{"id":9230,"date":"2021-12-24T04:57:15","date_gmt":"2021-12-24T10:57:15","guid":{"rendered":"https:\/\/catsy.com\/blog\/?p=9230"},"modified":"2026-08-19T09:13:08","modified_gmt":"2026-08-19T15:13:08","slug":"b2b-product-marketers-2022","status":"publish","type":"post","link":"https:\/\/catsy.com\/blog\/b2b-product-marketers-2022\/","title":{"rendered":"B2B Product Marketers: 7 Tips to Elevate Your Marketing Strategy in 2024"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"9230\" class=\"elementor elementor-9230\">\n\t\t\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-10ad755 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"10ad755\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9628206\" data-id=\"9628206\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-dd0a2a7 elementor-widget elementor-widget-text-editor\" data-id=\"dd0a2a7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div style=\"font-family: system-ui,Arial,sans-serif; background: #FFFFFF; color: #0f172a; line-height: 1.7; font-size: 17px;\">\n<div style=\"max-width: 1120px; margin: 0 auto; padding: 56px 24px 0;\">\n<div style=\"border-radius: 12px; overflow: hidden; margin-bottom: 40px;\">\n<div style=\"background: #0F172A; border-radius: 0 0 12px 12px; padding: 36px 40px 0; text-align: center;\">\n<div style=\"display: inline-block; background: #38332D; color: #f3b13d; font-size: 12px; font-weight: bold; letter-spacing: 0.1em; text-transform: uppercase; padding: 4px 12px; border-radius: 4px; margin-bottom: 16px; font-family: system-ui,Arial,sans-serif;\">B2B Product Marketing \u00b7 PIM + DAM<\/div>\n<h1 style=\"font-size: 2.4rem; font-weight: 800; color: #ffffff; line-height: 1.2; max-width: 760px; margin: 0 auto 14px; letter-spacing: -0.02em; font-family: system-ui,Arial,sans-serif;\">B2B Product Marketing: 7 Tips That Still Work in 2026<\/h1>\n<p style=\"color: #ffffff; font-size: 1.05rem; max-width: 680px; margin: 0 auto 20px; font-family: system-ui,Arial,sans-serif;\">Seven practical B2B product marketing strategies for improving product data, digital assets, findability, marketplaces, self-service buying, and AI-driven product discovery.<\/p>\n<div style=\"color: #ffffff; font-size: 0.85rem; margin-bottom: 28px; font-family: system-ui,Arial,sans-serif;\">By Elizabeth Byrd \u00b7 Updated on August 19, 2026<\/div>\n<img decoding=\"async\" style=\"width: 35%; max-width: 100%; height: auto; display: block; margin-left: auto; margin-right: auto; border-radius: 12px 12px 0 0;\" src=\"https:\/\/catsy.com\/blog\/wp-content\/uploads\/2026\/06\/catsy-pim-plus-erp-sync.png\" alt=\"B2B product marketing strategies for PIM, DAM, ecommerce, marketplaces, and AI-driven product discovery\" loading=\"lazy\" \/><\/div>\n<\/div>\n<\/div>\n<\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-6d20f2c3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6d20f2c3\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-4dc0d0a8\" data-id=\"4dc0d0a8\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1ba02bc9 elementor-widget__width-initial elementor-toc--minimized-on-tablet elementor-widget elementor-widget-global elementor-global-9431 elementor-widget-table-of-contents\" data-id=\"1ba02bc9\" data-element_type=\"widget\" data-settings=\"{&quot;headings_by_tags&quot;:[&quot;h2&quot;],&quot;marker_view&quot;:&quot;bullets&quot;,&quot;icon&quot;:{&quot;value&quot;:&quot;hm hm-arrow-right1&quot;,&quot;library&quot;:&quot;happy-icons&quot;},&quot;sticky&quot;:&quot;top&quot;,&quot;sticky_offset&quot;:111,&quot;minimize_box&quot;:&quot;yes&quot;,&quot;minimized_on&quot;:&quot;tablet&quot;,&quot;hierarchical_view&quot;:&quot;yes&quot;,&quot;min_height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;sticky_on&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;],&quot;sticky_effects_offset&quot;:0}\" data-widget_type=\"table-of-contents.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-toc__header\">\n\t\t\t<h2 class=\"elementor-toc__header-title\">\n\t\t\t\tIn this Article\t\t\t<\/h2>\n\t\t\t\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--expand\"><i class=\"fas fa-chevron-down\"><\/i><\/div>\n\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--collapse\"><i class=\"fas fa-chevron-up\"><\/i><\/div>\n\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-toc__body\">\n\t\t\t<div class=\"elementor-toc__spinner-container\">\n\t\t\t\t<i class=\"elementor-toc__spinner eicon-animation-spin eicon-loading\" aria-hidden=\"true\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-78d29655\" data-id=\"78d29655\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-02bb001 elementor-widget elementor-widget-text-editor\" data-id=\"02bb001\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div style=\"font-family: system-ui,Arial,sans-serif; background: #FFFFFF; color: #0f172a; line-height: 1.7; font-size: 17px;\"><div style=\"max-width: 1120px; margin: 0 auto; padding: 0 24px;\"><h2 style=\"font-size: 1.65rem; font-weight: 800; color: #0f172a; margin: 56px 0 16px; letter-spacing: -0.01em; line-height: 1.25;\">Key Takeaways<\/h2><div style=\"background: #FFFFFF; border: 1px solid #E2E8F0; border-radius: 10px; padding: 18px 24px; margin: 0 0 28px;\"><div style=\"padding: 7px 0 7px 20px; position: relative; color: #1e293b; font-size: 0.95rem;\"><span style=\"position: absolute; left: 0; color: #9e117b; font-weight: bold;\">\u00b7<\/span> <strong>B2B buyers now do most of their research before contacting a supplier<\/strong>, so product content has to close the sale largely on its own.<\/div><div style=\"padding: 7px 0 7px 20px; position: relative; color: #1e293b; font-size: 0.95rem;\"><span style=\"position: absolute; left: 0; color: #9e117b; font-weight: bold;\">\u00b7<\/span> <strong>Centralizing product data and digital assets is the foundation every other tip depends on<\/strong>: marketplace expansion, findability, and partner enablement all break down without it.<\/div><div style=\"padding: 7px 0 7px 20px; position: relative; color: #1e293b; font-size: 0.95rem;\"><span style=\"position: absolute; left: 0; color: #9e117b; font-weight: bold;\">\u00b7<\/span> <strong>Findability now includes AI shopping agents, not just your on-site search bar<\/strong>: incomplete product data means getting skipped, not just ranked lower.<\/div><div style=\"padding: 7px 0 7px 20px; position: relative; color: #1e293b; font-size: 0.95rem;\"><span style=\"position: absolute; left: 0; color: #9e117b; font-weight: bold;\">\u00b7<\/span> <strong>Marketplaces like Amazon Business have shifted from optional to core infrastructure<\/strong> for B2B sellers with any real catalog size.<\/div><div style=\"padding: 7px 0 7px 20px; position: relative; color: #1e293b; font-size: 0.95rem;\"><span style=\"position: absolute; left: 0; color: #9e117b; font-weight: bold;\">\u00b7<\/span> <strong>Visual content and mobile experience now have to carry more of the sale<\/strong>, since buyers expect to self-serve rather than wait on a rep to fill in the gaps.<\/div><div style=\"padding: 7px 0 7px 20px; position: relative; color: #1e293b; font-size: 0.95rem;\"><span style=\"position: absolute; left: 0; color: #9e117b; font-weight: bold;\">\u00b7<\/span> <strong>Distributor and partner relationships stay high-leverage<\/strong>, but only when product content can reach them in the exact format they need, quickly.<\/div><\/div><p style=\"margin-bottom: 20px; color: #1e293b;\"><br \/><br \/>Most B2B buyers now make up their minds before a salesperson ever gets involved. In a Gartner survey of 632 B2B buyers, 61% said they prefer an overall rep-free buying experience, and 73% said they actively avoid suppliers who send irrelevant outreach (<a style=\"color: #9e117b; text-decoration: none; font-weight: 500;\" href=\"https:\/\/www.gartner.com\/en\/newsroom\/press-releases\/2025-06-25-gartner-sales-survey-finds-61-percent-of-b2b-buyers-prefer-a-rep-free-buying-experience\">Gartner<\/a>). That single shift (from &#8220;sales-led&#8221; to &#8220;content-led&#8221;) is why some of the standard product marketing advice from a few years ago has aged badly, while a handful of the fundamentals matter more than ever.<\/p><p style=\"margin-bottom: 20px; color: #1e293b;\">That shift changes what actually works in product marketing. Some tactics that used to be optional are now table stakes. Others that got a lot of attention a few years ago matter less than they used to. (If you want a deeper operational picture of what centralizing a catalog actually involves, our <a style=\"color: #9e117b; text-decoration: none; font-weight: 500;\" href=\"https:\/\/catsy.com\/blog\/catalog-management-software\/\">guide to catalog management software<\/a> covers that separately.) Here are seven tips that hold up in 2026, with the reasoning and numbers behind each one.<\/p><p><img decoding=\"async\" style=\"width: 100%; max-width: 760px; height: auto; display: block; margin: 32px auto 40px; border: 1px solid #E2E8F0; border-radius: 12px;\" src=\"https:\/\/catsy.com\/blog\/wp-content\/uploads\/2021\/12\/B2B-eCommerce-growth-2022-software-1024x576.jpg\" alt=\"B2B ecommerce software supporting modern digital product marketing and self-service buying\" loading=\"lazy\" \/><\/p><h2 style=\"font-size: 1.65rem; font-weight: 800; color: #0f172a; margin: 48px 0 16px; letter-spacing: -0.01em; line-height: 1.25;\">Why B2B Buying Looks Different Than It Did a Few Years Ago<\/h2><p style=\"margin-bottom: 20px; color: #1e293b;\">B2B marketing advice has long leaned on a familiar assumption: that buyers eventually talk to a sales rep, and marketing&#8217;s job is to get them there faster. That assumption has largely broken down. Buyers increasingly research and shortlist independently, and a majority say they&#8217;d rather avoid direct supplier contact altogether if they can. It isn&#8217;t just a preference issue, either: in the same Gartner survey, 69% of B2B buyers reported inconsistencies between what a supplier&#8217;s own website says and what its sales reps tell them (<a style=\"color: #9e117b; text-decoration: none; font-weight: 500;\" href=\"https:\/\/www.gartner.com\/en\/newsroom\/press-releases\/2025-06-25-gartner-sales-survey-finds-61-percent-of-b2b-buyers-prefer-a-rep-free-buying-experience\">Gartner<\/a>).<\/p><p style=\"margin-bottom: 16px; color: #1e293b;\">Two forces are accelerating this:<\/p><div style=\"background: #FFFFFF; border: 1px solid #E2E8F0; border-radius: 10px; padding: 18px 24px; margin: 0 0 20px;\"><div style=\"padding: 6px 0 6px 20px; position: relative; color: #1e293b; font-size: 0.95rem;\"><span style=\"position: absolute; left: 0; color: #9e117b; font-weight: bold;\">\u00b7<\/span> <strong>Bigger, more distributed buying committees.<\/strong> More stakeholders means more of the evaluation happens through independent research rather than a single live conversation with a rep.<\/div><div style=\"padding: 6px 0 6px 20px; position: relative; color: #1e293b; font-size: 0.95rem;\"><span style=\"position: absolute; left: 0; color: #9e117b; font-weight: bold;\">\u00b7<\/span> <strong>AI-assisted shortlisting.<\/strong> Buyers increasingly use generative AI tools to build their initial shortlist, then lean on peer reviews and human validation to confirm it (Forrester&#8217;s <em>State of Business Buying<\/em> research, cited in <a style=\"color: #9e117b; text-decoration: none; font-weight: 500;\" href=\"https:\/\/www.anglera.com\/blog\/structure-product-data-for-ai-agents\">Anglera&#8217;s B2B AI data guide<\/a>).<\/div><\/div><p style=\"margin-bottom: 20px; color: #1e293b;\">For product marketers, the practical implication is the same one that has always mattered, just with higher stakes: if your product information is incomplete, inconsistent, or hard to find (on your site, in a marketplace listing, or in an AI-generated answer), you lose the sale before anyone ever picks up the phone.<\/p><h2 style=\"font-size: 1.65rem; font-weight: 800; color: #0f172a; margin: 56px 0 16px; letter-spacing: -0.01em; line-height: 1.25;\">Tip 1: Centralize Your Product Data and Digital Assets Before You Do Anything Else<\/h2><p style=\"margin-bottom: 20px; color: #1e293b;\">This is the foundation everything else on this list depends on, and if anything, it matters more today than it used to.<\/p><p style=\"margin-bottom: 20px; color: #1e293b;\">The problem it solves hasn&#8217;t changed: once a catalog grows past a few hundred SKUs across more than one sales channel, spreadsheets and shared drives stop scaling. Descriptions drift out of sync, images get duplicated or lost, and every new channel or marketplace becomes a manual export project. <a style=\"color: #9e117b; text-decoration: none; font-weight: 500;\" href=\"https:\/\/catsy.com\/product-information-management-system\">Product information management<\/a> (PIM) software solves the data side (names, specs, pricing, attributes) by giving every channel one accurate source to pull from. <a style=\"color: #9e117b; text-decoration: none; font-weight: 500;\" href=\"https:\/\/catsy.com\/digital-asset-management\">Digital asset management<\/a> (DAM) does the same for images, videos, spec sheets, and 3D files, so assets are tagged, versioned, and findable instead of buried in someone&#8217;s downloads folder.<\/p><p style=\"margin-bottom: 20px; color: #1e293b;\">What&#8217;s genuinely new is <em>why<\/em> this matters beyond internal efficiency. AI shopping agents and answer engines don&#8217;t read your homepage copy or admire your photography. They query structured product data directly, and if a field is missing or vague, they either guess wrong or skip your product entirely in favor of a competitor whose data is complete (see Tip 2). A centralized PIM+DAM foundation is what makes it possible to keep that data accurate at scale, rather than re-entering it by hand every time a channel or an AI platform changes its requirements.<\/p><p style=\"margin-bottom: 16px; color: #1e293b;\">The other piece worth revisiting: integrating your <a style=\"color: #9e117b; text-decoration: none; font-weight: 500;\" href=\"https:\/\/catsy.com\/blog\/erp-pim\/\">ERP system with PIM and DAM<\/a>. A connected foundation like this typically lets teams:<\/p><div style=\"background: #FFFFFF; border: 1px solid #E2E8F0; border-radius: 10px; padding: 18px 24px; margin: 0 0 20px;\"><div style=\"padding: 6px 0 6px 20px; position: relative; color: #1e293b; font-size: 0.95rem;\"><span style=\"position: absolute; left: 0; color: #9e117b; font-weight: bold;\">\u00b7<\/span> <strong>Eliminate duplicate data entry<\/strong> by pulling pricing, inventory, and order data from ERP instead of re-typing it into every channel export.<\/div><div style=\"padding: 6px 0 6px 20px; position: relative; color: #1e293b; font-size: 0.95rem;\"><span style=\"position: absolute; left: 0; color: #9e117b; font-weight: bold;\">\u00b7<\/span> <strong>Close the &#8220;website says something different than the invoice&#8221; gap<\/strong> that quietly erodes buyer trust.<\/div><div style=\"padding: 6px 0 6px 20px; position: relative; color: #1e293b; font-size: 0.95rem;\"><span style=\"position: absolute; left: 0; color: #9e117b; font-weight: bold;\">\u00b7<\/span> <strong>Establish clear data ownership<\/strong> through <a style=\"color: #9e117b; text-decoration: none; font-weight: 500;\" href=\"https:\/\/catsy.com\/data-governance\">product data governance<\/a>, covering who can edit what, and an audit trail when something changes.<\/div><div style=\"padding: 6px 0 6px 20px; position: relative; color: #1e293b; font-size: 0.95rem;\"><span style=\"position: absolute; left: 0; color: #9e117b; font-weight: bold;\">\u00b7<\/span> <strong>Scale with the catalog<\/strong> instead of requiring more manual work every time a SKU count or channel count grows.<\/div><div style=\"padding: 6px 0 6px 20px; position: relative; color: #1e293b; font-size: 0.95rem;\"><span style=\"position: absolute; left: 0; color: #9e117b; font-weight: bold;\">\u00b7<\/span> <strong>Move new or updated products through review automatically<\/strong>, using <a style=\"color: #9e117b; text-decoration: none; font-weight: 500;\" href=\"https:\/\/catsy.com\/dam-pim-workflow\">automated approval and publishing workflows<\/a> instead of manual follow-up emails.<\/div><\/div><p><img decoding=\"async\" style=\"width: 100%; max-width: 760px; height: auto; display: block; margin: 32px auto 40px;\" src=\"https:\/\/catsy.com\/blog\/wp-content\/uploads\/2023\/02\/erp-pim-dam-templates-publish.png\" alt=\"ERP, PIM and DAM integration for centralized product information and channel publishing\" loading=\"lazy\" \/><\/p><p style=\"margin-bottom: 20px; color: #1e293b;\">Together, these are what let a product content operation grow without growing headcount at the same rate.<\/p><h2 style=\"font-size: 1.65rem; font-weight: 800; color: #0f172a; margin: 56px 0 16px; letter-spacing: -0.01em; line-height: 1.25;\">Tip 2: Make Product Content Findable, By People and by AI<\/h2><p style=\"margin-bottom: 20px; color: #1e293b;\">Prioritizing faceted search is still some of the best advice out there. <a style=\"color: #9e117b; text-decoration: none; font-weight: 500;\" href=\"https:\/\/catsy.com\/blog\/ecommerce-faceted-search-with-pim\/\">Faceted search<\/a>, which lets buyers filter by price, size, material, certification, or any other attribute, remains one of the highest-leverage things you can do for on-site findability, because B2B buyers are usually looking for a specific spec, not browsing for inspiration. Faceted search depends entirely on clean, consistent attribute data; a PIM with unlimited metadata tagging and a proper taxonomy is what makes it work at scale rather than breaking down after a few hundred SKUs.<\/p><p><img decoding=\"async\" style=\"width: 100%; max-width: 760px; height: auto; display: block; margin: 32px auto 40px; border: 1px solid #E2E8F0; border-radius: 12px;\" src=\"https:\/\/catsy.com\/blog\/wp-content\/uploads\/2021\/12\/B2B-eCommerce-growth-2022-fast-search-results-1024x576.png\" alt=\"Fast B2B ecommerce search helping buyers find products and specifications quickly\" loading=\"lazy\" \/><\/p><p style=\"margin-bottom: 20px; color: #1e293b;\">What&#8217;s new is that &#8220;findable&#8221; now extends well past your own search bar. AI shopping agents and answer engines have become a standard research tool in B2B buying, and they don&#8217;t browse a site the way a human does. They query structured, machine-readable product data and score how completely it answers the buyer&#8217;s question. Google&#8217;s Universal Commerce Protocol, announced in January 2026 alongside Shopify, Target, Walmart, and other major retailers, standardizes exactly this: a shared format that lets AI agents read catalogs and product attributes across platforms without a custom integration for every one (<a style=\"color: #9e117b; text-decoration: none; font-weight: 500;\" href=\"https:\/\/searchengineland.com\/google-universal-commerce-protocol-467290\">Search Engine Land<\/a>). OpenAI&#8217;s Agentic Commerce Protocol, built with Stripe, is moving in the same direction for conversational and procurement-driven commerce, giving AI agents a standard way to request structured quotes and pricing directly from a supplier&#8217;s data rather than a webpage (<a style=\"color: #9e117b; text-decoration: none; font-weight: 500;\" href=\"https:\/\/www.anglera.com\/blog\/structure-product-data-for-ai-agents\">Anglera<\/a>).<\/p><p style=\"margin-bottom: 16px; color: #1e293b;\">Findability now effectively has two audiences, and both are demanding the same thing (complete, structured data), just for slightly different reasons:<\/p><div style=\"background: #FFFFFF; border: 1px solid #E2E8F0; border-radius: 10px; padding: 18px 24px; margin: 0 0 20px;\"><div style=\"padding: 6px 0 6px 20px; position: relative; color: #1e293b; font-size: 0.95rem;\"><span style=\"position: absolute; left: 0; color: #9e117b; font-weight: bold;\">\u00b7<\/span> <strong>Human buyers<\/strong> use faceted search to filter down to the exact spec they need without reading through dozens of irrelevant listings.<\/div><div style=\"padding: 6px 0 6px 20px; position: relative; color: #1e293b; font-size: 0.95rem;\"><span style=\"position: absolute; left: 0; color: #9e117b; font-weight: bold;\">\u00b7<\/span> <strong>AI shopping agents and answer engines<\/strong> query that same structured data programmatically, scoring how completely it answers a specific question before recommending, or skipping, a product.<\/div><\/div><p><img decoding=\"async\" style=\"width: 100%; max-width: 760px; height: auto; display: block; margin: 32px auto 40px; border: 1px solid #E2E8F0; border-radius: 12px;\" src=\"https:\/\/catsy.com\/blog\/wp-content\/uploads\/2023\/02\/Untitled-design-4.png\" alt=\"Faceted search interface filtering B2B products by structured product attributes\" loading=\"lazy\" \/><\/p><p style=\"margin-bottom: 20px; color: #1e293b;\">None of this requires product marketers to become data engineers. It requires the same discipline faceted search always demanded (complete, specific, attribute-level product data), applied a layer deeper. If a buyer or an AI agent asks &#8220;does this fastener meet ASTM A193 spec?&#8221; or &#8220;is this coating rated for outdoor use?&#8221; and your product data doesn&#8217;t explicitly answer it, you&#8217;re invisible in that moment, regardless of how good your product actually is. This is also where <a style=\"color: #9e117b; text-decoration: none; font-weight: 500;\" href=\"https:\/\/catsy.com\/improve-seo\">SEO<\/a> and product content start to overlap directly with what some vendors now call <a style=\"color: #9e117b; text-decoration: none; font-weight: 500;\" href=\"https:\/\/catsy.com\/what-is-pxm\">product experience management, or PXM<\/a>, the practice of treating product content as a full experience layer, not just a data field.<\/p><h2 style=\"font-size: 1.65rem; font-weight: 800; color: #0f172a; margin: 56px 0 16px; letter-spacing: -0.01em; line-height: 1.25;\">Tip 3: Treat Visual Content as Infrastructure, Not a Nice-to-Have<\/h2><p style=\"margin-bottom: 20px; color: #1e293b;\">It&#8217;s a simple, durable insight: buyers respond to visual content more than text alone, and it&#8217;s a large part of what makes <a style=\"color: #9e117b; text-decoration: none; font-weight: 500;\" href=\"https:\/\/catsy.com\/blog\/product-page-optimization\/\">product page optimization<\/a> work in the first place. What&#8217;s changed is the bar:<\/p><div style=\"background: #FFFFFF; border: 1px solid #E2E8F0; border-radius: 10px; padding: 18px 24px; margin: 0 0 20px;\"><div style=\"padding: 6px 0 6px 20px; position: relative; color: #1e293b; font-size: 0.95rem;\"><span style=\"position: absolute; left: 0; color: #9e117b; font-weight: bold;\">\u00b7<\/span> <strong>91% of businesses now use video as a marketing tool<\/strong>, and 82% of video marketers report a positive return on it, a step down from last year&#8217;s high but still a dominant majority (<a style=\"color: #9e117b; text-decoration: none; font-weight: 500;\" href=\"https:\/\/wyzowl.com\/video-marketing-statistics\/\">Wyzowl<\/a>).<\/div><div style=\"padding: 6px 0 6px 20px; position: relative; color: #1e293b; font-size: 0.95rem;\"><span style=\"position: absolute; left: 0; color: #9e117b; font-weight: bold;\">\u00b7<\/span> <strong>93% of video marketers say video has directly helped increase customer understanding of their product or service<\/strong>, the reason video earns its place for complex, spec-heavy B2B products in particular (<a style=\"color: #9e117b; text-decoration: none; font-weight: 500;\" href=\"https:\/\/wyzowl.com\/video-marketing-statistics\/\">Wyzowl<\/a>).<\/div><div style=\"padding: 6px 0 6px 20px; position: relative; color: #1e293b; font-size: 0.95rem;\"><span style=\"position: absolute; left: 0; color: #9e117b; font-weight: bold;\">\u00b7<\/span> <strong>A large share of B2B buyers trust peer reviews and third-party validation more than branded content<\/strong> when evaluating a vendor, and review usage now spans the entire buying journey rather than showing up only at the final decision (<a style=\"color: #9e117b; text-decoration: none; font-weight: 500;\" href=\"https:\/\/www.salesgenie.com\/blog\/user-generated-content-statistics\/\">MarketScale, via Salesgenie<\/a>).<\/div><\/div><p><img decoding=\"async\" style=\"width: 100%; max-width: 760px; height: auto; display: block; margin: 32px auto 40px; border: 1px solid #E2E8F0; border-radius: 12px;\" src=\"https:\/\/catsy.com\/blog\/wp-content\/uploads\/2021\/12\/B2B-eCommerce-growth-2022-visual-commerce-1024x576.jpg\" alt=\"Visual commerce product photography supporting richer B2B product marketing experiences\" loading=\"lazy\" \/><\/p><p style=\"margin-bottom: 20px; color: #1e293b;\">This isn&#8217;t just about producing more video, it&#8217;s about producing the right formats consistently across a catalog: short product demonstrations, 360-degree or multi-angle imagery for products buyers can&#8217;t physically inspect before ordering, and customer-created content that functions as social proof.<\/p><p style=\"margin-bottom: 20px; color: #1e293b;\">The practical bottleneck is almost never creative talent: it&#8217;s distribution. A single new product video or image set is only useful if it&#8217;s easy to attach to the right SKUs, resize and reformat for every channel&#8217;s requirements, and keep in sync when a product gets updated. That&#8217;s the job of a DAM with built-in <a style=\"color: #9e117b; text-decoration: none; font-weight: 500;\" href=\"https:\/\/catsy.com\/asset-transformation\">asset transformation<\/a>: one master asset, automatically rendered into the aspect ratios, resolutions, and formats each channel needs, tagged so the sales and marketing teams can actually find it again. Without that layer, visual content programs tend to produce a burst of great assets that quietly go stale within a year, which is a large part of why generic &#8220;add more 360-degree images&#8221; advice often doesn&#8217;t stick.<\/p><h2 style=\"font-size: 1.65rem; font-weight: 800; color: #0f172a; margin: 56px 0 16px; letter-spacing: -0.01em; line-height: 1.25;\">Tip 4: Expand Beyond Your Own Site: Marketplaces Are Core Infrastructure Now<\/h2><p style=\"margin-bottom: 20px; color: #1e293b;\">Treating Amazon and Walmart as an optional expansion move (something to consider only once your own channels are &#8220;nailed down&#8221;) is outdated thinking. Amazon Business alone surpassed $60 billion in annualized gross sales in mid-2026, up from roughly $35 billion at the end of 2022, and now serves more than 11 million business accounts, including 97 of the Fortune 100 (<a style=\"color: #9e117b; text-decoration: none; font-weight: 500;\" href=\"https:\/\/www.mdm.com\/article\/technology\/digital-commerce\/amazon-business-surpasses-60b-in-annualized-gross-sales-heres-what-to-know\/\">Modern Distribution Management<\/a>). For a <a style=\"color: #9e117b; text-decoration: none; font-weight: 500;\" href=\"https:\/\/catsy.com\/pim-for-manufacturers\">manufacturer<\/a> or distributor with a catalog of any real size, marketplaces aren&#8217;t a side bet anymore: they&#8217;re a primary discovery channel buyers already expect to find you on.<\/p><p><img decoding=\"async\" style=\"width: 100%; max-width: 760px; height: auto; display: block; margin: 32px auto 40px; border: 1px solid #E2E8F0; border-radius: 12px;\" src=\"https:\/\/catsy.com\/blog\/wp-content\/uploads\/2021\/12\/B2B-eCommerce-growth-2022-amazon-walmart-1024x576.jpg\" alt=\"Amazon and Walmart marketplaces as major B2B ecommerce product discovery channels\" loading=\"lazy\" \/><\/p><p style=\"margin-bottom: 16px; color: #1e293b;\">The operational challenge that made marketplace expansion painful in the past hasn&#8217;t gone away: every marketplace has its own attribute requirements, image specs, and category taxonomy, and manually reformatting a catalog for each one doesn&#8217;t scale. This is where a centralized PIM earns its keep. With <a style=\"color: #9e117b; text-decoration: none; font-weight: 500;\" href=\"https:\/\/catsy.com\/amazon-pim-dam-software\">Amazon<\/a>-ready and <a style=\"color: #9e117b; text-decoration: none; font-weight: 500;\" href=\"https:\/\/catsy.com\/marketplaces\">Walmart Marketplace<\/a>-ready export templates, teams can:<\/p><div style=\"background: #FFFFFF; border: 1px solid #E2E8F0; border-radius: 10px; padding: 18px 24px; margin: 0 0 20px;\"><div style=\"padding: 6px 0 6px 20px; position: relative; color: #1e293b; font-size: 0.95rem;\"><span style=\"position: absolute; left: 0; color: #9e117b; font-weight: bold;\">\u00b7<\/span> <strong>Tailor one set of underlying product data<\/strong> to each marketplace&#8217;s specific attribute and image requirements, instead of maintaining separate content per channel.<\/div><div style=\"padding: 6px 0 6px 20px; position: relative; color: #1e293b; font-size: 0.95rem;\"><span style=\"position: absolute; left: 0; color: #9e117b; font-weight: bold;\">\u00b7<\/span> <strong>Run a completeness check before anything goes live<\/strong>, catching missing specs or images before a listing gets rejected or under-performs.<\/div><div style=\"padding: 6px 0 6px 20px; position: relative; color: #1e293b; font-size: 0.95rem;\"><span style=\"position: absolute; left: 0; color: #9e117b; font-weight: bold;\">\u00b7<\/span> <strong>Export in a channel-ready format in minutes<\/strong>, rather than rebuilding listings by hand every time a marketplace changes its rules.<\/div><div style=\"padding: 6px 0 6px 20px; position: relative; color: #1e293b; font-size: 0.95rem;\"><span style=\"position: absolute; left: 0; color: #9e117b; font-weight: bold;\">\u00b7<\/span> <strong>Add a third or fourth marketplace, or support <a style=\"color: #9e117b; text-decoration: none; font-weight: bold;\" href=\"https:\/\/catsy.com\/pim-for-omnichannel\">omnichannel<\/a> selling<\/strong>, without multiplying the content team&#8217;s workload.<\/div><\/div><h2 style=\"font-size: 1.65rem; font-weight: 800; color: #0f172a; margin: 56px 0 16px; letter-spacing: -0.01em; line-height: 1.25;\">Tip 5: Design for Mobile and Self-Service, Not Just &#8220;Mobile-Friendly&#8221;<\/h2><p style=\"margin-bottom: 20px; color: #1e293b;\">Page speed and avoiding pop-ups still matter operationally, but that&#8217;s a narrow way to think about it now: mobile and self-service aren&#8217;t a secondary experience for B2B buyers anymore, they&#8217;re close to the default. Mobile now accounts for roughly 59% of global retail ecommerce sales (<a style=\"color: #9e117b; text-decoration: none; font-weight: 500;\" href=\"https:\/\/www.demandsage.com\/mobile-commerce-statistics\/\">Demandsage<\/a>), and B2B sites are seeing the same shift directly: a 2026 analysis of 21 B2B ecommerce storefronts found mobile driving 70\u201376% of total site traffic (<a style=\"color: #9e117b; text-decoration: none; font-weight: 500;\" href=\"https:\/\/elogic.co\/blog\/b2b-ecommerce-state\/\">Elogic Commerce<\/a>).<\/p><p><img decoding=\"async\" style=\"width: 100%; max-width: 760px; height: auto; display: block; margin: 32px auto 40px; border: 1px solid #E2E8F0; border-radius: 12px;\" src=\"https:\/\/catsy.com\/blog\/wp-content\/uploads\/2021\/12\/B2B-eCommerce-growth-2022-mobile-shopping-1024x576.jpg\" alt=\"Mobile shopping and self-service ecommerce for modern B2B buyers\" loading=\"lazy\" \/><\/p><p style=\"margin-bottom: 20px; color: #1e293b;\">Layered on top of that is the self-service shift discussed earlier: buyers expect to configure, compare, and often complete a purchase without waiting for a rep to call back: McKinsey&#8217;s B2B Pulse research found 39% of B2B buyers are willing to place a self-service order above $500,000, and 20% would place $1 million or more digitally (<a style=\"color: #9e117b; text-decoration: none; font-weight: 500;\" href=\"https:\/\/elogic.co\/blog\/b2b-ecommerce-state\/\">McKinsey B2B Pulse data, via Elogic Commerce<\/a>), so this isn&#8217;t limited to small reorders. What this means practically for product marketers is that your product pages (on desktop and mobile alike) need to carry the full weight of the sale: complete specs, clear pricing logic, and enough detail that a buyer doesn&#8217;t need a phone call to say yes. A platform-appropriate PIM integration, whether for <a style=\"color: #9e117b; text-decoration: none; font-weight: 500;\" href=\"https:\/\/catsy.com\/shopify-dam-pim-software\">Shopify<\/a>, <a style=\"color: #9e117b; text-decoration: none; font-weight: 500;\" href=\"https:\/\/catsy.com\/bigcommerce-pim-software\">BigCommerce<\/a>, or another storefront, matters here because inconsistent or incomplete content is what forces buyers back into a sales conversation they were trying to avoid. And a buying committee that can&#8217;t self-serve on one channel will often just move to a competitor who lets them.<\/p><p><img decoding=\"async\" style=\"width: 100%; max-width: 760px; height: auto; display: block; margin: 32px auto 40px;\" src=\"https:\/\/catsy.com\/blog\/wp-content\/uploads\/2023\/02\/pim-catsy-hero-multi-shipofy-stores-e1675443722561.png\" alt=\"Catsy PIM distributing product content to multiple Shopify stores, Walmart and Amazon channels\" loading=\"lazy\" \/><\/p><h2 style=\"font-size: 1.65rem; font-weight: 800; color: #0f172a; margin: 56px 0 16px; letter-spacing: -0.01em; line-height: 1.25;\">Tip 6: Make It Effortless for Distributors and Retailers to Sell Your Products<\/h2><p style=\"margin-bottom: 20px; color: #1e293b;\">Relationships with e-retailers and distributors (the Graingers, Fastenals, and Fergusons of a given industry) remain some of the highest-leverage relationships a B2B brand has, because a single distributor relationship can unlock access to buyers you&#8217;d never reach directly.<\/p><p><img decoding=\"async\" style=\"width: 100%; max-width: 760px; height: auto; display: block; margin: 32px auto 40px; border: 1px solid #E2E8F0; border-radius: 12px;\" src=\"https:\/\/catsy.com\/blog\/wp-content\/uploads\/2021\/12\/B2B-eCommerce-growth-2022-e-retailers-1024x576.jpg\" alt=\"B2B brands working with ecommerce retailers and distributors to expand product reach\" loading=\"lazy\" \/><\/p><p style=\"margin-bottom: 20px; color: #1e293b;\">The mechanics haven&#8217;t changed much: every distributor and retailer wants product information and assets in their own specific format, on their own timeline, and manually assembling that per-partner (a spreadsheet here, a Dropbox folder there) doesn&#8217;t scale past a handful of relationships. What a <a style=\"color: #9e117b; text-decoration: none; font-weight: 500;\" href=\"https:\/\/catsy.com\/blog\/essential-pim-features\/\">channel-ready export template<\/a> does is let you apply a partner&#8217;s specific format to your existing, centralized product data and export exactly what that partner needs in minutes rather than days. That speed advantage compounds: a <a style=\"color: #9e117b; text-decoration: none; font-weight: 500;\" href=\"https:\/\/catsy.com\/pim-for-distributors\">distributor<\/a> who can publish your new product line to their own site within hours of receiving it is going to prioritize your brand over one whose content arrives late or needs cleanup before it&#8217;s usable. The same logic applies to <a style=\"color: #9e117b; text-decoration: none; font-weight: 500;\" href=\"https:\/\/catsy.com\/pim-for-retailers\">retailer<\/a> relationships and any partner who resells or lists your catalog on your behalf.<\/p><h2 style=\"font-size: 1.65rem; font-weight: 800; color: #0f172a; margin: 56px 0 16px; letter-spacing: -0.01em; line-height: 1.25;\">Tip 7: Give Partners and Sales Teams Self-Serve Access to Your Digital Assets<\/h2><p style=\"margin-bottom: 20px; color: #1e293b;\">Securing digital assets for easy, controlled sharing is still sound advice, and arguably underused relative to how much friction it removes. Sales teams, dealers, and marketing partners routinely need product images, spec sheets, and videos on short notice, and if the only way to get them is asking someone on your team to dig through folders, that becomes a bottleneck that scales badly as your partner network grows.<\/p><p style=\"margin-bottom: 16px; color: #1e293b;\">A branded, <a style=\"color: #9e117b; text-decoration: none; font-weight: 500;\" href=\"https:\/\/catsy.com\/customer-service\">self-serve portal<\/a> solves this directly:<\/p><div style=\"background: #FFFFFF; border: 1px solid #E2E8F0; border-radius: 10px; padding: 18px 24px; margin: 0 0 20px;\"><div style=\"padding: 6px 0 6px 20px; position: relative; color: #1e293b; font-size: 0.95rem;\"><span style=\"position: absolute; left: 0; color: #9e117b; font-weight: bold;\">\u00b7<\/span> <strong>Partners find exactly what they need and pull it themselves<\/strong>, without submitting a request and waiting on a response.<\/div><div style=\"padding: 6px 0 6px 20px; position: relative; color: #1e293b; font-size: 0.95rem;\"><span style=\"position: absolute; left: 0; color: #9e117b; font-weight: bold;\">\u00b7<\/span> <strong>Role-based permissions control who can see or download what<\/strong>, so sensitive or unreleased assets stay restricted.<\/div><div style=\"padding: 6px 0 6px 20px; position: relative; color: #1e293b; font-size: 0.95rem;\"><span style=\"position: absolute; left: 0; color: #9e117b; font-weight: bold;\">\u00b7<\/span> <strong>Version control keeps everyone on the current file<\/strong>, eliminating the risk of a partner using an outdated spec sheet or an old logo.<\/div><\/div><p><img decoding=\"async\" style=\"width: 100%; max-width: 760px; height: auto; display: block; margin: 32px auto 40px;\" src=\"https:\/\/catsy.com\/blog\/wp-content\/uploads\/2023\/02\/pim-dam-single-source-of-truth-distributor-retailer-templates.png\" alt=\"Catsy PIM and DAM single source of truth publishing channel-ready product data for distributors and retailers\" loading=\"lazy\" \/><\/p><p style=\"margin-bottom: 20px; color: #1e293b;\">For <a style=\"color: #9e117b; text-decoration: none; font-weight: 500;\" href=\"https:\/\/catsy.com\/pim-for-brands\">brands<\/a> with a wide network of dealers, distributors, or sales reps representing the product, this is often the difference between a partner network that markets your products consistently and one where every partner is working from whatever assets they happened to save locally months ago.<\/p><h2 style=\"font-size: 1.65rem; font-weight: 800; color: #0f172a; margin: 56px 0 16px; letter-spacing: -0.01em; line-height: 1.25;\">The Common Thread<\/h2><p style=\"margin-bottom: 20px; color: #1e293b;\">Every tip on this list (marketplace expansion, mobile-ready content, findability, visual content, distributor relationships, partner self-service) depends on the same underlying thing: product data and digital assets that are accurate, complete, and centralized enough to keep up. The rise of AI-driven product discovery has only raised the cost of getting it wrong. Incomplete or inconsistent product content used to mean a slower sale. Increasingly, it means being invisible in a channel, or to an AI agent, before a human buyer ever sees your product at all.<\/p><p style=\"margin-bottom: 20px; color: #1e293b;\">If your team is still managing product content in spreadsheets and shared drives, that&#8217;s the place to start, not the marketplace expansion or the video strategy. The tips that still work all assume you have a single, reliable source of product truth to build on, and if you&#8217;re still weighing which type of system fits your catalog, <a style=\"color: #9e117b; text-decoration: none; font-weight: 500;\" href=\"https:\/\/catsy.com\/blog\/pim-platform-comparison-how-to-choose-the-right-type-2026\/\">our comparison of PIM platform types<\/a> is a reasonable next stop.<\/p><h2 style=\"font-size: 1.65rem; font-weight: 800; color: #0f172a; margin: 56px 0 16px; letter-spacing: -0.01em; line-height: 1.25;\">How Catsy Helps<\/h2><p style=\"margin-bottom: 20px; color: #1e293b;\">Catsy&#8217;s integrated <a style=\"color: #9e117b; text-decoration: none; font-weight: 500;\" href=\"https:\/\/catsy.com\/\">PIM and DAM platform<\/a> is built around the exact problem underneath every tip in this article: getting accurate, complete product content out of scattered files and into a system that can feed your website, marketplaces, distributors, and AI-facing channels from one place. Built-in completeness and readiness scoring flags gaps in your product data before it goes live, channel-ready export templates handle the reformatting work for Amazon, Walmart, and individual retailer requirements, and a self-serve portal gives partners and sales teams direct access to approved assets without a bottleneck on your team.<\/p><p style=\"margin-bottom: 20px; color: #1e293b;\">If your product marketing strategy depends on being found (on your own site, in a marketplace, or by an AI shopping agent), it depends on the product data behind it. <a style=\"color: #9e117b; text-decoration: none; font-weight: 500;\" href=\"https:\/\/catsy.com\/request-demo\">Request a demo<\/a> to see how Catsy&#8217;s PIM and DAM can support that foundation.<\/p><\/div><\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-42ee2f96 elementor-widget elementor-widget-spacer\" data-id=\"42ee2f96\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-734d6c58 elementor-widget elementor-widget-spacer\" data-id=\"734d6c58\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4c2413a0 elementor-widget-divider--view-line_text elementor-widget-divider--element-align-left elementor-widget elementor-widget-global elementor-global-9437 elementor-widget-divider\" data-id=\"4c2413a0\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t\t<span class=\"elementor-divider__text elementor-divider__element\">\n\t\t\t\tFAQs\t\t\t\t<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5cf9d9a elementor-widget elementor-widget-toggle\" data-id=\"5cf9d9a\" data-element_type=\"widget\" data-widget_type=\"toggle.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-toggle\">\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-9741\" class=\"elementor-tab-title\" data-tab=\"1\" role=\"button\" aria-controls=\"elementor-tab-content-9741\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"far fa-question-circle\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-check-circle\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">What's the single most important investment for a growing B2B product catalog in 2026? <\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-9741\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"1\" role=\"region\" aria-labelledby=\"elementor-tab-title-9741\"><p><span style=\"font-weight: 400;\">Centralizing product data and digital assets. Every other tactic in this article (marketplace expansion, faceted search, mobile optimization, distributor enablement, AI discoverability) depends on having complete, consistent product information to work with. Teams that try to layer new channels on top of scattered spreadsheets and shared drives tend to hit a scaling wall quickly.<\/span><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-9742\" class=\"elementor-tab-title\" data-tab=\"2\" role=\"button\" aria-controls=\"elementor-tab-content-9742\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"far fa-question-circle\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-check-circle\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">Do B2B buyers actually use marketplaces like Amazon Business, or is that mostly a B2C channel?<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-9742\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"2\" role=\"region\" aria-labelledby=\"elementor-tab-title-9742\"><p><span style=\"font-weight: 400;\">It&#8217;s real and growing quickly on the B2B side. Amazon Business alone reached more than<\/span><a href=\"https:\/\/www.mdm.com\/article\/technology\/digital-commerce\/amazon-business-surpasses-60b-in-annualized-gross-sales-heres-what-to-know\/\"> <span style=\"font-weight: 400;\">$60 billion in annualized gross sales in 2026 and serves over 11 million business accounts<\/span><\/a><span style=\"font-weight: 400;\">, including 97 of the Fortune 100. For manufacturers and distributors, marketplaces have become a primary discovery channel rather than a supplementary one.<\/span><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-9743\" class=\"elementor-tab-title\" data-tab=\"3\" role=\"button\" aria-controls=\"elementor-tab-content-9743\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"far fa-question-circle\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-check-circle\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">How is AI actually changing how B2B buyers find products? <\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-9743\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"3\" role=\"region\" aria-labelledby=\"elementor-tab-title-9743\"><p><span style=\"font-weight: 400;\">Buyers increasingly use AI tools to build their shortlist before ever contacting a vendor, and<\/span><a href=\"https:\/\/searchengineland.com\/google-universal-commerce-protocol-467290\"> <span style=\"font-weight: 400;\">AI shopping agents and answer engines query structured, machine-readable product data<\/span><\/a><span style=\"font-weight: 400;\"> rather than reading a homepage or product description the way a human would. If your product attributes are incomplete, an AI agent typically skips the product or recommends a competitor with more complete data.<\/span><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-9744\" class=\"elementor-tab-title\" data-tab=\"4\" role=\"button\" aria-controls=\"elementor-tab-content-9744\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"far fa-question-circle\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-check-circle\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">What's the difference between a PIM and a DAM, and does a B2B brand need both?<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-9744\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"4\" role=\"region\" aria-labelledby=\"elementor-tab-title-9744\"><p><span style=\"font-weight: 400;\">A<\/span><a href=\"https:\/\/catsy.com\/what-is-pim\"> <span style=\"font-weight: 400;\">PIM (product information management system)<\/span><\/a><span style=\"font-weight: 400;\"> centralizes product data: names, specs, pricing, attributes. A DAM (digital asset management system) centralizes the visual and document assets tied to those products: images, videos, spec sheets, 3D files. Most growing B2B catalogs eventually need both, since product data and product assets have to stay in sync across every sales channel, and managing them in separate, disconnected systems reintroduces the inconsistency problem both tools are meant to solve.<\/span><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-9745\" class=\"elementor-tab-title\" data-tab=\"5\" role=\"button\" aria-controls=\"elementor-tab-content-9745\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"far fa-question-circle\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-check-circle\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">How do I know if my product content is \"AI-ready\"?<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-9745\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"5\" role=\"region\" aria-labelledby=\"elementor-tab-title-9745\"><p><span style=\"font-weight: 400;\">A reasonable test: pick a handful of specific questions a buyer might ask about a product (dimensions, certifications, compatibility, material) and check whether your product data explicitly answers each one in a structured field, not buried in a paragraph of marketing copy. If the answer is missing or vague, that&#8217;s a gap an AI agent is likely to treat as &#8220;unknown&#8221; and route around.<\/span><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-9746\" class=\"elementor-tab-title\" data-tab=\"6\" role=\"button\" aria-controls=\"elementor-tab-content-9746\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"far fa-question-circle\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-check-circle\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">What's a realistic first step if our product content is still scattered across spreadsheets and folders?<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-9746\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"6\" role=\"region\" aria-labelledby=\"elementor-tab-title-9746\"><p><span style=\"font-weight: 400;\">Start with an audit of one high-priority product category: where does the data live, who owns updates, and how many places does the same information get manually re-entered? That audit usually reveals the actual case for centralizing into a PIM and DAM faster than any general argument for the software category would.<\/span><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-1fb5aded elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1fb5aded\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-286b2504\" data-id=\"286b2504\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-26ed8d3c elementor-widget elementor-widget-spacer\" data-id=\"26ed8d3c\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-1e6d973e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1e6d973e\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-aed70bc\" data-id=\"aed70bc\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-667b0aa2 elementor-author-box--avatar-yes elementor-author-box--name-yes elementor-author-box--biography-yes elementor-author-box--link-no elementor-widget elementor-widget-global elementor-global-9443 elementor-widget-author-box\" data-id=\"667b0aa2\" data-element_type=\"widget\" data-widget_type=\"author-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-author-box\">\n\t\t\t\t\t\t\t<div  class=\"elementor-author-box__avatar\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/secure.gravatar.com\/avatar\/80521e1847766fa2c4b9f44e007cfcad?s=300&amp;d=mm&amp;r=g\" alt=\"Elizabeth Byrd\" loading=\"lazy\">\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t<div class=\"elementor-author-box__text\">\n\t\t\t\t\t\t\t\t\t<div >\n\t\t\t\t\t\t<h4 class=\"elementor-author-box__name\">\n\t\t\t\t\t\t\tElizabeth Byrd\t\t\t\t\t\t<\/h4>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-author-box__bio\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-56c0e476 elementor-widget elementor-widget-global elementor-global-9446 elementor-widget-post-info\" data-id=\"56c0e476\" data-element_type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-c8acb19 elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t<a href=\"https:\/\/catsy.com\/blog\/2021\/12\/24\/\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-calendar\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\tDecember 24, 2021\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-146276ba\" data-id=\"146276ba\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-17308d1d elementor-widget elementor-widget-spacer\" data-id=\"17308d1d\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-348edf50 elementor-widget-divider--view-line_text elementor-widget-divider--element-align-left elementor-widget elementor-widget-global elementor-global-9449 elementor-widget-divider\" data-id=\"348edf50\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t\t<span class=\"elementor-divider__text elementor-divider__element\">\n\t\t\t\tSHARE\t\t\t\t<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-b2ea8ea\" data-id=\"b2ea8ea\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-485453d1 elementor-widget elementor-widget-spacer\" data-id=\"485453d1\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-40168f49 elementor-share-buttons--view-icon elementor-share-buttons--skin-minimal elementor-share-buttons--shape-rounded elementor-grid-0 elementor-share-buttons--color-official elementor-widget elementor-widget-global elementor-global-9452 elementor-widget-share-buttons\" data-id=\"40168f49\" data-element_type=\"widget\" data-widget_type=\"share-buttons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-grid\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_facebook\" tabindex=\"0\" aria-label=\"Share on facebook\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-facebook\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_twitter\" tabindex=\"0\" aria-label=\"Share on twitter\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-twitter\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_linkedin\" tabindex=\"0\" aria-label=\"Share on linkedin\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-linkedin\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-51eba340 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"51eba340\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-602f0340\" data-id=\"602f0340\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-140e515e elementor-widget elementor-widget-spacer\" data-id=\"140e515e\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2d5be390 elementor-posts__hover-none elementor-grid-3 elementor-grid-tablet-2 elementor-grid-mobile-1 elementor-posts--thumbnail-top elementor-card-shadow-yes elementor-widget elementor-widget-global elementor-global-9455 elementor-widget-posts\" data-id=\"2d5be390\" data-element_type=\"widget\" data-settings=\"{&quot;cards_columns&quot;:&quot;3&quot;,&quot;cards_columns_tablet&quot;:&quot;2&quot;,&quot;cards_columns_mobile&quot;:&quot;1&quot;,&quot;cards_row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:35,&quot;sizes&quot;:[]},&quot;cards_row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;cards_row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"posts.cards\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-posts-container elementor-posts elementor-posts--skin-cards elementor-grid\">\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-29908 post type-post status-publish format-standard has-post-thumbnail hentry category-pim category-pim-dam\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/catsy.com\/blog\/parent-vs-sku-attributes\/\" ><div class=\"elementor-post__thumbnail\"><img decoding=\"async\" width=\"300\" height=\"158\" src=\"https:\/\/catsy.com\/blog\/wp-content\/uploads\/2026\/08\/Email-Template-300x158.png\" class=\"attachment-medium size-medium wp-image-29922\" alt=\"\" srcset=\"https:\/\/catsy.com\/blog\/wp-content\/uploads\/2026\/08\/Email-Template-300x158.png 300w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2026\/08\/Email-Template-1024x538.png 1024w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2026\/08\/Email-Template-768x403.png 768w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2026\/08\/Email-Template-1536x807.png 1536w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2026\/08\/Email-Template-2048x1075.png 2048w\" sizes=\"(max-width: 300px) 100vw, 300px\" loading=\"lazy\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/catsy.com\/blog\/parent-vs-sku-attributes\/\" >\n\t\t\t\tParent vs. SKU Attributes: How to Set Attribute Ownership in a Complex PIM\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/catsy.com\/blog\/parent-vs-sku-attributes\/\" >\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-author\">\n\t\t\tCeejay S Teku\t\t<\/span>\n\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\tAugust 21, 2026\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-29808 post type-post status-publish format-standard has-post-thumbnail hentry category-pim category-pim-dam category-shopify-pim tag-pim-software tag-product-information-management tag-shopify-pim\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/catsy.com\/blog\/shopify-mcp-pim\/\" ><div class=\"elementor-post__thumbnail\"><img fetchpriority=\"high\" decoding=\"async\" width=\"300\" height=\"169\" src=\"https:\/\/catsy.com\/blog\/wp-content\/uploads\/2026\/07\/pim-shopify-mcp-ai-agents-300x169.png\" class=\"attachment-medium size-medium wp-image-29817\" alt=\"pim-shopify-mcp-ai-agents\" srcset=\"https:\/\/catsy.com\/blog\/wp-content\/uploads\/2026\/07\/pim-shopify-mcp-ai-agents-300x169.png 300w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2026\/07\/pim-shopify-mcp-ai-agents-1024x576.png 1024w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2026\/07\/pim-shopify-mcp-ai-agents-768x432.png 768w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2026\/07\/pim-shopify-mcp-ai-agents.png 1280w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/catsy.com\/blog\/shopify-mcp-pim\/\" >\n\t\t\t\tMastering the Shopify MCP: A Guide to Enhanced Store Performance\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/catsy.com\/blog\/shopify-mcp-pim\/\" >\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-author\">\n\t\t\tCeejay S Teku\t\t<\/span>\n\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\tJuly 24, 2026\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-29622 post type-post status-publish format-standard has-post-thumbnail hentry category-pim category-pim-dam tag-dam-and-pim-integration tag-pim-software tag-product-catalog tag-product-information-management\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/catsy.com\/blog\/pim-platform-comparison-how-to-choose-the-right-type-2026\/\" ><div class=\"elementor-post__thumbnail\"><img decoding=\"async\" width=\"300\" height=\"169\" src=\"https:\/\/catsy.com\/blog\/wp-content\/uploads\/2026\/07\/pim-platform-comparison-for-your-stack-300x169.png\" class=\"attachment-medium size-medium wp-image-29630\" alt=\"pim-platform-comparison-for-your-stack\" srcset=\"https:\/\/catsy.com\/blog\/wp-content\/uploads\/2026\/07\/pim-platform-comparison-for-your-stack-300x169.png 300w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2026\/07\/pim-platform-comparison-for-your-stack-1024x576.png 1024w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2026\/07\/pim-platform-comparison-for-your-stack-768x432.png 768w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2026\/07\/pim-platform-comparison-for-your-stack.png 1280w\" sizes=\"(max-width: 300px) 100vw, 300px\" loading=\"lazy\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/catsy.com\/blog\/pim-platform-comparison-how-to-choose-the-right-type-2026\/\" >\n\t\t\t\tPIM Platform Comparison: How to Choose the Right Type (2026)\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/catsy.com\/blog\/pim-platform-comparison-how-to-choose-the-right-type-2026\/\" >\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-author\">\n\t\t\tCeejay S Teku\t\t<\/span>\n\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\tJuly 22, 2026\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<\/div>\n\n\n\t\t\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5bb43848 elementor-cta--skin-classic elementor-animated-content elementor-bg-transform elementor-bg-transform-zoom-in elementor-widget elementor-widget-global elementor-global-9434 elementor-widget-call-to-action\" data-id=\"5bb43848\" data-element_type=\"widget\" data-widget_type=\"call-to-action.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<a class=\"elementor-cta\" href=\"https:\/\/catsy.com\/request-demo\">\n\t\t\t\t\t<div class=\"elementor-cta__bg-wrapper\">\n\t\t\t\t<div class=\"elementor-cta__bg elementor-bg\" style=\"background-image: url(https:\/\/catsy.com\/blog\/wp-content\/uploads\/2022\/09\/new-blog-cta-3-1024x256.png);\"><\/div>\n\t\t\t\t<div class=\"elementor-cta__bg-overlay\"><\/div>\n\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-cta__content\">\n\t\t\t\t\n\t\t\t\t<h3 class=\"elementor-cta__title elementor-cta__content-item elementor-content-item\">Speed to Market<\/h3>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-cta__description elementor-cta__content-item elementor-content-item\">\n\t\t\t\t\t\tGet to Market Faster with Catsy\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-cta__button-wrapper elementor-cta__content-item elementor-content-item \">\n\t\t\t\t\t<span class=\"elementor-cta__button elementor-button elementor-size-md\">\n\t\t\t\t\t\tRequest Demo\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-49962d2e elementor-widget elementor-widget-spacer\" data-id=\"49962d2e\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>B2B Product Marketing \u00b7 PIM + DAM B2B Product Marketing: 7 Tips That Still Work in 2026 Seven practical B2B product marketing strategies for improving<\/p>\n","protected":false},"author":8,"featured_media":10093,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","footnotes":""},"categories":[11],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>7 Game-Changing Tips for B2B Product Marketers in 2024 - Catsy<\/title>\n<meta name=\"description\" content=\"For B2B eCommerce growth in 2024, a unique strategy is key. 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Learn how to capture the attention of browsers &amp; convert them into loyal buyers.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/catsy.com\/blog\/b2b-product-marketers-2022\/\" \/>\n<meta property=\"og:site_name\" content=\"Catsy DAM + PIM\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/catsyhq\/\" \/>\n<meta property=\"article:published_time\" content=\"2021-12-24T10:57:15+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-08-19T15:13:08+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/catsy.com\/blog\/wp-content\/uploads\/2022\/12\/automatic-product-catalog-1024x576.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"576\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Elizabeth Byrd\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@catsyhq\" \/>\n<meta name=\"twitter:site\" content=\"@catsyhq\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Elizabeth Byrd\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"19 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/catsy.com\/blog\/b2b-product-marketers-2022\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/catsy.com\/blog\/b2b-product-marketers-2022\/\"},\"author\":{\"name\":\"Elizabeth Byrd\",\"@id\":\"https:\/\/catsy.com\/blog\/#\/schema\/person\/fd23e51f7233b45c53e48910182d7343\"},\"headline\":\"B2B Product Marketers: 7 Tips to Elevate Your Marketing Strategy in 2024\",\"datePublished\":\"2021-12-24T10:57:15+00:00\",\"dateModified\":\"2026-08-19T15:13:08+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/catsy.com\/blog\/b2b-product-marketers-2022\/\"},\"wordCount\":3259,\"publisher\":{\"@id\":\"https:\/\/catsy.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/catsy.com\/blog\/b2b-product-marketers-2022\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/catsy.com\/blog\/wp-content\/uploads\/2022\/12\/automatic-product-catalog.png\",\"articleSection\":[\"Technical Advice\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/catsy.com\/blog\/b2b-product-marketers-2022\/\",\"url\":\"https:\/\/catsy.com\/blog\/b2b-product-marketers-2022\/\",\"name\":\"7 Game-Changing Tips for B2B Product Marketers in 2024 - Catsy\",\"isPartOf\":{\"@id\":\"https:\/\/catsy.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/catsy.com\/blog\/b2b-product-marketers-2022\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/catsy.com\/blog\/b2b-product-marketers-2022\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/catsy.com\/blog\/wp-content\/uploads\/2022\/12\/automatic-product-catalog.png\",\"datePublished\":\"2021-12-24T10:57:15+00:00\",\"dateModified\":\"2026-08-19T15:13:08+00:00\",\"description\":\"For B2B eCommerce growth in 2024, a unique strategy is key. 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