{"id":8296,"date":"2021-02-09T11:21:23","date_gmt":"2021-02-09T17:21:23","guid":{"rendered":"https:\/\/catsy.com\/blog\/?p=8296"},"modified":"2024-12-25T08:20:35","modified_gmt":"2024-12-25T14:20:35","slug":"multi-store-shopify","status":"publish","type":"post","link":"https:\/\/catsy.com\/blog\/multi-store-shopify\/","title":{"rendered":"How PIM Software Solves Managing Multiple Shopify Store Challenges"},"content":{"rendered":"\n

From 2020 up until now, Shopify<\/a> became the go-to platform for new online businesses. The number of merchants has risen to over 500,000<\/a> at this point. Established businesses may either already be or are looking into the prospect of expanding into a multi store Shopify establishment. <\/p>\n\n\n\n

Product information management solves a lot of multi-store Shopify challenges that arise. Trying to handle the design and implementation of multiple stores is no easy feat. Not to mention the need to organize products and their attributed data to each store. Enter a tool like PIM, and you can keep all product data and export channels in one place. With a PIM system, businesses no longer need to hop around between systems, teams, and communication methods. <\/p>\n\n\n\n

In this article, we discuss the benefits of opening more than one store. More critically, we’ll go in-depth about the specific challenges<\/em> that arise when it comes to having a multi-store enterprise. Alongside that, though, there are ways in which PIM software<\/a> can solve those challenges to help increase your revenue all around. <\/p>\n\n\n\n

Why utilize a multiple Shopify store operation?<\/h2>\n\n\n\n

If you have yet to open more stores, you might be considering it because – despite the challenges – a multi-store Shopify operation has a pretty convincing rationale behind it. <\/p>\n\n\n\n

Here are a few reasons why you might have a multi-store Shopify operation.<\/p>\n\n\n\n

Business Growth<\/strong><\/h3>\n\n\n\n

At its essence, the main goal of a multi-store Shopify business is massive growth. From this one aim, all other goals branch. <\/p>\n\n\n\n

By expanding into new locales, you can drive growth. By increasing the potential customer base with buyer personas, you can open opportunities for growth. The list goes on. Ecommerce sites like Shopify have allowed businesses, both new and legacy, to hone in on vital openings that would not have been possible before. For example, brands like Nike can now sell direct-to-consumer. Multiple storefronts on Shopify increase a business\u2019s revenue streams<\/a>, while simultaneously diversifying them. It leads to much better benefits than the longer process of developing new products. Effective inventory management across these stores can further enhance business efficiency.<\/p>\n\n\n\n

Enter international markets<\/strong><\/h3>\n\n\n\n

A multi-store Shopify operation is built to allow businesses to localize to new countries. As a part of many growing brands\u2019 desire for global scalability<\/a>, Shopify makes it easy to recreate a brand according to a locale\u2019s culture. That means transforming messaging to connect with this new audience with different buying habits, needs, and values. Regardless, entering new global markets opens chances for finding valuable customers elsewhere, increasing a business\u2019 reach. When setting up multiple stores, it\u2019s essential to understand everything you need to know about international commerce regulations.<\/p>\n\n\n\n

\"Person<\/figure>\n\n\n\n

Give all your products a chance<\/strong><\/h3>\n\n\n\n

Sometimes, businesses may struggle with items sitting on warehouse shelves for months. This can be due to several reasons. Perhaps they are unpopular with the audience that frequents the main business site. Or maybe the products are difficult to find, especially if the business offers a wide selection of products. With a complex navigation system, many products may be left unseen. At the most basic level, a product may simply not correspond with the characteristics of the buyer persona. <\/p>\n\n\n\n

Instead, add a new store that can creatively showcase such products.<\/p>\n\n\n\n

For example…<\/em><\/strong><\/p>\n\n\n\n