{"id":8625,"date":"2021-06-28T09:53:49","date_gmt":"2021-06-28T15:53:49","guid":{"rendered":"https:\/\/catsy.com\/blog\/?p=8625"},"modified":"2025-02-03T07:29:22","modified_gmt":"2025-02-03T13:29:22","slug":"product-launch-pim","status":"publish","type":"post","link":"https:\/\/catsy.com\/blog\/product-launch-pim\/","title":{"rendered":"5 Common Product Launch Challenges and How to Overcome Them with PIM"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"8625\" class=\"elementor elementor-8625\">\n\t\t\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-5cab9736 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5cab9736\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-8d7de4b\" data-id=\"8d7de4b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7b024d95 elementor-widget elementor-widget-spacer\" data-id=\"7b024d95\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4defef3 elementor-widget elementor-widget-heading\" data-id=\"4defef3\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">5 Common Product Launch Challenges and How to Overcome Them with PIM<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-22f0580c\" data-id=\"22f0580c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-61d92b61 elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"61d92b61\" data-element_type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/catsy.com\/blog\/wp-content\/uploads\/2021\/06\/product-launch-2-1024x576.png\" class=\"attachment-large size-large wp-image-9735\" alt=\"\" srcset=\"https:\/\/catsy.com\/blog\/wp-content\/uploads\/2021\/06\/product-launch-2-1024x576.png 1024w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2021\/06\/product-launch-2-300x169.png 300w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2021\/06\/product-launch-2-768x432.png 768w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2021\/06\/product-launch-2-1536x864.png 1536w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2021\/06\/product-launch-2-600x338.png 600w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2021\/06\/product-launch-2.png 1600w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-31c4f8a4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"31c4f8a4\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-3eea367c\" data-id=\"3eea367c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2ea5f8e4 elementor-toc--minimized-on-tablet elementor-widget elementor-widget-table-of-contents\" data-id=\"2ea5f8e4\" data-element_type=\"widget\" data-settings=\"{&quot;headings_by_tags&quot;:[&quot;h2&quot;],&quot;exclude_headings_by_selector&quot;:[],&quot;marker_view&quot;:&quot;bullets&quot;,&quot;icon&quot;:{&quot;value&quot;:&quot;hm hm-arrow-right1&quot;,&quot;library&quot;:&quot;happy-icons&quot;},&quot;sticky&quot;:&quot;top&quot;,&quot;sticky_offset&quot;:111,&quot;minimize_box&quot;:&quot;yes&quot;,&quot;minimized_on&quot;:&quot;tablet&quot;,&quot;hierarchical_view&quot;:&quot;yes&quot;,&quot;min_height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;sticky_on&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;],&quot;sticky_effects_offset&quot;:0}\" data-widget_type=\"table-of-contents.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-toc__header\">\n\t\t\t<h4 class=\"elementor-toc__header-title\">\n\t\t\t\tIn this Article\t\t\t<\/h4>\n\t\t\t\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--expand\"><i class=\"fas fa-chevron-down\"><\/i><\/div>\n\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--collapse\"><i class=\"fas fa-chevron-up\"><\/i><\/div>\n\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-toc__body\">\n\t\t\t<div class=\"elementor-toc__spinner-container\">\n\t\t\t\t<i class=\"elementor-toc__spinner eicon-animation-spin eicon-loading\" aria-hidden=\"true\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-51eec3d4\" data-id=\"51eec3d4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6ee1618 elementor-widget elementor-widget-text-editor\" data-id=\"6ee1618\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><!-- wp:paragraph --><\/p>\n<p>When businesses fail to prepare, they open the doors to challenges to an otherwise successful\u00a0product launch. According to <a href=\"https:\/\/hbswk.hbs.edu\/item\/clay-christensens-milkshake-marketing\">Harvard Business Journal<\/a>, lack of preparation is the number one cause of issues during a launch. When tens of thousands of new items hit the markets annually but only 5% might succeed, you know it\u2019s a widespread problem. To improve the course of a product launch, it&#8217;s important to consider an innovative solution, like <a href=\"https:\/\/catsy.com\/product-information-management-system\" target=\"_blank\" rel=\"noopener\">best PIM software<\/a>.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>A product launch is nothing if not the conception of your products\u2019 eventual sales. Building a strong, useful item is half the work. However, how you publish a product\u2019s details for online platforms can make or break its success. Businesses must communicate with potential customers. After all, they don\u2019t know the product development process and work that went into manufacturing it.\u00a0<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>To create product pages that fully encapsulate its beauty, preparing for the launch on the information side is crucial. Unfortunately, it\u2019s also where many businesses falter. Here are some hard-hitting challenges that come with product launches (and how you can solve them).<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:spacer --><!-- \/wp:spacer --><!-- wp:image --><\/p>\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/images.pexels.com\/photos\/7376\/startup-photos.jpg?auto=compress&amp;cs=tinysrgb&amp;h=750&amp;w=1260\" alt=\"Blue Printer Paper\" loading=\"lazy\" \/><\/figure>\n<p><!-- \/wp:image --><!-- wp:heading --><\/p>\n<h2>1. Long-term Planning\u00a0<\/h2>\n<p><!-- \/wp:heading --><!-- wp:paragraph --><\/p>\n<p>As much as quality is the top priority, timing also impacts the success of launches. More launches than you\u2019d think experience issues when it comes to staying on schedule. Nearly half (45%) of all product launches are moved back a month, if not more, according to a <a href=\"https:\/\/www.gartner.com\/document\/3947170\">Gartner Survey<\/a>.\u00a0<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>Why is this a problem? The data shows that many businesses are wasting a month for which they did not plan, instead of moving on to the next project. Every launch requires a budget and certain resources. Planners factor the timeline into what resources and manpower they will need. Falling off course can lead to unexpected costs and losses. If anything else, it certainly results in misdirected efforts.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>While surprises can occur, when delays are this common, it\u2019s not up to random chance anymore.\u00a0<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>That\u2019s why it\u2019s so critical that businesses plan their product launches carefully. Meeting internal goals, which about <a href=\"https:\/\/www.gartner.com\/document\/3947170\">20% of businesses<\/a> fail to do, is a major predictor of later success. If not that, it\u2019s a clear message about the state of operations. If your business is consistently missing the mark on goals and checkpoints during the launch process, there is a systemic problem.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>Product launch success all comes down to planning.\u00a0<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>We all know that failing to plan is planning to fail. But so much goes into the planning process that it\u2019s unclear what the benchmark is. What\u2019s a good plan?\u00a0<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:heading {\"level\":3} --><\/p>\n<h3><strong>Considering taking care of the following factors:<\/strong><\/h3>\n<p><!-- \/wp:heading --><!-- wp:list {\"ordered\":true} --><\/p>\n<ol>\n<li>Break project up<\/li>\n<li>Scheduling\u00a0<\/li>\n<li>Accountability<\/li>\n<li>Prepare for the worst<\/li>\n<\/ol>\n<p><!-- \/wp:list --><!-- wp:heading {\"level\":3} --><\/p>\n<h3>Break the project up<\/h3>\n<p><!-- \/wp:heading --><!-- wp:paragraph --><\/p>\n<p>A handy <a href=\"https:\/\/catsy.com\/blog\/product-information-management-workflow\/\" target=\"_blank\" rel=\"noreferrer noopener\" data-type=\"URL\" data-id=\"https:\/\/catsy.com\/blog\/product-information-management-workflow\/\">workflow<\/a> tool on a <a href=\"https:\/\/catsy.com\/\" target=\"_blank\" rel=\"noopener\">PIM solution<\/a> is one way to visualize the tasks. A workflow, for example, gives an in-depth view of the roadmap of tasks needed to get to the final destination &#8211; the product launch. with PIM workflow, one seemingly huge project is broken into steps.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>From getting product SKU data through to PIM, ensuring its accuracy and uploading digital assets, adding meta tags and other details, and enriching data for pages, there&#8217;s a lot of work involved. That&#8217;s before creating a broader product marketing strategy to get the word out. With PIM and <a href=\"https:\/\/catsy.com\/digital-asset-management\" target=\"_blank\" rel=\"noopener\">DAM software<\/a>, all product-content-related projects necessary for your launch is visible.<\/p>\n<p>Learn more about SKUs in our blog,\u00a0<a href=\"https:\/\/catsy.com\/blog\/sku-management\/\" target=\"_blank\" rel=\"noopener\">what are SKUs<\/a>?<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:heading {\"level\":3} --><\/p>\n<h3>Scheduling<\/h3>\n<p><!-- \/wp:heading --><!-- wp:paragraph --><\/p>\n<p>To keep everyone on board, a launch need exact deadlines for each step of the process. While you should have a calendar and organizational tools elsewhere, it&#8217;s important to designate time-restricted tasks (related to product content) for your product launch on the PIM platform. It&#8217;s easier to get things done when the work is in the same place as the workflow.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:heading {\"level\":3} --><\/p>\n<h3>Accountability<\/h3>\n<p><!-- \/wp:heading --><!-- wp:paragraph --><\/p>\n<p>Deadlines aren\u2019t so motivating for everyone. That\u2019s not to say it\u2019s any singular employee\u2019s fault that a launch delays. Rather, a business must manage its collective productivity. That&#8217;s why PIM is useful for keeping track of work when it comes to product launch. When everyone can clearly see the tasks that need to be accomplished as well as who is assigned to them, accountability is turned up. Other tasks are dependent on the task beforehand, making all employees motivated and focused.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:heading {\"level\":3} --><\/p>\n<h3>Prepare for the worst<\/h3>\n<p><!-- \/wp:heading --><!-- wp:quote --><\/p>\n<blockquote class=\"wp-block-quote\">\n<p>\u201cTo achieve great things, two things are needed; a plan, and not quite enough time.\u201d<\/p>\n<p><cite>\u2015 Leonard Bernstein<\/cite><\/p>\n<\/blockquote>\n<p><!-- \/wp:quote --><!-- wp:paragraph --><\/p>\n<p>Sometimes pressure does wonder for productivity. Actually, a lot of the time. This principle becomes powerful if businesses harness it. By taking into consideration possible failures or common issues that have come up from past experiences, it\u2019s possible to get two steps ahead.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>For example, when setting the date for the launch, give yourself a buffer period from the actual desired date. If you\u2019d ideally like to launch in three months, create a plan that accounts for two months. That way, if any obstacles arise, you still have plenty of time.\u00a0<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>While PIM isn\u2019t a planning or organization tool, it does help consolidate processes to make it easier to oversee the launch. The overhead view of all channels and team members, all tasks to be done and <a href=\"https:\/\/catsy.com\/blog\/pim-data\/\" target=\"_blank\" rel=\"noreferrer noopener\" data-type=\"URL\" data-id=\"https:\/\/catsy.com\/blog\/pim-data\/\">PIM data <\/a>with which teams will create marketing collateral gives a sense of efficiency. The workflow, especially, aids in cutting the time for products to the market, and the distribution and export tools make it easier to publish instantly.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>The main domain of a PIM system is its product information management. But it is also a vehicle for content enrichment. With PIM, all the page content needed for your launch available to ready for design and marketing teams to prepare and enrich.\u00a0<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:spacer --><\/p>\n<div class=\"wp-block-spacer\" style=\"height: 100px;\" aria-hidden=\"true\">\u00a0<\/div>\n<p><!-- \/wp:spacer --><!-- wp:image --><\/p>\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/images.pexels.com\/photos\/1181396\/pexels-photo-1181396.jpeg?auto=compress&amp;cs=tinysrgb&amp;h=750&amp;w=1260\" alt=\"Group of People Sitting Near Table\" loading=\"lazy\" \/><\/figure>\n<p><!-- \/wp:image --><!-- wp:heading --><\/p>\n<h2>2. Product Launch Team <a href=\"https:\/\/catsy.com\/blog\/pim-workflow\/\" target=\"_blank\" rel=\"noreferrer noopener\" data-type=\"URL\" data-id=\"https:\/\/catsy.com\/blog\/pim-workflow\/\">Collaboration<\/a><\/h2>\n<p><!-- \/wp:heading --><!-- wp:paragraph --><\/p>\n<p>A good team drives an excellent launch strategy. Unfortunately, it can be easy for businesses, especially ones with many employees and multiple departments, to struggle with siloed efforts. Traditionally, sharing documents among team members and between teens causes more grief than necessary. From lost files to unseen errors, insecure networks to misplaced versions; such a system is incapable of support an efficient launch.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>With the right system, any team can flourish. The goal is to create as few obstacles as possible for the team.\u00a0<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>A PIM is a fitting tool for improving teamwork on any given product launch. With workflows like New Product Introduction, the right team can steamroll through the project smoothly. With task management tools and <a href=\"https:\/\/catsy.com\/blog\/rbac-vs-abac\/\" target=\"_blank\" rel=\"noreferrer noopener\" data-type=\"URL\" data-id=\"https:\/\/catsy.com\/blog\/rbac-vs-abac\/\">role-based access<\/a>, each employee can fully focus on their assignments.\u00a0<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>The key benefit of PIM is its central repository of product information. Sometimes, picking the right team matters less than setting up the right tools. <a href=\"https:\/\/catsy.com\/blog\/pim-implementation\/\" target=\"_blank\" rel=\"noreferrer noopener\" data-type=\"URL\" data-id=\"https:\/\/catsy.com\/blog\/pim-implementation\/\">PIM implementation<\/a> makes the launch move along smoothly with the centralized collaboration of all employees.\u00a0<\/p>\n<p><!-- \/wp:spacer --><!-- wp:heading --><\/p>\n<h2>3. Building a Marketing Campaign for a Successful Launch<\/h2>\n<p><!-- \/wp:heading --><!-- wp:paragraph --><\/p>\n<p>Considering the internet\u2019s obsession with marketing trends and tactics, <a href=\"https:\/\/www.searchenginejournal.com\/50-of-small-businesses-do-not-have-a-marketing-plan\/308777\/\" target=\"_blank\" rel=\"noreferrer noopener\" data-type=\"URL\" data-id=\"https:\/\/www.searchenginejournal.com\/50-of-small-businesses-do-not-have-a-marketing-plan\/308777\/\">50% of small businesses <\/a>did not have any marketing plan whatsoever in 2019. Hopefully, things have changed by now.\u00a0<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>But the statistic reveals a critical point.\u00a0<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>A business in the works is most likely to struggle with finding the budget, energy, or time to drive a marketing campaign. Marketing can seem like an afterthought when so many other business processes require your attention.\u00a0<\/p>\n<h3>A\/B Test Your Product and Get Feedback<\/h3>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>Devising a marketing strategy and schedule can seem like a waste of time. Many efforts might require trial-and-error or long-term A\/B testing. It\u2019s easy to put this in the backseat, especially without a full marketing team to take the wheel. It\u2019s hard not to jump on every new marketing technique bandwagon. Moreover, a good marketing campaign takes work, market research, and fine-tuned targeting.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>Hence, creating one can pose many challenges when preparing for a launch.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:heading {\"level\":4} --><\/p>\n<h4><strong>Businesses can struggle with the following<\/strong>:<\/h4>\n<p><!-- \/wp:heading --><!-- wp:list --><\/p>\n<ul>\n<li>Creating a focal objective to guide marketing endeavors<\/li>\n<li>Researching buyer persona<\/li>\n<li>Brand marketing and positioning challenges\u00a0<\/li>\n<li>Matching content to the audience<\/li>\n<\/ul>\n<p><!-- \/wp:list --><!-- wp:paragraph --><\/p>\n<p>What it comes to do to is this: While strategizing can take some work, it\u2019s necessary for ensuring the businesses don\u2019t lose out on revenue. Figuring out the minimum tasks required to propel marketing is a lot better than having no plan at all. Or doing everything under the sun without any strategy.\u00a0<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>A PIM makes it easier to jump from <a href=\"https:\/\/catsy.com\/blog\/product-categorization\/\" target=\"_blank\" rel=\"noreferrer noopener\" data-type=\"URL\" data-id=\"https:\/\/catsy.com\/blog\/product-categorization\/\">product organization<\/a> straight to marketing. On the platform itself, businesses can optimize their content, either for SEO or for transforming it into the marketing content.\u00a0<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:heading {\"level\":3} --><\/p>\n<h3>Start with the main objective<\/h3>\n<p><!-- \/wp:heading --><!-- wp:paragraph --><\/p>\n<p>Every marketing campaign must have a focal objective. What is the main business goal driving the product launch? A need for the item? An opening into a new, untapped market? Increasing traffic on a specific sales channel?<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>It&#8217;s necessary to start with an overarching objective. To avoid budgeting issues, unseen costs, wasted efforts, and unfocused plans, a solid objective guides businesses down the right path.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:heading {\"level\":3} --><\/p>\n<h3>Target the right audience<\/h3>\n<p><!-- \/wp:heading --><!-- wp:paragraph --><\/p>\n<p>The source of many business failures is due to not considering their target buyer\u2019s needs or demographics. An imprecise definition makes it difficult to create marketing goals or focus the campaign.\u00a0<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>As such, the primary step is to define buyer personas, to figure out brand positioning.\u00a0<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>Sometimes, it may be in your best interest to have each channel target a specific buyer persona.\u00a0<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>Starting with an audience in mind helps with implementing your marketing campaign. For example, it answers questions like, &#8220;Where does the target audience shop and how? What are common shopping patterns?&#8221; Ensuring that marketing tactics and messaging align with the right potential customer is key. Not only do marketing efforts speak to them directly, but also SEO efforts actually match search intent and keywords such audiences are likely to use.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>Usually, this requires in-depth research on buyer personas and the market. At this step, many organizations might struggle to take persona research seriously. Or one big challenge is creating buyer persona representations that are slightly off-kilter.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>Sometimes, it may be in your best interest to have each channel target a specific buyer persona.\u00a0<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>To do so, a PIM can be helpful for managing channels throughout the course of the launch. Knowing how a potential customer might interact with a brand helps with all subsequent content. For instance, it assists in forming a brand message that relates to prospects. Even further, it makes it easier to brainstorm positioning when developing content.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:heading {\"level\":3} --><\/p>\n<h3>Match Product Content to the Target Audience<\/h3>\n<p><!-- \/wp:heading --><!-- wp:paragraph --><\/p>\n<p>The next step is to make content resonate with potential customers. Luckily, now you know <em>who <\/em>they are &#8211; or you&#8217;re as close to knowing as possible. So how do you properly communicate the product&#8217;s features and benefits in a way that speaks to them?<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>The product launch is nothing without strategizing content. Businesses tend to focus on marketing trends, but it\u2019s only with a strategy that you can actually obtain the goals you set out to achieve. Marketing tactics without reason nor rhyme will fail to match the target buyer&#8217;s intent, goals, or pain points.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>Throughout the launch, you must balance the content with brand messaging to remain memorable in the minds of prospective customers.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:heading {\"level\":4} --><\/p>\n<h4>But when it comes to product content, how do you speak in a way that can speak to the audience&#8217;s experience?<\/h4>\n<p><!-- \/wp:heading --><!-- wp:paragraph --><\/p>\n<p>First, focus on your product&#8217;s value proposition. The Unique Selling Proposition will differentiate it from competitors. You are answering the question, &#8220;What makes this product stand out from the crowd?&#8221; The answer prorvide the central infrastructure for content&#8217;s linchpin.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>Usually, it&#8217;s helpful to look first at the main problem the item solves. About <a href=\"https:\/\/www.cbinsights.com\/research\/startup-failure-reasons-top\/\" target=\"_blank\" rel=\"noreferrer noopener\" data-type=\"URL\" data-id=\"https:\/\/www.cbinsights.com\/research\/startup-failure-reasons-top\/\">42% of start-up businesses<\/a> create new items that fail to address a real problem. So before you do anything, make sure it focuses on a couple of major problems that would prompt customers to welcome it into their lives happily.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>In this case, keeping track of all information in one location can be beneficial for seeking the USP, especially if it&#8217;s a complex item that can apply to a variety of situations. having an overall view of all the attributes can help single out the main advantage, following by the top 3-5 new features and benefits to highlight. Before buying, prospects need to know how it will improve, change, affect their lives positively. Customer value &#8211; this is the anchor for all your launch efforts.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>Obviously, it can take some trial-and-error to land upon the perfect USP or content. Testing out different value proposition and brand messaging styles might be necessary throughout and after the launch.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>Luckily, PIM help with managing this part of the launch, especially when trying to improve finalized content. With <a href=\"https:\/\/catsy.com\/product-information-management-system\" target=\"_blank\" rel=\"noopener\">product information management software<\/a>, it&#8217;s simpler to update a page or conduct A\/B testing on different platforms. You can keep track of different versions of content you have authored on the PIM.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><!-- \/wp:paragraph --><!-- wp:spacer --><!-- \/wp:spacer --><!-- wp:image --><\/p>\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/images.pexels.com\/photos\/7709209\/pexels-photo-7709209.jpeg?auto=compress&amp;cs=tinysrgb&amp;h=750&amp;w=1260\" alt=\"customer service teams and sales teams pim software product launch\" loading=\"lazy\" \/><\/figure>\n<p><!-- \/wp:image --><!-- wp:heading --><\/p>\n<h2>4. Consolidating Customer Support and Sales teams\u00a0<\/h2>\n<p><!-- \/wp:heading --><!-- wp:paragraph --><\/p>\n<p>It&#8217;s 2021, and customer service teams and sales teams need to be working in tandem. Both of these customer-facing staff must be well informed about the items to be able to communicate them properly. Unfortunately, this is a challenge in the course of a launch because of how different their roles might seem.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>Without proper consolidation, there will be a poor continuum of service throughout a customer&#8217;s journey. A big part of brand consistency is how customer-facing teams interact with customers. To achieve and maintain satisfaction, it&#8217;s important that all departments be on board with the new product(s).<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>For such teams to service their customers in the best way possible, a couple\u00a0<a href=\"https:\/\/catsy.com\/product-information-management-system\" target=\"_blank\" rel=\"noopener\">PIM software<\/a>\u00a0features will be essential.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:heading {\"level\":3} --><\/p>\n<h3>PIM self-service<\/h3>\n<p><!-- \/wp:heading --><!-- wp:paragraph --><\/p>\n<p>Both teams need to be able to locate items quickly.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>Sales teams will need data at their disposal. Normally, customer service teams and sales teams refer to the central catalog. Usually, it may be a digital or print catalog filled with the organization&#8217;s comprehensive offerings.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>Every sales and customer service team needs a hub on which they can access critical information and insights to deliver credibility and results following the best practices pre-launch and post-launch. PIM serves as a digital database, effectively substituting all traditional catalog normally used by companies. With its faceted search feature, customer service and sales reps can easily find the right products. In the snap of a finger, they can answer customer queries, read up on all associated product information, view and send <a href=\"https:\/\/catsy.com\/blog\/pim-asset-management\/\" target=\"_blank\" rel=\"noreferrer noopener\" data-type=\"URL\" data-id=\"https:\/\/catsy.com\/blog\/pim-asset-management\/\">digital assets<\/a>, and relay any logistical information, like stock levels and shipping data.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>Furthermore, access to the PIM self-service hub increases the chances for upselling and cross-selling.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:heading {\"level\":3} --><\/p>\n<h3>PDFs and guides<\/h3>\n<p><!-- \/wp:heading --><!-- wp:paragraph --><\/p>\n<p>Another critical piece of customer-facing service is being able to create and distribute custom collateral. For instance, sales reps with access to the <a href=\"https:\/\/catsy.com\/\">PIM solution<\/a> can create custom catalogs and sell sheets to send to interested prospects. In a long sales cycle, this sort of act is immensely good at convincing the prospect of the brand&#8217;s strong value system.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>For customer service teams, sending instructional guides for customers with questions is essential. Communicating the right, in-depth information is valuable for customers who are struggling with assembling an item. Some customers might call in for a lost part or a replacement. In such a case, customer service reps can find it easy to delve into the PIM system and find the right item and its PDF technical documents.<\/p>\n<p><img decoding=\"async\" class=\"size-full wp-image-11326 aligncenter\" src=\"https:\/\/catsy.com\/blog\/wp-content\/uploads\/2023\/02\/1_pim-one-source-of-truth-product-information.png\" alt=\"\" width=\"704\" height=\"767\" srcset=\"https:\/\/catsy.com\/blog\/wp-content\/uploads\/2023\/02\/1_pim-one-source-of-truth-product-information.png 704w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2023\/02\/1_pim-one-source-of-truth-product-information-275x300.png 275w\" sizes=\"(max-width: 704px) 100vw, 704px\" loading=\"lazy\" \/><\/p>\n<p><!-- \/wp:paragraph --><!-- wp:spacer --><!-- \/wp:spacer --><!-- wp:heading --><\/p>\n<h2>5. Creating Product Sheets for Product Launch with PIM<\/h2>\n<p><!-- \/wp:heading --><!-- wp:paragraph --><\/p>\n<p>What do you do when you come across the perfect prospect? Someone who fits all the characteristics of your target buyer representation?\u00a0<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>At this point, the best thing to do would be to hand them an excellent leave-behind. When it comes to organic traffic, the potential prospects you haven\u2019t spoken to yet will also need something to spark action.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>Every launch could vastly benefit from <a href=\"https:\/\/catsy.com\/blog\/product-sheets\/\" target=\"_blank\" rel=\"noreferrer noopener\">product sheets<\/a> and sell sheets. The product sheet is a versatile document that simultaneously boosts marketing efforts either organically or through interaction with leads while communicating perfectly. As marketing collateral, it can act as a lead magnet to get you connected with potential customers.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>Simultaneously product sheets and sell sheets are essential for sales teams, with their ability to <a href=\"https:\/\/catsy.com\/blog\/product-sheets\/\" target=\"_blank\" rel=\"noreferrer noopener\" data-type=\"URL\" data-id=\"https:\/\/catsy.com\/blog\/product-sheets\/\">ramp up revenue<\/a>. Being able to condense specific information to one, aesthetically pleasing sheet to leave in a prospect\u2019s hands. Be it as a print document or a digital version, sheets do a good job at consolidating features and benefits into a single neat package. Prospects can look back whenever they want, or use sheets in an effort to share information with the rest of the organization. For complex <a href=\"https:\/\/catsy.com\/blog\/b2b-buyer-experience-shopify\/\" target=\"_blank\" rel=\"noreferrer noopener\" data-type=\"URL\" data-id=\"https:\/\/catsy.com\/blog\/b2b-buyer-experience-shopify\/\">B2B products<\/a>, this seemingly simple collateral can be a gamechanger.\u00a0<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>The challenge for many businesses is managing the product information needed to populate items and sales sheets, as well as creating product sheets efficiently.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:heading {\"level\":4} --><\/p>\n<h4>It can be a struggle to&#8230;<\/h4>\n<p><!-- \/wp:heading --><!-- wp:list {\"ordered\":true} --><\/p>\n<ol>\n<li>Maintain brand consistency\u00a0<\/li>\n<li>Ensure quality data and little to no errors\u00a0<\/li>\n<li>Design and create as many sheets as needed\u00a0<\/li>\n<\/ol>\n<p><!-- \/wp:list --><!-- wp:paragraph --><\/p>\n<p>Creating sheets requires a consistent layout and design elements. Promoting the brand via product and sell sheets is effective because it is a memorable piece of documentation the reminds prospects of you. Maintaining brand consistency\u00a0<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>A product sheet or sell sheet is a document of accurate documentation first and foremost. It requires sufficiently organized product information to translate the richness onto a single page. With the chaos of a launch, it can be hard to manually gather and transfer data onto a design software to create the perfect sell sheet.\u00a0<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>Even a miniscule error on a product sheet can cause some trouble. While page error is forgivable, sell sheets are isolated and picked apart by prospective customers. Every mistake is easily obvious and may impact the perception of your brand.\u00a0<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>After businesses figure out quality, quantity is next to focus on. The ideal would be to create a ready-to-go sheet as the need arises, especially for the specific requirements of a prospect. A custom-made product sheet, alongside general, all-purpose sheets, helps establish rapport in the customer relationship.\u00a0<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:heading {\"level\":3} --><\/p>\n<h3>Streamline Product Sheet Creation<\/h3>\n<p><!-- \/wp:heading --><!-- wp:paragraph --><\/p>\n<p>Tools drive efficiency and quality in this regard. A <a href=\"https:\/\/catsy.com\/blog\/essential-pim-features\/\" target=\"_blank\" rel=\"noreferrer noopener\" data-type=\"URL\" data-id=\"https:\/\/catsy.com\/blog\/essential-pim-features\/\">PIM system has features<\/a> built to support digital product sheet creation and publishing.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>Using PIM software, sell sheets can complement the launch. Integration with Adobe InDesign allows all the data you select can transfer to the sheet document. With all of its security enhancement, audit history, and role-based access, you can be sure all information is clean.\u00a0<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>Only when data governance exists can you relax and focus on fantastic design and elevate your brand message. A PIM can include items and sell sheet templates that you can customize to match your brand.\u00a0<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:spacer --><!-- \/wp:spacer --><!-- wp:heading --><\/p>\n<h2>Key Takeaways\u00a0<\/h2>\n<p><!-- \/wp:heading --><!-- wp:paragraph --><\/p>\n<p>The vital product launch is the cornerstone of sales. To ensure success for any new item introduction, businesses spend much time, effort, and care in their launch &#8211; which isn\u2019t the easiest thing.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>To summarize, businesses may find the following obstacles to an efficient launch:<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:list {\"ordered\":true} --><\/p>\n<ol>\n<li>Planning sufficiently for short-term and long-term goals to keep launch on track<\/li>\n<li>Creating a good team doesn\u2019t stop there. Setting up a space for optimal collaboration and task management is hard to organize.<\/li>\n<li>Jumping into a marketing campaign without proper preparation or focus can lead to a longer time-to-market and half-hearted attempts to attract the right prospects.<\/li>\n<li>Interdepartmental integration is essential. However, limited solidarity between sales and customer service can lead to inconsistent <a href=\"https:\/\/catsy.com\/blog\/pim-or-product-catalog\/\" target=\"_blank\" rel=\"noreferrer noopener\" data-type=\"URL\" data-id=\"https:\/\/catsy.com\/blog\/pim-or-product-catalog\/\">customer-facing<\/a> interaction.<\/li>\n<li>Integrating beautiful product sheets into your marketing and sales plan might be complex without adequate tools.<\/li>\n<\/ol>\n<p><!-- \/wp:list --><!-- wp:paragraph --><\/p>\n<p>To solve all of these challenges,\u00a0<a href=\"https:\/\/catsy.com\/product-information-management-system\" target=\"_blank\" rel=\"noopener\">best PIM software<\/a> offers sufficient support and tools. Enhancing the product launch journey with PIM ensures you tack off all these problems, and other ones swept under the rug. While most marketing planning and team building happen off the system, PIM helps join work with product data. When information is in one central place, all operations work smoothly, from product conception to product launch.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>To learn more about what Catsy <a href=\"https:\/\/catsy.com\/\">PIM and DAM<\/a> offers, check out our website and <a href=\"https:\/\/catsy.com\/request-demo\" target=\"_blank\" rel=\"noreferrer noopener\">schedule a live demo<\/a> today.<\/p>\n<p><!-- \/wp:spacer --><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3d40cc8a elementor-widget elementor-widget-spacer\" data-id=\"3d40cc8a\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d41e6c3 elementor-cta--skin-classic elementor-animated-content elementor-bg-transform elementor-bg-transform-zoom-in elementor-widget elementor-widget-call-to-action\" data-id=\"d41e6c3\" data-element_type=\"widget\" data-widget_type=\"call-to-action.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<a class=\"elementor-cta\" href=\"https:\/\/catsy.com\/request-demo\">\n\t\t\t\t\t<div class=\"elementor-cta__bg-wrapper\">\n\t\t\t\t<div class=\"elementor-cta__bg elementor-bg\" style=\"background-image: url(https:\/\/catsy.com\/blog\/wp-content\/uploads\/2022\/09\/new-blog-cta-3-1024x256.png);\"><\/div>\n\t\t\t\t<div class=\"elementor-cta__bg-overlay\"><\/div>\n\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-cta__content\">\n\t\t\t\t\n\t\t\t\t<h3 class=\"elementor-cta__title elementor-cta__content-item elementor-content-item\">Speed to Market<\/h3>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-cta__description elementor-cta__content-item elementor-content-item\">\n\t\t\t\t\t\tGet to Market Faster with Catsy\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-cta__button-wrapper elementor-cta__content-item elementor-content-item \">\n\t\t\t\t\t<span class=\"elementor-cta__button elementor-button elementor-size-md\">\n\t\t\t\t\t\tRequest Demo\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3c044070 elementor-widget elementor-widget-spacer\" data-id=\"3c044070\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-363657d5 elementor-widget-divider--view-line_text elementor-widget-divider--element-align-left elementor-widget elementor-widget-divider\" data-id=\"363657d5\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t\t<span class=\"elementor-divider__text elementor-divider__element\">\n\t\t\t\tFAQs\t\t\t\t<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-db0c088 elementor-widget elementor-widget-toggle\" data-id=\"db0c088\" data-element_type=\"widget\" data-widget_type=\"toggle.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-toggle\">\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-2291\" class=\"elementor-tab-title\" data-tab=\"1\" role=\"button\" aria-controls=\"elementor-tab-content-2291\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"far fa-question-circle\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-check-circle\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">How can PIM help in overcoming long-term planning challenges during a product launch?<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-2291\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"1\" role=\"region\" aria-labelledby=\"elementor-tab-title-2291\"><p>PIM (Product Information Management) can help overcome long-term planning challenges during a product launch by providing a centralized platform for managing product data. With PIM, businesses can streamline the process of gathering and organizing product information, ensuring its accuracy and completeness. This enables efficient planning and preparation for the product launch, including defining product attributes, specifications, pricing, and availability.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-2292\" class=\"elementor-tab-title\" data-tab=\"2\" role=\"button\" aria-controls=\"elementor-tab-content-2292\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"far fa-question-circle\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-check-circle\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">How does PIM facilitate collaboration among the product launch team?<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-2292\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"2\" role=\"region\" aria-labelledby=\"elementor-tab-title-2292\"><p>PIM facilitates collaboration among the product launch team by providing a centralized repository for all product-related information. It allows team members to access and update product data in real-time, ensuring everyone has the most up-to-date information. PIM also enables assigning specific tasks and responsibilities to team members, tracking progress, and maintaining transparency throughout the product launch process.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-2293\" class=\"elementor-tab-title\" data-tab=\"3\" role=\"button\" aria-controls=\"elementor-tab-content-2293\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"far fa-question-circle\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-check-circle\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">Can PIM assist in building a marketing campaign for a product launch?<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-2293\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"3\" role=\"region\" aria-labelledby=\"elementor-tab-title-2293\"><p>Yes, PIM can assist in building a marketing campaign for a product launch. By centralizing product data and digital assets in PIM, marketers can easily access and utilize the necessary information to create compelling marketing materials. PIM enables marketers to efficiently manage product descriptions, images, videos, and other marketing content, ensuring consistency across different channels and touchpoints.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-2294\" class=\"elementor-tab-title\" data-tab=\"4\" role=\"button\" aria-controls=\"elementor-tab-content-2294\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"far fa-question-circle\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-check-circle\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">How can PIM help in consolidating customer support and sales teams during a product launch?<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-2294\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"4\" role=\"region\" aria-labelledby=\"elementor-tab-title-2294\"><p>PIM helps in consolidating customer support and sales teams during a product launch by providing a single source of truth for product information. With PIM, customer support representatives and sales teams can access accurate and consistent product data, ensuring they provide customers with the right information and answers to their queries. This eliminates confusion and improves customer experience during the product launch phase.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-2295\" class=\"elementor-tab-title\" data-tab=\"5\" role=\"button\" aria-controls=\"elementor-tab-content-2295\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"far fa-question-circle\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-check-circle\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">How can PIM simplify the process of creating product sheets for a product launch?<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-2295\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"5\" role=\"region\" aria-labelledby=\"elementor-tab-title-2295\"><p>PIM simplifies the process of creating product sheets for a launch by automating the generation of sheets based on the centralized product data. With PIM, businesses can easily customize and export product information into predefined templates, ensuring that the product sheets contain the necessary details such as specifications, pricing, and descriptions. This saves time and effort in manually creating and updating product sheets for the launch.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-23a863df elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"23a863df\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-68227278\" data-id=\"68227278\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-723e8c5c elementor-widget elementor-widget-spacer\" data-id=\"723e8c5c\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-411a5b4b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"411a5b4b\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-44895c62\" data-id=\"44895c62\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-46757b47 elementor-author-box--avatar-yes elementor-author-box--name-yes elementor-author-box--biography-yes elementor-author-box--link-no elementor-widget elementor-widget-author-box\" data-id=\"46757b47\" data-element_type=\"widget\" data-widget_type=\"author-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-author-box\">\n\t\t\t\t\t\t\t<div  class=\"elementor-author-box__avatar\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/secure.gravatar.com\/avatar\/777ba477362be24eee70c7480944b652?s=300&amp;d=mm&amp;r=g\" alt=\"Ceejay S Teku\" loading=\"lazy\">\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t<div class=\"elementor-author-box__text\">\n\t\t\t\t\t\t\t\t\t<div >\n\t\t\t\t\t\t<h4 class=\"elementor-author-box__name\">\n\t\t\t\t\t\t\tCeejay S Teku\t\t\t\t\t\t<\/h4>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-author-box__bio\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-65f84d67 elementor-widget elementor-widget-post-info\" data-id=\"65f84d67\" data-element_type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-c8acb19 elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t<a href=\"https:\/\/catsy.com\/blog\/2021\/06\/28\/\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-calendar\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\tJune 28, 2021\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-3926c1ed\" data-id=\"3926c1ed\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1a4428f0 elementor-widget elementor-widget-spacer\" data-id=\"1a4428f0\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-569045e elementor-widget-divider--view-line_text elementor-widget-divider--element-align-left elementor-widget elementor-widget-divider\" data-id=\"569045e\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t\t<span class=\"elementor-divider__text elementor-divider__element\">\n\t\t\t\tSHARE\t\t\t\t<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-9f96273\" data-id=\"9f96273\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-53bc6e6f elementor-widget elementor-widget-spacer\" data-id=\"53bc6e6f\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-40ca2769 elementor-share-buttons--view-icon elementor-share-buttons--skin-minimal elementor-share-buttons--shape-rounded elementor-grid-0 elementor-share-buttons--color-official elementor-widget elementor-widget-share-buttons\" data-id=\"40ca2769\" data-element_type=\"widget\" data-widget_type=\"share-buttons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-grid\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_facebook\" tabindex=\"0\" aria-label=\"Share on facebook\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-facebook\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_twitter\" tabindex=\"0\" aria-label=\"Share on twitter\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-twitter\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_linkedin\" tabindex=\"0\" aria-label=\"Share on linkedin\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-linkedin\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-2b9f90de elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2b9f90de\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-234af55b\" data-id=\"234af55b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7d3a5cd0 elementor-widget elementor-widget-spacer\" data-id=\"7d3a5cd0\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2b16d4db elementor-posts__hover-none elementor-grid-3 elementor-grid-tablet-2 elementor-grid-mobile-1 elementor-posts--thumbnail-top elementor-card-shadow-yes elementor-widget elementor-widget-posts\" data-id=\"2b16d4db\" data-element_type=\"widget\" data-settings=\"{&quot;cards_columns&quot;:&quot;3&quot;,&quot;cards_columns_tablet&quot;:&quot;2&quot;,&quot;cards_columns_mobile&quot;:&quot;1&quot;,&quot;cards_row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:35,&quot;sizes&quot;:[]},&quot;cards_row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;cards_row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"posts.cards\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-posts-container elementor-posts elementor-posts--skin-cards elementor-grid\">\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-28407 post type-post status-publish format-standard has-post-thumbnail hentry category-ai category-channels category-integrations category-pim category-pim-dam category-product-experience-management-pxm category-technical-advice category-tools tag-brand-marketing tag-dam-and-pim-integration tag-ecommerce tag-ecommerce-ai tag-multi-channel-retailers tag-pim tag-pim-ai tag-pim-software tag-product-catalog tag-product-experience-px tag-product-experience-management tag-product-information-management tag-pxm tag-tools\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/catsy.com\/blog\/content-is-king-the-role-of-enriched-product-content-in-pxm\/\" ><div class=\"elementor-post__thumbnail\"><img decoding=\"async\" width=\"300\" height=\"169\" src=\"https:\/\/catsy.com\/blog\/wp-content\/uploads\/2026\/04\/catsy-pim-pxm-content-is-king-enriched-product-data-300x169.png\" class=\"attachment-medium size-medium wp-image-28399\" alt=\"catsy-pim-pxm-content-is-king-enriched-product-data\" srcset=\"https:\/\/catsy.com\/blog\/wp-content\/uploads\/2026\/04\/catsy-pim-pxm-content-is-king-enriched-product-data-300x169.png 300w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2026\/04\/catsy-pim-pxm-content-is-king-enriched-product-data-1024x576.png 1024w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2026\/04\/catsy-pim-pxm-content-is-king-enriched-product-data-768x432.png 768w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2026\/04\/catsy-pim-pxm-content-is-king-enriched-product-data.png 1280w\" sizes=\"(max-width: 300px) 100vw, 300px\" loading=\"lazy\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/catsy.com\/blog\/content-is-king-the-role-of-enriched-product-content-in-pxm\/\" >\n\t\t\t\tContent is King: The Role of Enriched Product Content in PXM\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/catsy.com\/blog\/content-is-king-the-role-of-enriched-product-content-in-pxm\/\" >\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-author\">\n\t\t\tCJ\t\t<\/span>\n\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\tApril 11, 2026\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-28398 post type-post status-publish format-standard has-post-thumbnail hentry category-ai category-channels category-integrations category-pim category-pim-dam category-product-experience-management-pxm category-technical-advice category-tools tag-brand-marketing tag-dam-and-pim-integration tag-ecommerce tag-ecommerce-ai tag-multi-channel-retailers tag-pim tag-pim-ai tag-pim-software tag-product-catalog tag-product-experience-px tag-product-experience-management tag-product-information-management tag-pxm tag-tools\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/catsy.com\/blog\/pxm-and-customer-loyalty-building-lasting-relationships\/\" ><div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"169\" src=\"https:\/\/catsy.com\/blog\/wp-content\/uploads\/2026\/04\/catsy-pim-pxm-customer-loyalty-building-lasting-relationships-300x169.png\" class=\"attachment-medium size-medium wp-image-28400\" alt=\"catsy-pim-pxm-customer-loyalty-building-lasting-relationships\" srcset=\"https:\/\/catsy.com\/blog\/wp-content\/uploads\/2026\/04\/catsy-pim-pxm-customer-loyalty-building-lasting-relationships-300x169.png 300w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2026\/04\/catsy-pim-pxm-customer-loyalty-building-lasting-relationships-1024x576.png 1024w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2026\/04\/catsy-pim-pxm-customer-loyalty-building-lasting-relationships-768x432.png 768w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2026\/04\/catsy-pim-pxm-customer-loyalty-building-lasting-relationships.png 1280w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/catsy.com\/blog\/pxm-and-customer-loyalty-building-lasting-relationships\/\" >\n\t\t\t\tPXM and Customer Loyalty: Building Lasting Relationships\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/catsy.com\/blog\/pxm-and-customer-loyalty-building-lasting-relationships\/\" >\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-author\">\n\t\t\tCJ\t\t<\/span>\n\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\tApril 11, 2026\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-28390 post type-post status-publish format-standard has-post-thumbnail hentry category-ai category-channels category-integrations category-pim category-pim-dam category-product-experience-management-pxm category-technical-advice category-tools tag-brand-marketing tag-dam-and-pim-integration tag-ecommerce tag-ecommerce-ai tag-multi-channel-retailers tag-pim tag-pim-ai tag-pim-software tag-product-catalog tag-product-experience-px tag-product-experience-management tag-product-information-management tag-pxm tag-tools\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/catsy.com\/blog\/catsy-pim-ultimate-pxm-tech-stack\/\" ><div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"169\" src=\"https:\/\/catsy.com\/blog\/wp-content\/uploads\/2026\/04\/catsy-pim-pxm-ultimate-tech-stack-300x169.png\" class=\"attachment-medium size-medium wp-image-28394\" alt=\"catsy-pim-pxm-ultimate-tech-stack\" srcset=\"https:\/\/catsy.com\/blog\/wp-content\/uploads\/2026\/04\/catsy-pim-pxm-ultimate-tech-stack-300x169.png 300w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2026\/04\/catsy-pim-pxm-ultimate-tech-stack-1024x576.png 1024w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2026\/04\/catsy-pim-pxm-ultimate-tech-stack-768x432.png 768w, https:\/\/catsy.com\/blog\/wp-content\/uploads\/2026\/04\/catsy-pim-pxm-ultimate-tech-stack.png 1280w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/catsy.com\/blog\/catsy-pim-ultimate-pxm-tech-stack\/\" >\n\t\t\t\tThe Ultimate PXM Tech Stack\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/catsy.com\/blog\/catsy-pim-ultimate-pxm-tech-stack\/\" >\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-author\">\n\t\t\tCJ\t\t<\/span>\n\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\tApril 11, 2026\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<\/div>\n\n\n\t\t\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6275d31d elementor-widget elementor-widget-spacer\" data-id=\"6275d31d\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>5 Common Product Launch Challenges and How to Overcome Them with PIM In this Article When businesses fail to prepare, they open the doors to<\/p>\n","protected":false},"author":1,"featured_media":9735,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","footnotes":""},"categories":[16],"tags":[3,1134],"_links":{"self":[{"href":"https:\/\/catsy.com\/blog\/wp-json\/wp\/v2\/posts\/8625"}],"collection":[{"href":"https:\/\/catsy.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/catsy.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/catsy.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/catsy.com\/blog\/wp-json\/wp\/v2\/comments?post=8625"}],"version-history":[{"count":49,"href":"https:\/\/catsy.com\/blog\/wp-json\/wp\/v2\/posts\/8625\/revisions"}],"predecessor-version":[{"id":21470,"href":"https:\/\/catsy.com\/blog\/wp-json\/wp\/v2\/posts\/8625\/revisions\/21470"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/catsy.com\/blog\/wp-json\/wp\/v2\/media\/9735"}],"wp:attachment":[{"href":"https:\/\/catsy.com\/blog\/wp-json\/wp\/v2\/media?parent=8625"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/catsy.com\/blog\/wp-json\/wp\/v2\/categories?post=8625"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/catsy.com\/blog\/wp-json\/wp\/v2\/tags?post=8625"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}