{"id":9063,"date":"2021-11-08T13:48:25","date_gmt":"2021-11-08T19:48:25","guid":{"rendered":"https:\/\/catsy.com\/blog\/?p=9063"},"modified":"2024-05-14T06:50:01","modified_gmt":"2024-05-14T12:50:01","slug":"why-use-digital-asset-management-dam","status":"publish","type":"post","link":"https:\/\/catsy.com\/blog\/why-use-digital-asset-management-dam\/","title":{"rendered":"Why is Digital Asset Management (DAM) important? Part 2"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"9063\" class=\"elementor elementor-9063\">\n\t\t\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-7051f05b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7051f05b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-6efeedaf\" data-id=\"6efeedaf\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3686add6 elementor-widget elementor-widget-spacer\" data-id=\"3686add6\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-12011c4 elementor-widget elementor-widget-heading\" data-id=\"12011c4\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">The Importance of Digital Asset Management (DAM): Part 2<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-3c64f298\" data-id=\"3c64f298\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2ef08d9 elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"2ef08d9\" data-element_type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/catsy.com\/blog\/wp-content\/uploads\/2021\/11\/Mobile-phone-product-structure--1024x576.png\" class=\"attachment-large size-large wp-image-12201\" alt=\"\" srcset=\"https:\/\/catsy.com\/blog\/wp-content\/uploads\/2021\/11\/Mobile-phone-product-structure--1024x576.png 1024w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2021\/11\/Mobile-phone-product-structure--300x169.png 300w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2021\/11\/Mobile-phone-product-structure--768x432.png 768w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2021\/11\/Mobile-phone-product-structure--1536x864.png 1536w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2021\/11\/Mobile-phone-product-structure-.png 1600w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-3ea59325 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3ea59325\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-49be8fa3\" data-id=\"49be8fa3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-68e8269d elementor-toc--minimized-on-tablet elementor-widget elementor-widget-global elementor-global-9431 elementor-widget-table-of-contents\" data-id=\"68e8269d\" data-element_type=\"widget\" data-settings=\"{&quot;headings_by_tags&quot;:[&quot;h2&quot;],&quot;exclude_headings_by_selector&quot;:[],&quot;marker_view&quot;:&quot;bullets&quot;,&quot;icon&quot;:{&quot;value&quot;:&quot;hm hm-arrow-right1&quot;,&quot;library&quot;:&quot;happy-icons&quot;},&quot;sticky&quot;:&quot;top&quot;,&quot;sticky_offset&quot;:111,&quot;minimize_box&quot;:&quot;yes&quot;,&quot;minimized_on&quot;:&quot;tablet&quot;,&quot;hierarchical_view&quot;:&quot;yes&quot;,&quot;min_height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;sticky_on&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;],&quot;sticky_effects_offset&quot;:0}\" data-widget_type=\"table-of-contents.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-toc__header\">\n\t\t\t<h4 class=\"elementor-toc__header-title\">\n\t\t\t\tIn this Article\t\t\t<\/h4>\n\t\t\t\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--expand\"><i class=\"fas fa-chevron-down\"><\/i><\/div>\n\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--collapse\"><i class=\"fas fa-chevron-up\"><\/i><\/div>\n\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-toc__body\">\n\t\t\t<div class=\"elementor-toc__spinner-container\">\n\t\t\t\t<i class=\"elementor-toc__spinner eicon-animation-spin eicon-loading\" aria-hidden=\"true\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-15053094\" data-id=\"15053094\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d945873 elementor-widget elementor-widget-text-editor\" data-id=\"d945873\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><!-- wp:paragraph --><\/p>\n<p>Whether you&#8217;re new to product content marketing or have been in the industry since the end of the last century, you&#8217;ve undoubtedly felt the frustration of losing digital assets in a web of files and folders. After spending countless hours searching to no avail, eventually you realize it&#8217;s time to do a product re-shoot.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>Even amongst the growing amount of automation softwares, few have more tools for producing long-term ROI than the Digital Asset Management (DAM) system. An automated DAM can speed products to market, improve SEO, empower sales teams to promote products and much, much more.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>In this concluding part of our <a href=\"https:\/\/catsy.com\/blog\/digital-asset-management-dam\/\">series<\/a> on the importance of using Digital Asset Management, we look at more benefits of DAM and some industry-leading features that make you and your organization reach your sales and marketing objectives.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:image {\"id\":9087,\"width\":684,\"height\":385,\"sizeSlug\":\"large\"} --><\/p>\n<figure class=\"wp-block-image size-large is-resized\"><img decoding=\"async\" class=\"alignnone wp-image-10828 size-full\" src=\"https:\/\/catsy.com\/blog\/wp-content\/uploads\/2021\/11\/2_dam-before-after-organization.png\" alt=\"\" width=\"795\" height=\"560\" srcset=\"https:\/\/catsy.com\/blog\/wp-content\/uploads\/2021\/11\/2_dam-before-after-organization.png 795w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2021\/11\/2_dam-before-after-organization-300x211.png 300w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2021\/11\/2_dam-before-after-organization-768x541.png 768w\" sizes=\"(max-width: 795px) 100vw, 795px\" loading=\"lazy\" \/><\/figure>\n<p><!-- \/wp:image --><!-- wp:paragraph --><\/p>\n<p>As noted in Part 1 of &#8220;Why is Digital Asset Management (DAM) Important?&#8221; Digital Asset Management centralizes all digital assets into a central location, or single source of truth. As the illustration above shows, DAM illuminates duplicates and ensures hard-earned assets are never lost again.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>After assets have been centralized, organized and optimized, Catsy DAM empowers teams to share assets freely using a brand portal. Your customized has role-based security, meaning only authorized users have access to your digital assets.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>Catsy DAM features industry-leading export tools that enable product marketers to save hours upon hours of work by allowing them to make modifications when necessary. For example, you can resize and rename images directly from DAM instead of using third-party apps like <a href=\"https:\/\/www.adobe.com\/uk\/products\/photoshop\/landpa.html?mv=search&amp;mv=search&amp;sdid=LZ32SYVR&amp;ef_id=Cj0KCQiAsqOMBhDFARIsAFBTN3cqELRq4MyMNflt6SVEh_3aPZZt4407HrJCC2LRbu2DU0eA16BCQYkaAm7KEALw_wcB:G:s&amp;s_kwcid=AL!3085!3!441664377297!e!!g!!adobe%20photoshop!1422700211!58647953511&amp;gclid=Cj0KCQiAsqOMBhDFARIsAFBTN3cqELRq4MyMNflt6SVEh_3aPZZt4407HrJCC2LRbu2DU0eA16BCQYkaAm7KEALw_wcB\">Adobe Photoshop.<\/a>&nbsp;<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>In this final article of the 2-part blog series, we&#8217;ll address how your teams can use digital asset management efficiently to speed products to market, win over customers with relevant product visuals and drive revenue for your organization.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:spacer --><!-- \/wp:spacer --><!-- wp:image {\"id\":9059,\"sizeSlug\":\"large\"} --><\/p>\n<figure class=\"wp-block-image size-large\"><\/figure>\n<p><!-- \/wp:image --><!-- wp:spacer --><!-- \/wp:spacer --><!-- wp:image {\"id\":9069,\"sizeSlug\":\"large\"} --><\/p>\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"576\" class=\"wp-image-9069\" src=\"https:\/\/catsy.com\/blog\/wp-content\/uploads\/2021\/11\/Save-time-digital-asset-management-dam-1024x576.png\" alt=\"Digital Asset Management (DAM)\" srcset=\"https:\/\/catsy.com\/blog\/wp-content\/uploads\/2021\/11\/Save-time-digital-asset-management-dam-1024x576.png 1024w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2021\/11\/Save-time-digital-asset-management-dam-300x169.png 300w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2021\/11\/Save-time-digital-asset-management-dam-768x432.png 768w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2021\/11\/Save-time-digital-asset-management-dam-1536x864.png 1536w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2021\/11\/Save-time-digital-asset-management-dam-600x338.png 600w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2021\/11\/Save-time-digital-asset-management-dam.png 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" loading=\"lazy\" \/><\/figure>\n<p><!-- \/wp:image --><!-- wp:heading --><\/p>\n<h2>Automated export tools in <a href=\"https:\/\/catsy.com\/blog\/b2b-ecommerce-dam-in-2021\/\">Digital Asset Management <\/a>save product marketers hours of time each week.<\/h2>\n<p><!-- \/wp:heading --><!-- wp:paragraph --><\/p>\n<p>Many companies rely on digital asset management for their external distribution of assets. For product marketers, having all the assets they need in one source of truth is a game-changer. But they want more than just that. Frequently, product marketers have to share their digital assets with partners, distributors, suppliers, etc.&nbsp;<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>To make this part of your work easy, Catsy has on-demand automated export tools that allow them to share digital assets with various third parties in whatever format they want.&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-10829 size-full\" src=\"https:\/\/catsy.com\/blog\/wp-content\/uploads\/2021\/11\/5_pim-distributor-channel-export-spec-templates.png\" alt=\"\" width=\"670\" height=\"501\" srcset=\"https:\/\/catsy.com\/blog\/wp-content\/uploads\/2021\/11\/5_pim-distributor-channel-export-spec-templates.png 670w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2021\/11\/5_pim-distributor-channel-export-spec-templates-300x224.png 300w\" sizes=\"(max-width: 670px) 100vw, 670px\" \/><\/p>\n<p>For example, instead of going through the manual process of resizing and renaming on Adobe Photoshop,&nbsp; you can now get it done in a matter of clicks on Catsy. This saves you productive hours and helps you work faster. Let&#8217;s take a look at some of the things you can do with these automated export tools.&nbsp;<\/p>\n<p><!-- \/wp:media-text --><!-- wp:heading {\"level\":3} --><\/p>\n<h3>1. Resize and export directly to retailer and distributor spec.<\/h3>\n<p><!-- \/wp:heading --><!-- wp:paragraph --><\/p>\n<p>On average, you have thousands of digital assets. Often, your retailers and distributors may need digital assets in specific formats.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:heading {\"level\":3} --><\/p>\n<h3>2. Rename assets in bulk.<\/h3>\n<p><!-- \/wp:heading --><!-- wp:paragraph --><\/p>\n<p>Imagine you have hundreds of digital assets to export to various channels at a go, and these assets have inconsistent names that you have to change. You can rename all the assets within the Catsy platform, all at once, before you export it.&nbsp;<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>The changes you make are automatically recorded and are up-to-date on the central system.&nbsp;<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:heading {\"level\":3} --><\/p>\n<h3>3. Export assets in bulk.<\/h3>\n<p><!-- \/wp:heading --><!-- wp:paragraph --><\/p>\n<p>Save hours of productive work spent exporting assets individually. In addition, you can export assets in bulk with the Catsy DAM.&nbsp;<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:heading {\"level\":3} --><\/p>\n<h3>4. Export to URLs, files and\/or dynamic links.<\/h3>\n<p><!-- \/wp:heading --><!-- wp:paragraph --><\/p>\n<p>When you have to share your assets across different channels or with distributors, for example, <a href=\"https:\/\/catsy.com\/blog\/b2b-ecommerce-dam-in-2021\/\">Catsy DAM <\/a>has unique export tools that allow you to send the assets in the format you want while converting them to URLs, files, or dynamic links.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:spacer --><\/p>\n<div class=\"wp-block-spacer\" style=\"height: 100px;\" aria-hidden=\"true\">&nbsp;<\/div>\n<p><!-- \/wp:spacer --><!-- wp:image {\"id\":9082,\"sizeSlug\":\"large\"} --><\/p>\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" class=\"wp-image-9082\" src=\"https:\/\/catsy.com\/blog\/wp-content\/uploads\/2021\/11\/iStock-187038272-1024x683.jpg\" alt=\"Digital Asset Management\" srcset=\"https:\/\/catsy.com\/blog\/wp-content\/uploads\/2021\/11\/iStock-187038272-1024x683.jpg 1024w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2021\/11\/iStock-187038272-300x200.jpg 300w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2021\/11\/iStock-187038272-768x512.jpg 768w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2021\/11\/iStock-187038272-1536x1025.jpg 1536w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2021\/11\/iStock-187038272-2048x1367.jpg 2048w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2021\/11\/iStock-187038272-600x400.jpg 600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<p><!-- \/wp:image --><!-- wp:heading --><\/p>\n<h2>Digital Asset Management allows you to share assets with partners and sales teams seamlessly, using a Brand Portal.<\/h2>\n<p><!-- \/wp:heading --><!-- wp:paragraph --><\/p>\n<p>Your brand portal is an extension of Digital Asset Management (DAM). It is a secure portal storing PDFs, catalogs, images, videos, 360 photos and more. As product marketers, brand portals make your job easier and more efficient.&nbsp;<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>With Catsy Brand Portal, gone are the days of sharing assets for specific partners or retailers via shared folders and emails. Combing through to ensure assets are the most up-to-date version before sending, only to realize you missed several outdated images are a thing of the past.&nbsp;<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>Your Brand Portal is a \u201cbuffet\u201d self-serve form of accessing digital assets. Meaning, outside partners and internal team members can access digital assets on their own time and export to their desired format.&nbsp;The process cuts out the marketing team as the \u201cmiddle man\u201d while providing key players in product sales with access to marketing tools needed to advance the sales process.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>Essentially, Catsy DAM enables your teams to:<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:heading {\"level\":3} --><\/p>\n<h3>1. Create <a href=\"https:\/\/catsy.com\/pim-indesign-integration\">customized catalogs<\/a> on the fly.<\/h3>\n<p><!-- \/wp:heading --><!-- wp:paragraph --><\/p>\n<p>Imagine your company sells light bulbs of various sizes and colors. It\u2019s been a busy Monday and your sales team has a last-minute sales pitch pop up on their calendar. The potential customer is only interested in yellow tinted light bulbs for their 20,000+ coffee shop stores throughout the country.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-10830 size-full aligncenter\" src=\"https:\/\/catsy.com\/blog\/wp-content\/uploads\/2021\/11\/2_pim-dam-publish-large-catalogs-1.png\" alt=\"\" width=\"487\" height=\"434\" srcset=\"https:\/\/catsy.com\/blog\/wp-content\/uploads\/2021\/11\/2_pim-dam-publish-large-catalogs-1.png 487w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2021\/11\/2_pim-dam-publish-large-catalogs-1-300x267.png 300w\" sizes=\"(max-width: 487px) 100vw, 487px\" \/><\/p>\n<p>To impress the buyers, your sales team needs to have a <a href=\"https:\/\/catsy.com\/blog\/how-to-leverage-product-literature-to-drive-conversions\/\">custom-branded digital catalog <\/a>with your products that match their criteria. Using brand portal, the sales team can go into brand portal, select yellow tinted light bulbs in seconds via faceted search, and export into a branded catalog template in InDesign.&nbsp;<\/p>\n<p><!-- \/wp:media-text --><!-- wp:paragraph --><\/p>\n<p>In addition, your marketing team can create catalogs based on customer profiles (such as the coffee shop chain) and store the ready-to-go catalogs in the brand portal. Sales teams and retailer partners will be able to browse and download catalogs you have curated explicitly for them.&nbsp;<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>Moreover, you can have a variety of <a href=\"https:\/\/catsy.com\/blog\/customized-pdf-catalogs\/\">catalogs and price books<\/a> with different levels of pricing. Based on the price structure of your products, you can give certain retailers access to the catalogs that match their current price points. This helps you deliver personalized products pricing.&nbsp;This is especially useful for <a href=\"https:\/\/catsy.com\/blog\/pim-dam-b2b-customer-relationships\/\">B2B organizations.<\/a><\/p>\n<p><!-- \/wp:paragraph --><!-- wp:heading {\"level\":3} --><\/p>\n<h3>2. Share via <a href=\"https:\/\/experienceleague.adobe.com\/docs\/experience-manager-65\/assets\/managing\/light-box.html?lang=en\">Lightboxes<\/a>.<\/h3>\n<p><!-- \/wp:heading --><!-- wp:paragraph --><\/p>\n<p>Using the Catsy Brand Portal, you can share your entire collection as a lightbox. By adding specific assets to a lightbox before sharing with partners or other users, you can ensure you\u2019re sharing a customized selection of assets in their most up-to-date version. This enhances the sharing experience greatly, saving time and stress for both the marketing team and users who request assets.&nbsp;<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:heading {\"level\":3} --><\/p>\n<h3>3. Hide or reveal products.<\/h3>\n<p><!-- \/wp:heading --><!-- wp:paragraph --><\/p>\n<p>The Brand portal features customized security, meaning you can decide how much you want to share with specific users of your brand portal. For example, if you have a new product coming out and would like to start sharing assets with your sales team, you can. In the same breath, you can keep the products hidden from outside partners who shouldn\u2019t be in on the secret just yet.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>As explained with the catalogs, you can hide sensitive information such as pricing for certain partners while allowing the sales team full access to product information linked with assets.&nbsp;<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:spacer --><\/p>\n<div class=\"wp-block-spacer\" style=\"height: 100px;\" aria-hidden=\"true\">&nbsp;<\/div>\n<p><!-- \/wp:spacer --><!-- wp:image {\"id\":9077,\"sizeSlug\":\"large\"} --><\/p>\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-10831 size-full aligncenter\" src=\"https:\/\/catsy.com\/blog\/wp-content\/uploads\/2021\/11\/pim-collaboration-workflow-approved-content-1.png\" alt=\"\" width=\"662\" height=\"457\" srcset=\"https:\/\/catsy.com\/blog\/wp-content\/uploads\/2021\/11\/pim-collaboration-workflow-approved-content-1.png 662w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2021\/11\/pim-collaboration-workflow-approved-content-1-300x207.png 300w\" sizes=\"(max-width: 662px) 100vw, 662px\" \/><\/figure>\n<p><!-- \/wp:image --><!-- wp:heading --><\/p>\n<h2>Digital Asset Management (DAM) improves collaboration within teams.&nbsp;<\/h2>\n<p><!-- \/wp:heading --><!-- wp:paragraph --><\/p>\n<p>You can create different user roles within DAM and assign additional privileges based on the user&#8217;s tasks. Your marketing team can decide what each user can view, edit and export within digital asset management. Not only does this enable teams to collaborate effectively, but also <a href=\"https:\/\/catsy.com\/blog\/product-launch-pim\/\">propels product launches.<\/a><\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>Here&#8217;s how team collaboration works within DAM, team by team:<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:heading {\"level\":4} --><\/p>\n<h4><strong>Sales Team<\/strong><\/h4>\n<p><!-- \/wp:heading --><!-- wp:paragraph --><\/p>\n<p>The sales team is always on the move. From emergency meetings to impromptu sales pitches, you want to ensure they are empowered with the assets they need 24\/7. The brand portal makes sure they find the asset they need quickly without engaging the marketing team.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:heading {\"level\":4} --><\/p>\n<h4><strong>Marketing Team<\/strong><\/h4>\n<p><!-- \/wp:heading --><!-- wp:paragraph --><\/p>\n<p>Sometimes, the marketing team may be working on a project that involves third parties. Collaborating under these circumstances can be tricky if everyone on board does not have access to the same assets. However, you can create a brand portal where everyone has access to all the assets they need without losing sight of the entire project.&nbsp;<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:heading {\"level\":4} --><\/p>\n<h4><strong>Outside partners<\/strong><\/h4>\n<p><!-- \/wp:heading --><!-- wp:paragraph --><\/p>\n<p>You will always have partners such as retailers who need access to digital assets consistent with the brand. Without a brand portal, they will have difficulty keeping up with the regular updates you make to various assets. A brand portal with approved assets can easily find what they need without worrying about using the wrong assets.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:heading {\"level\":4} --><\/p>\n<h4><strong>Shareholders<\/strong><\/h4>\n<p><!-- \/wp:heading --><!-- wp:paragraph --><\/p>\n<p>Save shareholders the time they would spend learning about new products. You can create a brand portal with secure access where they can browse through all the information they need.&nbsp;<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>Beyond these, there are other overall benefits of using brand portals. Here, I will go over some of the essential benefits.&nbsp;<\/p>\n<p><!-- \/wp:spacer --><!-- wp:image {\"id\":9079,\"sizeSlug\":\"large\"} --><\/p>\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"652\" class=\"wp-image-9079\" src=\"https:\/\/catsy.com\/blog\/wp-content\/uploads\/2021\/11\/iStock-1224339637-1024x652.jpg\" alt=\"revenue with dam\" srcset=\"https:\/\/catsy.com\/blog\/wp-content\/uploads\/2021\/11\/iStock-1224339637-1024x652.jpg 1024w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2021\/11\/iStock-1224339637-300x191.jpg 300w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2021\/11\/iStock-1224339637-768x489.jpg 768w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2021\/11\/iStock-1224339637-1536x979.jpg 1536w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2021\/11\/iStock-1224339637-2048x1305.jpg 2048w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2021\/11\/iStock-1224339637-600x382.jpg 600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<p><!-- \/wp:image --><!-- wp:heading --><\/p>\n<h2>DAM ensures accuracy and accessibility, for <a href=\"https:\/\/catsy.com\/blog\/pim-dam\/\">increased revenue<\/a> opportunities.<\/h2>\n<p><!-- \/wp:heading --><!-- wp:paragraph --><\/p>\n<p>Let&#8217;s imagine that your sales team is about to close a deal. They need to present evidence of past projects such as photos, spec sheets, etc. They have to search through several images before getting the perfect one. Apart from taking so much time, it may cause the deal to break down in a situation where they couldn\u2019t find the images they wanted.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>You can avoid this problem with a brand portal by ensuring that your sales team always has the right assets. This will make them more efficient.&nbsp;<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:heading {\"level\":3} --><\/p>\n<h3>Promote brand consistency and integrity.&nbsp;<\/h3>\n<p><!-- \/wp:heading --><!-- wp:paragraph --><\/p>\n<p>Your marketing and sales team are spread across different channels which you want to make sure they comply with your brand compliance guidelines. A brand portal allows you to control digital assets, logos, templates, etc., for your entire organization. At the same time, you can publish brand guidelines for all authorized users and update them whenever necessary. Your brand integrity is, therefore, protected across the board.&nbsp;<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:heading {\"level\":3} --><\/p>\n<h3>Retailers can easily promote your brand with the right assets.<\/h3>\n<p><!-- \/wp:heading --><!-- wp:paragraph --><\/p>\n<p>You don\u2019t want your retailers having to take images of products themselves. Apart from it mostly being of lower quality, it does not mean well for your brand integrity. Catsy portals ensure that you can create a safe space for your retailers to easily access the latest version of product images. It is more reliable and helps maintain brand consistency.&nbsp;<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:heading {\"level\":3} --><\/p>\n<h3>Streamline access to external partners.<\/h3>\n<p><!-- \/wp:heading --><!-- wp:paragraph --><\/p>\n<p>You want your external partners to have access to your digital assets while also controlling what they can see or not. The brand portal is your go-to solution. You can grant access to only assets relevant to them. This way, they do not even have to reach out to you anytime they need a file or an image.&nbsp;<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:heading {\"level\":3} --><\/p>\n<h3>Digital Asset Management <a href=\"https:\/\/catsy.com\/blog\/rbac-vs-abac\/\">ensures access security.<\/a><\/h3>\n<p><!-- \/wp:heading --><!-- wp:paragraph --><\/p>\n<p>Your digital assets are crucial to your business. This is why access to these assets must be protected from unauthorized access. Catsy ensures that your assets are secured, and only those authorized can secure access to it.<\/p>\n<p><!-- \/wp:spacer --><!-- wp:heading --><\/p>\n<h2>Conclusion<\/h2>\n<p><!-- \/wp:heading --><!-- wp:paragraph --><\/p>\n<p>Catsy&nbsp;<a href=\"https:\/\/catsy.com\/digital-asset-management\" target=\"_blank\">digital asset management software<\/a>&nbsp;is designed to help <a href=\"https:\/\/catsy.com\/blog\/pim-dam-sales\/\">organizations become more efficient<\/a> by providing a system that simplifies creative content creation processes, marketing, and sales efforts and enhances collaboration between internal and external teams.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>DAM&#8217;s industry-leading tools allow you to create completed products quickly, enrich assets for SEO, organize assets for easy find-ability and accessible file sharing from anywhere, anytime. In addition, Casty helps you manage your brand effectively through features that enable page customization, catalog creation, and brand consistency.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>Catsy&nbsp;<a href=\"https:\/\/catsy.com\/\" target=\"_blank\">PIM and DAM&nbsp;<\/a>is your &#8220;easy&#8221; button for digital asset management. Speed products to market, eliminate lost assets, guarantee file security and control user access. To learn more about what Catsy&nbsp;<a href=\"https:\/\/catsy.com\/digital-asset-management\" target=\"_blank\">DAM software<\/a>&nbsp;and <a href=\"https:\/\/catsy.com\/product-information-management-system\">PIM software<\/a> can do for you,&nbsp;<a href=\"https:\/\/catsy.com\/request-demo\">schedule a live demo<\/a>&nbsp;or visit the website at<a href=\"https:\/\/catsy.com\/\">&nbsp;catsy.com.<\/a><\/p>\n<p><!-- \/wp:paragraph --><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2286a9d5 elementor-cta--skin-classic elementor-animated-content elementor-bg-transform elementor-bg-transform-zoom-in elementor-widget elementor-widget-global elementor-global-9434 elementor-widget-call-to-action\" data-id=\"2286a9d5\" data-element_type=\"widget\" data-widget_type=\"call-to-action.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<a class=\"elementor-cta\" href=\"https:\/\/catsy.com\/request-demo\">\n\t\t\t\t\t<div class=\"elementor-cta__bg-wrapper\">\n\t\t\t\t<div class=\"elementor-cta__bg elementor-bg\" style=\"background-image: url(https:\/\/catsy.com\/blog\/wp-content\/uploads\/2022\/09\/new-blog-cta-3-1024x256.png);\"><\/div>\n\t\t\t\t<div class=\"elementor-cta__bg-overlay\"><\/div>\n\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-cta__content\">\n\t\t\t\t\n\t\t\t\t<h3 class=\"elementor-cta__title elementor-cta__content-item elementor-content-item\">Speed to Market<\/h3>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-cta__description elementor-cta__content-item elementor-content-item\">\n\t\t\t\t\t\tGet to Market Faster with Catsy\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-cta__button-wrapper elementor-cta__content-item elementor-content-item \">\n\t\t\t\t\t<span class=\"elementor-cta__button elementor-button elementor-size-md\">\n\t\t\t\t\t\tRequest Demo\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-54774fdf elementor-widget elementor-widget-spacer\" data-id=\"54774fdf\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-31dbc184 elementor-widget-divider--view-line_text elementor-widget-divider--element-align-left elementor-widget elementor-widget-global elementor-global-9437 elementor-widget-divider\" data-id=\"31dbc184\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t\t<span class=\"elementor-divider__text elementor-divider__element\">\n\t\t\t\tFAQs\t\t\t\t<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-62a78323 elementor-widget elementor-widget-global elementor-global-9440 elementor-widget-toggle\" data-id=\"62a78323\" data-element_type=\"widget\" data-widget_type=\"toggle.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-toggle\">\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-1651\" class=\"elementor-tab-title\" data-tab=\"1\" role=\"button\" aria-controls=\"elementor-tab-content-1651\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"far fa-question-circle\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-check-circle\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">What is product information management?<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-1651\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"1\" role=\"region\" aria-labelledby=\"elementor-tab-title-1651\"><p>Product information management (PIM) is a catalog software tool built to speed products to market.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-1652\" class=\"elementor-tab-title\" data-tab=\"2\" role=\"button\" aria-controls=\"elementor-tab-content-1652\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"far fa-question-circle\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-check-circle\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">What is digital assets management?<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-1652\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"2\" role=\"region\" aria-labelledby=\"elementor-tab-title-1652\"><p>Digital asset management (DAM) is a software used to organize and enrich digital assets.\u00a0<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-4c2c2874 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4c2c2874\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-500f25d4\" data-id=\"500f25d4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-19b9d5ca elementor-widget elementor-widget-spacer\" data-id=\"19b9d5ca\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-62dd3b24 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"62dd3b24\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-4380c72\" data-id=\"4380c72\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1e7971c6 elementor-author-box--avatar-yes elementor-author-box--name-yes elementor-author-box--biography-yes elementor-author-box--link-no elementor-widget elementor-widget-global elementor-global-9443 elementor-widget-author-box\" data-id=\"1e7971c6\" data-element_type=\"widget\" data-widget_type=\"author-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-author-box\">\n\t\t\t\t\t\t\t<div  class=\"elementor-author-box__avatar\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/secure.gravatar.com\/avatar\/80521e1847766fa2c4b9f44e007cfcad?s=300&amp;d=mm&amp;r=g\" alt=\"Elizabeth Byrd\" loading=\"lazy\">\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t<div class=\"elementor-author-box__text\">\n\t\t\t\t\t\t\t\t\t<div >\n\t\t\t\t\t\t<h4 class=\"elementor-author-box__name\">\n\t\t\t\t\t\t\tElizabeth Byrd\t\t\t\t\t\t<\/h4>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-author-box__bio\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3f6e9c81 elementor-widget elementor-widget-global elementor-global-9446 elementor-widget-post-info\" data-id=\"3f6e9c81\" data-element_type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-c8acb19 elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t<a href=\"https:\/\/catsy.com\/blog\/2021\/11\/08\/\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-calendar\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\tNovember 8, 2021\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-5e0ccb2\" data-id=\"5e0ccb2\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3221a10a elementor-widget elementor-widget-spacer\" data-id=\"3221a10a\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-52902d11 elementor-widget-divider--view-line_text elementor-widget-divider--element-align-left elementor-widget elementor-widget-global elementor-global-9449 elementor-widget-divider\" data-id=\"52902d11\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t\t<span class=\"elementor-divider__text elementor-divider__element\">\n\t\t\t\tSHARE\t\t\t\t<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-3ec8c819\" data-id=\"3ec8c819\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-64342d66 elementor-widget elementor-widget-spacer\" data-id=\"64342d66\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-adc2316 elementor-share-buttons--view-icon elementor-share-buttons--skin-minimal elementor-share-buttons--shape-rounded elementor-grid-0 elementor-share-buttons--color-official elementor-widget elementor-widget-global elementor-global-9452 elementor-widget-share-buttons\" data-id=\"adc2316\" data-element_type=\"widget\" data-widget_type=\"share-buttons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-grid\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_facebook\" tabindex=\"0\" aria-label=\"Share on facebook\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span 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aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-19ffda67 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"19ffda67\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-13c9ca06\" data-id=\"13c9ca06\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-45af7469 elementor-widget elementor-widget-spacer\" data-id=\"45af7469\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-329bb521 elementor-posts__hover-none elementor-grid-3 elementor-grid-tablet-2 elementor-grid-mobile-1 elementor-posts--thumbnail-top elementor-card-shadow-yes elementor-widget elementor-widget-global elementor-global-9455 elementor-widget-posts\" data-id=\"329bb521\" data-element_type=\"widget\" data-settings=\"{&quot;cards_columns&quot;:&quot;3&quot;,&quot;cards_columns_tablet&quot;:&quot;2&quot;,&quot;cards_columns_mobile&quot;:&quot;1&quot;,&quot;cards_row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:35,&quot;sizes&quot;:[]},&quot;cards_row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;cards_row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"posts.cards\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-posts-container elementor-posts elementor-posts--skin-cards elementor-grid\">\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-28398 post type-post status-publish format-standard has-post-thumbnail hentry category-ai category-channels category-integrations category-pim category-pim-dam category-product-experience-management-pxm category-technical-advice category-tools tag-brand-marketing tag-dam-and-pim-integration tag-ecommerce tag-ecommerce-ai tag-multi-channel-retailers tag-pim tag-pim-ai tag-pim-software tag-product-catalog tag-product-experience-px tag-product-experience-management tag-product-information-management tag-pxm tag-tools\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/catsy.com\/blog\/pxm-and-customer-loyalty-building-lasting-relationships\/\" ><div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"169\" src=\"https:\/\/catsy.com\/blog\/wp-content\/uploads\/2026\/04\/catsy-pim-pxm-customer-loyalty-building-lasting-relationships-300x169.png\" class=\"attachment-medium size-medium wp-image-28400\" alt=\"catsy-pim-pxm-customer-loyalty-building-lasting-relationships\" srcset=\"https:\/\/catsy.com\/blog\/wp-content\/uploads\/2026\/04\/catsy-pim-pxm-customer-loyalty-building-lasting-relationships-300x169.png 300w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2026\/04\/catsy-pim-pxm-customer-loyalty-building-lasting-relationships-1024x576.png 1024w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2026\/04\/catsy-pim-pxm-customer-loyalty-building-lasting-relationships-768x432.png 768w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2026\/04\/catsy-pim-pxm-customer-loyalty-building-lasting-relationships.png 1280w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/catsy.com\/blog\/pxm-and-customer-loyalty-building-lasting-relationships\/\" >\n\t\t\t\tPXM and Customer Loyalty: Building Lasting Relationships\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/catsy.com\/blog\/pxm-and-customer-loyalty-building-lasting-relationships\/\" >\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-author\">\n\t\t\tCeejay S Teku\t\t<\/span>\n\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\tApril 16, 2026\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-28390 post type-post status-publish format-standard has-post-thumbnail hentry category-ai category-channels category-integrations category-pim category-pim-dam category-product-experience-management-pxm category-technical-advice category-tools tag-brand-marketing tag-dam-and-pim-integration tag-ecommerce tag-ecommerce-ai tag-multi-channel-retailers tag-pim tag-pim-ai tag-pim-software tag-product-catalog tag-product-experience-px tag-product-experience-management tag-product-information-management tag-pxm tag-tools\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/catsy.com\/blog\/catsy-pim-ultimate-pxm-tech-stack\/\" ><div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"169\" src=\"https:\/\/catsy.com\/blog\/wp-content\/uploads\/2026\/04\/catsy-pim-pxm-ultimate-tech-stack-300x169.png\" class=\"attachment-medium size-medium wp-image-28394\" alt=\"catsy-pim-pxm-ultimate-tech-stack\" srcset=\"https:\/\/catsy.com\/blog\/wp-content\/uploads\/2026\/04\/catsy-pim-pxm-ultimate-tech-stack-300x169.png 300w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2026\/04\/catsy-pim-pxm-ultimate-tech-stack-1024x576.png 1024w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2026\/04\/catsy-pim-pxm-ultimate-tech-stack-768x432.png 768w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2026\/04\/catsy-pim-pxm-ultimate-tech-stack.png 1280w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/catsy.com\/blog\/catsy-pim-ultimate-pxm-tech-stack\/\" >\n\t\t\t\tThe Ultimate PXM Tech Stack\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/catsy.com\/blog\/catsy-pim-ultimate-pxm-tech-stack\/\" >\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-author\">\n\t\t\tCeejay S Teku\t\t<\/span>\n\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\tApril 15, 2026\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-28383 post type-post status-publish format-standard has-post-thumbnail hentry category-ai category-channels category-integrations category-pim category-pim-dam category-product-experience-management-pxm category-technical-advice tag-brand-marketing tag-dam-and-pim-integration tag-ecommerce tag-ecommerce-ai tag-multi-channel-retailers tag-pim tag-pim-ai tag-pim-software tag-product-catalog tag-product-experience-px tag-product-experience-management tag-product-information-management tag-pxm\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/catsy.com\/blog\/catsy-pim-global-pxm-better-product-experiences-worldwide\/\" ><div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"169\" src=\"https:\/\/catsy.com\/blog\/wp-content\/uploads\/2026\/04\/catsy-pim-global-pxm-better-product-experiences-worldwide-300x169.png\" class=\"attachment-medium size-medium wp-image-28384\" alt=\"catsy-pim-global-pxm-better-product-experiences-worldwide\" srcset=\"https:\/\/catsy.com\/blog\/wp-content\/uploads\/2026\/04\/catsy-pim-global-pxm-better-product-experiences-worldwide-300x169.png 300w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2026\/04\/catsy-pim-global-pxm-better-product-experiences-worldwide-1024x576.png 1024w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2026\/04\/catsy-pim-global-pxm-better-product-experiences-worldwide-768x432.png 768w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2026\/04\/catsy-pim-global-pxm-better-product-experiences-worldwide.png 1280w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/catsy.com\/blog\/catsy-pim-global-pxm-better-product-experiences-worldwide\/\" >\n\t\t\t\tGlobal PXM: Creating Better Product Experiences Worldwide\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/catsy.com\/blog\/catsy-pim-global-pxm-better-product-experiences-worldwide\/\" >\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-author\">\n\t\t\tCeejay S Teku\t\t<\/span>\n\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\tApril 14, 2026\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<\/div>\n\n\n\t\t\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-94865ef elementor-widget elementor-widget-spacer\" data-id=\"94865ef\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>The Importance of Digital Asset Management (DAM): Part 2 In this Article Whether you&#8217;re new to product content marketing or have been in the industry<\/p>\n","protected":false},"author":8,"featured_media":12201,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","footnotes":""},"categories":[15],"tags":[705,1138],"_links":{"self":[{"href":"https:\/\/catsy.com\/blog\/wp-json\/wp\/v2\/posts\/9063"}],"collection":[{"href":"https:\/\/catsy.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/catsy.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/catsy.com\/blog\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/catsy.com\/blog\/wp-json\/wp\/v2\/comments?post=9063"}],"version-history":[{"count":35,"href":"https:\/\/catsy.com\/blog\/wp-json\/wp\/v2\/posts\/9063\/revisions"}],"predecessor-version":[{"id":18615,"href":"https:\/\/catsy.com\/blog\/wp-json\/wp\/v2\/posts\/9063\/revisions\/18615"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/catsy.com\/blog\/wp-json\/wp\/v2\/media\/12201"}],"wp:attachment":[{"href":"https:\/\/catsy.com\/blog\/wp-json\/wp\/v2\/media?parent=9063"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/catsy.com\/blog\/wp-json\/wp\/v2\/categories?post=9063"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/catsy.com\/blog\/wp-json\/wp\/v2\/tags?post=9063"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}