catsy-pim-pxm-ultimate-tech-stack.png 1280w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/catsy.com\/blog\/catsy-pim-ultimate-pxm-tech-stack\/\" >\n\t\t\t\tThe Ultimate PXM Tech Stack\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/catsy.com\/blog\/catsy-pim-ultimate-pxm-tech-stack\/\" >\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-author\">\n\t\t\tCeejay S Teku\t\t<\/span>\n\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\tApril 15, 2026\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-28383 post type-post status-publish format-standard has-post-thumbnail hentry category-ai category-channels category-integrations category-pim category-pim-dam category-product-experience-management-pxm category-technical-advice tag-brand-marketing tag-dam-and-pim-integration tag-ecommerce tag-ecommerce-ai tag-multi-channel-retailers tag-pim tag-pim-ai tag-pim-software tag-product-catalog tag-product-experience-px tag-product-experience-management tag-product-information-management tag-pxm\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/catsy.com\/blog\/catsy-pim-global-pxm-better-product-experiences-worldwide\/\" ><div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"169\" src=\"https:\/\/catsy.com\/blog\/wp-content\/uploads\/2026\/04\/catsy-pim-global-pxm-better-product-experiences-worldwide-300x169.png\" class=\"attachment-medium size-medium wp-image-28384\" alt=\"catsy-pim-global-pxm-better-product-experiences-worldwide\" srcset=\"https:\/\/catsy.com\/blog\/wp-content\/uploads\/2026\/04\/catsy-pim-global-pxm-better-product-experiences-worldwide-300x169.png 300w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2026\/04\/catsy-pim-global-pxm-better-product-experiences-worldwide-1024x576.png 1024w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2026\/04\/catsy-pim-global-pxm-better-product-experiences-worldwide-768x432.png 768w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2026\/04\/catsy-pim-global-pxm-better-product-experiences-worldwide.png 1280w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/catsy.com\/blog\/catsy-pim-global-pxm-better-product-experiences-worldwide\/\" >\n\t\t\t\tGlobal PXM: Creating Better Product Experiences Worldwide\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/catsy.com\/blog\/catsy-pim-global-pxm-better-product-experiences-worldwide\/\" >\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-author\">\n\t\t\tCeejay S Teku\t\t<\/span>\n\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\tApril 14, 2026\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<\/div>\n\n\n\t\t\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7e0ff0c5 elementor-widget elementor-widget-spacer\" data-id=\"7e0ff0c5\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>How to Build Rapport with Buyers on the PDP Online marketers today do not have the same advantage of having a tactile experience like an<\/p>\n","protected":false},"author":1,"featured_media":9764,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","footnotes":""},"categories":[11],"tags":[8,19],"_links":{"self":[{"href":"https:\/\/catsy.com\/blog\/wp-json\/wp\/v2\/posts\/9311"}],"collection":[{"href":"https:\/\/catsy.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/catsy.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/catsy.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/catsy.com\/blog\/wp-json\/wp\/v2\/comments?post=9311"}],"version-history":[{"count":21,"href":"https:\/\/catsy.com\/blog\/wp-json\/wp\/v2\/posts\/9311\/revisions"}],"predecessor-version":[{"id":21276,"href":"https:\/\/catsy.com\/blog\/wp-json\/wp\/v2\/posts\/9311\/revisions\/21276"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/catsy.com\/blog\/wp-json\/wp\/v2\/media\/9764"}],"wp:attachment":[{"href":"https:\/\/catsy.com\/blog\/wp-json\/wp\/v2\/media?parent=9311"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/catsy.com\/blog\/wp-json\/wp\/v2\/categories?post=9311"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/catsy.com\/blog\/wp-json\/wp\/v2\/tags?post=9311"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}