{"id":9125,"date":"2021-11-24T06:56:50","date_gmt":"2021-11-24T12:56:50","guid":{"rendered":"https:\/\/catsy.com\/blog\/?p=9125"},"modified":"2025-02-24T04:46:14","modified_gmt":"2025-02-24T10:46:14","slug":"ecommerce-pdp","status":"publish","type":"post","link":"https:\/\/catsy.com\/blog\/ecommerce-pdp\/","title":{"rendered":"What does PDP stand for in eCommerce and why is it important for SEO?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"9125\" class=\"elementor elementor-9125\">\n\t\t\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-3ddb29a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3ddb29a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-4cddae80\" data-id=\"4cddae80\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5a21710 elementor-widget elementor-widget-heading\" data-id=\"5a21710\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">What is a Product Detail Page or PDP in eCommerce &amp; why is it important for SEO?<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-44820e50\" data-id=\"44820e50\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2f44d188 elementor-widget elementor-widget-global elementor-global-9428 elementor-widget-theme-post-featured-image\" data-id=\"2f44d188\" data-element_type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/catsy.com\/blog\/wp-content\/uploads\/2021\/11\/PDP-ecommerce-1024x576.png\" class=\"attachment-large size-large wp-image-9991\" alt=\"ecommerce pdp\" srcset=\"https:\/\/catsy.com\/blog\/wp-content\/uploads\/2021\/11\/PDP-ecommerce-1024x576.png 1024w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2021\/11\/PDP-ecommerce-300x169.png 300w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2021\/11\/PDP-ecommerce-768x432.png 768w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2021\/11\/PDP-ecommerce-1536x864.png 1536w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2021\/11\/PDP-ecommerce-600x338.png 600w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2021\/11\/PDP-ecommerce.png 1600w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-618d33e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"618d33e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-7c08db2b\" data-id=\"7c08db2b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-26bf455 elementor-toc--minimized-on-tablet elementor-widget elementor-widget-table-of-contents\" data-id=\"26bf455\" data-element_type=\"widget\" data-settings=\"{&quot;headings_by_tags&quot;:[&quot;h2&quot;],&quot;exclude_headings_by_selector&quot;:[],&quot;marker_view&quot;:&quot;bullets&quot;,&quot;icon&quot;:{&quot;value&quot;:&quot;hm hm-arrow-right1&quot;,&quot;library&quot;:&quot;happy-icons&quot;},&quot;sticky&quot;:&quot;top&quot;,&quot;sticky_offset&quot;:111,&quot;minimize_box&quot;:&quot;yes&quot;,&quot;minimized_on&quot;:&quot;tablet&quot;,&quot;hierarchical_view&quot;:&quot;yes&quot;,&quot;min_height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;sticky_on&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;],&quot;sticky_effects_offset&quot;:0}\" data-widget_type=\"table-of-contents.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-toc__header\">\n\t\t\t<h4 class=\"elementor-toc__header-title\">\n\t\t\t\tIn this Article\t\t\t<\/h4>\n\t\t\t\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--expand\"><i class=\"fas fa-chevron-down\"><\/i><\/div>\n\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--collapse\"><i class=\"fas fa-chevron-up\"><\/i><\/div>\n\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-toc__body\">\n\t\t\t<div class=\"elementor-toc__spinner-container\">\n\t\t\t\t<i class=\"elementor-toc__spinner eicon-animation-spin eicon-loading\" aria-hidden=\"true\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-2b7d07a0\" data-id=\"2b7d07a0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6cc4870 elementor-widget elementor-widget-video\" data-id=\"6cc4870\" data-element_type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/www.youtube.com\\\/watch?v=s6nmD2ZasPc&amp;t=34s&quot;,&quot;loop&quot;:&quot;yes&quot;,&quot;modestbranding&quot;:&quot;yes&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dbaca4a elementor-align-right elementor-widget elementor-widget-global elementor-global-9870 elementor-widget-button\" data-id=\"dbaca4a\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/catsy.com\/request-demo\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Book a Demo!<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cab9bf5 elementor-widget elementor-widget-text-editor\" data-id=\"cab9bf5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"edit-post-visual-editor__post-title-wrapper\"><h2 class=\"wp-block editor-post-title editor-post-title__block is-selected\">What does PDP in eCommerce stand for and why is it important for SEO?<\/h2><\/div><div><div class=\"block-editor-block-list__layout is-root-container\" spellcheck=\"false\"><p id=\"block-6ed2101b-021b-40e4-9253-8e806cb6c1a5\" class=\"block-editor-block-list__block wp-block rich-text block-editor-rich-text__editable wp-block\" tabindex=\"0\" role=\"textbox\" contenteditable=\"true\" aria-label=\"Paragraph block\" aria-multiline=\"true\" data-block=\"6ed2101b-021b-40e4-9253-8e806cb6c1a5\" data-type=\"core\/paragraph\" data-title=\"Paragraph\">In recent years, B2B eCommerce marketers have prioritized product content. It has become clear that it plays a crucial role in sales growth. A good product page can only bring you gains, and that is why it is essential to your eCommerce PDP success.<\/p><p id=\"block-7151a4ee-0f78-408c-8601-5c763457299a\" class=\"block-editor-block-list__block wp-block rich-text block-editor-rich-text__editable wp-block\" tabindex=\"0\" role=\"textbox\" contenteditable=\"true\" aria-label=\"Paragraph block\" aria-multiline=\"true\" data-block=\"7151a4ee-0f78-408c-8601-5c763457299a\" data-type=\"core\/paragraph\" data-title=\"Paragraph\">Giving your customers all the information they need is critical to your sales. According to a <a href=\"https:\/\/www.prnewswire.com\/news-releases\/study-98-percent-of-shoppers-have-been-deterred-from-completing-a-purchase-because-of-incomplete-content-300407841.html\">study<\/a>, 98% of shoppers do not complete a purchase because the information provided is either incomplete or inaccurate. Since your customers can\u2019t assess the product physically yet, your <a href=\"https:\/\/catsy.com\/blog\/pim-product-pages-ecommerce-success\/\">product detail page<\/a> is the only way they can get a feel of it.<\/p><p id=\"block-126e3aa5-f5b6-4cea-b852-7067e66b2524\" class=\"block-editor-block-list__block wp-block rich-text block-editor-rich-text__editable wp-block\" tabindex=\"0\" role=\"textbox\" contenteditable=\"true\" aria-label=\"Paragraph block\" aria-multiline=\"true\" data-block=\"126e3aa5-f5b6-4cea-b852-7067e66b2524\" data-type=\"core\/paragraph\" data-title=\"Paragraph\">Essentially, customers want to know precisely what they are buying: what it is made of, what it looks like, if it meets their needs, and what others are saying about the product. Yet, despite the incredible benefits of the product detail pages, <a href=\"https:\/\/baymard.com\/research\/product-page\">Baymard Institute<\/a> reports that product detail pages are still underperforming because eCommerce marketers are not taking full advantage of it.<\/p><p id=\"block-80214652-a12c-4554-afdc-5d15ca0cf400\" class=\"block-editor-block-list__block wp-block rich-text block-editor-rich-text__editable wp-block\" tabindex=\"0\" role=\"textbox\" contenteditable=\"true\" aria-label=\"Paragraph block\" aria-multiline=\"true\" data-block=\"80214652-a12c-4554-afdc-5d15ca0cf400\" data-type=\"core\/paragraph\" data-title=\"Paragraph\">So, what is a PDP used for in eCommerce, and why are they important, and what are the best practices? But, first, let\u2019s take a look at some of its uses.<\/p><figure id=\"block-38142190-84df-4cea-adea-29650c0bcf8b\" class=\"wp-block-image block-editor-block-list__block wp-block size-large wp-block\" tabindex=\"0\" role=\"group\" aria-label=\"Block: Image\" data-block=\"38142190-84df-4cea-adea-29650c0bcf8b\" data-type=\"core\/image\" data-title=\"Image\"><div><img decoding=\"async\" src=\"https:\/\/catsy.com\/blog\/wp-content\/uploads\/2021\/03\/What-is-product-categorization-image-1-1024x576.png\" alt=\"product categorization\" loading=\"lazy\" \/><\/div><div class=\"components-drop-zone\">\u00a0<\/div><\/figure><h2 id=\"block-e0a4a695-6801-4217-a0f2-aea50b3a1b10\" class=\"block-editor-block-list__block wp-block rich-text block-editor-rich-text__editable wp-block\" tabindex=\"0\" role=\"textbox\" contenteditable=\"true\" aria-label=\"Write heading\u2026\" aria-multiline=\"true\" data-block=\"e0a4a695-6801-4217-a0f2-aea50b3a1b10\" data-type=\"core\/heading\" data-title=\"Heading\">What is a product detail page (PDP) used for in eCommerce?<\/h2><p id=\"block-df979000-6746-4550-95f5-65184771ecf5\" class=\"block-editor-block-list__block wp-block rich-text block-editor-rich-text__editable wp-block\" tabindex=\"0\" role=\"textbox\" contenteditable=\"true\" aria-label=\"Paragraph block\" aria-multiline=\"true\" data-block=\"df979000-6746-4550-95f5-65184771ecf5\" data-type=\"core\/paragraph\" data-title=\"Paragraph\">What\u2019s the fuss about PDPs? Why should you care? In this section of the article, we will discuss the benefits of PDPs to your eCommerce and why it is important to invest in them.<\/p><h3 id=\"block-2c590ee8-a866-4b9d-8397-5fe3ad3f0f20\" class=\"block-editor-block-list__block wp-block rich-text block-editor-rich-text__editable wp-block\" tabindex=\"0\" role=\"textbox\" contenteditable=\"true\" aria-label=\"Write heading\u2026\" aria-multiline=\"true\" data-block=\"2c590ee8-a866-4b9d-8397-5fe3ad3f0f20\" data-type=\"core\/heading\" data-title=\"Heading\">Strengthen brand integrity.<\/h3><p id=\"block-1263d425-693f-4e33-af77-71f3deb72a0d\" class=\"block-editor-block-list__block wp-block rich-text block-editor-rich-text__editable wp-block\" tabindex=\"0\" role=\"textbox\" contenteditable=\"true\" aria-label=\"Paragraph block\" aria-multiline=\"true\" data-block=\"1263d425-693f-4e33-af77-71f3deb72a0d\" data-type=\"core\/paragraph\" data-title=\"Paragraph\">Imagine a customer researching for a product, and they are comparing products from several vendors. When they find your product page, they are met with specific product details they didn\u2019t find anywhere else and are convinced to buy from you. Apart from showing them what they wanted, you have also demonstrated that you are a brand they can rely on.<\/p><p id=\"block-6f05ba67-df8b-4cab-a66a-45e839663a65\" class=\"block-editor-block-list__block wp-block rich-text block-editor-rich-text__editable wp-block\" tabindex=\"0\" role=\"textbox\" contenteditable=\"true\" aria-label=\"Paragraph block\" aria-multiline=\"true\" data-block=\"6f05ba67-df8b-4cab-a66a-45e839663a65\" data-type=\"core\/paragraph\" data-title=\"Paragraph\">Rich, unique, and descriptive product pages can hold your customers\u2019 sway and give you the upper hand over your competitors. When customers see that you have something different to offer, they will trust your brand more.<\/p><p id=\"block-24c7f745-d639-4407-83d6-4a15a4804983\" class=\"block-editor-block-list__block wp-block rich-text block-editor-rich-text__editable wp-block\" tabindex=\"0\" role=\"textbox\" contenteditable=\"true\" aria-label=\"Paragraph block\" aria-multiline=\"true\" data-block=\"24c7f745-d639-4407-83d6-4a15a4804983\" data-type=\"core\/paragraph\" data-title=\"Paragraph\">By creating captivating PDPs, you are on your way to increasing your <a href=\"https:\/\/catsy.com\/blog\/product-sheets\/\">brand integrity.\u00a0<\/a><\/p><h3 id=\"block-729576ef-eec9-412a-b5b4-a216809cf2d1\" class=\"block-editor-block-list__block wp-block rich-text block-editor-rich-text__editable wp-block\" tabindex=\"0\" role=\"textbox\" contenteditable=\"true\" aria-label=\"Write heading\u2026\" aria-multiline=\"true\" data-block=\"729576ef-eec9-412a-b5b4-a216809cf2d1\" data-type=\"core\/heading\" data-title=\"Heading\">Attract new customers.<\/h3><p id=\"block-e2e686f9-7484-4b29-b2c7-5098f60c32df\" class=\"block-editor-block-list__block wp-block rich-text block-editor-rich-text__editable wp-block\" tabindex=\"0\" role=\"textbox\" contenteditable=\"true\" aria-label=\"Paragraph block\" aria-multiline=\"true\" data-block=\"e2e686f9-7484-4b29-b2c7-5098f60c32df\" data-type=\"core\/paragraph\" data-title=\"Paragraph\">A compelling product page will get you more customers. When you factor in that <a href=\"https:\/\/chainstoreage.com\/news\/study-81-research-online-making-big-purchases\">81% of potential eCommerce buyers research online before making a purchase<\/a>, it becomes imperative to have product pages that persuade them to make that purchase from you.<\/p><p id=\"block-fda31e5f-45cb-4a95-b6de-cba6eea18405\" class=\"block-editor-block-list__block wp-block rich-text block-editor-rich-text__editable wp-block\" tabindex=\"0\" role=\"textbox\" contenteditable=\"true\" aria-label=\"Paragraph block\" aria-multiline=\"true\" data-block=\"fda31e5f-45cb-4a95-b6de-cba6eea18405\" data-type=\"core\/paragraph\" data-title=\"Paragraph\">Your product page is where visitors of your site are more likely to spend most of their time. If you have comprehensive information about a product and it satisfies their needs, getting them to make a purchase becomes easier. You will also get them to visit your site because you have earned their trust. This, of course, means they are more likely to buy from you.<\/p><p id=\"block-0ab7605f-869c-43f4-889e-d2a99af28822\" class=\"block-editor-block-list__block wp-block rich-text block-editor-rich-text__editable wp-block\" tabindex=\"0\" role=\"textbox\" contenteditable=\"true\" aria-label=\"Paragraph block\" aria-multiline=\"true\" data-block=\"0ab7605f-869c-43f4-889e-d2a99af28822\" data-type=\"core\/paragraph\" data-title=\"Paragraph\">A product page is only successful when it converts your site visitors to customers. Therefore, it is only right as an eCommerce owner that you invest in delivering excellent product pages. Ensure that you have all the core elements of a PDP, as discussed in the next section of this article.<\/p><p id=\"block-dd6afddf-b6e5-43a9-abef-d2f69b1e3006\" class=\"block-editor-block-list__block wp-block rich-text block-editor-rich-text__editable wp-block\" tabindex=\"0\" role=\"textbox\" contenteditable=\"true\" aria-label=\"Paragraph block\" aria-multiline=\"true\" data-block=\"dd6afddf-b6e5-43a9-abef-d2f69b1e3006\" data-type=\"core\/paragraph\" data-title=\"Paragraph\">As mentioned earlier, PDPs are the lifeblood of eCommerce, and customers always rely on them to make informed decisions. However, there have been instances where customers returned a product because it didn\u2019t match what the product description said. You never want that to happen. It would be a fatal blow on your brand.<\/p><h3 id=\"block-c9841b55-3e50-4c8b-9ac9-a5c0ade2840d\" class=\"block-editor-block-list__block wp-block rich-text block-editor-rich-text__editable wp-block\" tabindex=\"0\" role=\"textbox\" contenteditable=\"true\" aria-label=\"Write heading\u2026\" aria-multiline=\"true\" data-block=\"c9841b55-3e50-4c8b-9ac9-a5c0ade2840d\" data-type=\"core\/heading\" data-title=\"Heading\"><a href=\"https:\/\/catsy.com\/optimize\">Optimize your website.<\/a><\/h3><p id=\"block-d90b1fd7-f645-4856-b3ed-db0f706670c9\" class=\"block-editor-block-list__block wp-block rich-text block-editor-rich-text__editable wp-block\" tabindex=\"0\" role=\"textbox\" contenteditable=\"true\" aria-label=\"Paragraph block\" aria-multiline=\"true\" data-block=\"d90b1fd7-f645-4856-b3ed-db0f706670c9\" data-type=\"core\/paragraph\" data-title=\"Paragraph\">When people need a product, they are usually unsure of where they can get them. So their first step is to go online and search for it through search engines. Search engines results are based on the quality of your website content and how useful it is to the search query. So, in essence, if you want your business to be found through such searches, you have to optimize your eCommerce site to appear in the results.<\/p><p id=\"block-80fc118a-c75d-4aeb-9730-263730a8dfaa\" class=\"block-editor-block-list__block wp-block rich-text block-editor-rich-text__editable wp-block\" tabindex=\"0\" role=\"textbox\" contenteditable=\"true\" aria-label=\"Paragraph block\" aria-multiline=\"true\" data-block=\"80fc118a-c75d-4aeb-9730-263730a8dfaa\" data-type=\"core\/paragraph\" data-title=\"Paragraph\">Optimizing your website means you have to include relevant keywords or phrases in your website content. The best place to achieve that is on your product page. Your product pages contain comprehensive descriptions, titles, images, and metadata that will help your eCommerce site rank if adequately optimized. In a nutshell, creating an <a href=\"https:\/\/catsy.com\/improve-seo\">SEO-friendly product page<\/a> is a surefire way to rank well in search engines. By embedding the relevant keywords in the core elements of your PDP, such as descriptions, titles, and alt-texts for the images, your page is on the path of gaining more visibility from search engines.<\/p><figure id=\"block-d6955433-170b-4994-984c-bc3fb18f0b6f\" class=\"wp-block-image block-editor-block-list__block wp-block size-large wp-block\" tabindex=\"0\" role=\"group\" aria-label=\"Block: Image\" data-block=\"d6955433-170b-4994-984c-bc3fb18f0b6f\" data-type=\"core\/image\" data-title=\"Image\"><div><img decoding=\"async\" src=\"https:\/\/catsy.com\/blog\/wp-content\/uploads\/2021\/11\/iStock-1284921335-1024x614.jpg\" alt=\"ecommerce-pdp\" loading=\"lazy\" \/><\/div><div class=\"components-drop-zone\">\u00a0<\/div><\/figure><h2 id=\"block-5636a609-81ba-43b1-9c11-5d67f07f317e\" class=\"block-editor-block-list__block wp-block rich-text block-editor-rich-text__editable wp-block\" tabindex=\"0\" role=\"textbox\" contenteditable=\"true\" aria-label=\"Write heading\u2026\" aria-multiline=\"true\" data-block=\"5636a609-81ba-43b1-9c11-5d67f07f317e\" data-type=\"core\/heading\" data-title=\"Heading\">Core elements every eCommerce PDP must have.<\/h2><p id=\"block-c91ac724-2aa2-47b6-8beb-0ac0aa192796\" class=\"block-editor-block-list__block wp-block rich-text block-editor-rich-text__editable wp-block\" tabindex=\"0\" role=\"textbox\" contenteditable=\"true\" aria-label=\"Paragraph block\" aria-multiline=\"true\" data-block=\"c91ac724-2aa2-47b6-8beb-0ac0aa192796\" data-type=\"core\/paragraph\" data-title=\"Paragraph\">There are core components that eCommerce PDPs must have. Without these core elements, your eCommerce PDP will not have the impact it should.<\/p><h3 id=\"block-760c1dc7-aab4-4b11-b5b7-d3b575b8d1ae\" class=\"block-editor-block-list__block wp-block rich-text block-editor-rich-text__editable wp-block\" tabindex=\"0\" role=\"textbox\" contenteditable=\"true\" aria-label=\"Write heading\u2026\" aria-multiline=\"true\" data-block=\"760c1dc7-aab4-4b11-b5b7-d3b575b8d1ae\" data-type=\"core\/heading\" data-title=\"Heading\">a. Title<\/h3><p id=\"block-ac26a85b-f1c2-4302-bb6e-8dbe4f29a7d7\" class=\"block-editor-block-list__block wp-block rich-text block-editor-rich-text__editable wp-block\" tabindex=\"0\" role=\"textbox\" contenteditable=\"true\" aria-label=\"Paragraph block\" aria-multiline=\"true\" data-block=\"ac26a85b-f1c2-4302-bb6e-8dbe4f29a7d7\" data-type=\"core\/paragraph\" data-title=\"Paragraph\">This is very important, especially for SEO ranking. It has to be clear, concise, and descriptive. You should target keywords that make it easy for your customers to find the product.<\/p><h3 id=\"block-f0890d71-876a-49b7-8dae-1cddd5314d3f\" class=\"block-editor-block-list__block wp-block rich-text block-editor-rich-text__editable wp-block\" tabindex=\"0\" role=\"textbox\" contenteditable=\"true\" aria-label=\"Write heading\u2026\" aria-multiline=\"true\" data-block=\"f0890d71-876a-49b7-8dae-1cddd5314d3f\" data-type=\"core\/heading\" data-title=\"Heading\">b. Description<\/h3><p id=\"block-d94616cd-783f-4fd7-9cb4-42d1b76c1268\" class=\"block-editor-block-list__block wp-block rich-text block-editor-rich-text__editable wp-block\" tabindex=\"0\" role=\"textbox\" contenteditable=\"true\" aria-label=\"Paragraph block\" aria-multiline=\"true\" data-block=\"d94616cd-783f-4fd7-9cb4-42d1b76c1268\" data-type=\"core\/paragraph\" data-title=\"Paragraph\">Another core element your PDP must have is the product description. This is where you will have a comprehensive description of the product. While capturing all the relevant information is essential because it is like your sales pitch to the customer, you must equally remember that it must be SEO-friendly. Ensure that you identify the relevant keywords for the product and embed them naturally in the text.<\/p><h3 id=\"block-152ebe0d-7762-4813-a5cc-388760664889\" class=\"block-editor-block-list__block wp-block rich-text block-editor-rich-text__editable wp-block\" tabindex=\"0\" role=\"textbox\" contenteditable=\"true\" aria-label=\"Write heading\u2026\" aria-multiline=\"true\" data-block=\"152ebe0d-7762-4813-a5cc-388760664889\" data-type=\"core\/heading\" data-title=\"Heading\">c. <a href=\"https:\/\/catsy.com\/digital-asset-management\">Digital Assets<\/a><\/h3><p id=\"block-d09c926f-5689-4695-bfa7-0992905f9647\" class=\"block-editor-block-list__block wp-block rich-text block-editor-rich-text__editable wp-block\" tabindex=\"0\" role=\"textbox\" contenteditable=\"true\" aria-label=\"Paragraph block\" aria-multiline=\"true\" data-block=\"d09c926f-5689-4695-bfa7-0992905f9647\" data-type=\"core\/paragraph\" data-title=\"Paragraph\">Your PDP must contain digital assets such as product images and videos. For example, images let users know how what they are buying looks like. You want to make sure these images show multiple and different angles or even a 360 view of the product. Another thing to consider is to show close-up shots of specific product features.<\/p><p id=\"block-f940bcb1-2682-41c2-b36a-6b45e505ebbe\" class=\"block-editor-block-list__block wp-block rich-text block-editor-rich-text__editable wp-block\" tabindex=\"0\" role=\"textbox\" contenteditable=\"true\" aria-label=\"Paragraph block\" aria-multiline=\"true\" data-block=\"f940bcb1-2682-41c2-b36a-6b45e505ebbe\" data-type=\"core\/paragraph\" data-title=\"Paragraph\">In addition to images, videos help you enhance the visual aspect of your product page. While videos are good, only consider them if it is helpful for the product.<\/p><h3 id=\"block-48a44733-4178-4d59-ba33-af959515ab37\" class=\"block-editor-block-list__block wp-block rich-text block-editor-rich-text__editable wp-block\" tabindex=\"0\" role=\"textbox\" contenteditable=\"true\" aria-label=\"Write heading\u2026\" aria-multiline=\"true\" data-block=\"48a44733-4178-4d59-ba33-af959515ab37\" data-type=\"core\/heading\" data-title=\"Heading\">d. Dimensions<\/h3><p id=\"block-c8f94551-570f-41c1-b024-6ab8fc99e3a0\" class=\"block-editor-block-list__block wp-block rich-text block-editor-rich-text__editable wp-block\" tabindex=\"0\" role=\"textbox\" contenteditable=\"true\" aria-label=\"Paragraph block\" aria-multiline=\"true\" data-block=\"c8f94551-570f-41c1-b024-6ab8fc99e3a0\" data-type=\"core\/paragraph\" data-title=\"Paragraph\">Your PDP would be incomplete without having details of product dimensions. Many customers rely on the product information you give them, such as dimension, to determine if a product is a good fit for them. By providing accurate dimensions on your PDP, you significantly increase your chances of making a sale, reduce returns, and ultimately convince the potential buyer that you can be trusted.<\/p><h3 id=\"block-859b5997-2012-4876-8cd0-1fe7f913fe01\" class=\"block-editor-block-list__block wp-block rich-text block-editor-rich-text__editable wp-block\" tabindex=\"0\" role=\"textbox\" contenteditable=\"true\" aria-label=\"Write heading\u2026\" aria-multiline=\"true\" data-block=\"859b5997-2012-4876-8cd0-1fe7f913fe01\" data-type=\"core\/heading\" data-title=\"Heading\">e. Bullet Points<\/h3><p id=\"block-9c73f717-2787-4678-a601-6037c3d73ef2\" class=\"block-editor-block-list__block wp-block rich-text block-editor-rich-text__editable wp-block\" tabindex=\"0\" role=\"textbox\" contenteditable=\"true\" aria-label=\"Paragraph block\" aria-multiline=\"true\" data-block=\"9c73f717-2787-4678-a601-6037c3d73ef2\" data-type=\"core\/paragraph\" data-title=\"Paragraph\">The primary goal of bullet points is to improve readability and help customers make a buying decision. Ideally, your bullet point will first contain the product feature and then, the benefits of the feature. Well-written bullet points also contain relevant keywords.<\/p><p id=\"block-03bf1593-c047-446f-ad96-81b47fb7d74e\" class=\"block-editor-block-list__block wp-block rich-text block-editor-rich-text__editable wp-block\" tabindex=\"0\" role=\"textbox\" contenteditable=\"true\" aria-label=\"Paragraph block\" aria-multiline=\"true\" data-block=\"03bf1593-c047-446f-ad96-81b47fb7d74e\" data-type=\"core\/paragraph\" data-title=\"Paragraph\">Brief, precise bullet points help customers to quickly identify product benefits. It is an opportunity for you to highlight the unique selling point of a product, which is what will convince the customer.<\/p><p id=\"block-c154e401-8af4-4005-bedc-6bd317e22590\" class=\"block-editor-block-list__block wp-block rich-text block-editor-rich-text__editable wp-block\" tabindex=\"0\" role=\"textbox\" contenteditable=\"true\" aria-label=\"Paragraph block\" aria-multiline=\"true\" data-block=\"c154e401-8af4-4005-bedc-6bd317e22590\" data-type=\"core\/paragraph\" data-title=\"Paragraph\">Good bullet points also <a href=\"https:\/\/catsy.com\/blog\/pim-seo\/\">improve your SEO ranking<\/a>. You can infuse the most effective keywords in your bullet points, and search engines will find them. This also means an increase in your PDP visibility.<\/p><h3 id=\"block-736a3de7-f855-4dba-ba80-099e51ad046c\" class=\"block-editor-block-list__block wp-block rich-text block-editor-rich-text__editable wp-block\" tabindex=\"0\" role=\"textbox\" contenteditable=\"true\" aria-label=\"Write heading\u2026\" aria-multiline=\"true\" data-block=\"736a3de7-f855-4dba-ba80-099e51ad046c\" data-type=\"core\/heading\" data-title=\"Heading\">f. Price<\/h3><p id=\"block-76d6259e-4946-4f6d-b032-dfd864870eb1\" class=\"block-editor-block-list__block wp-block rich-text block-editor-rich-text__editable wp-block\" tabindex=\"0\" role=\"textbox\" contenteditable=\"true\" aria-label=\"Paragraph block\" aria-multiline=\"true\" data-block=\"76d6259e-4946-4f6d-b032-dfd864870eb1\" data-type=\"core\/paragraph\" data-title=\"Paragraph\">What is a product page without displaying the price of the product? It is essential to show the price and the product availability status. However, if your eCommerce is B2B or the product has a custom price, the price can be hidden.<\/p><h3 id=\"block-900c1313-93bb-422c-8205-7328968c98fe\" class=\"block-editor-block-list__block wp-block rich-text block-editor-rich-text__editable wp-block\" tabindex=\"0\" role=\"textbox\" contenteditable=\"true\" aria-label=\"Write heading\u2026\" aria-multiline=\"true\" data-block=\"900c1313-93bb-422c-8205-7328968c98fe\" data-type=\"core\/heading\" data-title=\"Heading\">g. Call to Action<\/h3><p id=\"block-710d6368-300f-4ecf-9219-20965978f8a2\" class=\"block-editor-block-list__block wp-block rich-text block-editor-rich-text__editable wp-block\" tabindex=\"0\" role=\"textbox\" contenteditable=\"true\" aria-label=\"Paragraph block\" aria-multiline=\"true\" data-block=\"710d6368-300f-4ecf-9219-20965978f8a2\" data-type=\"core\/paragraph\" data-title=\"Paragraph\">The end goal of a PDP is to make a sale. Ensuring that you have a<a href=\"https:\/\/catsy.com\/blog\/how-to-leverage-product-literature-to-drive-conversions\/\"> call to action (CTA)<\/a> is a way to trigger that action. A CTA guides the customer to make the purchase decision after reading through your product page.<\/p><p id=\"block-ccd94cc4-d9e5-4487-b5a7-12180d338d45\" class=\"block-editor-block-list__block wp-block rich-text block-editor-rich-text__editable wp-block\" tabindex=\"0\" role=\"textbox\" contenteditable=\"true\" aria-label=\"Paragraph block\" aria-multiline=\"true\" data-block=\"ccd94cc4-d9e5-4487-b5a7-12180d338d45\" data-type=\"core\/paragraph\" data-title=\"Paragraph\">So, don\u2019t hesitate to ask your site, visitors, to make a purchase.<\/p><figure id=\"block-d6331351-42f5-42f3-aaa2-2a40e399eb31\" class=\"wp-block-image block-editor-block-list__block wp-block size-large wp-block\" tabindex=\"0\" role=\"group\" aria-label=\"Block: Image\" data-block=\"d6331351-42f5-42f3-aaa2-2a40e399eb31\" data-type=\"core\/image\" data-title=\"Image\"><div><img decoding=\"async\" src=\"https:\/\/catsy.com\/blog\/wp-content\/uploads\/2021\/11\/PDP-ecommerce-2-1024x576.png\" alt=\"This image has an empty alt attribute; its file name is PDP-ecommerce-2-1024x576.png\" loading=\"lazy\" \/><\/div><div class=\"components-drop-zone\">\u00a0<\/div><\/figure><h2><strong>eCommerce Product Detail Pages can dramatically boost SEO for your eCommerce site. Here\u2019s how.<\/strong><\/h2><p id=\"block-0bfeff81-a226-4102-8664-0c6dea0bd887\" class=\"block-editor-block-list__block wp-block rich-text block-editor-rich-text__editable wp-block\" tabindex=\"0\" role=\"textbox\" contenteditable=\"true\" aria-label=\"Paragraph block\" aria-multiline=\"true\" data-block=\"0bfeff81-a226-4102-8664-0c6dea0bd887\" data-type=\"core\/paragraph\" data-title=\"Paragraph\">The success of your eCommerce is tied to your online visibility, and this is why SEO is crucial. PDPs are where the sales conversion happens, so it makes sense to make them visible to potential customers.<\/p><p id=\"block-37d42716-466a-44a3-a46d-854498ff3737\" class=\"block-editor-block-list__block wp-block rich-text block-editor-rich-text__editable wp-block\" tabindex=\"0\" role=\"textbox\" contenteditable=\"true\" aria-label=\"Paragraph block\" aria-multiline=\"true\" data-block=\"37d42716-466a-44a3-a46d-854498ff3737\" data-type=\"core\/paragraph\" data-title=\"Paragraph\">Without an SEO-friendly PDP, you will not get the attention of the search engines, which means no ranking. In this section, we will analyze how you can optimize your eCommerce site for SEO success.<\/p><h3 id=\"block-ebdc9849-268d-4b46-b277-10678f1aa00e\" class=\"block-editor-block-list__block wp-block rich-text block-editor-rich-text__editable wp-block\" tabindex=\"0\" role=\"textbox\" contenteditable=\"true\" aria-label=\"Write heading\u2026\" aria-multiline=\"true\" data-block=\"ebdc9849-268d-4b46-b277-10678f1aa00e\" data-type=\"core\/heading\" data-title=\"Heading\">a. <a href=\"https:\/\/catsy.com\/blog\/digital-asset-management-dam\/\">Digital Assets<\/a> &#8211; Meta Tags, keyword file names, captions<\/h3><p id=\"block-69ba98b4-8ba3-4bfb-a5f4-7bffbc36e32a\" class=\"block-editor-block-list__block wp-block rich-text block-editor-rich-text__editable wp-block\" tabindex=\"0\" role=\"textbox\" contenteditable=\"true\" aria-label=\"Paragraph block\" aria-multiline=\"true\" data-block=\"69ba98b4-8ba3-4bfb-a5f4-7bffbc36e32a\" data-type=\"core\/paragraph\" data-title=\"Paragraph\">When it comes to optimizing for SEO, everything counts. Your digital assets are not just digital assets; they have to be SEO tailored.<\/p><h4 id=\"block-a6bb5734-31e8-45ed-b407-ffe002ddc6e9\" class=\"block-editor-block-list__block wp-block rich-text block-editor-rich-text__editable wp-block\" tabindex=\"0\" role=\"textbox\" contenteditable=\"true\" aria-label=\"Write heading\u2026\" aria-multiline=\"true\" data-block=\"a6bb5734-31e8-45ed-b407-ffe002ddc6e9\" data-type=\"core\/heading\" data-title=\"Heading\">Meta tags<\/h4><p id=\"block-7d6f495c-85ac-4ac2-aa11-9e17f37aacb9\" class=\"block-editor-block-list__block wp-block rich-text block-editor-rich-text__editable wp-block\" tabindex=\"0\" role=\"textbox\" contenteditable=\"true\" aria-label=\"Paragraph block\" aria-multiline=\"true\" data-block=\"7d6f495c-85ac-4ac2-aa11-9e17f37aacb9\" data-type=\"core\/paragraph\" data-title=\"Paragraph\">These are snippets that describe a page\u2019s content. Think of meta tags as content descriptors that tell the search engine what your page stands for. Here, you will insert the most effective keywords for the <a href=\"https:\/\/catsy.com\/blog\/essential-pim-features\/\">specific product page<\/a> in your site\u2019s meta tags.<\/p><h4 id=\"block-5a73de24-4ed1-4802-8eea-20194bf15b18\" class=\"block-editor-block-list__block wp-block rich-text block-editor-rich-text__editable wp-block\" tabindex=\"0\" role=\"textbox\" contenteditable=\"true\" aria-label=\"Write heading\u2026\" aria-multiline=\"true\" data-block=\"5a73de24-4ed1-4802-8eea-20194bf15b18\" data-type=\"core\/heading\" data-title=\"Heading\">Keyword file names<\/h4><p id=\"block-2bc53644-a969-44af-a26a-9d075ceadb07\" class=\"block-editor-block-list__block wp-block rich-text block-editor-rich-text__editable wp-block\" tabindex=\"0\" role=\"textbox\" contenteditable=\"true\" aria-label=\"Paragraph block\" aria-multiline=\"true\" data-block=\"2bc53644-a969-44af-a26a-9d075ceadb07\" data-type=\"core\/paragraph\" data-title=\"Paragraph\">When you upload a file, whether an image or a video, your file names contain product keywords that best describe the file\u2019s content. So, for example, instead of uploading a photo with a name like \u201c001cts.jpg\u201d, you can have something like \u201cmountain bikes- full suspension.\u201d<\/p><h3 id=\"block-73b79257-b82f-4bad-bcf4-197191b68db4\" class=\"block-editor-block-list__block wp-block rich-text block-editor-rich-text__editable wp-block\" tabindex=\"0\" role=\"textbox\" contenteditable=\"true\" aria-label=\"Write heading\u2026\" aria-multiline=\"true\" data-block=\"73b79257-b82f-4bad-bcf4-197191b68db4\" data-type=\"core\/heading\" data-title=\"Heading\">b. Rich Product Descriptions for eCommerce PDPs.<\/h3><p id=\"block-b75a0a18-c83a-4e63-b7b2-2c81be8ad971\" class=\"block-editor-block-list__block wp-block rich-text block-editor-rich-text__editable wp-block\" tabindex=\"0\" role=\"textbox\" contenteditable=\"true\" aria-label=\"Paragraph block\" aria-multiline=\"true\" data-block=\"b75a0a18-c83a-4e63-b7b2-2c81be8ad971\" data-type=\"core\/paragraph\" data-title=\"Paragraph\">A well-written, <a href=\"https:\/\/catsy.com\/blog\/product-categorization\/\">keyword-rich product description<\/a> requires a lot of time and effort, which is why many marketers don\u2019t invest in it as much as they should. But on the contrary, apart from using it to persuade the buyer, it can also be the difference for you to gain the SEO advantage.<\/p><p id=\"block-561c4f40-55ee-48a3-ba4d-267c16f5253a\" class=\"block-editor-block-list__block wp-block rich-text block-editor-rich-text__editable wp-block\" tabindex=\"0\" role=\"textbox\" contenteditable=\"true\" aria-label=\"Paragraph block\" aria-multiline=\"true\" data-block=\"561c4f40-55ee-48a3-ba4d-267c16f5253a\" data-type=\"core\/paragraph\" data-title=\"Paragraph\">Writing a keyword-rich product description means integrating essential information in your copy, such as product name, as well as its variations. In addition, you should also include product-related keywords such as catalog numbers, SKU numbers, etc.<\/p><h3 id=\"block-ef29d8d9-068f-48e9-ae7d-d96e8c460ad5\" class=\"block-editor-block-list__block wp-block rich-text block-editor-rich-text__editable wp-block\" tabindex=\"0\" role=\"textbox\" contenteditable=\"true\" aria-label=\"Write heading\u2026\" aria-multiline=\"true\" data-block=\"ef29d8d9-068f-48e9-ae7d-d96e8c460ad5\" data-type=\"core\/heading\" data-title=\"Heading\">c. Unique URLs \/ Product Variations<\/h3><p id=\"block-99b21906-2126-4134-926a-80b7a00a93aa\" class=\"block-editor-block-list__block wp-block rich-text block-editor-rich-text__editable wp-block\" tabindex=\"0\" role=\"textbox\" contenteditable=\"true\" aria-label=\"Paragraph block\" aria-multiline=\"true\" data-block=\"99b21906-2126-4134-926a-80b7a00a93aa\" data-type=\"core\/paragraph\" data-title=\"Paragraph\">Product variations can occur when you have a product with the same attributes but distinguished by a specific feature such as color. This means that each product description would be similar.<\/p><p id=\"block-b81e36be-3cd6-4449-8330-1c524fdc42f5\" class=\"block-editor-block-list__block wp-block rich-text block-editor-rich-text__editable wp-block\" tabindex=\"0\" role=\"textbox\" contenteditable=\"true\" aria-label=\"Paragraph block\" aria-multiline=\"true\" data-block=\"b81e36be-3cd6-4449-8330-1c524fdc42f5\" data-type=\"core\/paragraph\" data-title=\"Paragraph\">This can be a challenge for the search engine to generate tailored results for the user experience. However, you can use unique URLs to solve this problem. This will require you to have unique URLs for each product variation.<\/p><p id=\"block-7a3a27ef-2a53-47f3-be5f-f12e8fbe2d85\" class=\"block-editor-block-list__block wp-block rich-text block-editor-rich-text__editable wp-block\" tabindex=\"0\" role=\"textbox\" contenteditable=\"true\" aria-label=\"Paragraph block\" aria-multiline=\"true\" data-block=\"7a3a27ef-2a53-47f3-be5f-f12e8fbe2d85\" data-type=\"core\/paragraph\" data-title=\"Paragraph\">By using unique URLs for each variation, the search can identify each page separately, making it easy to rank.<\/p><h3 id=\"block-2f054275-3e65-4eb5-ae31-0fab71f134e7\" class=\"block-editor-block-list__block wp-block rich-text block-editor-rich-text__editable wp-block\" tabindex=\"0\" role=\"textbox\" contenteditable=\"true\" aria-label=\"Write heading\u2026\" aria-multiline=\"true\" data-block=\"2f054275-3e65-4eb5-ae31-0fab71f134e7\" data-type=\"core\/heading\" data-title=\"Heading\">d. Title Tags specifically for eCommerce PDP.<\/h3><p id=\"block-a841d35c-6831-44b5-af95-4c294eac289a\" class=\"block-editor-block-list__block wp-block rich-text block-editor-rich-text__editable wp-block\" tabindex=\"0\" role=\"textbox\" contenteditable=\"true\" aria-label=\"Paragraph block\" aria-multiline=\"true\" data-block=\"a841d35c-6831-44b5-af95-4c294eac289a\" data-type=\"core\/paragraph\" data-title=\"Paragraph\">According to a <a href=\"https:\/\/www.scribd.com\/doc\/53670854\/Google-SEO-Report-Card\">Google<\/a> internal analysis, it was discovered that over 90% of its product pages could perform better with SEO if they optimized the title tag.<\/p><p id=\"block-6b978654-1822-425d-ae86-201ca6d52532\" class=\"block-editor-block-list__block wp-block rich-text block-editor-rich-text__editable wp-block\" tabindex=\"0\" role=\"textbox\" contenteditable=\"true\" aria-label=\"Paragraph block\" aria-multiline=\"true\" data-block=\"6b978654-1822-425d-ae86-201ca6d52532\" data-type=\"core\/paragraph\" data-title=\"Paragraph\">Title tags are essential for SEO ranking. This is because the title tag content is usually displayed in the search engine results. Therefore, they should represent the page content accurately.<\/p><figure id=\"block-f8bf420f-7e15-47ad-9534-10d40423f825\" class=\"wp-block-image block-editor-block-list__block wp-block size-large wp-block\" tabindex=\"0\" role=\"group\" aria-label=\"Block: Image\" data-block=\"f8bf420f-7e15-47ad-9534-10d40423f825\" data-type=\"core\/image\" data-title=\"Image\"><div><img decoding=\"async\" src=\"https:\/\/catsy.com\/blog\/wp-content\/uploads\/2021\/11\/9-Copy.jpg\" alt=\"Ecommerce-pdp-sales\" loading=\"lazy\" \/><\/div><div class=\"components-drop-zone\">\u00a0<\/div><\/figure><h2 id=\"block-13ddee6f-5f19-4d19-b5e1-15ff4d19079f\" class=\"block-editor-block-list__block wp-block rich-text block-editor-rich-text__editable wp-block\" tabindex=\"0\" role=\"textbox\" contenteditable=\"true\" aria-label=\"Write heading\u2026\" aria-multiline=\"true\" data-block=\"13ddee6f-5f19-4d19-b5e1-15ff4d19079f\" data-type=\"core\/heading\" data-title=\"Heading\">Close deals with common eCommerce PDP conversion tactics.<\/h2><p id=\"block-d55b13f3-ff29-4ee6-830e-e280cce2d81b\" class=\"block-editor-block-list__block wp-block rich-text block-editor-rich-text__editable wp-block\" tabindex=\"0\" role=\"textbox\" contenteditable=\"true\" aria-label=\"Paragraph block\" aria-multiline=\"true\" data-block=\"d55b13f3-ff29-4ee6-830e-e280cce2d81b\" data-type=\"core\/paragraph\" data-title=\"Paragraph\">There are about 5 million eCommerce sites in the world, and about 1.8 million of that number are in the US alone. So to compete in this market of millions, you have to stand out. By 2040, it is estimated that <a href=\"https:\/\/www.nasdaq.com\/articles\/uk-online-shopping-and-e-commerce-statistics-2017-2017-03-14\">95% of online purchases<\/a> will be through eCommerce. So when do you think is the best time to plan ahead of the boom? Now, of course.<\/p><p id=\"block-b2a100b5-8855-4d38-bb3d-59cb43b3f9f4\" class=\"block-editor-block-list__block wp-block rich-text block-editor-rich-text__editable wp-block\" tabindex=\"0\" role=\"textbox\" contenteditable=\"true\" aria-label=\"Paragraph block\" aria-multiline=\"true\" data-block=\"b2a100b5-8855-4d38-bb3d-59cb43b3f9f4\" data-type=\"core\/paragraph\" data-title=\"Paragraph\">Getting people to find you, engage and buy from you is not a simple task, but it can be achieved if you adopt the right tactics. There are several ways you can close deals but let\u2019s examine three eCommerce conversion tactics you can quickly follow.<\/p><h3 id=\"block-18c9c444-7b39-41ee-b9db-22b1367a5c4d\" class=\"block-editor-block-list__block wp-block rich-text block-editor-rich-text__editable wp-block\" tabindex=\"0\" role=\"textbox\" contenteditable=\"true\" aria-label=\"Write heading\u2026\" aria-multiline=\"true\" data-block=\"18c9c444-7b39-41ee-b9db-22b1367a5c4d\" data-type=\"core\/heading\" data-title=\"Heading\">a. Add reviews as social proof<\/h3><p id=\"block-d126e839-6b65-4480-becd-c30f1e761847\" class=\"block-editor-block-list__block wp-block rich-text block-editor-rich-text__editable wp-block\" tabindex=\"0\" role=\"textbox\" contenteditable=\"true\" aria-label=\"Paragraph block\" aria-multiline=\"true\" data-block=\"d126e839-6b65-4480-becd-c30f1e761847\" data-type=\"core\/paragraph\" data-title=\"Paragraph\">Social proof has a positive influence on your potential customers. It tells them that you are not just telling; you are showing. This is why adding product reviews to your PDP can convince your customers to make a choice and be confident about their decision.<\/p><p id=\"block-01822cb8-e940-4abd-9a70-ab146f7fdffb\" class=\"block-editor-block-list__block wp-block rich-text block-editor-rich-text__editable wp-block\" tabindex=\"0\" role=\"textbox\" contenteditable=\"true\" aria-label=\"Paragraph block\" aria-multiline=\"true\" data-block=\"01822cb8-e940-4abd-9a70-ab146f7fdffb\" data-type=\"core\/paragraph\" data-title=\"Paragraph\">For example, <a href=\"https:\/\/blog.hubspot.com\/service\/customer-acquisition-study?__hstc=200701681.448f4caa5408e12806e11271b936f002.1542992562448.1542992562448.1547466725565.2&amp;__hssc=200701681.2.1547466725565&amp;__hsfp=2938336133\" data-type=\"URL\" data-id=\"https:\/\/blog.hubspot.com\/service\/customer-acquisition-study?__hstc=200701681.448f4caa5408e12806e11271b936f002.1542992562448.1542992562448.1547466725565.2&amp;__hssc=200701681.2.1547466725565&amp;__hsfp=2938336133\">81% of eCommerce customers <\/a>trust the advice of friends and family over businesses. They believe that people who have patronized a business or used a product are in the best place to recommend whether or not the product is worth it.<\/p><p id=\"block-bdaa11da-0392-464c-971b-c640a9781884\" class=\"block-editor-block-list__block wp-block rich-text block-editor-rich-text__editable wp-block\" tabindex=\"0\" role=\"textbox\" contenteditable=\"true\" aria-label=\"Paragraph block\" aria-multiline=\"true\" data-block=\"bdaa11da-0392-464c-971b-c640a9781884\" data-type=\"core\/paragraph\" data-title=\"Paragraph\">Social proof in the form of<a href=\"https:\/\/catsy.com\/blog\/customer-service-requests-become-product-reviews\/\"> reviews<\/a>, if properly harnessed, can help you close deals and shoot up your sales significantly.<\/p><h3 id=\"block-97f928ae-7753-4096-a191-fb56d6f0c24c\" class=\"block-editor-block-list__block wp-block rich-text block-editor-rich-text__editable wp-block\" tabindex=\"0\" role=\"textbox\" contenteditable=\"true\" aria-label=\"Write heading\u2026\" aria-multiline=\"true\" data-block=\"97f928ae-7753-4096-a191-fb56d6f0c24c\" data-type=\"core\/heading\" data-title=\"Heading\">b. Use stock levels to invoke scarcity<\/h3><p id=\"block-9859d565-a78d-48cf-9518-1e79eb5c3802\" class=\"block-editor-block-list__block wp-block rich-text block-editor-rich-text__editable wp-block\" tabindex=\"0\" role=\"textbox\" contenteditable=\"true\" aria-label=\"Paragraph block\" aria-multiline=\"true\" data-block=\"9859d565-a78d-48cf-9518-1e79eb5c3802\" data-type=\"core\/paragraph\" data-title=\"Paragraph\">In the principles of persuasion, scarcity is a tactic used to get people to act urgently. When people feel less of something available, it sparks their interests and creates a sense of urgency.<\/p><p id=\"block-0c64d35b-7ecc-4a68-8055-86e9f937f175\" class=\"block-editor-block-list__block wp-block rich-text block-editor-rich-text__editable wp-block\" tabindex=\"0\" role=\"textbox\" contenteditable=\"true\" aria-label=\"Paragraph block\" aria-multiline=\"true\" data-block=\"0c64d35b-7ecc-4a68-8055-86e9f937f175\" data-type=\"core\/paragraph\" data-title=\"Paragraph\">You can lower your stock levels to invoke scarcity, leading to an increased desire for what you have to offer. Adding that there is also a limited time to get the product may also position it as an exclusive product they would not want to miss out on.<\/p><h3 id=\"block-0b12daf8-5606-459f-bf28-24c9edbecf16\" class=\"block-editor-block-list__block wp-block rich-text block-editor-rich-text__editable wp-block\" tabindex=\"0\" role=\"textbox\" contenteditable=\"true\" aria-label=\"Write heading\u2026\" aria-multiline=\"true\" data-block=\"0b12daf8-5606-459f-bf28-24c9edbecf16\" data-type=\"core\/heading\" data-title=\"Heading\">c. Enable cross-selling on your eCommerce PDP.<\/h3><p id=\"block-a6de994c-1699-48a8-a3d8-a8e79dc6a32f\" class=\"block-editor-block-list__block wp-block rich-text block-editor-rich-text__editable wp-block\" tabindex=\"0\" role=\"textbox\" contenteditable=\"true\" aria-label=\"Paragraph block\" aria-multiline=\"true\" data-block=\"a6de994c-1699-48a8-a3d8-a8e79dc6a32f\" data-type=\"core\/paragraph\" data-title=\"Paragraph\">While trying to purchase big eCommerce stores like Amazon, you must have seen something like \u201cothers are also buying\u201d or \u201cyou may also like\u201d with a display of products closely related to the product you are about to buy. That\u2019s cross-selling.<\/p><p id=\"block-7c255af6-9e92-4a26-b05a-24ee71d18d1f\" class=\"block-editor-block-list__block wp-block rich-text block-editor-rich-text__editable wp-block\" tabindex=\"0\" role=\"textbox\" contenteditable=\"true\" aria-label=\"Paragraph block\" aria-multiline=\"true\" data-block=\"7c255af6-9e92-4a26-b05a-24ee71d18d1f\" data-type=\"core\/paragraph\" data-title=\"Paragraph\">It is a proven tactic that has increased conversion. According to <a href=\"https:\/\/blog.2checkout.com\/how-to-choose-between-upsell-and-cross-sell\/\">McKinsey<\/a>, cross-selling can increase eCommerce sales by 20% and profits by 30%. In addition, Cross-selling helps you build customer satisfaction, give customers variety in terms of products, and stimulate sales of low-margin products.<\/p><figure id=\"block-c59e5091-27f5-4c11-81a5-4f75f51470be\" class=\"wp-block-image block-editor-block-list__block wp-block size-large wp-block\" tabindex=\"0\" role=\"group\" aria-label=\"Block: Image\" data-block=\"c59e5091-27f5-4c11-81a5-4f75f51470be\" data-type=\"core\/image\" data-title=\"Image\"><div><img decoding=\"async\" src=\"https:\/\/catsy.com\/blog\/wp-content\/uploads\/2021\/11\/PDP-ecommerce-3-1024x576.png\" alt=\"This image has an empty alt attribute; its file name is PDP-ecommerce-3-1024x576.png\" loading=\"lazy\" \/><\/div><div class=\"components-drop-zone\">\u00a0<\/div><\/figure><h2 id=\"block-66152183-6535-441a-a8c0-042df0e81ab8\" class=\"block-editor-block-list__block wp-block rich-text block-editor-rich-text__editable wp-block\" tabindex=\"0\" role=\"textbox\" contenteditable=\"true\" aria-label=\"Write heading\u2026\" aria-multiline=\"true\" data-block=\"66152183-6535-441a-a8c0-042df0e81ab8\" data-type=\"core\/heading\" data-title=\"Heading\">Use PDPs as an opportunity to be upfront with customers in an eCommerce space:<\/h2><p id=\"block-65afda8f-8cf4-4bca-83d2-29fa8a7b2eed\" class=\"block-editor-block-list__block wp-block rich-text block-editor-rich-text__editable wp-block\" tabindex=\"0\" role=\"textbox\" contenteditable=\"true\" aria-label=\"Paragraph block\" aria-multiline=\"true\" data-block=\"65afda8f-8cf4-4bca-83d2-29fa8a7b2eed\" data-type=\"core\/paragraph\" data-title=\"Paragraph\">Being upfront with customers can help them make quick purchasing decisions.<\/p><p id=\"block-be4d9d0a-f2aa-4a4d-a936-be81b6317fc2\" class=\"block-editor-block-list__block wp-block rich-text block-editor-rich-text__editable wp-block\" tabindex=\"0\" role=\"textbox\" contenteditable=\"true\" aria-label=\"Paragraph block\" aria-multiline=\"true\" data-block=\"be4d9d0a-f2aa-4a4d-a936-be81b6317fc2\" data-type=\"core\/paragraph\" data-title=\"Paragraph\">Your product detail page is an excellent place to achieve this. In addition, providing the relevant information customers might want such as warranty and guarantee details, shipping costs, and sales tax can help you answer questions customers may already have in mind.<\/p><p id=\"block-d3a42f1c-5057-4740-a7e0-c805e4dea212\" class=\"block-editor-block-list__block wp-block rich-text block-editor-rich-text__editable wp-block\" tabindex=\"0\" role=\"textbox\" contenteditable=\"true\" aria-label=\"Paragraph block\" aria-multiline=\"true\" data-block=\"d3a42f1c-5057-4740-a7e0-c805e4dea212\" data-type=\"core\/paragraph\" data-title=\"Paragraph\">It is also a good place for you to highlight the credibility of your brand through reference to trusted sources and partners.<\/p><h3 id=\"block-654b56da-ad0e-4899-bc25-9ebbae440a33\" class=\"block-editor-block-list__block wp-block rich-text block-editor-rich-text__editable wp-block\" tabindex=\"0\" role=\"textbox\" contenteditable=\"true\" aria-label=\"Write heading\u2026\" aria-multiline=\"true\" data-block=\"654b56da-ad0e-4899-bc25-9ebbae440a33\" data-type=\"core\/heading\" data-title=\"Heading\">a. Disclose that shipping and taxes may impact the final price of the product.<\/h3><p id=\"block-7ab1953c-bc59-4a2d-9456-559a231b913a\" class=\"block-editor-block-list__block wp-block rich-text block-editor-rich-text__editable wp-block\" tabindex=\"0\" role=\"textbox\" contenteditable=\"true\" aria-label=\"Paragraph block\" aria-multiline=\"true\" data-block=\"7ab1953c-bc59-4a2d-9456-559a231b913a\" data-type=\"core\/paragraph\" data-title=\"Paragraph\">eCommerce customers are familiar with free shipping options. A study by <a href=\"https:\/\/www.oberlo.com\/statistics\/why-do-people-shop-online\">Oberlo<\/a> revealed that is the number one reason why people shop online. However, there are situations where you can\u2019t offer free shipping options. This is why you should disclose it upfront in your PDP.<\/p><p id=\"block-f8a5dae0-6907-4aff-b23c-af91819a668e\" class=\"block-editor-block-list__block wp-block rich-text block-editor-rich-text__editable wp-block\" tabindex=\"0\" role=\"textbox\" contenteditable=\"true\" aria-label=\"Paragraph block\" aria-multiline=\"true\" data-block=\"f8a5dae0-6907-4aff-b23c-af91819a668e\" data-type=\"core\/paragraph\" data-title=\"Paragraph\">Stating additional costs such as shipping costs and sales tax will help you cases of cart abandonment early. This is because <a href=\"https:\/\/www.yieldify.com\/blog\/cart-abandonment-solutions\/\">50% of people who abandon their cart<\/a> do so due to unexpected shipping costs. So, being upfront on this &#8220;add to cart&#8221; can greatly influence purchasing decisions.<\/p><h3 id=\"block-0bb2b0f5-d609-4b91-8048-b8feb2b2778f\" class=\"block-editor-block-list__block wp-block rich-text block-editor-rich-text__editable wp-block\" tabindex=\"0\" role=\"textbox\" contenteditable=\"true\" aria-label=\"Write heading\u2026\" aria-multiline=\"true\" data-block=\"0bb2b0f5-d609-4b91-8048-b8feb2b2778f\" data-type=\"core\/heading\" data-title=\"Heading\">b. List warranties and guarantees.<\/h3><p id=\"block-62d5fc02-1af4-4946-9d58-9a975e90e953\" class=\"block-editor-block-list__block wp-block rich-text block-editor-rich-text__editable wp-block\" tabindex=\"0\" role=\"textbox\" contenteditable=\"true\" aria-label=\"Paragraph block\" aria-multiline=\"true\" data-block=\"62d5fc02-1af4-4946-9d58-9a975e90e953\" data-type=\"core\/paragraph\" data-title=\"Paragraph\">Potential customers probably have had an unpleasant buying experience at one point in their online buying journey. So, naturally, they would always want to try their best to avoid another.<\/p><p id=\"block-f18ca81d-10de-4848-badf-feff4e86cd38\" class=\"block-editor-block-list__block wp-block rich-text block-editor-rich-text__editable wp-block\" tabindex=\"0\" role=\"textbox\" contenteditable=\"true\" aria-label=\"Paragraph block\" aria-multiline=\"true\" data-block=\"f18ca81d-10de-4848-badf-feff4e86cd38\" data-type=\"core\/paragraph\" data-title=\"Paragraph\">One way to help them get rid of this worry when trying to buy from you is to display a detailed list of your warranties and guarantees. This will assure your customers that they are covered even when they have any issue with a product they purchase from you.<\/p><h3 id=\"block-1ff61f42-5ee2-433c-ab43-3258f4ae803f\" class=\"block-editor-block-list__block wp-block rich-text block-editor-rich-text__editable wp-block\" tabindex=\"0\" role=\"textbox\" contenteditable=\"true\" aria-label=\"Write heading\u2026\" aria-multiline=\"true\" data-block=\"1ff61f42-5ee2-433c-ab43-3258f4ae803f\" data-type=\"core\/heading\" data-title=\"Heading\">c. Highlight trust badges or seals to promote trust<\/h3><p id=\"block-08c0a217-face-47df-825c-7f7954f0d561\" class=\"block-editor-block-list__block wp-block rich-text block-editor-rich-text__editable wp-block\" tabindex=\"0\" role=\"textbox\" contenteditable=\"true\" aria-label=\"Paragraph block\" aria-multiline=\"true\" data-block=\"08c0a217-face-47df-825c-7f7954f0d561\" data-type=\"core\/paragraph\" data-title=\"Paragraph\">Credibility has become a scarce commodity as a result of increased online fraud. This has made customers warier in sharing their personal information online, especially with an unfamiliar brand.<\/p><p id=\"block-e4db4dde-6378-41c6-812e-28a3e98145b2\" class=\"block-editor-block-list__block wp-block rich-text block-editor-rich-text__editable wp-block\" tabindex=\"0\" role=\"textbox\" contenteditable=\"true\" aria-label=\"Paragraph block\" aria-multiline=\"true\" data-block=\"e4db4dde-6378-41c6-812e-28a3e98145b2\" data-type=\"core\/paragraph\" data-title=\"Paragraph\">Establishing credibility through trusted badges or seals can remove this barrier.<\/p><figure id=\"block-1b73f768-9074-4371-8c78-2b82e30ebce2\" class=\"wp-block-image block-editor-block-list__block wp-block is-resized size-large wp-block\" tabindex=\"0\" role=\"group\" aria-label=\"Block: Image\" data-block=\"1b73f768-9074-4371-8c78-2b82e30ebce2\" data-type=\"core\/image\" data-title=\"Image\"><div><img decoding=\"async\" src=\"https:\/\/catsy.com\/blog\/wp-content\/uploads\/2021\/11\/PDP-ecommerce-1-1024x576.png\" alt=\"This image has an empty alt attribute; its file name is PDP-ecommerce-1-1024x576.png\" loading=\"lazy\" \/><\/div><div class=\"components-drop-zone\">\u00a0<\/div><\/figure><h2 id=\"block-63d5ed39-dc3d-4f40-a3d7-042f0aacdf1b\" class=\"block-editor-block-list__block wp-block rich-text block-editor-rich-text__editable wp-block\" tabindex=\"0\" role=\"textbox\" contenteditable=\"true\" aria-label=\"Write heading\u2026\" aria-multiline=\"true\" data-block=\"63d5ed39-dc3d-4f40-a3d7-042f0aacdf1b\" data-type=\"core\/heading\" data-title=\"Heading\">Product Information Management is the \u201ceasy button\u201d for creating eCommerce PDP.<\/h2><p id=\"block-defbf4e8-ef18-498b-a782-f336317b7e13\" class=\"block-editor-block-list__block wp-block rich-text block-editor-rich-text__editable wp-block\" tabindex=\"0\" role=\"textbox\" contenteditable=\"true\" aria-label=\"Paragraph block\" aria-multiline=\"true\" data-block=\"defbf4e8-ef18-498b-a782-f336317b7e13\" data-type=\"core\/paragraph\" data-title=\"Paragraph\">The foundation of a fantastic PDP is a good <a href=\"https:\/\/catsy.com\/product-information-management-system\">Product Information Management (PIM)<\/a>. PDPs rely on data and the only way to maintain and enrich product data is to leverage the various functions of the PIM.<\/p><p id=\"block-86566fe7-9eec-4881-b5ec-aaa5af811bbd\" class=\"block-editor-block-list__block wp-block rich-text block-editor-rich-text__editable wp-block\" tabindex=\"0\" role=\"textbox\" contenteditable=\"true\" aria-label=\"Paragraph block\" aria-multiline=\"true\" data-block=\"86566fe7-9eec-4881-b5ec-aaa5af811bbd\" data-type=\"core\/paragraph\" data-title=\"Paragraph\">Accordingly, as market trends change and you acquire new data to improve customer experience, PIM will enable you to make adequate changes or modifications without losing data and sending out inaccurate product information.<\/p><p id=\"block-9f698154-fd6d-4f31-b3c5-d9c76e1806a3\" class=\"block-editor-block-list__block wp-block rich-text block-editor-rich-text__editable wp-block\" tabindex=\"0\" role=\"textbox\" contenteditable=\"true\" aria-label=\"Paragraph block\" aria-multiline=\"true\" data-block=\"9f698154-fd6d-4f31-b3c5-d9c76e1806a3\" data-type=\"core\/paragraph\" data-title=\"Paragraph\">In this section, we will take a look at some of the ways <a href=\"https:\/\/catsy.com\/what-is-pim\">PIM solution<\/a> can help you deliver perfect PDPs.<\/p><h3 id=\"block-82bbaf16-a4d2-45bf-a88e-2df3bb77440a\" class=\"block-editor-block-list__block wp-block rich-text block-editor-rich-text__editable wp-block\" tabindex=\"0\" role=\"textbox\" contenteditable=\"true\" aria-label=\"Write heading\u2026\" aria-multiline=\"true\" data-block=\"82bbaf16-a4d2-45bf-a88e-2df3bb77440a\" data-type=\"core\/heading\" data-title=\"Heading\">1. Create a single product view.<\/h3><p id=\"block-1e6512d5-3206-429d-8abf-cdcf7d59b67f\" class=\"block-editor-block-list__block wp-block rich-text block-editor-rich-text__editable wp-block\" tabindex=\"0\" role=\"textbox\" contenteditable=\"true\" aria-label=\"Paragraph block\" aria-multiline=\"true\" data-block=\"1e6512d5-3206-429d-8abf-cdcf7d59b67f\" data-type=\"core\/paragraph\" data-title=\"Paragraph\">Setting up a good product detail page has never been easier. You can use Catsy PIM to create a single product view. All you need is to harvest all the relevant product data that you already stored on PIM.<\/p><p id=\"block-d9cf1471-8b27-4ff2-8d5c-96bf6985c14a\" class=\"block-editor-block-list__block wp-block rich-text block-editor-rich-text__editable wp-block\" tabindex=\"0\" role=\"textbox\" contenteditable=\"true\" aria-label=\"Paragraph block\" aria-multiline=\"true\" data-block=\"d9cf1471-8b27-4ff2-8d5c-96bf6985c14a\" data-type=\"core\/paragraph\" data-title=\"Paragraph\">You can create all your product pages or web pages within Catsy and automatically publish them on your eCommerce site. In addition, since you have all your data on a central platform, you can easily create customer-facing content.<\/p><h3 id=\"block-978b9621-a56a-4bd7-bd80-8b2a54332046\" class=\"block-editor-block-list__block wp-block rich-text block-editor-rich-text__editable wp-block\" tabindex=\"0\" role=\"textbox\" contenteditable=\"true\" aria-label=\"Write heading\u2026\" aria-multiline=\"true\" data-block=\"978b9621-a56a-4bd7-bd80-8b2a54332046\" data-type=\"core\/heading\" data-title=\"Heading\">2. Ensure accuracy<\/h3><p id=\"block-49c17ac6-c2cc-496d-8be6-7cb8b94884bb\" class=\"block-editor-block-list__block wp-block rich-text block-editor-rich-text__editable wp-block\" tabindex=\"0\" role=\"textbox\" contenteditable=\"true\" aria-label=\"Paragraph block\" aria-multiline=\"true\" data-block=\"49c17ac6-c2cc-496d-8be6-7cb8b94884bb\" data-type=\"core\/paragraph\" data-title=\"Paragraph\">Maintaining data accuracy is essential for your brand\u2019s integrity. Having a PIM means all your product data would be consistent, which helps you deliver accurate product information to your customers.<\/p><p id=\"block-508a849b-a0a6-4d11-ad8e-5ae62f7feb33\" class=\"block-editor-block-list__block wp-block rich-text block-editor-rich-text__editable wp-block\" tabindex=\"0\" role=\"textbox\" contenteditable=\"true\" aria-label=\"Paragraph block\" aria-multiline=\"true\" data-block=\"508a849b-a0a6-4d11-ad8e-5ae62f7feb33\" data-type=\"core\/paragraph\" data-title=\"Paragraph\">Catsy PIM has some valuable tools such as the PIM validation tool that helps you validate product specs and ensure that they are accurate. This means that you will never publish wrong specifications.<\/p><p id=\"block-306f9ca0-9092-475a-b7e4-3fe8bae733a1\" class=\"block-editor-block-list__block wp-block rich-text block-editor-rich-text__editable wp-block\" tabindex=\"0\" role=\"textbox\" contenteditable=\"true\" aria-label=\"Paragraph block\" aria-multiline=\"true\" data-block=\"306f9ca0-9092-475a-b7e4-3fe8bae733a1\" data-type=\"core\/paragraph\" data-title=\"Paragraph\">Another tool is the PIM content grading tool. Let\u2019s say that you want to sell a product to a group of customers who have specific requirements. To ensure that you deliver exactly what they want, this does a completeness score that assesses all the requirements and tells you whatever is missing before you publish. It is an excellent way to ensure accuracy of product data across the board.<\/p><h3 id=\"block-3717c127-0d89-4337-aa8b-f1a354e2d0aa\" class=\"block-editor-block-list__block wp-block rich-text block-editor-rich-text__editable wp-block\" tabindex=\"0\" role=\"textbox\" contenteditable=\"true\" aria-label=\"Write heading\u2026\" aria-multiline=\"true\" data-block=\"3717c127-0d89-4337-aa8b-f1a354e2d0aa\" data-type=\"core\/heading\" data-title=\"Heading\">3. Connect product information in a single platform<\/h3><p id=\"block-82219fab-1ba5-4dd5-949f-9d551f760a26\" class=\"block-editor-block-list__block wp-block rich-text block-editor-rich-text__editable wp-block\" tabindex=\"0\" role=\"textbox\" contenteditable=\"true\" aria-label=\"Paragraph block\" aria-multiline=\"true\" data-block=\"82219fab-1ba5-4dd5-949f-9d551f760a26\" data-type=\"core\/paragraph\" data-title=\"Paragraph\">Your product information is an asset that helps you create compelling PDPs. Information such as Short-Form Descriptions, Bullet Point Descriptions, Data specifications, categories, etc., are attributes you can link to products in <a href=\"https:\/\/catsy.com\/\">PIM and DAM<\/a>.<\/p><p id=\"block-8ab10428-5d06-4f6b-95ee-c940b4d4f51f\" class=\"block-editor-block-list__block wp-block rich-text block-editor-rich-text__editable wp-block\" tabindex=\"0\" role=\"textbox\" contenteditable=\"true\" aria-label=\"Paragraph block\" aria-multiline=\"true\" data-block=\"8ab10428-5d06-4f6b-95ee-c940b4d4f51f\" data-type=\"core\/paragraph\" data-title=\"Paragraph\">The attribute mapping feature in PIM makes it super easy for you to create eCommerce PDP for your eCommerce website. This mapping feature takes content and maps it to a channel format. Then, it transforms the data into a customer use case that is tailored to the different requirements of the channel you are publishing.<\/p><h3 id=\"block-f653114c-8c4b-4994-afbc-3c6381b1a08f\" class=\"block-editor-block-list__block wp-block rich-text block-editor-rich-text__editable wp-block\" tabindex=\"0\" role=\"textbox\" contenteditable=\"true\" aria-label=\"Write heading\u2026\" aria-multiline=\"true\" data-block=\"f653114c-8c4b-4994-afbc-3c6381b1a08f\" data-type=\"core\/heading\" data-title=\"Heading\">4. Prepare multiple persona attributes for a single product<\/h3><p id=\"block-19209b22-7e39-4a6a-b4d9-192d11b73ef0\" class=\"block-editor-block-list__block wp-block rich-text block-editor-rich-text__editable wp-block\" tabindex=\"0\" role=\"textbox\" contenteditable=\"true\" aria-label=\"Paragraph block\" aria-multiline=\"true\" data-block=\"19209b22-7e39-4a6a-b4d9-192d11b73ef0\" data-type=\"core\/paragraph\" data-title=\"Paragraph\">Creating multiple persona PDPs can be complicated. However, with Catsy PIM, you can personalize PDPs for different customer personas.<\/p><p id=\"block-05693053-132d-47ee-8902-03b03309d240\" class=\"block-editor-block-list__block wp-block rich-text block-editor-rich-text__editable wp-block\" tabindex=\"0\" role=\"textbox\" contenteditable=\"true\" aria-label=\"Paragraph block\" aria-multiline=\"true\" data-block=\"05693053-132d-47ee-8902-03b03309d240\" data-type=\"core\/paragraph\" data-title=\"Paragraph\">For example, you can have different channels or<a href=\"https:\/\/catsy.com\/shopify-dam-pim-software\"> Shopify<\/a> stores you want to publish to. In this case, each target audience may have different expectations and you will have to describe your products to them according to their persona.<\/p><p id=\"block-26daa3c1-1231-455b-a36a-49f9b6d14c4a\" class=\"block-editor-block-list__block wp-block rich-text block-editor-rich-text__editable wp-block\" tabindex=\"0\" role=\"textbox\" contenteditable=\"true\" aria-label=\"Paragraph block\" aria-multiline=\"true\" data-block=\"26daa3c1-1231-455b-a36a-49f9b6d14c4a\" data-type=\"core\/paragraph\" data-title=\"Paragraph\">Catsy has a key feature that allows you to link multiple attributes to the same product. So when you have to publish to a store, you can select specific product attributes that fits the store you are publishing to. This allows you to sell your products to multiple across different channels while providing a personalized online shopping experience.<\/p><h2 id=\"block-d73cf2be-8867-4e00-aeab-cf04ef4c3ffc\" class=\"block-editor-block-list__block wp-block rich-text block-editor-rich-text__editable wp-block\" tabindex=\"0\" role=\"textbox\" contenteditable=\"true\" aria-label=\"Write heading\u2026\" aria-multiline=\"true\" data-block=\"d73cf2be-8867-4e00-aeab-cf04ef4c3ffc\" data-type=\"core\/heading\" data-title=\"Heading\">Conclusion<\/h2><p id=\"block-70897425-9781-4f32-b74a-c927a30f9342\" class=\"block-editor-block-list__block wp-block rich-text block-editor-rich-text__editable wp-block\" tabindex=\"0\" role=\"textbox\" contenteditable=\"true\" aria-label=\"Paragraph block\" aria-multiline=\"true\" data-block=\"70897425-9781-4f32-b74a-c927a30f9342\" data-type=\"core\/paragraph\" data-title=\"Paragraph\">A product detail page is an essential aspect of an eCommerce site that helps improve SEO ranking. Through the use of product descriptions, title tags, unique URLs, and integration of digital assets like keyword file names, captions, meta tags, you can take your SEO game to the next level.<\/p><p id=\"block-98f0470d-c2cd-41e0-bd22-9283cb8d840e\" class=\"block-editor-block-list__block wp-block rich-text block-editor-rich-text__editable wp-block\" tabindex=\"0\" role=\"textbox\" contenteditable=\"true\" aria-label=\"Paragraph block\" aria-multiline=\"true\" data-block=\"98f0470d-c2cd-41e0-bd22-9283cb8d840e\" data-type=\"core\/paragraph\" data-title=\"Paragraph\">You can use eCommerce PDP to demonstrate social proof, enable cross-selling, highlight trust badges or seals to promote trust in your brand.<\/p><p id=\"block-827a1150-8672-45d2-acf2-e5ea05f1eb21\" class=\"block-editor-block-list__block wp-block rich-text block-editor-rich-text__editable wp-block\" tabindex=\"0\" role=\"textbox\" contenteditable=\"true\" aria-label=\"Paragraph block\" aria-multiline=\"true\" data-block=\"827a1150-8672-45d2-acf2-e5ea05f1eb21\" data-type=\"core\/paragraph\" data-title=\"Paragraph\">Finally, <a href=\"https:\/\/catsy.com\/product-information-management-system\">Product Information Management software<\/a> (PIM) helps you create eCommerce PDP with ease without worrying about inaccurate data, lack of metadata tags, etc. You can conveniently create single product views and multiple persona PDPs for a single product.<\/p><p id=\"block-3d2b1e1b-65a1-42aa-b5cc-06834138fef1\" class=\"block-editor-block-list__block wp-block rich-text block-editor-rich-text__editable wp-block\" tabindex=\"0\" role=\"textbox\" contenteditable=\"true\" aria-label=\"Paragraph block\" aria-multiline=\"true\" data-block=\"3d2b1e1b-65a1-42aa-b5cc-06834138fef1\" data-type=\"core\/paragraph\" data-title=\"Paragraph\">Ceejay Teku is the Founder of\u00a0<a href=\"https:\/\/www.catsy.com\/\">Catsy<\/a>, a product information management and <a href=\"https:\/\/catsy.com\/digital-asset-management\">digital asset management software<\/a>. He started in the trenches of eCommerce as a software developer and was soon challenged with the complexities of product content that powers eCommerce. This led to the development of Catsy as a product information management system: purpose-built for brands that sell through distributors, retailers, direct-to-customer channels.<\/p><p id=\"block-a27054d2-f710-4b78-bd51-4430d656cff9\" class=\"block-editor-block-list__block wp-block rich-text block-editor-rich-text__editable wp-block\" tabindex=\"0\" role=\"textbox\" contenteditable=\"true\" aria-label=\"Paragraph block\" aria-multiline=\"true\" data-block=\"a27054d2-f710-4b78-bd51-4430d656cff9\" data-type=\"core\/paragraph\" data-title=\"Paragraph\">To learn more about Catsy <a href=\"https:\/\/catsy.com\/product-information-management-system\">PIM software<\/a> and <a href=\"https:\/\/catsy.com\/digital-asset-management\">DAM software<\/a>, <a href=\"https:\/\/catsy.com\/request-demo\">schedule a demo\u00a0<\/a>and visit our website at\u00a0<a href=\"https:\/\/catsy.com\/\">www.catsy.com.<\/a><\/p><\/div><\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3890f2cd elementor-cta--skin-classic elementor-animated-content elementor-bg-transform elementor-bg-transform-zoom-in elementor-widget elementor-widget-global elementor-global-9434 elementor-widget-call-to-action\" data-id=\"3890f2cd\" data-element_type=\"widget\" data-widget_type=\"call-to-action.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<a class=\"elementor-cta\" href=\"https:\/\/catsy.com\/request-demo\">\n\t\t\t\t\t<div class=\"elementor-cta__bg-wrapper\">\n\t\t\t\t<div class=\"elementor-cta__bg elementor-bg\" style=\"background-image: url(https:\/\/catsy.com\/blog\/wp-content\/uploads\/2022\/09\/new-blog-cta-3-1024x256.png);\"><\/div>\n\t\t\t\t<div class=\"elementor-cta__bg-overlay\"><\/div>\n\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-cta__content\">\n\t\t\t\t\n\t\t\t\t<h3 class=\"elementor-cta__title elementor-cta__content-item elementor-content-item\">Speed to Market<\/h3>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-cta__description elementor-cta__content-item elementor-content-item\">\n\t\t\t\t\t\tGet to Market Faster with Catsy\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-cta__button-wrapper elementor-cta__content-item elementor-content-item \">\n\t\t\t\t\t<span class=\"elementor-cta__button elementor-button elementor-size-md\">\n\t\t\t\t\t\tRequest Demo\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-44c3a02 elementor-widget elementor-widget-toggle\" data-id=\"44c3a02\" data-element_type=\"widget\" data-widget_type=\"toggle.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-toggle\">\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-7211\" class=\"elementor-tab-title\" data-tab=\"1\" role=\"button\" aria-controls=\"elementor-tab-content-7211\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"far fa-question-circle\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-check-circle\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">What are some key elements that make a product detail page (PDP) effective for eCommerce?<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-7211\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"1\" role=\"region\" aria-labelledby=\"elementor-tab-title-7211\"><p>Some key elements that make a PDP effective for eCommerce include clear and high-quality product images, detailed product descriptions, pricing information, customer reviews and ratings, product specifications, availability and shipping information, and clear calls-to-action.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-7212\" class=\"elementor-tab-title\" data-tab=\"2\" role=\"button\" aria-controls=\"elementor-tab-content-7212\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"far fa-question-circle\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-check-circle\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">How can PDPs improve the SEO of an eCommerce website?<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-7212\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"2\" role=\"region\" aria-labelledby=\"elementor-tab-title-7212\"><p>PDPs can improve the SEO of an eCommerce website by providing unique and relevant content for each product, incorporating keywords in the product titles and descriptions, optimizing meta tags and URLs, generating internal links from other pages on the site, and attracting external backlinks through shareable and valuable product information.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-7213\" class=\"elementor-tab-title\" data-tab=\"3\" role=\"button\" aria-controls=\"elementor-tab-content-7213\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"far fa-question-circle\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-check-circle\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">What are some common conversion tactics that can be used on eCommerce PDPs?<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-7213\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"3\" role=\"region\" aria-labelledby=\"elementor-tab-title-7213\"><p>Some common conversion tactics that can be used on eCommerce PDPs include displaying trust symbols such as security badges and payment options, offering limited-time discounts or promotions, providing personalized product recommendations, showcasing social proof through customer testimonials or user-generated content, and implementing a clear and intuitive checkout process.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-7214\" class=\"elementor-tab-title\" data-tab=\"4\" role=\"button\" aria-controls=\"elementor-tab-content-7214\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"far fa-question-circle\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-check-circle\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">How can PDPs be used to establish transparency and trust with customers in eCommerce?<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-7214\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"4\" role=\"region\" aria-labelledby=\"elementor-tab-title-7214\"><p>PDPs can be used to establish transparency and trust with customers in eCommerce by providing accurate and detailed product information, including ingredients or materials used, dimensions and weight, warranty or return policies, and any relevant certifications or safety information. Additionally, displaying customer reviews and ratings can help build trust by showcasing real experiences and opinions.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-7215\" class=\"elementor-tab-title\" data-tab=\"5\" role=\"button\" aria-controls=\"elementor-tab-content-7215\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"far fa-question-circle\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-check-circle\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">What is Product Information Management (PIM) and how does it relate to creating eCommerce PDPs?<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-7215\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"5\" role=\"region\" aria-labelledby=\"elementor-tab-title-7215\"><p>Product Information Management (PIM) refers to the process and technology used to centrally manage and distribute product information across various sales channels. It allows eCommerce businesses to efficiently organize, update, and syndicate product data to create consistent and accurate PDPs. PIM systems serve as the &#8220;easy button&#8221; for creating eCommerce PDPs by streamlining the management of product information and ensuring its quality and completeness.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-17ce99f6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"17ce99f6\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1419c96e\" data-id=\"1419c96e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1c9ad1ae elementor-widget elementor-widget-spacer\" data-id=\"1c9ad1ae\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-34cfe85f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"34cfe85f\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-595d0f97\" data-id=\"595d0f97\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-64fdccb elementor-author-box--avatar-yes elementor-author-box--name-yes elementor-author-box--biography-yes elementor-author-box--link-no elementor-widget elementor-widget-global elementor-global-9443 elementor-widget-author-box\" data-id=\"64fdccb\" data-element_type=\"widget\" data-widget_type=\"author-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-author-box\">\n\t\t\t\t\t\t\t<div  class=\"elementor-author-box__avatar\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/secure.gravatar.com\/avatar\/80521e1847766fa2c4b9f44e007cfcad?s=300&amp;d=mm&amp;r=g\" alt=\"Elizabeth Byrd\" loading=\"lazy\">\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t<div class=\"elementor-author-box__text\">\n\t\t\t\t\t\t\t\t\t<div >\n\t\t\t\t\t\t<h4 class=\"elementor-author-box__name\">\n\t\t\t\t\t\t\tElizabeth Byrd\t\t\t\t\t\t<\/h4>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-author-box__bio\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3adda872 elementor-widget elementor-widget-global elementor-global-9446 elementor-widget-post-info\" data-id=\"3adda872\" data-element_type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-c8acb19 elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t<a href=\"https:\/\/catsy.com\/blog\/2021\/11\/24\/\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-calendar\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\tNovember 24, 2021\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-3b5b2cec\" data-id=\"3b5b2cec\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-700deffc elementor-widget elementor-widget-spacer\" data-id=\"700deffc\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-14f9adab elementor-widget-divider--view-line_text elementor-widget-divider--element-align-left elementor-widget elementor-widget-global elementor-global-9449 elementor-widget-divider\" data-id=\"14f9adab\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t\t<span class=\"elementor-divider__text elementor-divider__element\">\n\t\t\t\tSHARE\t\t\t\t<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-1e15cdd6\" data-id=\"1e15cdd6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4a4b4e66 elementor-widget elementor-widget-spacer\" data-id=\"4a4b4e66\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-542cdba2 elementor-share-buttons--view-icon elementor-share-buttons--skin-minimal elementor-share-buttons--shape-rounded elementor-grid-0 elementor-share-buttons--color-official elementor-widget elementor-widget-global elementor-global-9452 elementor-widget-share-buttons\" data-id=\"542cdba2\" data-element_type=\"widget\" data-widget_type=\"share-buttons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-grid\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_facebook\" tabindex=\"0\" aria-label=\"Share on facebook\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-facebook\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_twitter\" tabindex=\"0\" aria-label=\"Share on twitter\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-twitter\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_linkedin\" tabindex=\"0\" aria-label=\"Share on linkedin\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-linkedin\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-4004fc52 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4004fc52\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-678955ef\" data-id=\"678955ef\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2f47d24b elementor-widget elementor-widget-spacer\" data-id=\"2f47d24b\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7ba74022 elementor-posts__hover-none elementor-grid-3 elementor-grid-tablet-2 elementor-grid-mobile-1 elementor-posts--thumbnail-top elementor-card-shadow-yes elementor-widget elementor-widget-global elementor-global-9455 elementor-widget-posts\" data-id=\"7ba74022\" data-element_type=\"widget\" data-settings=\"{&quot;cards_columns&quot;:&quot;3&quot;,&quot;cards_columns_tablet&quot;:&quot;2&quot;,&quot;cards_columns_mobile&quot;:&quot;1&quot;,&quot;cards_row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:35,&quot;sizes&quot;:[]},&quot;cards_row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;cards_row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"posts.cards\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-posts-container elementor-posts elementor-posts--skin-cards elementor-grid\">\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-28407 post type-post status-publish format-standard has-post-thumbnail hentry category-ai category-channels category-integrations category-pim category-pim-dam category-product-experience-management-pxm category-technical-advice category-tools tag-brand-marketing tag-dam-and-pim-integration tag-ecommerce tag-ecommerce-ai tag-multi-channel-retailers tag-pim tag-pim-ai tag-pim-software tag-product-catalog tag-product-experience-px tag-product-experience-management tag-product-information-management tag-pxm tag-tools\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/catsy.com\/blog\/content-is-king-the-role-of-enriched-product-content-in-pxm\/\" ><div class=\"elementor-post__thumbnail\"><img decoding=\"async\" width=\"300\" height=\"169\" src=\"https:\/\/catsy.com\/blog\/wp-content\/uploads\/2026\/04\/catsy-pim-pxm-content-is-king-enriched-product-data-300x169.png\" class=\"attachment-medium size-medium wp-image-28399\" alt=\"catsy-pim-pxm-content-is-king-enriched-product-data\" srcset=\"https:\/\/catsy.com\/blog\/wp-content\/uploads\/2026\/04\/catsy-pim-pxm-content-is-king-enriched-product-data-300x169.png 300w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2026\/04\/catsy-pim-pxm-content-is-king-enriched-product-data-1024x576.png 1024w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2026\/04\/catsy-pim-pxm-content-is-king-enriched-product-data-768x432.png 768w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2026\/04\/catsy-pim-pxm-content-is-king-enriched-product-data.png 1280w\" sizes=\"(max-width: 300px) 100vw, 300px\" loading=\"lazy\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/catsy.com\/blog\/content-is-king-the-role-of-enriched-product-content-in-pxm\/\" >\n\t\t\t\tContent is King: The Role of Enriched Product Content in PXM\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/catsy.com\/blog\/content-is-king-the-role-of-enriched-product-content-in-pxm\/\" >\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-author\">\n\t\t\tCJ\t\t<\/span>\n\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\tApril 11, 2026\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-28398 post type-post status-publish format-standard has-post-thumbnail hentry category-ai category-channels category-integrations category-pim category-pim-dam category-product-experience-management-pxm category-technical-advice category-tools tag-brand-marketing tag-dam-and-pim-integration tag-ecommerce tag-ecommerce-ai tag-multi-channel-retailers tag-pim tag-pim-ai tag-pim-software tag-product-catalog tag-product-experience-px tag-product-experience-management tag-product-information-management tag-pxm tag-tools\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/catsy.com\/blog\/pxm-and-customer-loyalty-building-lasting-relationships\/\" ><div class=\"elementor-post__thumbnail\"><img decoding=\"async\" width=\"300\" height=\"169\" src=\"https:\/\/catsy.com\/blog\/wp-content\/uploads\/2026\/04\/catsy-pim-pxm-customer-loyalty-building-lasting-relationships-300x169.png\" class=\"attachment-medium size-medium wp-image-28400\" alt=\"catsy-pim-pxm-customer-loyalty-building-lasting-relationships\" srcset=\"https:\/\/catsy.com\/blog\/wp-content\/uploads\/2026\/04\/catsy-pim-pxm-customer-loyalty-building-lasting-relationships-300x169.png 300w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2026\/04\/catsy-pim-pxm-customer-loyalty-building-lasting-relationships-1024x576.png 1024w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2026\/04\/catsy-pim-pxm-customer-loyalty-building-lasting-relationships-768x432.png 768w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2026\/04\/catsy-pim-pxm-customer-loyalty-building-lasting-relationships.png 1280w\" sizes=\"(max-width: 300px) 100vw, 300px\" loading=\"lazy\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/catsy.com\/blog\/pxm-and-customer-loyalty-building-lasting-relationships\/\" >\n\t\t\t\tPXM and Customer Loyalty: Building Lasting Relationships\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/catsy.com\/blog\/pxm-and-customer-loyalty-building-lasting-relationships\/\" >\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-author\">\n\t\t\tCJ\t\t<\/span>\n\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\tApril 11, 2026\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-28390 post type-post status-publish format-standard has-post-thumbnail hentry category-ai category-channels category-integrations category-pim category-pim-dam category-product-experience-management-pxm category-technical-advice category-tools tag-brand-marketing tag-dam-and-pim-integration tag-ecommerce tag-ecommerce-ai tag-multi-channel-retailers tag-pim tag-pim-ai tag-pim-software tag-product-catalog tag-product-experience-px tag-product-experience-management tag-product-information-management tag-pxm tag-tools\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/catsy.com\/blog\/catsy-pim-ultimate-pxm-tech-stack\/\" ><div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"169\" src=\"https:\/\/catsy.com\/blog\/wp-content\/uploads\/2026\/04\/catsy-pim-pxm-ultimate-tech-stack-300x169.png\" class=\"attachment-medium size-medium wp-image-28394\" alt=\"catsy-pim-pxm-ultimate-tech-stack\" srcset=\"https:\/\/catsy.com\/blog\/wp-content\/uploads\/2026\/04\/catsy-pim-pxm-ultimate-tech-stack-300x169.png 300w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2026\/04\/catsy-pim-pxm-ultimate-tech-stack-1024x576.png 1024w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2026\/04\/catsy-pim-pxm-ultimate-tech-stack-768x432.png 768w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2026\/04\/catsy-pim-pxm-ultimate-tech-stack.png 1280w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/catsy.com\/blog\/catsy-pim-ultimate-pxm-tech-stack\/\" >\n\t\t\t\tThe Ultimate PXM Tech Stack\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/catsy.com\/blog\/catsy-pim-ultimate-pxm-tech-stack\/\" >\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-author\">\n\t\t\tCJ\t\t<\/span>\n\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\tApril 11, 2026\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<\/div>\n\n\n\t\t\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4cde6ad6 elementor-widget elementor-widget-spacer\" data-id=\"4cde6ad6\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>What is a Product Detail Page or PDP in eCommerce &amp; why is it important for SEO? In this Article Book a Demo! What does<\/p>\n","protected":false},"author":8,"featured_media":9991,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","footnotes":""},"categories":[11],"tags":[19,1139],"_links":{"self":[{"href":"https:\/\/catsy.com\/blog\/wp-json\/wp\/v2\/posts\/9125"}],"collection":[{"href":"https:\/\/catsy.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/catsy.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/catsy.com\/blog\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/catsy.com\/blog\/wp-json\/wp\/v2\/comments?post=9125"}],"version-history":[{"count":84,"href":"https:\/\/catsy.com\/blog\/wp-json\/wp\/v2\/posts\/9125\/revisions"}],"predecessor-version":[{"id":21924,"href":"https:\/\/catsy.com\/blog\/wp-json\/wp\/v2\/posts\/9125\/revisions\/21924"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/catsy.com\/blog\/wp-json\/wp\/v2\/media\/9991"}],"wp:attachment":[{"href":"https:\/\/catsy.com\/blog\/wp-json\/wp\/v2\/media?parent=9125"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/catsy.com\/blog\/wp-json\/wp\/v2\/categories?post=9125"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/catsy.com\/blog\/wp-json\/wp\/v2\/tags?post=9125"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}