{"id":9288,"date":"2022-07-19T07:38:43","date_gmt":"2022-07-19T13:38:43","guid":{"rendered":"https:\/\/catsy.com\/blog\/?p=9288"},"modified":"2025-02-04T09:22:48","modified_gmt":"2025-02-04T15:22:48","slug":"pim-channel-mapping-formulas-how-to-optimize-channel-readiness-2","status":"publish","type":"post","link":"https:\/\/catsy.com\/blog\/pim-channel-mapping-formulas-how-to-optimize-channel-readiness-2\/","title":{"rendered":"PIM Channel Mapping Formulas: How to Optimize Channel Readiness"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"9288\" class=\"elementor elementor-9288\">\n\t\t\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-4c9f9ef8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4c9f9ef8\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7a7f64b8\" data-id=\"7a7f64b8\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-2ba9e162 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2ba9e162\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-4d6cee0e\" data-id=\"4d6cee0e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-32b5a59 elementor-widget elementor-widget-heading\" data-id=\"32b5a59\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">How to Optimize Channel Readiness with PIM Channel Mapping Formulas<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-5e560c7\" data-id=\"5e560c7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-13d2acd1 elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"13d2acd1\" data-element_type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/catsy.com\/blog\/wp-content\/uploads\/2022\/07\/pim-dam-catsy-Channel-Mapping-Formulas-How-to-Optimize-Channel-Readiness-1-1024x576.png\" class=\"attachment-large size-large wp-image-9751\" alt=\"\" srcset=\"https:\/\/catsy.com\/blog\/wp-content\/uploads\/2022\/07\/pim-dam-catsy-Channel-Mapping-Formulas-How-to-Optimize-Channel-Readiness-1-1024x576.png 1024w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2022\/07\/pim-dam-catsy-Channel-Mapping-Formulas-How-to-Optimize-Channel-Readiness-1-300x169.png 300w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2022\/07\/pim-dam-catsy-Channel-Mapping-Formulas-How-to-Optimize-Channel-Readiness-1-768x432.png 768w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2022\/07\/pim-dam-catsy-Channel-Mapping-Formulas-How-to-Optimize-Channel-Readiness-1-1536x864.png 1536w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2022\/07\/pim-dam-catsy-Channel-Mapping-Formulas-How-to-Optimize-Channel-Readiness-1-600x338.png 600w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2022\/07\/pim-dam-catsy-Channel-Mapping-Formulas-How-to-Optimize-Channel-Readiness-1.png 1920w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-4bedcb9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4bedcb9\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4fde0a3\" data-id=\"4fde0a3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8190ea9 elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"8190ea9\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-check-circle\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">PIM solutions help brands, distributors, and retailers gain visibility across channels and improve collaboration between teams.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-check-circle\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Channel Readiness is a key component of successful PIM implementations. Channel mapping formulas ensure that the right people and systems have access to the right data at the right time.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-check-circle\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Channel Mapping Formulas and Programmable Attributes enable your teams to automate your PIM system so you can work smarter, not harder when driving revenue for your business.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-6b0bfcc5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6b0bfcc5\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-6e6acba0\" data-id=\"6e6acba0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-440e213d elementor-widget elementor-widget-table-of-contents\" data-id=\"440e213d\" data-element_type=\"widget\" data-settings=\"{&quot;headings_by_tags&quot;:[&quot;h2&quot;],&quot;exclude_headings_by_selector&quot;:[],&quot;marker_view&quot;:&quot;bullets&quot;,&quot;icon&quot;:{&quot;value&quot;:&quot;hm hm-arrow-right1&quot;,&quot;library&quot;:&quot;happy-icons&quot;},&quot;sticky&quot;:&quot;top&quot;,&quot;sticky_offset&quot;:111,&quot;sticky_parent&quot;:&quot;yes&quot;,&quot;min_height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;sticky_on&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;],&quot;sticky_effects_offset&quot;:0}\" data-widget_type=\"table-of-contents.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-toc__header\">\n\t\t\t<h4 class=\"elementor-toc__header-title\">\n\t\t\t\tIn this Article\t\t\t<\/h4>\n\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-toc__body\">\n\t\t\t<div class=\"elementor-toc__spinner-container\">\n\t\t\t\t<i class=\"elementor-toc__spinner eicon-animation-spin eicon-loading\" aria-hidden=\"true\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-38788e60\" data-id=\"38788e60\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2cd18c57 elementor-widget elementor-widget-text-editor\" data-id=\"2cd18c57\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><!-- wp:list --><\/p>\n<ul><!-- wp:list-item --><\/ul>\n<p><strong>\u201cSell products online!\u201d they said. \u201cIt\u2019ll be easy and fun!\u201d they said.<\/strong><\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>Selling products through your own eCommerce website or through an online distributor is without question one of the best ways to get your product in front of more people, and bring in more revenue.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>But as you know, a product will not sell itself online without proper descriptions, specs, images, and marketing copy. As a product owner\/manufacturer\/marketer, it\u2019s your job to develop, manage, and furnish this product info to your sales channels, be it your own website, or a 3rd party distributor.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>Writing robust and compelling product copy is a topic all unto itself, which you can learn about <a href=\"https:\/\/catsy.com\/blog\/the-anatomy-of-a-product-page-that-gets-noticed\/\">here<\/a>.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>But for the sake of this blog post, let\u2019s assume you\u2019ve already got your detailed and kickass product info\/copy ready to go.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>Let\u2019s also assume that you\u2019re organized, and it\u2019s all contained within a few PDF spec sheets, an excel spreadsheet or two, and a Google Drive or Dropbox folder. (If you\u2019re struggling with organization, see our blog post on how a PIM &amp; DAM can help here)<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>On the surface, storing and sending this product information to your sales channels seems simple\u2013\u2013and it certainly can be!<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>But\u2013\u2013enter pesky marketplace and distributor requirements\u2013\u2013and suddenly something as simple as \u201cCountry of Origin\u201d requires 3 different formats for 3 different channels\/distributors.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>That original spreadsheet of yours? Well now you\u2019re forced to create a new copy of it, and it looks something like this:<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:heading --><\/p>\n<h2>Example 1: Different Channel Text Format Requirements<\/h2>\n<p><!-- \/wp:heading --><!-- wp:table --><\/p>\n<figure class=\"wp-block-table\">\n<table>\n<tbody>\n<tr>\n<td>SKU<\/td>\n<td>Country of Origin (distributor 1)<\/td>\n<td>Country of Origin (distributor 2)<\/td>\n<td>Country of Origin (distributor 3)<\/td>\n<\/tr>\n<tr>\n<td>1234<\/td>\n<td>USA<\/td>\n<td>U.S.A.<\/td>\n<td>United States of America<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/figure>\n<p><!-- \/wp:table --><!-- wp:paragraph --><\/p>\n<p>Is this really necessary? Definitely not. And we\u2019ll show you how you can avoid it. If you\u2019d like to skip ahead, scroll down to <a href=\"https:\/\/catsy.com\/blog\/pim-channel-mapping-formulas-how-to-optimize-channel-readiness\/#solution\">The Solution<\/a>.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:heading --><\/p>\n<h2>Example 2: Different Channel Image Requirements<\/h2>\n<p><!-- \/wp:heading --><!-- wp:paragraph --><\/p>\n<p>Marketplaces usually require images to adhere to a specific filename convention, a specific file type (e.g. JPG or PNG), and exact dimensions that\u2013\u2013as luck would have it\u2013\u2013all happen to be different from your original image files.\u00a0<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>E.g. \u201chammer_main_image.png\u201d is a <em>rectangular<\/em> image\u00a0 that\u2019s a PNG file<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:image --><\/p>\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh6.googleusercontent.com\/G7DaJD8gjJWPEphvQCusjlOVq7A9NvjG8_kna13wvW4Tf16olmgeuc30r5Fc72_GNE_J_O6dR3Ec-8v0bdRs5Llp6GHT3zPxzkZWS-nJ9pIU9bQ03F_08gaTyG3EEWjItBLzKCr3mcMVAIJOCmXNsSPOOpdswgnR-2E9iW8NQZkp5xcn-_M6pqdA5A\" alt=\"pim channel mapping formulas\" loading=\"lazy\" \/><\/figure>\n<p><!-- \/wp:image --><!-- wp:paragraph --><\/p>\n<p>But let\u2019s say Amazon requires me to:<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:list --><\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul><!-- wp:list-item --><\/ul>\n<\/li>\n<\/ul>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li>Rename the image so that the file name contains ASIN<\/li>\n<li>Convert the image into a JPG<\/li>\n<li>Resize the image into a square that\u2019s 1000 x 1000<\/li>\n<li>Add white padding to make it square<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><!-- \/wp:list-item --><!-- wp:list-item --><\/p>\n<ul>\n<li style=\"list-style-type: none;\">\u00a0<\/li>\n<\/ul>\n<p><!-- \/wp:list-item --><!-- wp:list-item --><\/p>\n<ul>\n<li style=\"list-style-type: none;\">\u00a0<\/li>\n<\/ul>\n<p><!-- \/wp:list-item --><!-- wp:list-item --><\/p>\n<div><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-weight: var( --e-global-typography-text-font-weight ); font-size: 1rem;\">Surprise! You thought you could just easily upload your images and start selling? Well, you can!<\/span><\/div>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>But first, you need to face hours of tedious labor to rename, resize, and file away hundreds or even thousands of copies of your original images. Do you have an intern? Because you\u2019ll probably need one\u2026and if you do, you may not have them for much longer.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>The above requirements would typically require a tool like Photoshop to resize the images. Then you\u2019ll have to rename, resize, and save each of them individually, storing them as separate copies.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>Oh, wait\u2026your photographer just sent you *new* images? Well\u2026 do it all again!<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:image --><\/p>\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh5.googleusercontent.com\/equsLAMKgwV6pQaOaMDEX3U2jqrLKREuHUY0Fvb-qPceky_ngcMamkGW2-OXYieojZ33P6y8b1ETWWKKsXE74gb_kKbpBWqjEcbVuqQi563Cce9wJue1O79Q5MpFOlm_sjOP0pwr0OHjlje0aRlR5Ic5dXi33XkRp198cDS0J3oVYEFt6FCF1hdKaA\" alt=\"\" loading=\"lazy\" \/><\/figure>\n<p><!-- \/wp:image --><!-- wp:paragraph --><\/p>\n<p>eCommerce can be cruel in this way. You\u2019ll quickly find that if you\u2019re furnishing 3 different sales channels with 3 formats for one attribute (like in Example 1). Or different formats for images (as in example 2 above) you\u2019re forced with the awkward inconvenience of storing 3 versions of the same attribute or image just to meet these requirements.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>With hundreds and sometimes thousands of attributes and images, this quickly gets to be very cumbersome, difficult to manage, and not to mention\u2013\u2013very error-prone!<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:heading --><\/p>\n<h2><strong>Channel Mapping Solutions<\/strong><\/h2>\n<p><!-- \/wp:heading --><!-- wp:paragraph --><\/p>\n<p>A key advantage of a PIM &amp; DAM is the ability to create a single source of truth of product data\/info that contains a SINGLE VERSION of each attribute and auto-formats the source data on-demand to fit each of your sales channel\u2019s requirements, however unique (or annoying) they may be.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-12362\" src=\"https:\/\/catsy.com\/blog\/wp-content\/uploads\/2023\/04\/3_pim-consistent-content-sync-multiple-channels.png\" alt=\"\" width=\"644\" height=\"511\" srcset=\"https:\/\/catsy.com\/blog\/wp-content\/uploads\/2023\/04\/3_pim-consistent-content-sync-multiple-channels.png 644w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2023\/04\/3_pim-consistent-content-sync-multiple-channels-300x238.png 300w\" sizes=\"(max-width: 644px) 100vw, 644px\" loading=\"lazy\" \/><\/p>\n<p><!-- \/wp:paragraph --><!-- wp:image --><!-- \/wp:image --><!-- wp:paragraph --><\/p>\n<p>In Catsy, this can be accomplished in one of two ways:<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:list --><\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul><!-- wp:list-item --><\/ul>\n<\/li>\n<\/ul>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li>Channel Mapping Formulas<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><!-- \/wp:list-item --><!-- wp:list-item --><\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li>Programmable Attributes<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><!-- \/wp:list-item --><\/p>\n<p><!-- \/wp:list --><!-- wp:paragraph --><\/p>\n<p>Here are some examples of how\u00a0 channel mapping formulas can simplify your life by transforming your data\/images on demand to reduce the number of attributes and images you\u2019re forced to store and maintain:<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:table --><\/p>\n<figure class=\"wp-block-table\">\n<table>\n<tbody>\n<tr>\n<td>\u00a0<\/td>\n<td>Original Attribute<\/td>\n<td>Channel Mapping Result 1<\/td>\n<td>Channel Mapping Result 2<\/td>\n<\/tr>\n<tr>\n<td>Convert b\/w measurement systems (w\/ rounding)<\/td>\n<td>Length (US) = 12 feet<\/td>\n<td>Length (metric, cm) = 365.76 cm<\/td>\n<td>Length (metric, m) =\u00a03.66 m<\/td>\n<\/tr>\n<tr>\n<td>Pricing Formulas<\/td>\n<td>MSRP = $10.00<\/td>\n<td>Sale Price =\u00a0MSRP * 0.85\u00a0 = $8.50<\/td>\n<td>Clearance Price = MSRP * 0.75 = $7.50<\/td>\n<\/tr>\n<tr>\n<td>Apply formatting to text<\/td>\n<td>12 feet<\/td>\n<td>12\u2019<\/td>\n<td>12 ft.<\/td>\n<\/tr>\n<tr>\n<td>Apply formatting to images<\/td>\n<td>image1.resize(1000\u00d71000)<\/td>\n<td>image1.rename<\/td>\n<td>image1.resize<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/figure>\n<p><!-- \/wp:table --><!-- wp:paragraph --><\/p>\n<p>But what if you <em>want<\/em> to create new attributes in the system that auto-calculate off of existing attributes?\u00a0<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>Perhaps you sell through Shopify, and you want an attribute called \u201cShopify Body Text\u201d that is stitched together from several other attributes.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>For example, \u201cBullet 1\u201d, \u201cBullet 2\u201d, \u201cProduct Description\u201d, \u201cProduct Details\u201d, and \u201cProduct Shipping\u201d.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>You could have your intern copy and paste all this information you already have into a new \u201cShopify Body Text\u201d attribute\u2026<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>But then whenever there\u2019s a change to one of the bullets, \u201cShopify Body Text\u201d will have to be manually updated.\u00a0<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>You can have your intern do this\u2026 OR\u2026You can work smarter and not harder, by leveraging Catsy\u2019s Programmable Attributes to save time and prevent errors.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>Much like how Excel allows you to calculate a cell value by applying a formula to another cell value, Programmable Attributes can apply formula logic to generate an attribute value from one or more existing attributes.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p><em>Shopify Body Text\u00a0 =<\/em><\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p><em>product.bullet_point_1 +<\/em><\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p><em>product.bullet_point_2 + \u2018&lt;br\/&gt;\u2019+<\/em><\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p><em>product.bullet_3 + \u2018&lt;br\/&gt;\u2019+<\/em><\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p><em>product.bullet_4 + \u2018&lt;br\/&gt;\u2019+<\/em><\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p><em>\u00a0\u2018&lt;p&gt;\u2019 product.product_description + \u2018&lt;!\u2013split\u2013&gt;\u2019<\/em><\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p><em>+ product.product_details + \u2018&lt;!\u2013split\u2013&gt;\u2019\u00a0<\/em><\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p><em>+ product.shipping_information + \u2018&lt;!\u2013split\u2013&gt;\u2019 +\u00a0<\/em><\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>One other example, let\u2019s say you want to store the following product prices in your PIM. Each of them is somehow based on the MSRP.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:list --><\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul><!-- wp:list-item --><\/ul>\n<\/li>\n<\/ul>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li><em>MSRP<\/em><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><!-- \/wp:list-item --><!-- wp:list-item --><\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li><em>Sale Price<\/em><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><!-- \/wp:list-item --><!-- wp:list-item --><\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li><em>Clearance Price<\/em><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><!-- \/wp:list-item --><!-- wp:list-item --><\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li><em>Distributor 1 Price<\/em><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><!-- \/wp:list-item --><!-- wp:list-item --><\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li><em>Distributor 2 Price<\/em><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><!-- \/wp:list-item --><!-- wp:list-item --><\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li><em>Distributor 3 Price\u00a0<\/em><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><!-- \/wp:list-item --><!-- wp:list-item --><\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li><em>etc\u2026<\/em><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><!-- \/wp:list-item --><\/p>\n<p><!-- \/wp:list --><!-- wp:paragraph --><\/p>\n<p>You could enter and manage all of these prices individually. But then every time your MSRP changes, you have to manually change all of the other prices!<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:image --><\/p>\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh4.googleusercontent.com\/0QNmcuhkTNDvs4UNBDj9-ry2RqndMcqu_UdTfMgzM9Uvqp6xX8ytvWOVYFq6zWHT12mp5pneWNvputH2u7_g0AdT68yEjlDPxPKK5A5ORxfAzu2HPNH-hVDQc5aLStIT3wv8Cuh0VS14yxD3g4FNlF5BhpCxHMc-V2YBIUzLbdZafNBPl8h3X6wnlw\" alt=\"pim channel mapping formulas\" loading=\"lazy\" \/><\/figure>\n<p><!-- \/wp:image --><!-- wp:paragraph --><\/p>\n<p>Instead, programmable attributes allow you to auto-calculate all the other prices off of the MSRP using the following logic:<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:list --><\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul><!-- wp:list-item --><\/ul>\n<\/li>\n<\/ul>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li><em>MSRP = $10.00<\/em><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><!-- \/wp:list-item --><!-- wp:list-item --><\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li><em>Sale Price = MSRP * 0.9 = $9.00<\/em><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><!-- \/wp:list-item --><!-- wp:list-item --><\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li><em>Clearance Price = MSRP * 0.75 = $7.50<\/em><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><!-- \/wp:list-item --><!-- wp:list-item --><\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li><em>Distributor 1 Price = MSRP * 0.5 = $5.00<\/em><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><!-- \/wp:list-item --><!-- wp:list-item --><\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li><em>Distributor 2 Price = MSRP * 0.45 = $4.50<\/em><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><!-- \/wp:list-item --><!-- wp:list-item --><\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li><em>Distributor 3 Price = MSRP * 0.4 = $.00<\/em><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><!-- \/wp:list-item --><!-- wp:list-item --><\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li><em>etc\u2026<\/em><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><!-- \/wp:list-item --><\/p>\n<p><!-- \/wp:list --><!-- wp:paragraph --><\/p>\n<p>To summarize, channel mapping and programmable attributes are useful because they allow for:<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:list --><\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul><!-- wp:list-item --><\/ul>\n<\/li>\n<\/ul>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li>Reuse of data<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><!-- \/wp:list-item --><\/p>\n<p><!-- \/wp:list --><!-- wp:paragraph --><\/p>\n<p>When data is captured in its most granular form, it can be reused and formatted as needed.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:list --><\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul><!-- wp:list-item --><\/ul>\n<\/li>\n<\/ul>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li>Transformation of data<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><!-- \/wp:list-item --><!-- wp:list-item --><\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li>Automatic formatting of data<!-- wp:list -->\n<ul>\n<li style=\"list-style-type: none;\">\n<ul><!-- wp:list-item --><\/ul>\n<\/li>\n<\/ul>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li>\u201cUSA\u201d vs \u201cUnited States of America\u201d<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><!-- \/wp:list-item --><!-- wp:list-item --><\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li>Convert measurement units or formats<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><!-- \/wp:list-item --><\/p>\n<p><!-- \/wp:list --><\/p>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><!-- \/wp:list-item --><!-- wp:list-item --><\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li>Transformation of data<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><!-- \/wp:list-item --><\/p>\n<p><!-- \/wp:list --><!-- wp:paragraph --><\/p>\n<p>Being able to see the newly calculated attribute values on the spot like an excel formula speeds up your workflow and eliminates errors and confusion.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:image --><\/p>\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh4.googleusercontent.com\/MdukVMgYbODQuBkYgTrd7LnLg7oEsJ1C7wQ0b5Hxj7Bdb5H9mVRClkeK_dRw3tzbg4cCt7FXD-_2yDUb1etd5E9dQ9k2u5pj15NXkBzcPsVSOUdNsPI6CtgXPmJ9YMy37WcsRHSWwKxvk6l8YE4zjlHxO8kfnWfe9A4SHLywBi0pjlEHS4tu9-FkLw\" alt=\"pim channel mapping formulas\" loading=\"lazy\" \/><\/figure>\n<p><!-- \/wp:image --><!-- wp:heading --><\/p>\n<h2><strong>PIM\/DAM for Beginners<\/strong><\/h2>\n<p><!-- \/wp:heading --><!-- wp:paragraph --><\/p>\n<p>Alright, now that we\u2019ve covered solutions, let\u2019s backtrack a bit. If you\u2019re new to the eCommerce space or haven\u2019t used a PIM &amp; DAM solution for eCommerce, let\u2019s get you up to speed:<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:heading {\"level\":3} --><\/p>\n<h3><strong>What are product attributes?<\/strong><\/h3>\n<p><!-- \/wp:heading --><!-- wp:paragraph --><\/p>\n<p>Attributes are basically metadata about products. Specifically, they are characteristics of products that make them distinct from other products. They describe things like name, description, price, color, size, components, and specific features of the product.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>However, product data attributes can be much more intricate than surface level information. Situations can occur where a product needs to show on the variant\/SKU level but not on the variable parent level of a product.\u00a0<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>Product data attributes can be more complex than you may think. Situations can occur where a product needs to show on the variant\/SKU level but not on the variable parent level of a product.\u00a0<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>But why would marketing teams use attributes instead of just putting everything in my database?<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>Product data attributes are used to describe products or services. For example, you could add an attribute for \u201cgreen\u201d to a pair of shoes, so that if someone searches for green shoes they will be able to find them. Attributes are also useful when searching for similar items. If you search for \u201cblue jeans\u201d, you might want to show results for \u201cblue jeans with pockets\u201d. You can create a list of attributes using our Attribute Manager tool.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>If you add attributes to a product that don\u2019t match the product, filtered search results will be skewed and eCommerce customers will leave your site frustrated and confused, most likely never to return.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:image --><\/p>\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh5.googleusercontent.com\/6tqxFoIn9XQWg7SzaUY7o_XrfNvua5Vp84kaaWJ2E85a5PSc6JLYHx1XRkt0mgqILyKxpvOqboiDxIyEKU098jZSko8GXLAijs7sGx-qhK0E471uMepS4fqja9rQPNT9NgSPQb2hjvOUHNZEFV7adL3yUnIycFz2U9PcwP-lveWbPMvSTWGGMudFCw\" alt=\"\" loading=\"lazy\" \/><\/figure>\n<p><!-- \/wp:image --><!-- wp:heading {\"level\":3} --><\/p>\n<h3><strong>What are product attribute groups?<\/strong><\/h3>\n<p><!-- \/wp:heading --><!-- wp:paragraph --><\/p>\n<p>Attribute groups include a collection of similar attributes grouped together. For example, A \u201cLogistics Data\u201d attribute group contains product logistics data such as assembled width, carton\/pallet level heigh, and assembled length.\u00a0<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>Similar to singular attributes product attribute groups can be assigned to certain product levels in the same way. However, if a product type in the attribute group does not match the assigned product type as your attributes, they don\u2019t show up on the product page.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:heading {\"level\":3} --><\/p>\n<h3><strong>What is attribute mapping?<\/strong><\/h3>\n<p><!-- \/wp:heading --><!-- wp:paragraph --><\/p>\n<p>In a PIM\/DAM solution, attribute mapping is the process of matching a specific <a href=\"https:\/\/catsy.com\/channels\">channel\u2019s<\/a> attributes to your master attributes.\u00a0<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>Five types of attributes exist to map channel attributes:<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:list --><\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul><!-- wp:list-item --><\/ul>\n<\/li>\n<\/ul>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li>String Mapping<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><!-- \/wp:list-item --><!-- wp:list-item --><\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li>Asset Mapping<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><!-- \/wp:list-item --><!-- wp:list-item --><\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li>Picklist Mapping<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><!-- \/wp:list-item --><!-- wp:list-item --><\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li>Constant Mapping<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><!-- \/wp:list-item --><!-- wp:list-item --><\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li>Using a Formula<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><!-- \/wp:list-item --><\/p>\n<p><!-- \/wp:list --><!-- wp:heading {\"level\":3} --><\/p>\n<h3><strong>What are programmable attributes?<\/strong><\/h3>\n<p><!-- \/wp:heading --><!-- wp:paragraph --><\/p>\n<p>Programmable attributes are similar to channel mappings but more flexible. They allow you to calculate the value of an attribute based on some set of rules.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>So, for example, you might have a rule that says:<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>if the product has a weight greater than 100 grams, multiply the sale price by 0.8<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>and if the product has a weight less than 100 grams, multiply it by 0.6<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>That way, you could automatically adjust the price of heavier products without having to manually enter the new price every time.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>In addition, since these attributes are programmed into the system, you can change them whenever you want.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:heading {\"level\":3} --><\/p>\n<h3><strong>What are channel mapping formulas?<\/strong><\/h3>\n<p><!-- \/wp:heading --><!-- wp:paragraph --><\/p>\n<p>Channel mapping formulas include the formulas presented earlier in this article. The intended purpose of channel within a PIM platform is to provide the ability to configure exports for channel partners to meet their import requirements.\u00a0<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>Examples include:<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:list --><\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul><!-- wp:list-item --><\/ul>\n<\/li>\n<\/ul>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li>.CSV format<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><!-- \/wp:list-item --><!-- wp:list-item --><\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li>.XSL format<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><!-- \/wp:list-item --><!-- wp:list-item --><\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li>.XSL format<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><!-- \/wp:list-item --><\/p>\n<p><!-- \/wp:list --><!-- wp:paragraph --><\/p>\n<p>After a channel has been created and configured, exports can be a simple process to get the data into the desired format.\u00a0<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>Two ways to create a channel:<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>1. Using an already existing template<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>2. Creating a new template from attributes in your PIM solution\u00a0<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>Once products are mapped to channels, there are also two ways to get channel information to the intended eCommerce platform, marketplace, or eCatalog:<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>1. Export<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>2. Syndicate<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>Examples of channels (or output channels) for product data include eCommerce mediums (Shopify, BigCommerce, Magento), Marketplaces (Walmart, Amazon, eBay), and Distributor channels (Grainger, Ferguson, Fastenal).\u00a0<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:image {\"id\":12361,\"sizeSlug\":\"full\",\"linkDestination\":\"none\"} --><\/p>\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"486\" height=\"410\" class=\"wp-image-12361\" src=\"https:\/\/catsy.com\/blog\/wp-content\/uploads\/2023\/04\/pim-dam-enrichment-readiness-reporting-completeness-diagnositic.png\" alt=\"\" srcset=\"https:\/\/catsy.com\/blog\/wp-content\/uploads\/2023\/04\/pim-dam-enrichment-readiness-reporting-completeness-diagnositic.png 486w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2023\/04\/pim-dam-enrichment-readiness-reporting-completeness-diagnositic-300x253.png 300w\" sizes=\"(max-width: 486px) 100vw, 486px\" loading=\"lazy\" \/><\/figure>\n<p><!-- \/wp:image --><!-- wp:heading {\"level\":3} --><\/p>\n<h3><strong>What is channel readiness?<\/strong><\/h3>\n<p><!-- \/wp:heading --><!-- wp:paragraph --><\/p>\n<p>In product data management, channel readiness refers to how ready a product is for a specific marketplace. As the channel mapping, examples above show, many scenarios exist where a product could be sold in more than one eCommerce store (Shopify, Amazon, Grainger, for example).\u00a0<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>While certain product attributes would remain true for the product in each store, some (such as title or images) could vary from store to store. This is due to the fact that different channels have different requirements for product listings. While one platform may only require 3 images, another could require 7.\u00a0<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>Channel readiness in PIM takes an output channel&#8217;s requirements into account and measures it against attributes that a product currently has. PIM then provides a completeness score and provides a list of attributes that are missing or need to be updated.\u00a0\u00a0\u00a0<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>The channel readiness tool enables the user to quickly get up to speed on what needs to be done in order to get accurate products to market, fast.\u00a0<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:image {\"id\":12418,\"sizeSlug\":\"full\",\"linkDestination\":\"none\"} --><\/p>\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"606\" height=\"504\" class=\"wp-image-12418\" src=\"https:\/\/catsy.com\/blog\/wp-content\/uploads\/2023\/04\/pim-dam-single-source-of-truth-channels.png\" alt=\"\" srcset=\"https:\/\/catsy.com\/blog\/wp-content\/uploads\/2023\/04\/pim-dam-single-source-of-truth-channels.png 606w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2023\/04\/pim-dam-single-source-of-truth-channels-300x250.png 300w\" sizes=\"(max-width: 606px) 100vw, 606px\" \/><\/figure>\n<p><!-- \/wp:image --><!-- wp:heading --><\/p>\n<h2><strong>PIM\/DAM for Developers<\/strong><\/h2>\n<p><!-- \/wp:heading --><!-- wp:paragraph --><\/p>\n<p>Alright, for you experienced developers, you already know that Product information management (PIM) is a term used by software developers to describe the process of managing product data. It includes all aspects of creating, maintaining, distributing, and updating product documentation.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p><a style=\"font-family: var( --e-global-typography-text-font-family ), Sans-serif; background-color: #ffffff; font-size: 1rem;\" href=\"https:\/\/catsy.com\/optimize\" target=\"_blank\" rel=\"noopener\">Product management tools<\/a>\u00a0are designed to help teams collaborate on product development projects. PIM\/DAM can be used to manage everything from project plans to marketing materials to technical specifications.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>Benefits of developers using PIM\/DAM software include:<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:list --><\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul><!-- wp:list-item --><\/ul>\n<\/li>\n<\/ul>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li>Automate processes with Scripting<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><!-- \/wp:list-item --><!-- wp:list-item --><\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li>Centralize small computations<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><!-- \/wp:list-item --><!-- wp:list-item --><\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li>Format data in a centralized way<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><!-- \/wp:list-item --><!-- wp:list-item --><\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li>Standardize data\u00a0<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><!-- \/wp:list-item --><\/p>\n<p><!-- \/wp:list --><!-- wp:heading {\"level\":3} --><\/p>\n<h3><strong>Automate Processes With Scripting<\/strong><\/h3>\n<p><!-- \/wp:heading --><!-- wp:paragraph --><\/p>\n<p>Developers can utilize scripting in a PIM to automate tasks such as creating new products or updating product information. For example, if you have a script that automatically creates a new product based on a template, you could save time by running this script every day or setting it to run automatically.\u00a0<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:heading {\"level\":4} --><\/p>\n<h4><strong>How does scripting work?<\/strong><\/h4>\n<p><!-- \/wp:heading --><!-- wp:paragraph --><\/p>\n<p>When you use scripting, you write scripts in a programming language like PHP, Python, Ruby, Perl, etc. These languages are then executed on a server. The server executes the code and returns the result back to the client.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:heading {\"level\":3} --><\/p>\n<h3><strong>Centralize Small Computations\u00a0<\/strong><\/h3>\n<p><!-- \/wp:heading --><!-- wp:paragraph --><\/p>\n<p>If you are looking for a way to centralize small computationally intensive tasks when creating by creating a single source of truth for internal teams to operate out of, PIM is the solution for your business.\u00a0<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>It allows you to run any task or script in the background without having to wait for the cron daemon to execute them. This means that you can perform complex calculations in real-time without having to worry about waiting for the results.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:heading {\"level\":3} --><\/p>\n<h3><strong>Format Data in a Centralized Way<\/strong><\/h3>\n<p><!-- \/wp:heading --><!-- wp:paragraph --><\/p>\n<p>Using a PIM\/DAM solution, developers can ensure data is formatted in a centralized way across the board very seamlessly. Utilizing automated features such as an import mapping wizard, intuitive categorization tools, completeness scoring, and channel readiness tools, formatting data in one location is a breeze. These tools create consistent product data for channels.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>Of course, for each tool comes a specific set of rules that developers can customize for specific channels and products according to business needs. Basically, PIM serves as an automated, enhanced Excel sheet. A developer\u2019s dream!<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:heading {\"level\":3} --><\/p>\n<h3><strong>Standardize Data<\/strong><\/h3>\n<p><!-- \/wp:heading --><!-- wp:paragraph --><\/p>\n<p>Depending on your industry model, data may be coming to you in several different ways. For brand manufacturers, data may be standardized from the get-go. But for distributors, retailers and agencies, data may be coming from many different sources, with many different naming conventions.\u00a0<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>Let\u2019s take a look at <em>Country of Origins<\/em>, for example. While one manufacturer may list the Country of Origin as \u201cCountry\u201d another may simply say \u201cOrigin\u201d and another could say \u201cCountry Origin.\u201d<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>In a PIM system, standardization of attributes, categories, specifications, etc. occurs upon import with the import mapping wizard tool. Developers can accurately and consistently empower internal teams to move the needle forward, speeding products to market quickly.\u00a0<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:image --><\/p>\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh4.googleusercontent.com\/vLkBa-UpZTYoj9W3a-cjoMKehZQDPbNOF0TXcMVujLKkQUDi4PMDG0vLFbvE9XklEWv1NmsXVxHUqlfxYyEOSrXsuN8BuP7KIzm9iM6dtWYAySgfm0lrdLhhTOGfp2QTjT5aH-U4_5dlCGLigWq_o6Uq8bqH1UP1SXQk0PGQwgeOGbTojD_GfI-yqw\" alt=\"pim channel mapping attributes\" loading=\"lazy\" \/><\/figure>\n<p><!-- \/wp:image --><!-- wp:heading {\"level\":3} --><\/p>\n<h3><strong>Conclusion<\/strong><\/h3>\n<p><!-- \/wp:heading --><!-- wp:paragraph --><\/p>\n<p>No way around it, managing loads of product information for eCommerce channels can be a daunting task. From siloed product information to the inability to accurately keep up with product updates, businesses with many SKUs can perform better and drive more revenue when using a PIM and\u00a0<a href=\"https:\/\/catsy.com\/digital-asset-management\" target=\"_blank\" rel=\"noopener\">DAM software<\/a>.\u00a0<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>If you\u2019re looking for a single source of truth PIM\/DAM solution that is user-friendly for both experienced developers as well as marketers with little software knowledge, check out Catsy\u00a0<a href=\"https:\/\/catsy.com\/\" target=\"_blank\" rel=\"noopener\">PIM and DAM<\/a>.\u00a0<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>Catsy is a tech-driven\u00a0<a href=\"https:\/\/catsy.com\/\" target=\"_blank\" rel=\"noopener\">PIM and DAM systems<\/a>\u00a0that is purpose-built by developers, with the developer in mind. In addition, Catsy consistently ranks as a leader in user-friendly\u00a0<a href=\"https:\/\/catsy.com\/product-information-management-system\" target=\"_blank\" rel=\"noopener\">PIM software<\/a>.\u00a0<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>Our customer success team is ready to help you get your channels to market as quickly as possible, so you can start selling. To see Catsy\u2019s Channel Mapping in action, book a demo with us here. We look forward to showing you how you can speed to market!\u00a0<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><!-- \/wp:paragraph --><!-- wp:paragraph --><!-- \/wp:paragraph --><!-- wp:heading {\"level\":3} --><!-- \/wp:paragraph --><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1e9b9020 elementor-widget elementor-widget-spacer\" data-id=\"1e9b9020\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5d62bbef elementor-cta--skin-classic elementor-animated-content elementor-bg-transform elementor-bg-transform-zoom-in elementor-widget elementor-widget-call-to-action\" data-id=\"5d62bbef\" data-element_type=\"widget\" data-widget_type=\"call-to-action.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<a class=\"elementor-cta\" href=\"https:\/\/catsy.com\/request-demo\">\n\t\t\t\t\t<div class=\"elementor-cta__bg-wrapper\">\n\t\t\t\t<div class=\"elementor-cta__bg elementor-bg\" style=\"background-image: url(https:\/\/catsy.com\/blog\/wp-content\/uploads\/2022\/09\/new-blog-cta-3-1024x256.png);\"><\/div>\n\t\t\t\t<div class=\"elementor-cta__bg-overlay\"><\/div>\n\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-cta__content\">\n\t\t\t\t\n\t\t\t\t<h3 class=\"elementor-cta__title elementor-cta__content-item elementor-content-item\">Speed to Market<\/h3>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-cta__description elementor-cta__content-item elementor-content-item\">\n\t\t\t\t\t\tGet to Market Faster with Catsy\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-cta__button-wrapper elementor-cta__content-item elementor-content-item \">\n\t\t\t\t\t<span class=\"elementor-cta__button elementor-button elementor-size-md\">\n\t\t\t\t\t\tRequest Demo\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3872d249 elementor-widget elementor-widget-spacer\" data-id=\"3872d249\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6a77a7a elementor-widget-divider--view-line_text elementor-widget-divider--element-align-left elementor-widget elementor-widget-divider\" data-id=\"6a77a7a\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t\t<span class=\"elementor-divider__text elementor-divider__element\">\n\t\t\t\tFAQs\t\t\t\t<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4489a5cd elementor-widget elementor-widget-toggle\" data-id=\"4489a5cd\" data-element_type=\"widget\" data-widget_type=\"toggle.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-toggle\">\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-1141\" class=\"elementor-tab-title\" data-tab=\"1\" role=\"button\" aria-controls=\"elementor-tab-content-1141\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"far fa-question-circle\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-check-circle\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">What is a PIM in technology?<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-1141\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"1\" role=\"region\" aria-labelledby=\"elementor-tab-title-1141\"><p class=\"p1\">A Product Information Management System (PIM) system is used for managing all types of digital assets such as images, video, audio, text, etc., across multiple platforms and devices. The goal of a PIM system is to provide users with access to all relevant information about a particular item at any given point in time. This includes structured data like price, availability, reviews, ratings, etc., as well as unstructured data such as photos, videos, links, etc.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-1142\" class=\"elementor-tab-title\" data-tab=\"2\" role=\"button\" aria-controls=\"elementor-tab-content-1142\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"far fa-question-circle\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-check-circle\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">What is an example of a PIM?<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-1142\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"2\" role=\"region\" aria-labelledby=\"elementor-tab-title-1142\"><p class=\"p1\">Many PIMs exist to help businesses manage product content. An example of a PIM is Catsy. Not only is Catsy a PIM, but a combined PIM and DAM solution. Catsy is purpose-built for speed to market and is known as a developer and user-friendly application.\u00a0<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-1143\" class=\"elementor-tab-title\" data-tab=\"3\" role=\"button\" aria-controls=\"elementor-tab-content-1143\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"far fa-question-circle\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-check-circle\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">What is the difference between CMS and PIM?<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-1143\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"3\" role=\"region\" aria-labelledby=\"elementor-tab-title-1143\"><p class=\"p1\">A CMS is software designed for managing web pages, while a PIM is used to store all the data about a company\u2019s products. The main purpose of a PIM is to organize the information about each product into one place, which makes it easier for customers to find what they need.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-1144\" class=\"elementor-tab-title\" data-tab=\"4\" role=\"button\" aria-controls=\"elementor-tab-content-1144\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"far fa-question-circle\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-check-circle\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">How does PIM software work?<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-1144\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"4\" role=\"region\" aria-labelledby=\"elementor-tab-title-1144\"><p class=\"p1\">Product information management software (PIM) helps you organize all the information about your company\u2019s products into one central location. This allows you to easily access important data such as pricing, features, customer reviews, and specifications for each product.<\/p>\n<p class=\"p1\">The software also provides a way to keep track of changes made to any product page, which makes it easy to update the website when new information becomes available. This ensures accurate product data get sent to channels. End channels for product content in PIM software include eCatalogs, eCommerce sites, Marketplaces, and print catalogs.\u00a0<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-1145\" class=\"elementor-tab-title\" data-tab=\"5\" role=\"button\" aria-controls=\"elementor-tab-content-1145\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"far fa-question-circle\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-check-circle\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">What kind of data is in a PIM?<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-1145\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"5\" role=\"region\" aria-labelledby=\"elementor-tab-title-1145\"><p class=\"p1\">PIM (product information management) organizes all product data. Product data includes any information you would normally find in a product catalog. Examples of product data in a PIM include product descriptions, titles, bulleted features, attributes, price, inventory level, etc.\u00a0<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-68927ba6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"68927ba6\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-38498eb7\" data-id=\"38498eb7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-66066453 elementor-widget elementor-widget-spacer\" data-id=\"66066453\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-bdf1874 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"bdf1874\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-4ac1ac16\" data-id=\"4ac1ac16\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-60752a92 elementor-author-box--avatar-yes elementor-author-box--name-yes elementor-author-box--biography-yes elementor-author-box--link-no elementor-widget elementor-widget-author-box\" data-id=\"60752a92\" data-element_type=\"widget\" data-widget_type=\"author-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-author-box\">\n\t\t\t\t\t\t\t<div  class=\"elementor-author-box__avatar\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/secure.gravatar.com\/avatar\/777ba477362be24eee70c7480944b652?s=300&amp;d=mm&amp;r=g\" alt=\"Ceejay S Teku\" loading=\"lazy\">\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t<div class=\"elementor-author-box__text\">\n\t\t\t\t\t\t\t\t\t<div >\n\t\t\t\t\t\t<h4 class=\"elementor-author-box__name\">\n\t\t\t\t\t\t\tCeejay S Teku\t\t\t\t\t\t<\/h4>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-author-box__bio\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1883c070 elementor-widget elementor-widget-post-info\" data-id=\"1883c070\" data-element_type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-c8acb19 elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t<a href=\"https:\/\/catsy.com\/blog\/2022\/07\/19\/\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-calendar\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\tJuly 19, 2022\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-15f96362\" data-id=\"15f96362\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-63f447ad elementor-widget elementor-widget-spacer\" data-id=\"63f447ad\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1d60bb07 elementor-widget-divider--view-line_text elementor-widget-divider--element-align-left elementor-widget elementor-widget-divider\" data-id=\"1d60bb07\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t\t<span class=\"elementor-divider__text elementor-divider__element\">\n\t\t\t\tSHARE\t\t\t\t<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-46077bea\" data-id=\"46077bea\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-66e324d elementor-widget elementor-widget-spacer\" data-id=\"66e324d\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7b4f34f6 elementor-share-buttons--view-icon elementor-share-buttons--skin-minimal elementor-share-buttons--shape-rounded elementor-grid-0 elementor-share-buttons--color-official elementor-widget elementor-widget-share-buttons\" data-id=\"7b4f34f6\" data-element_type=\"widget\" data-widget_type=\"share-buttons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-grid\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_facebook\" tabindex=\"0\" aria-label=\"Share on facebook\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-facebook\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_twitter\" tabindex=\"0\" aria-label=\"Share on twitter\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-twitter\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_linkedin\" tabindex=\"0\" aria-label=\"Share on linkedin\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-linkedin\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-2dbf0c06 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2dbf0c06\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1a49545f\" data-id=\"1a49545f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-75c0ba81 elementor-widget elementor-widget-spacer\" data-id=\"75c0ba81\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7e018a23 elementor-posts__hover-none elementor-grid-3 elementor-grid-tablet-2 elementor-grid-mobile-1 elementor-posts--thumbnail-top elementor-card-shadow-yes elementor-widget elementor-widget-posts\" data-id=\"7e018a23\" data-element_type=\"widget\" data-settings=\"{&quot;cards_columns&quot;:&quot;3&quot;,&quot;cards_columns_tablet&quot;:&quot;2&quot;,&quot;cards_columns_mobile&quot;:&quot;1&quot;,&quot;cards_row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:35,&quot;sizes&quot;:[]},&quot;cards_row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;cards_row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"posts.cards\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-posts-container elementor-posts elementor-posts--skin-cards elementor-grid\">\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-28398 post type-post status-publish format-standard has-post-thumbnail hentry category-ai category-channels category-integrations category-pim category-pim-dam category-product-experience-management-pxm category-technical-advice category-tools tag-brand-marketing tag-dam-and-pim-integration tag-ecommerce tag-ecommerce-ai tag-multi-channel-retailers tag-pim tag-pim-ai tag-pim-software tag-product-catalog tag-product-experience-px tag-product-experience-management tag-product-information-management tag-pxm tag-tools\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/catsy.com\/blog\/pxm-and-customer-loyalty-building-lasting-relationships\/\" ><div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"169\" src=\"https:\/\/catsy.com\/blog\/wp-content\/uploads\/2026\/04\/catsy-pim-pxm-customer-loyalty-building-lasting-relationships-300x169.png\" class=\"attachment-medium size-medium wp-image-28400\" alt=\"catsy-pim-pxm-customer-loyalty-building-lasting-relationships\" srcset=\"https:\/\/catsy.com\/blog\/wp-content\/uploads\/2026\/04\/catsy-pim-pxm-customer-loyalty-building-lasting-relationships-300x169.png 300w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2026\/04\/catsy-pim-pxm-customer-loyalty-building-lasting-relationships-1024x576.png 1024w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2026\/04\/catsy-pim-pxm-customer-loyalty-building-lasting-relationships-768x432.png 768w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2026\/04\/catsy-pim-pxm-customer-loyalty-building-lasting-relationships.png 1280w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/catsy.com\/blog\/pxm-and-customer-loyalty-building-lasting-relationships\/\" >\n\t\t\t\tPXM and Customer Loyalty: Building Lasting Relationships\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/catsy.com\/blog\/pxm-and-customer-loyalty-building-lasting-relationships\/\" >\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-author\">\n\t\t\tCeejay S Teku\t\t<\/span>\n\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\tApril 16, 2026\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-28390 post type-post status-publish format-standard has-post-thumbnail hentry category-ai category-channels category-integrations category-pim category-pim-dam category-product-experience-management-pxm category-technical-advice category-tools tag-brand-marketing tag-dam-and-pim-integration tag-ecommerce tag-ecommerce-ai tag-multi-channel-retailers tag-pim tag-pim-ai tag-pim-software tag-product-catalog tag-product-experience-px tag-product-experience-management tag-product-information-management tag-pxm tag-tools\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/catsy.com\/blog\/catsy-pim-ultimate-pxm-tech-stack\/\" ><div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"169\" src=\"https:\/\/catsy.com\/blog\/wp-content\/uploads\/2026\/04\/catsy-pim-pxm-ultimate-tech-stack-300x169.png\" class=\"attachment-medium size-medium wp-image-28394\" alt=\"catsy-pim-pxm-ultimate-tech-stack\" srcset=\"https:\/\/catsy.com\/blog\/wp-content\/uploads\/2026\/04\/catsy-pim-pxm-ultimate-tech-stack-300x169.png 300w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2026\/04\/catsy-pim-pxm-ultimate-tech-stack-1024x576.png 1024w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2026\/04\/catsy-pim-pxm-ultimate-tech-stack-768x432.png 768w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2026\/04\/catsy-pim-pxm-ultimate-tech-stack.png 1280w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/catsy.com\/blog\/catsy-pim-ultimate-pxm-tech-stack\/\" >\n\t\t\t\tThe Ultimate PXM Tech Stack\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/catsy.com\/blog\/catsy-pim-ultimate-pxm-tech-stack\/\" >\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-author\">\n\t\t\tCeejay S Teku\t\t<\/span>\n\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\tApril 15, 2026\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-28383 post type-post status-publish format-standard has-post-thumbnail hentry category-ai category-channels category-integrations category-pim category-pim-dam category-product-experience-management-pxm category-technical-advice tag-brand-marketing tag-dam-and-pim-integration tag-ecommerce tag-ecommerce-ai tag-multi-channel-retailers tag-pim tag-pim-ai tag-pim-software tag-product-catalog tag-product-experience-px tag-product-experience-management tag-product-information-management tag-pxm\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/catsy.com\/blog\/catsy-pim-global-pxm-better-product-experiences-worldwide\/\" ><div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"169\" src=\"https:\/\/catsy.com\/blog\/wp-content\/uploads\/2026\/04\/catsy-pim-global-pxm-better-product-experiences-worldwide-300x169.png\" class=\"attachment-medium size-medium wp-image-28384\" alt=\"catsy-pim-global-pxm-better-product-experiences-worldwide\" srcset=\"https:\/\/catsy.com\/blog\/wp-content\/uploads\/2026\/04\/catsy-pim-global-pxm-better-product-experiences-worldwide-300x169.png 300w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2026\/04\/catsy-pim-global-pxm-better-product-experiences-worldwide-1024x576.png 1024w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2026\/04\/catsy-pim-global-pxm-better-product-experiences-worldwide-768x432.png 768w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2026\/04\/catsy-pim-global-pxm-better-product-experiences-worldwide.png 1280w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/catsy.com\/blog\/catsy-pim-global-pxm-better-product-experiences-worldwide\/\" >\n\t\t\t\tGlobal PXM: Creating Better Product Experiences Worldwide\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/catsy.com\/blog\/catsy-pim-global-pxm-better-product-experiences-worldwide\/\" >\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-author\">\n\t\t\tCeejay S Teku\t\t<\/span>\n\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\tApril 14, 2026\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<\/div>\n\n\n\t\t\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-349ef20a elementor-widget elementor-widget-spacer\" data-id=\"349ef20a\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>How to Optimize Channel Readiness with PIM Channel Mapping Formulas PIM solutions help brands, distributors, and retailers gain visibility across channels and improve collaboration between<\/p>\n","protected":false},"author":1,"featured_media":9751,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","footnotes":""},"categories":[10,16],"tags":[704,3],"_links":{"self":[{"href":"https:\/\/catsy.com\/blog\/wp-json\/wp\/v2\/posts\/9288"}],"collection":[{"href":"https:\/\/catsy.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/catsy.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/catsy.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/catsy.com\/blog\/wp-json\/wp\/v2\/comments?post=9288"}],"version-history":[{"count":32,"href":"https:\/\/catsy.com\/blog\/wp-json\/wp\/v2\/posts\/9288\/revisions"}],"predecessor-version":[{"id":21537,"href":"https:\/\/catsy.com\/blog\/wp-json\/wp\/v2\/posts\/9288\/revisions\/21537"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/catsy.com\/blog\/wp-json\/wp\/v2\/media\/9751"}],"wp:attachment":[{"href":"https:\/\/catsy.com\/blog\/wp-json\/wp\/v2\/media?parent=9288"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/catsy.com\/blog\/wp-json\/wp\/v2\/categories?post=9288"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/catsy.com\/blog\/wp-json\/wp\/v2\/tags?post=9288"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}